IndyCar emerges from disaster, but Indy awaits

April 2, 2012
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It’s difficult to imagine the start of the 2012 IndyCar Series season going much better for CEO Randy Bernard and his staff.

Following the death of two-time Indianapolis 500 winner Dan Wheldon, and heading into this season with a new chassis and engine package, there were many questions about the open-wheel series.

Doubters in Bernard’s leadership abilities weren’t difficult to find this past off-season and more than a few folks were saying this could be a make-or-break year for the 16-year-old series headquartered in Indianapolis and the man who was hired two years ago to lead it.

So far it looks like Bernard and the series are making it just fine.

There are certainly issues to sort out and lingering questions to answer. Namely, will there be 33 cars ready to qualify for the Indianapolis 500 next month?

But in any year when a series has new equipment, and as a result has fewer spare parts than usual, it’s expected that the number of competitors will go down. The number of racers on the track usually rebounds within a year or two.

Few IndyCar followers forecasted this off-season that there would be 26 cars on the grid for the first two races this year. The new car, named for Wheldon, has had far fewer problems than many predicted. And the noticeably larger sidepods are much better than the old car at displaying corporate logos and messages.

Chevy has more than matched long-time IndyCar engine maker Honda's speed to create true competition between engine manufacturers, and Lotus, while it has had its difficulties, is getting up to speed faster than many expected.

But one of the series' biggest tests will begin when the oval part of the season begins next month. A major and very high profile hudle comes at the Indianapolis Motor Speedway. A big indication of how the new chassis and engine will perform at the series’ biggest race will come Wednesday as the series tests its new chassis and engine at IMS.

Before IndyCar Series and IMS officials get too worked up about Indianapolis, it’s important to note that crowds—both in terms of fans and corporate hospitality—at the first two races (in Florida and Alabama) have been strong and anticipation is building for this May and beyond.

Series officials are already unveiling new races beyond this season, including an announcement last week that the series is headed for Houston next year. That bodes well for the long-term future of this series, which has yet to turn a profit.

There’s also speculation the series will extend its deal at Barber Motorsports Park at Leeds, Ala., where the series raced Sunday. Despite talk of overseas races, Bernard and his staff have emphasized that North America is and will continue to be the series’ most important market.

Sunday’s race—the third for the series at Barber—drew 52,879, just a bit below the inaugural race. It’s important to note that capacity at the park-like Barber is not massive. Race organizers were thrilled with the 81,378 who turned out for the weekend’s activities despite stormy weather.

“I’m extremely pleased,” said Gene Hallman, an Alabama-based sports marketer who helped run the event. “It exceeded our expectations. You’re always concerned in the third year there’s a certain sense of complacency that sets into the market, and the newness wears off. We actually saw a resurgence. And corporate support was up.”

During a less-than-ideal economic time, it’s notable that Hallman also said corporate support for the race in Alabama was up.

Before the series comes to Indianapolis, it has two more strong markets to race in. Road races will be held in Long Beach on April 15 and Sao Paulo, Brazil, on April 29.

Then all eyes turn to Indy. The first oval for this revamped series and its new car face another hurdle to clear.

It may be the biggest hurdle of all. And it’s also the biggest opportunity to capitalize on.

  • Niche sport
    It has not too badly thus far for a niche sport of small consequence on the national radar. All 300,000 or so fans nationwide, as I have read the series more or less has, seem to be enthused. The sport may just yet make it. All eyes on Indy. All eyes on Indy. Only the gomeratti care about Brazil, all three hundred of them, and Long Beach is a street party. People in SoCal could care less about Ryan Briscoe and Helio Castroneves. IndyCar is so far off the radar screen in SoCal, teh Barber race didn;t even make the newscasts and one newspaper didn't even report it. None of it.

    All eys on Indy. Rubens Fever! Catch it!

    Maybe Jean Alesi will get that ride. Nothing says "Indy" like an old F1 driver from 11 years ago!
  • Converted
    I can't beleive my eyes... Even Anthony Schoettle has finally come around. Whats next? Locusts? Fire falling from the sky?

    Welcome to what everyone already knew. Things have been going this direction for about 2 years now and if they keep having races like Sunday, they will keep getting better.

    Hurl - Love the use of the term "nitche sport." The NFL, and NBA, by definition are filling a nitche as well but I wouldn't put Indycar on that level yet (even though the Indy 500 draws over 3 Superbowls in one day). Thanks for the compliments though.
    • Still have a long way to go
      I'm pretty objective about the IndyCar Series. I enjoy the sport, and I think they've had a nice 2012. Randy definitely made some needed management changes, and that's helped a lot. But Randy and his staff still have to continue to bolster attendance and even more importantly TV ratings. We haven't seen much on that this year. I suspect the TV audience on the non ABC and NBC races will be below the 1.0 mark. A good start would be to make the broadcasts on the old Versus network (NBC Sports) a bit more professional. They have to get rid of backwater, out-of-style reporters like Robin Miller. He's clearly a print and not a broadcast guy. And that thing Miller does right before the race running around the grid bothering drivers is ridiculous. But yes, IndyCar is off to a good start. Now Randy and his staff have to keep building on it. Gaining a few more sponsors to help further promote the series would be a good start. Good job so far, but they have a long way to go.
    • Super Bowl Bigger then Indy
      J, you know very well the Indy 500 only draws more people than the Super Bowl because the facility is larger. Nice try. If the Super Bowl was played in a facility the size of IMS, rediculous for viewing naturally, the Super Bowl would be the largest single day sporting event in the world. You know thet very well.

      Super Bowl= For all intents and purposes, a national holiday.

      Indy 500= A fading but still relatively quaint and popular sporting event attended by some around 275,000 people. That is not bad at all for a sport that is so unpopular with the average American sports fan, other events do not even make it into many sports pages.

      IndyCar Racing is off to a great start for sport hardly anyone even notices.

      But if guys like Miller are right and they have about 300,000 followers, that isn;t bad. At least they have some fan base. Small, but loyal. You have to give them that.

      The Indy 500 is sort of yesteryear, but it still has charm for a faded glory event. I like it.

    • IF
      IF Major League Baseball only had 10 teams, they would sell out every game. IF the NHL had only 6 teams, then hockey would be a "nitche" sport, and so on... It's fun if you have an imagination, but not really going to get you anywhere.

      Fading, by definition, means "going away." It has been noted by Miller that attendance for your "fading event of yesteryear" has seen a steady increase in attendance over the last 4 years.

      I also like your interjection of the word "quaint" for what remains to be the worlds largest single-day sporting event. By that standard, the Mona Lisa is a nice drawing.
    • time to make some moneyfor a change
      sidepod is worst than the old car for sponser mini sharkfinsidepod is blocking the sponser sidepod is smaller too only thing on the wheel is bigger . it look like the old indycarscart of very eary 90's our older. sidepod look like f1 sidepod and its not safe like the old indycar. most indycar crash go airburn on the front wheel platopus slope front look like old indycar newcar have worst part uglest open wheel car of past history. the new car should have look like indy lights car with wider side pods and wider rear wing the new car is worst than cot at least nascar did make big deal like indycar did our blow a second chance /fail/ they ruin texas that a big deal
    • botie is winning
      push in sidepods bad for sponser too luis car save open wheel this year when is series going back to american open wheel /oval racing/ money money money i play the waiting game
    • It's "niche"
      If you really want to compare the Indy 500* to the Superbowl then look at the TV ratings and get back with me. That's what sponsors are looking at.
    • Nostalgia Races
      The Indy 500 of today is sort of a cultural, nostalgia event akin to the Kentucky Derby. In fact, with such a small, but loyal following, it begs the question. Why not make the Indy 500 an "historics" race? The people would still come out in all their Gomer Glory and get all misty-eyes at "Back Home Again In Indiana". Old Lola's, McLaren's, Reynard's, Wildcat's, what have you. Why stand-up and pay for a series with such a miniscule following? I mean, honestly, who watches? Who cares? A VERY small segment of the population is who. Tiny.

      The Indy 500 is a nostalgia event. Low TV ratings and very little interest outside Indianapolis make it a quaint, albeit, nationally-televised (still), feel-good family tradition, sort of event. Quaint. Fun. Midwestern. Good times. That kind of quaint. About four hours or so of TV once a year. Forgotten the next day by all but the small-numbered harcores.

      I'll bet not 1 in 20 people you pass on a non-Indianapolis street can tell you when the race is even held.
    • And then there's reality
      "It’s difficult to imagine the start of the 2012 IndyCar Series season going much better for CEO Randy Bernard and his staff."

      The St. Pete TV audience dropped 25% from last year, and that 0.9 rating on ABC is surely a good sign that things are way more awesomer than ever in the bizarro world of the .1rl. :roll:

    • Looks pretty good.
      I always judge the success of IndyCar by the number of 'I hate IndyCar' responses screaming that IndyCar is dead and that nobody is supposed to like it. It looks like IndyCar is doing pretty good.
    • Indy is Back
      Burl mentions Alesi. If Alesi can find sponsorship money, it might turn things around. The "rookie" Rubens is sure to draw in the Brazilian's and many other international fans who crave to see him win. And there is some excitement for Bourdais and Pagenaud in the series. I like Jean Alesi racing in the "500." I mean, really…Wow! So let's hope he finds the money. They will also have Sebstian Saveedra in an Andretti car and he just won the Barber race! I can already sense American fans returning to Indy. And they sense something special. There is something very cool happening when you have the likes of Alesi mentioned for a drive. This series was not so good when the bloody dirt car drivers were the hope. Or when they pinned hopes on Ms. Patrick, an Illinois karter who shown only in Formula Fords. Or Hornish Jr. He was an Ohio karter. Now the series has real race car drivers everyone in the states can cheer for. I say cheers to Mr. Bernard for having the smarts to recruit such talent.
    • danica america biggest open wheel star
      danica left i thought it would be worst rating i miss dan
    • Poor TV Ratings Cannot Be Denied
      The pro-series folks fail to miss the most important element in this: Low TV ratings. They are very low. The question is, how low will they go? Up against Tiger, basketball, the Olympics (that will be a convenient summer excuse), the Yankees, cartoons, tiddily-winks, shuffleboard, and the documentary of Zachary is always something, a reason, an excuse, a rational, for the fact hardly anybody is watching, fewer are aware. Then you have the gobbeldy-gook about "key metrics", and "target demographics". That is niche sport funny on the face of it. The target demographic is a weird mix of aging, expandable-waist wearing Parnelli fans and purple-Puma wearing Brazilian visitors, gomered-up about Simon Pagenaud.

      Noody else is watching. I want to hear the excuses from the gomeratti about the fact the Barber race didn't even get coverage of any sort in some newspapers across the country. None. Nada mention. As if the race wasn't even being held in that sort of they-don't-cover-the-SCCA-Regionals-either kind of way because that is small-time, folks-gettin'-together to race some cars kind of stuff, that is not major league and of little to no interest with 99.9 percent of the population.

      Indycar racing is teensie. And it is fading away. Face up.
    • 0.25. It doesn't look good.
      Where is the Defenseless Disciple dude coming onto this blog to tell us the 0.25 overnight rating for Barber is actually a-ok because it does not reflect the target key? Surely that target key is up! Way up! "Sponsor spend" must be going through the roof! That key number assuredly is 400,000 additional hidden folk.

      Let's see:

      St. Pete 0.9
      Barber 0.25

      Not good. Not good at all. But all the rage about the Brazil race, I mean the wter cooler talk is deafening, that ought to bring the number up to an average 1.0 right?

      Again, I have a friend in advertising for a major coporation who told me a couple years ago his company said in order to sponsor something like IndyCar, they would need to see consistent 1.0s, preferably 1.5s, to get ROI.

      I have the perfect race for the IndyCar Series: Hillclimbs!

    • shame on dallara for the ugly car no bail out for the league
      the series is not going to die just change of ownership / nascarindy/ only differant you see oval on the schedule faster its a open wheel world which is better george family our nascar
      • final
        The Barber rating is a final as it was on the NBC cable channel, the one we heard was going to do great things. I'm sure Dipsicle is having lunch with Randy and will crunch key metrics and have a report for us shortly.
      • No NASCARIndy
        Been tossed about. Not enough ROI. Not even close, unless more or less given to NASCAR as a freebie/pennies on the dollar. If so, then liability and expense is assumed for, again, not enough ROI. That is one of the main reasons it has not happened.

        More likely, the series gets through what I think will be a dismal 2012, "downsizes" to a base 10-12 races in 2012, not the dreamstate 19-20 RB is smoking, and with about a 20-21 car field as standard.

        I think that scenario works, give or take, until 2016, the year of the 100th Indianapois 500. That's four years of what is essentially a ride-buyer-based, psuedo-professional club series with one, big, famous race, that hits its zenith in 2016 and goes away.

        It is that or can the whole series concept, and make the Indy 500 an invitational historics race. It is already invitational anyhow.

        It would be much more cost-effective to structure a basic-rule, historic open-wheel Indy Car event at IMS, the Indy 500, that has, at most, two or three other semi-pro "support events" held around the country to foster and promote the main event. Something that is nto so much a "series", but rather a "showcase" to fill out the remaining calendar year. Example: A Mid-July historics "Grand Prix" Indy Car event at Mid-Ohio as a support race to a sports car event. Or a 100-mile Historics Dash at Kansas in support of the NASCAR truck race.

        Old Lola's, Reynard's, and McLaren's, along with a rule book that allows for designers to essentially build cheap, copy cars of the same and others like old Parnelli's and Watson's, with a spending cap of say $250,000 for an entire race-ready operation, I said "operation" not just the car, and the "500" could still be a 190-200 mph, annual 3.5 to 4 hours thrill.

        Drivers alreayd get hurt and die in the cras we have today. Don't tell me abotu safety. It is a dangerous sport. Even historics.

        The future of the Indy 500 is historics and two or three showcase events. Nostalgia, tradition, and the quaintness of the "500" is all it has left.

        They'll still get 200,000 to 250,000 annual family tradition folks in there.

        That's the sport today. Accept it or just sell the whole thing off, close it, and call it a great hundred years.
      • It's Over
        Yep, I agree. You've swayed me.

        Indycar is dead. It's over. The teams are folding, people aren't coming to the races, and they will cancel the Indy 500 and turn it into a "historics" race. I expect your prediction to come true very soon.

        Thank you for that blast of reality, Hurl. I must have been teetering the edge of lunacy while watching tiddly winks.

        Many thanks!
      • Your welcome J
        Glad to help. I could see you were struggling with the 0.9 and 0.25 numbers and so on. It's a challenge for you, I understand. It is hard to let go of the things we love, the old "institutions", and ways of life. The Indy 500 was once a very big deal. It was a major calendar event. Not so much today. And the series that supports it is almost entirely irrelvant on the sporting scene. Given these undeniable facts, as evidenced by hard, statistical data we see, it is clear the future of the Indy 500, if there is to be one, is a "feel-good" nostalgia, historics-style event. It has charm.

        The rest of the races are irrelevant, as evidenced by the lack of interest in oh, say, the 2012 Barber race, witnessed in person and on TV by approximatley 350,000 nationwide. Add the three people who listen to the radio netork because they are the three members of the Mike King and Donald Davidson the Gomer Chowder Club and Marching Band, and you have 350,003. Oh, and the one guy who listens because he geeks on Davey Hamilton. So, 350,004. My bad.
      • More Perspective
        Hmmmmmm, some one banished my earlier message. I can't wonder why.....

        2011 St Pete = 1.3 TV rating
        2012 St Pete = 0.9 TV rating

        2011 Barber = 0.34 TV rating
        2012 Barber = 0.25 TV rating

        Seem odd that with all the new car hoopla and momentum from 2011 that ratings would be DOWN...but they are.

        Any IMS/IRL/Indycar prognosticators care to explain why? Also, Word has it that attendance was down at both St. Pete and Barber.

        Now, word out of the Indystar has the new cars will be SLOWER than last years at the speedway AND less than the traditional 33. How come? Please, can anyone explain all this to me?
      • I don't know the drivers
        The new Indycar is an ugly duckling. I stopped watching regularly a few years ago. Bored. Uninterested.

        I did watch the Barber race. The track was nice. But the ugly cars are just an eyesore. And the driver's are nobodies. I know who Helio and Dario are. And Dixon, I remember him. But who are these other guys? Simon Silvestro or somebody? I thought it was a guy. Turns out its a girl. I knew they had Danica but who is this? And whatever happened with Buddy Rice. He wasn't in there. Oh, and I did recall Marcos Andretti. He is still young. Seems pretty good. Whatever happened to his brother is it, John? He was cool.
      • Thats it
        Chief and Hurl are some real industry experts, I tell ya.

        I would beleive everything they have to say.

        They fail to comment on why car counts are up this year. They also fail to recognize that live attendance was up for Barber. They fail to mention that Indy attendance has been climbing consistently.

        Theres some perspective for ya.

        Night kids...
      • Uhh Huh
        Hot Wheels, Centennial Era hoopla, blah blah blah. We'll see where Indy attendance goes...and the TV ratings for the 2011 event were the THIRD LOWEST EVER. 4.3 for the super bowl of open wheel racing. Pathetic!

        Check yer facts...Barber attendance DOWN in 2012 for race day...TV Ratings DOWN 25 to 30% IN 2012. Car counts up because of grants afforded to Speedway from stimulus money, that's right, money from your pocket and mine paid for some of the new ugly new cars you see.

        Plus, they are slower cars and less of them are going to be at Indy. Sorry....LESS cars than traditional 33. Another two failures for the speedway.

      • J The Disguised Disciple of the Defensless
        Fact is: No matter what he says, he cannot explain the fact the series has such a miniscule following, it warrants a pathetic 0.25 TV rating for just the second race featuring the new exciting cars and old Formula One and CART drivers.

        I think they'll get 33 cars, Chief. They'll field S & P's out of pocket. Stephan Gregoire is waiting by the phone for his orders. Foyt doesn't take orders. He will just stupidly play becuase that is all he has left. They always own Bruno something. And Tomas Scheckter will most likely show up to continue his buffonery. New ugly, cars will be found for them to play race car driver with for 50 laps.

        J, you are flailing away. Have some pride.
        • Have No Fear; D is Here
          A. Internet television executives who work themselves up into a frenzy over 12+ overnights are as distant from even minimal comprehension of such data as yipping cart enthusiasts are from sobriety.

          B. There will be 33 participants in the Indianapolis 500.

          C. IndyCar is presently a profitable entity.

          Any questions?
        • Just 1 question there, grand master d
          Can you link your source for that info, or were you flying around the country in the private plane, having lunch dates with ole RB again?

        • They're Crawling Out From Under The Appliances
          Source: The firing synapses in my brain that complement common sense, an ability to read, and basic comprehension skills.

          The last private plane I was in was to/from Birmingham last weekend. Randy Bernard was not on board. Randy and I have never been on the same private plane together. We did, however, share the first class cabin of a Delta regional carrier on an EMB 190 from IND to LGA last year, however. We have also not shared a group lunch since shortly after he began his current position.

          Any other pointless troll questions?
        • Pointless troll question #2
          Hey there grand master d, could you please answer my first question and link your sources?


          • I'm a Giver
            A. 30+ years in the field.

            B. 100 years of historical reference.

            C. John Oreovicz sources from IndyCar on on March 22.
          • No worries
            It seems rather odd that something that so many on this blog say is so irrelevant invokes so much emotion. If it is so irrelevant why waste your time bashing it in such a venom filled way. It seems those that want IndyCar to die just won't give up. It's not going away people-get over it Racing has always been a niche sport and will remain that way which is just fine for those of us who truly follow the sport
          • Spin
            Deflect, divert and bloviate.

            The fact remains that the ratings for the first two Indy Car races of the year are down.

          • The Deceptive, Delusional Disciple of IndyCar
            D, please explain the 0.9 and 0.25 ratings as a-ok for the series. Please show us numbers that indicate it is really not that bad, that in all reality, there are literally hundreds of thousands, if not millions of target demo fans, that somehow just don't get counted. With 30-plus years "in the field", a simple primer for us mere neophytes surely would be enlightening. Or are you going to pull your "proprietary" card again? Not seeking such data here, understand. That is the domain of you "insider" folk to discuss on your private jets. Rather, how about a simple explanation as to why the TV numbers are atrociously low, yet everything is grand.

            Where are all these fans? Or are you willing to admit they are not really there?

            Ok, we'll await you 30-plus years of "field experience" in explaining the numbers. That way I can share them with my old college pal who is actually in marketing for a major corporation. One that was once approached by a WoO team and an ICS team for some sponsorship money. They turned down both. It should be noted the suits who heard the presentations were more impressed with the WoO team. The little'ol WoO team, they said, had humility and class. It was just that the WoO demo didn't really match the product. The ICS team, my pal stated, was very professional, but also aloof and arrogant. Now why I am not surprised?

            Ok, Oh Mighty Defender of the Dying, explain away...
          • A Slower, More Deliberate Approach
            I will try to dumb this down as much as possible for hysterical doom portenders. Not one single dollar has ever been allocated for network television spots based on a 12+ overnight estimate. Not one. Not one morsel of the commerce of television advertising sales depends on whether 12+ overnight estimates meet some subjective expectation of any Internet television executive. Not one.

            The television and entertainment universe today is more fragmented today than at any point in history. More than 1985. More than 1990. More than 1995. More than 2000. More than 2010. Traditional models clumsily attempted by mostly ignorant Internet critics are invalid and without merit.
            The nonsense I am reading is akin to me grabbing a wrist, counting the heartbeats, then publicly declaring myself a cardiologist.

            12+ overnight estimates are vanity numbers. They serve no other purpose. As soon as one of you Internet television executives gets a look at meaningful data that is actually used in the commerce of advertising (it will cost you thousands of dollars by the way), and more importantly the ability to discuss them with even a minimal amount of comprehension, then we can discuss until the cows come home.

            Until then my prediction is that we will have to put up with clueless, pointless hysteria borne of sheer ignorance another 14 or 15 times this season.
          • TV ratings question
            Disciple brings up a very interesting point when he says, "12+ overnight estimates are vanity numbers. They serve no other purpose." Look, I have no dog in this fight, but I must ask, if these 12+ numbers mean nothing, then why does IndyCar CEO Randy Bernard use them to trumpet 28 percent TV ratings increase for the series from 2010 to 2011? By your measure, Randy should be using growth in the key demographic segments as a selling point for the series.
          • 12+ Overnights Are Not Used By IndyCar
            Randy and crew do not use 12+ overnight estimates. Their numbers are based on actual Nielsen data that has been purchased.
          • Indycar Vain
            Oh I get it....from the 230,000 folks that bothered to tune in to Barber and generated the *vanity* 0.25 TV ratings, the demographic breakdown has male idiots aged 18 to 49 carrying the series with 28% growth and posting a 12.8 TV rating of that 0.25 overall 12+ rating.

            NUMBERS don't add up ANY way you slice it Defender.

            Oh, just heard the Chevy has been garaged, lotus didn't bother because they are saving engines for LB and Brazil, and speeds barely at 217mph at IMS test today. Fail. More missing of the target for the ICONIC driven...
          • Pointless troll problem
            Say there grand master d, I have a slight problem with your final answer to my query.

            I mean, your "A" and "B" are clearly malarkey.

            But if your "C" is this unsourced statement by J.O.: "Bernard is the hardest-working, most aggressive and visible front man that Indy car racing has ever had. His first two years on the job were not easy, but noticeable progress has been made and INDYCAR turned a profit in 2011 for the first time in its 18-year history." - then I must question it, as it's highly dubious. Especially seeing as your bestest buddy, Ole RB, is on record here at IBJ as saying that the series won't be profitable in 2011. RB said: “I believe we could be profitable this year if we really wanted to,” Bernard said. “But this is no time to cut corners. We must lay a solid foundation for the future.”

            And he said that BEFORE having to cough up for Firestone to stay, before taking the reduced sanction fee from Edmonton, before the self promoted losses at Milwaukee and before the EPIC FAIL of Vegas 2011. As a matter of fact, IBJ reported that Ole RB had a $12,000,000.00 hole to plug BEFORE all the EPIC FAIL that took place in 2011.


            Go ahead and call me and your buddy ole RB liars...

          • Dumbed down for Disciple
            I'll dumb this down for D. Passed along to my good pal who is actually in the advertising industry, well, in so many words, he said you are full of dookie. We knew that already. But now we have confirmation from someone who actually works in the profession instead of a delusional wannabee, paddock loiterer.

            Face it, D, your series is in serious jeopardy. The suck just gets suckier. Too funny.

            I like it and you know why? Winning and losing is simply sport in its most basic element. The rest is dressing. IndyCar is losing.
          • Long On Pontificating; Short on Substance
            Yo Burl,

            Did your l'il industry pal give you any tangible indication about how it actually works beyond the obviously incoherent 'D is full of dookie' taunting?

            Also, for sixteen years I have been hearing about what serious jeopardy 'my' series is in, and yet it survives. When is your latest prediction about when the end will actually come? LOL.

            Say, why don't you and your l'il pals all pool your money and buy yourself some Nielsen Media research like the professionals? I know that would definitely cut into the liquor kitty but would it not be worth it to prove 'ol D wrong? Think about it.
          • What blather!
            So D, you are saying the vanity 0.25 is misleading. If only 280K are watching, isn't that indicative of a very small pool of viewers from which to draw the DEEP demographic data you keep so secret?

            You have NEVER been able to substantiate your claims, therefore I must conclude you provide incorrect information here. Just like all the other times...north of $20M, sellouts of indy in 2011, HUGE tie-ins of superbowl and NBC related to Indy 500, it all true, just just pull it all out of thin air. Paid IRL propagandist...and YOU know it.
          • Giving, Part II
            'So D, you are saying the vanity 0.25 is misleading. If only 280K are watching, isn't that indicative of a very small pool of viewers from which to draw the DEEP demographic data you keep so secret?'
            If most of the 280,000 (your estimate is predictably low by the way) are within targeted demographic areas then the attractiveness of sponsorship using television as a component is enhanced. And the 12+ overnight estimates you so vociferously pound are only used so that Internet television executives can delude themselves into believing that actually know something about the television advertising business. To me, that persistence is among the most humorous content available on the Internet.

            'You have NEVER been able to substantiate your claims, therefore I must conclude you provide incorrect information here.'
            As previously stated should you and your l'il buddies choose to cough up a few tens of thousands of dollars you too can see relevant Nielsen Media research and pontificate to your hearts content. Until then, I will continue to be entertained by the mostly ignorant depravity foisted by your kind.

            'Just like all the other times...north of $20M, sellouts of indy in 2011, HUGE tie-ins of superbowl and NBC related to Indy 500, it all true, just just pull it all out of thin air. Paid IRL propagandist...and YOU know it.'
            What I know: IndyCar's previous television deal did exceed $20M. The 2011 Indy 500 sold all available tickets. HUGE Superbowl tie-ins was your concoction that you ended up projecting to me. Paid IRL (uh, they changed the corporate entity a couple of years ago...try to keep up) propagandist? Now THAT is funny.
          • Anthony IndyCar Columns Always Draw 'Em Out
            Is there anything resembling a point anywhere in that meandering missive of incoherence?
          • No comprende?
            ICS* ratings are down. Again.

            The DW12 ran a top lap of 218 today at IMS*.

            NASCAR lapped MIS "tire testing" at 216 in a car that is roughly twice the weight of the DW12.

            Tony George is still fired.

            You're welcome.
          • IndyCar Thanks You For Your Support
            ...and the youthful enthusiasts remain as obsessed as ever.
          • wide wing
            indy oval bumper wider wing looks better i guest you can call it close to a wider wing some parts are missing its looks better than road car now get rid of useless wing weight and make look like f1 rear wing it does not need to be close to the ground to be safe put were the screw on the rim the slope duck front has to go at least it has less mouth stache than road car cut off roller scope air intake sucks too at least we see some improvement less goofyness is good thing the new car = goofy
          • Wow!!!
            47 comments about a motor sport on a little business magazine website! I had no idea that Indy Car was so popular. I might have to check it out. I had been told that it was dead. Obviously I was mislead.
          • Mr.Smith=Helio?
            Obvious you were mislead. How droll the interviews were of the IRL pilotos from yesterday's test. Flat through turn 1, it'll be ok, the car feels just like last years car, and the big rear end causes so much turbulence that it was cause for much concern that they even parked the Chevy cars in garage for awhile.

            Great work IMS and crew, we all knew theis was how it would turn out.

            Defender, TV ratings (the vanity kind) are important because it tells us if folks are watching. Your DEEP ratings do nothing but split that into demographic groups so advertisers can target the groups more specifically through marketing.

            0.25 and 0.9 are pathetic ratings for a series that is riding a new car, new era, new momentum etc. The Vanity ratings ARE important no matter how much you try to explain them away....
          • Scientific Analysis
            Quick question: What percentage of TV ad buys are based on 12+ overnight estimates?

            Here is the answer. Get ready....


            You're welcome.
          • TV Ratings Analysis for Dummies
            Quick question: What percentage of the American public watches 2012 Indycar TV broadcasts?

            Well, understand this: The word "rating" refers to the percentage of viewers who watch any given show or time period based on the total number of people watching TV.

            Here is the answer. Get ready....

            For St. Pete on ABC = 0.9
            For Barber on NBC Sports Network = 0.25

            Both are between 15 and 30% LESS than the TV ratings from 2011 at the same tracks and same channels. That means LESS people are watching INDYCAR. Pretty simple huh?

            You're welcome.
          • In One Ear And Out The Other
            Clearly you are attempting clever retorts from a position of ignorance. Not surprising.

            'Quick question: What percentage of the American public watches 2012 Indycar TV broadcasts?'
            It is a niche sport, as it has been for most of its life except for brief periods, mostly in the 50s and 60s.

            'Well, understand this: The word "rating" refers to the percentage of viewers who watch any given show or time period based on the total number of people watching TV.'
            True. The numbers you cite, however, are referred to as 12+ overnight estimates. Those particular numbers are used as the basis for exactly 0% of television ad buys, which is the purpose of 'ratings' actually used in the commerce of television advertising.

            'Here is the answer. Get ready.... For St. Pete on ABC = 0.9 For Barber on NBC Sports Network = 0.25'
            Fantastic. You are able to add and subtract. School evidently was not a complete waste. Nowthen, back to the actual real world and not the fantasyland where you are your l'il friends dwell....other than Internet taunting, what actual purpose do your numbers serve? They are not used in the commerce of television advertising. They are not used as the basis for spots purchased in Indy Car. All you have is, essentially, cutesy finger wagging. Weak sauce.

            'Both are between 15 and 30% LESS than the TV ratings from 2011 at the same tracks and same channels. That means LESS people are watching INDYCAR. Pretty simple huh?'
            Simple concepts for simple minds. What catastrophic or otherwise negative consequence do you envision as a specific result of these numbers? How much less advertising revenue will be the consequence? Give me more specifics and fewer 2nd grade playground antics, son.
          • The new car is not attractive
            I was at IMS yesterday. The new cars sound good, but look rediculous. They are just so dorky looking it is hard to watch. Such an odd connection of parts and panels and wings and things. The geek factor is high amongst the fans, too. I fear I can no longer watch.

            IndyCar seems a bit nerdy to me. Once it was avant garde and cool. No longer.

            And who are these drivers? Nerds. Sad.
          • Don't Let The Door Hit Ya On The Way Out
            See ya.
          • Links or lies
            From Trackforum:

            Racing season must have started.
            D gets to post in every ratings thread BS mystical comments about 12+ this-n-that, insulting EVERYONE on the board that doesn't pay for the magic beans that gives one this "knowledge".
            Absolutely zero credibility, and he refuses to Defend his baseless claims, yet they'll be in every ratings/business thread.

            The same applies here, no one believes you without a link. I'm surprised Anthony allows you to post blatant falsehoods wihout something to back it up. And 30 years in the business and "a client I have been consulting for" doesn't cut it.

            Yep. The season has started. Looks like someone didn't work very hard on his bovine scatology game in the offseason. I was hoping for some new deflections this year.
          • Things That Are Actually Important
            Let's boil it down to the bare essence: How much ad sales revenue in any national television programming is based on 12+ overnight estimates?

            The correct answer is ZERO.

            Try wrapping your brain around that and worry about any/everything else later.

          • Measuring TV Popularity With The American Racing Fan
            NASCAR is averaging 4.8 TV rating (+12's) for six races in 2012 and scored a 3.9 rating for last Sunday's race in Martinsville.

            In contrast, Indycar is averaging 0.525 TV rating for it's first 2 races and scored a 0.25 rating for last Sunday's race in Alabama. For reference, the Indy 500 averages 4.2 TV rating for the past 3 years, the lowest in it's live broadcast history since 1986.

            It's not *commerce* nor demographics that simple fans want to know, it's just about popularity, as opposed to everything else available on TV at the same time. I DO NOT care about marketers, or how they wish to spent their advertising dollars, nor what triggers them to spend 'em.

            The *12+* vanity rating does serve a simple purpose....simply what is popular and what is not. YMMV, draw your own conclusions as Defender/Disciple changes his name here to be able to support the claims he can't support. I rest my case.
          • More Ignored Basic Training
            Let's dumb this down even more for Chief. The sole reason Nielsen ratings exist is the facilitate the sale of spots in television programs by using their audience measurement data. Popularity, or lack thereof, is subjective. These perceived 'low' 12+ overnight estimates have not prevented avails from being filled, fields to be full, sponsors to be present, crowds to be up, or IndyCar from turning profitable.

            If the average joe happended along and waded through the repetitive, barely literate, obsessed rambling of the IndyCar Internet critics, they might expect the series to be on its last legs. Obviously that is not the case.

            What is most interesting to me is the level of obsession you cute little critics have. If IndyCar is so bad, why do you pay so much attention to it? That defies logic. The same type of logic defiance borne of sheer ignorance about 12+ overnight estimates, which are not used in the commerce of television advertising. Use of them as some sort of barometer about 'what is popular' is largely an Internet phenomenon by the ignorant, most of whom craft their own reality out of twisted fantasy.

            Perhaps our next basic lesson should deal with television universes and how foolish those who do not have clue one about them look when they attempt to average apples and oranges.
          • Who's selling spots?
            Wait a minute, Indycar is selling it's own ads on the broadcasts? Really? Who are you trying to kid here Defender????
          • is there a threshold?
            Is there a threshold for LOW to ZERO TV viewership when TV advertisers might say screw it, and not advertise on Indycar broadcasts?

            This seems too good to be true....near ZERO viewership but sponsors seeing demographic Nielsen data still pour $$$ into the series. There must be something else I'm missing here....this is how they market in the bizzaro world.
          • Basic Training, Continued.
            'Wait a minute, Indycar is selling it's own ads on the broadcasts? Really? Who are you trying to kid here Disciple????
            That's quite a leap you've made there, Chief. Not entirely surprising. You are very good at leaping to such conclusions.

            'This seems too good to be true....near ZERO viewership but sponsors seeing demographic Nielsen data still pour $$$ into the series. There must be something else I'm missing here....this is how they market in the bizzaro world.'
            Your ignorance about how national television advertising buys and sells inventory is obvious, yet you continue to dig yourself deeper into the same hole. The demographic makeup of the IndyCar television audience can, in fact, be effectively packaged and sold to advertisers. This is most often done as part of a package of complementary programming offerings. Why not find a community college class in broadcasting somewhere and enrich your knowledge?
          • Ahh haa
            So, in reality, these secret demographic numbers you proclaim are somewhat meaningless as Indycar only has it's popularity to offer those who own it, from the TV advertising point of view, respectively.

            Actually confirms even more my contention that the vanity 12+ national rating do prove something. Indycar is unpopular.
          • LOL
            OK, you win. You're now the expert. Can you tell me when this astounding lack of popularity, proven by 12+ overnight estimates, will cause the IndyCar Series to go out of business? Your best expert guess will suffice.
          • IndyCar unhip?
            Someone mentioned the "nerd" factor. IndyCar tries too hard to be hip, edgy, and relevant. And what they get out of that pursuit is the image of a sport trying to be hip, edgy, and relevant.
          • Sound familiar?

            To discourse at length in a pompous or boastful manner.
            A key attribute to those that sell. To pretend to understand technical subject matter and sell it to others even dumber then oneself. LOL.

            I have yet to hear Roping Randy or Jeff Belskus say ratings don't matter. I think I will wait to hear from credible sources instead of "consultants".
          • Hahahaha, go out of business?
            Who said anything about go out of business? Look, this whole deal is floated by Hulman buck$, Dallara kickback money and the Indy 500. probably will never go out of business.

            Pointing out the fallacies in your arguments and in Indycar's lack of plan going forward sure puts a knot in your shorts. It is most delightful to see. Bloviate indeed.
          • Hey Tiny d
            It's a good thing the IRL got all them millions of new fans during the superbowl festivities by lining up buttugly cars around the circle. Man think how terrible the ratings would be if those millions of new fans hadn't tuned in. LULZ 0.9 .25
          • Groundhog Day
            Sure seems to be groundhog day around here everyday.

            How many times can the Disciple repeat the same old thing over and over without ever giving any single number?

            I guess what he means is when the numbers that don't count go way down, the actual numbers that do go way, way up.

            By golly, it is a mathematical phenomenon!

            Indy is pure not watch the hands.
          • Wasting your time.
            Why are you boys wasting your time? No matter what you say you are not going to convince someone from the other side that you're correct. As for people like me that are neutral you're all simply viewed as a bunch of whiny little girls whose opinions are most likely a collection of lies and at the very least tarnished by excessive emotion.
          • rediculous new car
            rear wing low to the ground indycar is scared 1 inch wheel were there is no indycar has won it has less le mans protype but still is le man protype on steroids tony cotman should be fired for the mess other car company mite use simular design all indycar had to do wider the rear wing move the sidepod close to front wheel new f1 smaller sidepod socks and not safe old car was allready close to the front wheel these car does not look nothing like the roadster have wider sidepod too have indy light front with no mouth stache no 1 inch fender wheel block stright line block this will look better than old car old car looks good but not the best looking indycar g force look better than it they would have a car fans will be proud of indycar had ugly cars before but indycar was more successful so they can get away with it at that time but you can not now just bad timing f1 get away with it all the time but they are number won good looking car allways was a big part open wheel open wheel allways had best looking race car
          • Unsettling Trends
            See a trend here? Three years of Barber TV ratings:

            2010: 0.40
            2011: 0.34
            2012: 0.25

            Vanity 12+ ratings show a falloff on Versus/NBC Sports Network. HaY, maybe there's something wrong with the Nielsen's?
          • Where's My Ruler
            Wikihow has a great primer on the basic use of punctuation as part of communicating using the English language. What I see above is a run on sentence of epic proportion. No capital letters. No periods. No punctuation of any kind.

            Please try to communicate points intelligently. We thank you.
          • i-dyc-r
            nerd fannnnnnnnnnnnnnnnnnnnnnnnnnn oh this is indycar sorRY .
          • @LittleBoy
            Why are you wasting your time? No matter what you say you are not going to convince someone from the other side that you're correct
          • Word out of IMS...
            ..the new fugly baddugly is slow, unstable, and just plain stoooopiddd!!! Just ask around, off record. This may be the Stupid 500 this year. Word out of Indy was the new fugly baddugly is entirely wrong for IMS. Yes, that is the word. The test was atrocious. Too funny.
            Oh, how it is fun to watch the demise.
          • I heard its gone to be
            another 500 hunnert mile parade,,,, just what the TOney GOrge fansboys are hoping for
          • The Hidden Truth
            Give it to us, Disciple. You know, the real story, the key data. Looks like some numerals have come in. Some numerals showing a 0.18 Final overnight for Barber. 218,000 watching. Of the 218,000, what number represents that true, target demo? Is it 21,000, 34,678, 127,000, or all 218,000? Or is the number really much higher, say 800,000 or maybe even 1,316,234 target demo fans that are simply incognito? Sort of stealthy, shadow fans, covertly watching and skillfully viewing beneath the proverbial radar so they and only they alone can trade with Indycar sponsors and maintain private jet-sharing, elite status. Is it that?

            Or is it simply that approximately only a population equivalent of say, Corpus Christi, Texas or San Bernardino, California in a nation of around 300 million or so spread from sea to shinign sea are watching the races? In other words: 0.00075 percent of the population, give or take a guy from Shelbyville here and a couple of middle-aged guys from Plattsburg there, all tuned in to see the shiny-new, edgier/hip/cool spec cars with a grenadier's dream for an engine snake around a motorcycle course playing F1 complete with a Rubens and maybe even a Jean?

            Which is afoot there, fair insider, because I do hear things are quite rosy in the IndyCar series from the likes of you otherwise. Contrarain data confuses as to just how the 218,000 represents upswing..
          • No Brainer
            Bottom line: The numbers are enough to support:

            A. Not going out of business. Twice.
            B. Not having to buy their way onto television.

            Want specifics? Pool your money and NMR will sell them to you.
          • As we thought
            Bottom line: Disciple has no data to support.

            A. Not going to have any. Ever.
            B. Has to buy a ticket or watch on televison.

            Want Specifics? For FREE entertainment, read his posts.

          • I Have Specifics
            Spending over 600 million dollars to destroy a sport
          • Got a Link for That 600M? LOL
            The only thing 'destroyed' was cart. Twice. And they stupidly did that to themselves. I see the bitterness among their enthusiasts has still not subsided.

            And that is funny to the rest of rational thinking society.
          • If it werewn't for two dead horses
            the Dipsicle would have nothing to discuss. I like the Ignore function on this blog.
          • Recap
            ICS* ratings are down.

            ICS* attendance is down.

            The DW12 is scary unstable in traffic per Marco.

            Engines are grenading in practice, what does that hold for the Indy 500*?

            The good news is Tony George is still fired. Twice.
          • IndyCar troubled
            This blog crack me up. But dudes here have some fact. One thing fo shizzle, tho. Been watching this kind of racing since I got here to states in 01. Saw some of it on TV before that mostly Indy. We had that. And we had the Texas race sthey run all helter-skelter at night back then on tape delay. Very cool.

            But one thing these cars are bofo ugly. Really they make F1 comparison and F1 car is bofo. I think like Burl or whta have you here try to speak, the cars were suppossed to be all that. but man, they are bofo. My one bud here in college, he thought it was an F1 car and i go. no Indy 500 car, he was all thinking Indy 500 was the NASCAR 400 race or what have you actually. He's 21 so whatever and all but he too, think the car they run now is bofo.

            I still watch tho because it better than NASCAR and what have you.

            But I think the new car is too bofo for the new fan if they try to get him.
          • Tony Kanaan's comments after IMS Test
            What does Tony mean when he sez "WE" below?

            "We killed somebody running 225 so maybe we need to start at 215 and figure things out." -Tony Kanaan

          • We
            Tony means the same thing as the gomers at Trackforum who refer to the series as "we need to go faster", "we need more races," "we had a good race at Barber", "we are down in the TV ratings," etcetera... somehow they think they are a part of the series, one and the same. So gomer of them. TK fits right in. The difference is he actually gets paid to particpate in the IndyCar Series, so he can say "we" when he refers to anything about it, such as the fact "they" killed Wheldon. Although in reality, RB indirectly did so, unintentional of course and with great sorrow, for his stupid ratings-grabbing stunt.

            The question is, with the new dufus car causing Marco to poop pant again, will they kill another? The dufus car is unsteady and slow and most of the drivers in the series are semi-pro.
          • Supercross up
            SPEED scored its highest household rating to date for a Monster Energy Supercross event, as Saturday night’s live event from the Georgia Dome in Atlanta was up 24 percent from a year ago (0.47 vs. 0.38) and averaged 630,000 viewers (peaking at 738,000), according to Nielsen Media Research. Through five races this season, Supercross on SPEED is up 13 percent with households, 31 percent with Men 35-54 and 27 percent with Men 18-49.

            Since ratings don't matter I dont know why Speed would even bother bringing them up. LOL
          • Auto Racing is a thing of yesterday
            Honestly, even though NASCAR is holding its own, the world is changing. Rapidly. Auto Racing has been around a long time. However, its hey day was the 80's and 90's. Last decade it did very well and held its own. But it also began to fade. Now the sport finds itself in a third-tier status. Interest is declining. In some cases, it is a rapid descent...i.e...the IndyCar Series, ALMS, local tracks that are closing. In other circumstances, the decline is gradual...i.e...NASCAR.

            In the next few years, I believe we will see some forms of racing disappear altogether (IndyCar except maybe a one-off Indy 500 thing), and sports car racing return to almost entirely amateur. Local tracks will continue to close, as will some major, large speedways. NASCAR will survive, but as a strictly third-tier series with a small following akin to Major Indoor Soccer or pro tennis. Many teams and drivers will be part-timers.

            Auto Racing has a long, glorious run. Now it is in its Autumn.

            Racing was cool for many years with young people. No more. Face it. Auto Racing is dying.
          • Still Seeking Signs of Maturity
            The obsessed kiddies still seem all ate up. Pathetically humorous describes the behavior being ignorantly parroted above.
          • Disciple, is that you?
            You don't come to the table with anything. I thought we covered that? Post when you have something. Maybe the Long Beach numbers will give you something substantive. But why do I think not?

            I agree with PPK. Racing as we know it is on the way out.

            I'm in SoCal right now. In fact, I will be one of the few at Long Beach. It is Wednesday night in SoCal. Buzz? Zero. It is though the IndyCar Series does not exist. NOWHERE, outside a couple local weather forecasters talking about rain in LB,is there a mention of IndyCar. Nowhere. Not on TV or radio. Nada. Nyet. Get?

            In fact, now that I think about of the forecasters called it the "car races."

            So come back when you have FACTUAL evidence your series is even remotely relevant. Maybe this weekend. Probably not. Hopefully at Indy.

            Series is near dead, dude. Old Man Penske's latest ramblings confirm that.
          • Watch Your Liquor Intake
            Enjoy your boring weekend race fan. LOL.
          • Thanks to the Dipsicle's
            16 years of Defendering crap, the Indianapolis Motor speedway has gone from "It's a new track record" to "the fans can't really tell how slow the cars are going." John Jim and Jan, the three stooges of Speedway.
          • Improve Your reading Comprehension
            He said he wasn't going to the IRL race, so his weekend won't be boring
          • Kudos to Brett in Indy
            I reckon someone is not a chicken when they post +12 ratings WITH demographic breakouts.

            I take that as someone would actually have to have ratings to post to take advantage of the PR. Indycar, not so much. Right Duhfenderer?
          • Questions
            A 10 spot grid penalty for replacing an engine on a first generation motor? 3 of the 5 Lotus cars have had penalties in 3 races. And Lotus cars are down 50hp?

            Will the ALMS cars still be faster than the DW12 at Long Beach?
          • Bad all over
            The new Indy machine is just plain ugly and the motors are time bombs. The car apparently does not handle well. It is a clumsy race car I have read.

            My interest is not as storng as some here, but I do watch the races. Lately, they seem odd. Maybe it is the ugly car. It looks like a kid's toy. Bad all around.

            And now I hear the Long Beach Grand Prix may not get a huge crowd like it used too?

            Burl is right. I live in SoCal. Nobody hear seems to even know there is a race. Right now it is all Dodgers and Angels, some Lakers, and KIng's hockey. My colleagues at work didn't even know there is an Indy Car race this weekend, 30 miles from here. "Isn't that in Indianapolis every year?" was the question from my co-worker. But they knew when NASCAR was here last month.

            That is really saying something. I think Randy Bernard has a HUGE problem.
          • Race Promoters are Embarrassed
            to use the buttugly IRL car in their ads. They resort to using a Ferrari F1 image

          • Now Chris
            that's because there aren't any race fans in SoCal, they are just event fans, just like all the people who attend Indy and no other IRL races
          • Bad News for Dipsicle
            and the other IRL doofi:


            NEW YORK - April 12, 2012 - The NBC Sports Group's opening night presentation of the 2012 NHL Stanley Cup Playoffs on Wednesday - featuring two games on NBC Sports Network and one on NBCUniversal's business channel CNBC -- resulted in the following viewership records and milestones, according to official national ratings data released today by The Nielsen Company:

            · The most-watched NHL playoff opening night ever for the NBC Sports Network (formerly VERSUS)

            · A 29% average rating increase on NBC Sports Network vs. last year's opening night

            · A 12% average rating increase for all three games on NBC Sports Network and CNBC compared to last year's opening night

            · The most-watched opening night playoff game in NBC Sports Network history and the most-watched opening night playoff game in 10 years for Flyers-Penguins,
          • History repeats???
            Last year, the F1 GP of China broadcast at 2:30 AM beat the .1rl's clown cars at the LBGP that was broadcast on a weekend afternoon. Seeing as league ratings have dropped ≈ 25% across the board, I'd figure the China race will kick the ratings guano out of the Batmobiles parading around LB, pretending to be OW cars.
          • No presence
            This morning on the most-watched news channel in Southern California, the Long Beach Grand Prix festivities today, facing rainy and windy weather, was a top story complete with a reporter live from the paddock. it got off on the wrong foot by the anchorman saying "Danica Patrick" and then the reporter was with the ALMS. She interviewed a driver int he ALMS about racing in the rain. He gave a great interview and they made a big deal about showing his ALMS car. NO mention, mone whatsoever, ever, at all, of the IndyCar Series.

            It is though the IndyCar Series does not exist. Or at best is just an afterthought. It no longer has the panache of a main event but rather just another "car race" at the "Long Beach car races this weekend".

            Long Beach Grand Prix as an Indy Car race prestige is long gone.

            Two hours of morning news today and not a single mention of Indy Cars. Not one.

            In fact, I would venture to say the few people who care in SoCal are more interested in the ALMS cars. They seem to be getting the attention.

            The pooor little ugly IndyCars are not even mentioned. Not even once. ALMS rules.

            I say drop the IndyCars at Long Beach. The interest in the cars in nil.

            Again, repeat, two and half hours of morning local TV news on three different channels now....not a SINGLE mention of the word "Indy Car", and just one mention of the "bif race on Sunday" being sunny after the weather goes through.

            Maybe Danica Patrick will win the Long Beach Grand Prix this Sunday and Indy Cars will get major mentions.

          • +12 Ratings are meaningless (to Speedway Apologists)
            I heard Chevy has already been penalized 10 places on the grid for Long Beach! Why can't the IRL overturn this decision? It's Penske's team afterall.

            WOW, them are some good ratings for the NHL. A good friend was watching the hockey called me to angrily complain that the IRL was advertising LB with none other than CART race footage!!!

            We also hear that free tickets are being given away by using F1 cars in the advertising materials for the Long Beach race!

            Is the Indycar series that embarrassed in their 16 year lineage and faux racing at CART tracks that they can't use their own likenesses in advertising materials? Man, the Indycars SUX!
          • Free Tickets
            Chief is right. Anybody that paid for a ticket got ripped off.

            Let's just hope Danica can win Sunday and get the series some much-needed attention.

            Simon Pagenuad and EJ Viso just don't seem to be drawing them in to watch the bulbous-mobiles.
          • So CHief
            once again, it clearly looks like the suckage is not the media partners fault
          • Rationale would dictate
            ....but not in the Indycars, Truth. Certain media insiders with access to Ropin Randy and them coveted Nielsen ratings demographic data continue to turn a blind eye toward this common information.

            I once heard the praises for how much Versus, Comcast, DirectTV and now NBC Sports Network was gonna SAVE the IRL.

            What happened? Who is Indycar leadership gonna blame it on now? Bwahahhahhaha...I know that answer...anyone BUT themselves. $799MILLION and counting.....
          • Hey Tiny d
            My wife would like me to thank you and Tony for freeing up so many of my weekends during the spring and summer.
          • Great weekend of real racing
            What a great weekend of racing it's been.
            Watched that ALMS race on ESPN2, and just watched Nico Rosberg take his first win in F1 from China on SPEED.
            No .1rl on the schedule for me, or I'd wager hardly anyone else.
          • Indycar makes NATIONAL news
            I guess +12 TV ratings do matter...

            "So what's the fix?

            "NBC has to advertise more, it's as simple as that, if they care about IndyCar," Power said.

            There was an overwhelming sense of frustration throughout the paddock this weekend at the Toyota Long Beach Grand Prix over the slumping television ratings. Although attendance was up at both events, the television ratings are dropping. The season opener at St. Petersburg drew a .9 on ABC, and many complained the network did a sub-par job in presenting an entertaining program."

          • Indycar *NUMBSKULLS*
            Times are tough when the media is saying your series is run by NUMBSKULLS:

            "Okay, I've said the last I'll say about this silliness. It is what it is. It's just a shame, however, that a series still on the ropes like IndyCar is being run by numbskulls."

          • Back from Long Beach
            Saw it. It was ok at best. The new cars are een uglier up close and in person. They do sound great. But they blow up and we have not seen that in years. The crowd was ok and the enthusiasm was not bad. Not like it once was, mind you.

            There is an overall lethargy about the IndyCar series and fan interest is so-so. The sports cars are actually the big draw. That and the celebrity race. People seemed very interested. The IndyCar race has a main event vibe but I maintain the entire field could be replaced with ALMS drivers and most fans would not know the difference.

            The race was average at best. I sense this series is dying. But who knows? It is a far cry from yesteryear. A very far cry.
          • Media Insider
            I'm not making excuses, but our ratings are unacceptable and we can't live with the ratings we are currently getting," Bernard said. "We must move the dial. This is a major sport, and there are hundreds of millions of dollars being spent and it needs to have good ratings.

            But, but, but our resident media insider says ratings don't matter? They are just used by youthful CART fanatics to try to throw dirt on the series formerly lead by Tony George before he was fired by his Mother. Twice. LOL.
          • Ratings Schmatings? Or?
            "We can't live with the ratings we are currently getting," - Randy Bernard.

            Say it ain't so, Discipe? Didn't Randy get your memo? And to think you even Bombardier with him. Didn't you tell Randy not to worry while name-dropping and schmoozing on those cozy, insider flights?

          • Love The Indy
            I love IndyCar. Flew from Vancouver to Indy to see the race last year. But admittedly, amoungst my friends I'm an oddity. I'm Indy, the rest are Nascar. I asked my son-in-law if he'd like to see the Indy 500 next year (my dime), but he said he'd rather go see the Brickyard 400. That is reality. I hope that the new chassis, and competition tires and engines help renew interest. We shall see...

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