Subway jilts Tony Stewart

August 21, 2008
Back to TopCommentsE-mailPrintBookmark and Share
tonyNASCAR driver Tony Stewart is having a pretty bad week. During the same week Stewart was docked 150 points for his team’s efforts to mask his car’s true horsepower at a recent Nationwide Series race, Stewart also lost a key sponsor.

Officials for Subway restaurants this week announced that they are ditching Stewart for fellow NASCAR driver Carl Edwards.

Subway officials denied that Stewart’s expanding waistline had anything to do with the decision. They did however say that Edwards’ focus on healthy living and eating was a big part of the decision. Sports marketers said Edwards, called the “fittest man in NASCAR” last year by Men’s Fitness magazine, is more compatible with Subway’s health-conscious message.

Subway’s departure comes as Stewart is leaving Joe Gibbs Racing to start Stewart Haas Racing and drive the No. 14 Chevrolet sponsored by Office Depot. Stewart Haas will field two cars next year, the No. 14 and No. 4, and sources say Stewart has been negotiating with Burger King for the No. 4 car, which will be driven by Ryan Newman. NASCAR sources said Subway officials were irked at Stewart's talks with Burger King, which would create a category sponsorship conflict within the team.

Subway is expected to be primary sponsor for Edwards’ No. 99 Ford in three Sprint Cup races next year and sign him to a personal-services agreement to use him in its advertising. The three-race primary sponsorship will run Subway about $2.25 million. Subway is expected to be an associate sponsor the remainder of the year. Terms on the personal services agreement were estimated at a high six-figure to low seven-figure annual sum.
ADVERTISEMENT
  • Anthony, the points were docked on him in the Nationwide Series, not the Sprint Cup. I'm sure he still wasn't happy about that, but he's not in the hunt for a Nationwide title like he is with Cup.
  • Wow.....2.25 Million for three races......How about 3-5 million for 18 races in Indy Car. I think 18 races with much lower viewership would still reach far more people than 3 races with higher viewership.
  • Since this was the last race for Tony in the Nationwide Series, he probably didn't really care about the points. In fact, he wasn't even scheduled to run this race originally. Because of a special sponsor promotion with Old Spice, he ran this one last Nationwide race for JGR.

    As far as the Subway deal, it's been known for several weeks that he was talking to Burger King and that Subway would not be renewing his personal services contract.
  • Wow…..2.25 Million for three races……How about 3-5 million for 18 races in Indy Car. I think 18 races with much lower viewership would still reach far more people than 3 races with higher viewership.

    Good one. Considering that 14 of those races are on Versus it's a no brainer. Subway will get more ROI in Sprint Cup as an associate sponsor than they would ever get in the EARL.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. The Affordable Care Act is not the reason for the slow recovery and lack of high paying jobs for low skill workers. This is a trend that has been going since the early 80's. The recovery is real in the sense that GDP has been growing steadily at a rate of roughly 2.5% since the recession ended in late 2009 (newsflash, the stimulus worked) and the unemployment has been steadily dropping. The reason issue we are facing deals with a skills gap (not enough workers with the right credentials / experience) and wage stagnation due to corporate America being focused solely on maximizing profits for shareholders and not caring about the American middle class. Why should they? Multi-billion dollar mutlinational companies keep offshoring their profits in order to avoid paying taxes (which makes our deficit worse) they convince Americans to fight amongst themselves. If you want to create jobs and reduce the deficit, raise the minimum wage and change corporate tax laws. Of course, if you want to continue to belive that tax cuts for wealthy create jobs (which they don't) and allow corporations and the wealthy to continue to make you cover more and more of the costs of maintaining infrastructure, funding the military and other government services, then keep voting Republican. Hopefully someday you wake up and realize what's been going on since Reagan took office.

  2. Helloooooo, my name is Kate. I am so joyous to share this wonderful testimony about what Dr. Osoijiakhena, a great spell caster, did for me and my family. I wedded a year and 6 months ago, we were very happy during this whole period, i really love my husband so so much. I started noticing changes when he started coming home late at night, he stop paying attention to me, i later found out that he was having an affair with another lady, i dont know what she did to get to him but she really got a hold on him. He started spending weekends with her, and threaten for divorce. I was so heart broken and devastated, i spent many night thinking on how to get my husband back. A friend took it upon herself to to introduce me to one Dr. Osoijiakhena, a great spell caster, who once helped her with a spell that reunited her family and helped her husband secure a very prolific job. Though i had my doubts and never believed, but i decided to give it a try because i was helpless. I contacted Dr. Osoijiakhena, the Spell caster, to help me reunite my family by bringing back my husband from that other woman and break whatever hold she had on him. He only just told me that it's a minor issue, once i provide and do everything he will ask me to do, then i will have my family back again. I did everything he required. And he did it!!!!! My husband returned back to me and pleaded for forgiveness, and i also secured a well paid job in a big company, just as the great spell caster, Dr. Osoijiakhena said. I am so so happy to share my testimony on this wall. I am using this medium to tell every one that has same or similar problem to try the great Dr. Osoijiakhena through his mail: drosoijiakhenaspell@gmail.com......he is so real!!!!! He can also help you with: (1) IF YOU WANT YOUR EX GIRL/BOYFRIEND TO RETURN BACK TO YOU (2) IF YOU WANT YOUR HUSBAND/WIFE BACK (3) IF YOU WANT TO BE PROMOTED IN YOUR OFFICE (4) IF YOU WANT YOUR MAN OR WOMAN TO LOVE YOU (5) IF YOU WANT A CHILD (BARREN) (6) IF YOU WANT TO BE RICH/WEALTHY (7) IF YOU WANT YOUR HUSBAND/WIFE TO BE YOURS FOREVER (8) IF YOU'VE BEEN SCAMMED AND WANT YOUR MONEY BACK (9) IF YOU ARE HAVING DELAY IN GETTING MARRIED (10) IF YOU HAVE A COURT CASE AND WANT TO WIN (11) IF YOU'RE A DRUG ADDICT AND YOU WANT TO REALLY STOP (12) IF YOU CANNOT IMPREGNATE A WOMAN (STERILE) (13) ALL TYPES OF DISEASES I advise you to contact the great Dr. Osoijiakhena, the spiritualist for solutions via his email: drosoijiakhenaspell@gmail.com

  3. Sergeant McNally is buried in Cathcart Cemetery on a hill known as McNally%u2019 Hill. The Cemetery is in a natural bushland setting and is very well maintained.The emergency department at Ararat Hospital is known as the John McNally Emergency Department. Cathcart is approx. 4.6 km from Ararat and is approx. 345 m above sea level.

  4. My spring chicken of a Mom is turning 75 years young. She is a big fan of Frankie and I think she would get a big kick out of the film. I wanted to take her to the Broadway play but am priced out. Thanks for your time and consideration. Oh yea, Wildwood! Joie

  5. I thought this company would go bankrupt in 2013/2014. I predicted that four years ago. I was wrong. It will take another couple of years, but they will get there.

ADVERTISEMENT