SPORTS: Century-old NCAA ready to flaunt its new image

A centennial celebration only comes around, what, every hundred years or so? Given that, the NCAA hopes to do right by its 100th anniversary, and to maximize the opportunity it brings. "This is the catalyst," says Dennis Cryder, the association's senior vice president for branding and communications. "The foundation has been put in place. Now we want to use the centennial to put our student-athletes out front, and represent the best of the whole process of putting sports and academics...

 

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