Super Bowl study

January 29, 2008
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Indianapolis Mayor Greg Ballard has made quite a production of putting together an executive team to study whether bidding to be the host of the 2012 Super Bowl is a worthwhile endeavor.

Some in the sports business sector are not quite sure what there is to study.

With a new $700 million stadium going up and Indianapolis Colts owner Jim Irsay’s image at an all-time high among NFL owners, there may be no better time for the city to bid for the big game. Some league sources said 2012 may be the city’s last shot.

Recent numbers show the Super Bowl could have a $400 million economic impact. PriceWaterhouseCoopers estimated direct spending for last year’s Super Bowl at $195 million.

A massive global media following gives the host city exposure that is difficult to quantify. Suffice it to say, for a city like Indianapolis that is striving to be a sports and convention capital, the value of such exposure is enormous.

So, Indy sports fans, what do you think? Is there any plausible reason for the city not to pursue the 2012 Super Bowl?
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  • On the surface, no, however, Mayor Ballard was elected by default. Consequently, everything he does will be under a finer lens. While it doesn't seem like there is much to study since the benefits of winning are so tremendous, we also don't know what under the table commitments or other special arrangements are required. If I am Mayor Ballard, I want to know all of those issues to preclude something biting me on the backside later on.
  • Let's keep focused. First we start with $195 million of direct spending not some pie in the sky estimate.

    Next start deducting all the tax give aways and other demands the NFL requires.

    Are we below $195 million yet?

    A Indianapolis Super Bowl would be great, however, if I had a choice to spending the $25 million of corporate contributions on a one time party or on attracting a organization like the NCAA headquarters to Indy along with a multi-year event agreement, it would not be a difficult decision.
  • Did the Miss America pageant a couple of years ago turn around Gary Indiana when they gave Donald Trump a couple million to have it in their city?

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