Super Bowl study

January 29, 2008
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Indianapolis Mayor Greg Ballard has made quite a production of putting together an executive team to study whether bidding to be the host of the 2012 Super Bowl is a worthwhile endeavor.

Some in the sports business sector are not quite sure what there is to study.

With a new $700 million stadium going up and Indianapolis Colts owner Jim Irsay’s image at an all-time high among NFL owners, there may be no better time for the city to bid for the big game. Some league sources said 2012 may be the city’s last shot.

Recent numbers show the Super Bowl could have a $400 million economic impact. PriceWaterhouseCoopers estimated direct spending for last year’s Super Bowl at $195 million.

A massive global media following gives the host city exposure that is difficult to quantify. Suffice it to say, for a city like Indianapolis that is striving to be a sports and convention capital, the value of such exposure is enormous.

So, Indy sports fans, what do you think? Is there any plausible reason for the city not to pursue the 2012 Super Bowl?
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  • On the surface, no, however, Mayor Ballard was elected by default. Consequently, everything he does will be under a finer lens. While it doesn't seem like there is much to study since the benefits of winning are so tremendous, we also don't know what under the table commitments or other special arrangements are required. If I am Mayor Ballard, I want to know all of those issues to preclude something biting me on the backside later on.
  • Let's keep focused. First we start with $195 million of direct spending not some pie in the sky estimate.

    Next start deducting all the tax give aways and other demands the NFL requires.

    Are we below $195 million yet?

    A Indianapolis Super Bowl would be great, however, if I had a choice to spending the $25 million of corporate contributions on a one time party or on attracting a organization like the NCAA headquarters to Indy along with a multi-year event agreement, it would not be a difficult decision.
  • Did the Miss America pageant a couple of years ago turn around Gary Indiana when they gave Donald Trump a couple million to have it in their city?

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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