Slap from national media could galvanize Pacers faithful

April 20, 2012
Back to TopCommentsE-mailPrintBookmark and Share

I’m not a big fan of teams and players playing the “We get no respect” card.

But in the Indiana Pacers’ case, it’s justifiable.

As Mike Greenberg and Mike Golic discussed the NBA playoffs Thursday, they spent more than five minutes talking about why they never talk about the Pacers.

On the upside, at least the blue and gold got some national media attention. But only as Greenberg and Golic explained how the Pacers have no marquee players and no pizzazz.

To rub a little salt in the wound, the duo waxed poetic about Boston’s recent surge—they’ve won seven of 10—and went on about how dangerous the Celtics and their point guard Rajon Rondo can be in the playoffs.

Hello! The Pacers have won 11 of 12 games. That type of streak sounds pretty dangerous to me.

Another ESPN personality, Colin Cowherd, last week said the Pacers have “zero” chance of beating either the Chicago Bulls or Miami Heat in the playoffs. “Zero.”

Zero? Really? So why do they play the games?

On Thursday, Tony Kornheiser and Mike Wilbon were asked on their television show “Pardon the Interruption”: “Chances the Indiana Pacers are title contenders?”

While Wilbon said the Pacers have a 70 percent chance of making some noise in the playoffs, Kornheiser said they have 10 percent.

“They’re 4-6 against the Bulls, the Heat and the Celtics, so I’m not going any higher than 10 percent,” Kornheiser said.

When Wilbon pointed out that Indiana won in Chicago, Boston and Los Angeles and were 3-3 against Boston and Chicago, Kornheiser shouted him down, that 70 percent was “way too high, way too high!”

But that’s not the part that really stings. Another of Kornheiser’s observations does.

“They don’t have a lot of stars and they don’t have a really exciting team,” Kornheiser said.

Fortunately, for Pacers officials, those national talking heads aren’t the folks buying Pacers tickets and sponsorships. Unfortunately for those same Pacers officials, guys like Greenberg and Kornheiser have a great deal of influence over the people that do buy those tickets and sponsorships.

I hear far too often from people in the IBJ newsroom, from family members and friends and respondents to my blog posts and the IBJTheScore Twitter account the same thing echoed by the national media.

Despite a 41-22, there’s still something missing. There’s a lack of excitement.

To me, it’s starting to feel a lot like 1994, when coach Larry Brown led the Pacers on their first serious pursuit of an NBA East title. The fifth-seeded Pacers lost in seven games to the N.Y. Knicks in the conference finals, and the local fan base was transformed.

If we here in Indiana decide to bash our own team, so be it. But don’t you outsiders dare throw darts at our team. That’s the way it was then, and I have a feeling that’s the way it still is.

In the 1990s, it wasn’t just the Knicks vs. the Hicks, or large market vs. small market. It seemed to a good many of the team’s followers that it was the Pacers vs. the big-market teams and all the big-market media and NBA brass who wanted those big-market audiences.

It certainly wasn’t just about the Pacers vs. the Knicks or Chicago or Los Angeles. Not to the Hoosiers rooting the team on.  

It was the Pacers [and their followers] vs. The World.

And the team and its players embraced that. The whole state cheered when Reggie Miller emerged for a playoff game wearing a Superman T-shirt. He was our hero, our dragon slayer.

Nothing in this decade so far has galvanized the Pacers fan base.

How else can you explain a team of this caliber attracting an average of only 13,937 attendees through 30 home games, ranking 29th in the 30-team NBA? The Pacers average 936 fewer fans per game than the Charlotte Bobcats, who are 7-54 this season.

Tickets for Monday’s Pacers game are selling for an astonishing 89 cents on StubHub today.

The Pacers have taken a strong step forward with a new advertising campaign this month. In it, Larry Bird states “We’ve got something to prove, and I kind of like it that way.”

What more proof do local sports fans want? The national media has already shown us that once again it’s the Pacers vs. the World.

Here in Indiana, it’s us against them. Just like 1994.

And I kind of like it that way.

  • Not exciting?
    They looked plenty exciting vs the Bucks last night.
  • Amen
    everything in this article is true, im a pacers fan that lives in NJ and follows every game. The people in the state of Indiana should be ashamed. Go to a Pacers game, there isnt anything else to do in that state. And so what if they dont have a star, last time i checked Danny Granger is an ex 26 ppg scorer being a team player this year to fit in with the team. Go Pacers
  • 20th Century Indiana advertising
    As a former Knicks fan who moved to Indiana 15 years ago, I've always been shocked by the lack of energy in the Pacers fan base. I've gone to games where I was screaming louder than the "so-called" Pacer fanatics.

    It is shameful that Pacers attendance is so poor this season, especially when they have a fantastic team that is playing as a team.

    But I must confess that I have not seen them in person...most likely because they have not been advertised well.

    They've got great players (Granger, All-Star Hibbert, David West, an improved George Hill and a great pickup in Leandro Barbosa), yet they don't mention any of them in the advertisements I've heard so far.

    In addition, other than the digital billboard advertising, all of their other "very late" initiatives are straight from the 70's.

    Listen up Pacer execs - Create some ever changing ads showing the highlights (and there are MANY) from this year and include the names of the players.

    Make a Facebook campaign out of it as well so that you are advertising to the people who will spread word of mouth information better than anyone else.

    Personal appearances by the players in the downtown area with autographs, contests and merchandise giveaways.

    Free tours of the Fieldhouse for kids. I've been on one and it was great.

    Educate the fans and they'll come out. As long as they're ignorant of the product, they've got no motivation to attend.
  • Expand Marketing
    I live in Bloomington, IN and we never see any marketing or advertising for the Pacers down south. The last billboard I see heading south from Indy to Bloomington is in Mooresville. Bloomington is a basketball town and I would think that they could build some loyal fans in our part of the state. We go to 5-8 games a year and even during the week. The drive isn't bad and we can get there before the game starts for a 7:15 start.

    For that matter, I think the Pacers do a poor job of marketing outside of the donut counties. I give the Colts credit because they try to reach all parts of the state. Heck, we even have the Reds come to Bloomington promoting the team. Come on Pacers expand your scope and reach.
  • Where stars are born
    I agree that the Pacers lack big name star power and many times the teams with those names win. Ok, most times. Ok, every time. Maybe this year is the year they make noise and a player like Paul George or Roy Hibbert elevates them self to that level in the mind of the media.
  • Hoosiers Rule
    Indiana people know basketball and the pros aren't true ball, they all travel every play, flop, hog the ball, and only the last five minutes of nba games are intense. Everybody in Indiana watches college and that's where it's at.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Hello Dear Are you tired of Seeking Loans and Mortgages,have you Been Turned down constantly By your banks and Other Financial Institutions or Micro Finance scheme. This is let you know with 100% guarantee that we Offer loans ranging from $1,000 Minimum to $1,000,000.00 Maximum at 3% interest rate per Month. We give out LOANS for developing business. a competitive edge/business expansion. email address: We offer the following kinds of loans and many more; * Personal Loans ( Unsecured Loan) * Business Loans ( Unsecured Loan) * Consolidation Loan * Combination Loan * Home Improvement * Xmas Loans for contact to seek for loan email this email address: Thanks

  2. My name is Mr Henry Josh and i live in the USA California and life is worth living right now for me and my family and all this is because of one man sent by GOD to help me and my family, i once had a life filled with sorrow because my first SON needed a kidney transplant and all our savings were going towards his medications and this normally leaves us with no money to pay our bills or even put enough food on our table and our rent was due and no funds to pay these bills and life felt so unfair to me and every night my wife will cry herself to sleep every night until one day, i was browsing through yahoo answers and i saw a striking advert of a man that gives out personal loans and that the offer is opened to all and i have heard so many things about internet scams but at this point of my life, i was very desperate and ready to take any risk and at the end of the day, i applied for this loan and from one step to another, i got my loan within 12 hours through bank transfer and you know, it was all like a dream and i called Mr Daniel Jones A Man who is the GOD sent lender i found and said, i have received my loan and he smiled stating that to GOD be the glory and i was so shocked as i have never ever seen anyone with such a GOD fearing and kind heart and today, i am the happiest man on earth because by GOD’S grace, my SON kidney transplant was successful and today he is healthy, i and my family are living very comfortable and happy and if you are in my former situation or in serious and legitimate need of a loan, you can reach this GOD sent lender via

  3. Greetings to everyone reading this comment!!! I am Greg William by name. I am out here to recommend the effort of Mark Oscar,I was in need of a consolidation loan amount of 50,000 and as soon as I got in contact with Mark Oscar Loan Firm on Wednesday last week and on Friday last week as well I receive an alert from my bank(Royal Bank of Scotland Group) that the fund was transferred,I want everybody on this site to contact Mark Oscar now via email on how to get a loan because I got my loan from them and I am very happy,so contact them now. Thanks!!!!!!

  4. Elected officials, like Mourdock, get vested in 8 years. It takes 10 years for all other public employees, most of whom make a lot less money. So much for the promise to finish out his term.

  5. Great state treasurer and a good man!! Just curious if the folks who didn't quite understand his quote would like to tell my daughter-in-law that God didn't intend her! Mourdock's comment was correct but twisted and the article didn't mention that his opponent and the press let the impression stand that Mourdock meant that the rape was intended. Stupid people!!