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Super Bowl organizers promoting conservation

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Time was when friendly battles between workplaces came in the form of a softball game against the Pipefitters local.

The 2012 Indianapolis Super Bowl Host Committee is encouraging a different kind of competition. It wants rival groups of up to 30 people to see who can make the biggest dent in water and carbon dioxide use.

That’s right, football fans, who flush the equivalent of Lake Michigan down the toilet at halftime, this is a real competition. Use less water when you brush your teeth, spend less time in the shower, and carpool. Ride the Harley to work instead of the F-250.

Tried elsewhere, the “1st and Green” effort has saved more than 837,000 gallons of water and 606,400 pounds of CO2 since January 2010, said the committee.

“We want people to recognize their personal efforts can contribute to overall environmental impacts, and the group challenge can visibly identify long-term impacts to benefit the community,” said Tony Mason, senior vice president of the Super Bowl Host Committee.

The competition is broken into six categories: businesses, not-for-profits, government groups, K-12 schools, universities and “other groups.” Besides the satisfaction of being the biggest greenie, the host committee will recognize the winning groups from the stage of the Super Bowl “village” during the week preceding the 2012 Indianapolis Super Bowl. See www.1standgreen.com.

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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