Slap from national media could galvanize Pacers faithful

April 20, 2012
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I’m not a big fan of teams and players playing the “We get no respect” card.

But in the Indiana Pacers’ case, it’s justifiable.

As Mike Greenberg and Mike Golic discussed the NBA playoffs Thursday, they spent more than five minutes talking about why they never talk about the Pacers.

On the upside, at least the blue and gold got some national media attention. But only as Greenberg and Golic explained how the Pacers have no marquee players and no pizzazz.

To rub a little salt in the wound, the duo waxed poetic about Boston’s recent surge—they’ve won seven of 10—and went on about how dangerous the Celtics and their point guard Rajon Rondo can be in the playoffs.

Hello! The Pacers have won 11 of 12 games. That type of streak sounds pretty dangerous to me.

Another ESPN personality, Colin Cowherd, last week said the Pacers have “zero” chance of beating either the Chicago Bulls or Miami Heat in the playoffs. “Zero.”

Zero? Really? So why do they play the games?

On Thursday, Tony Kornheiser and Mike Wilbon were asked on their television show “Pardon the Interruption”: “Chances the Indiana Pacers are title contenders?”

While Wilbon said the Pacers have a 70 percent chance of making some noise in the playoffs, Kornheiser said they have 10 percent.

“They’re 4-6 against the Bulls, the Heat and the Celtics, so I’m not going any higher than 10 percent,” Kornheiser said.

When Wilbon pointed out that Indiana won in Chicago, Boston and Los Angeles and were 3-3 against Boston and Chicago, Kornheiser shouted him down, that 70 percent was “way too high, way too high!”

But that’s not the part that really stings. Another of Kornheiser’s observations does.

“They don’t have a lot of stars and they don’t have a really exciting team,” Kornheiser said.

Fortunately, for Pacers officials, those national talking heads aren’t the folks buying Pacers tickets and sponsorships. Unfortunately for those same Pacers officials, guys like Greenberg and Kornheiser have a great deal of influence over the people that do buy those tickets and sponsorships.

I hear far too often from people in the IBJ newsroom, from family members and friends and respondents to my blog posts and the IBJTheScore Twitter account the same thing echoed by the national media.

Despite a 41-22, there’s still something missing. There’s a lack of excitement.

To me, it’s starting to feel a lot like 1994, when coach Larry Brown led the Pacers on their first serious pursuit of an NBA East title. The fifth-seeded Pacers lost in seven games to the N.Y. Knicks in the conference finals, and the local fan base was transformed.

If we here in Indiana decide to bash our own team, so be it. But don’t you outsiders dare throw darts at our team. That’s the way it was then, and I have a feeling that’s the way it still is.

In the 1990s, it wasn’t just the Knicks vs. the Hicks, or large market vs. small market. It seemed to a good many of the team’s followers that it was the Pacers vs. the big-market teams and all the big-market media and NBA brass who wanted those big-market audiences.

It certainly wasn’t just about the Pacers vs. the Knicks or Chicago or Los Angeles. Not to the Hoosiers rooting the team on.  

It was the Pacers [and their followers] vs. The World.

And the team and its players embraced that. The whole state cheered when Reggie Miller emerged for a playoff game wearing a Superman T-shirt. He was our hero, our dragon slayer.

Nothing in this decade so far has galvanized the Pacers fan base.

How else can you explain a team of this caliber attracting an average of only 13,937 attendees through 30 home games, ranking 29th in the 30-team NBA? The Pacers average 936 fewer fans per game than the Charlotte Bobcats, who are 7-54 this season.

Tickets for Monday’s Pacers game are selling for an astonishing 89 cents on StubHub today.

The Pacers have taken a strong step forward with a new advertising campaign this month. In it, Larry Bird states “We’ve got something to prove, and I kind of like it that way.”

What more proof do local sports fans want? The national media has already shown us that once again it’s the Pacers vs. the World.

Here in Indiana, it’s us against them. Just like 1994.

And I kind of like it that way.

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  • Not exciting?
    They looked plenty exciting vs the Bucks last night.
  • Amen
    everything in this article is true, im a pacers fan that lives in NJ and follows every game. The people in the state of Indiana should be ashamed. Go to a Pacers game, there isnt anything else to do in that state. And so what if they dont have a star, last time i checked Danny Granger is an ex 26 ppg scorer being a team player this year to fit in with the team. Go Pacers
  • 20th Century Indiana advertising
    As a former Knicks fan who moved to Indiana 15 years ago, I've always been shocked by the lack of energy in the Pacers fan base. I've gone to games where I was screaming louder than the "so-called" Pacer fanatics.

    It is shameful that Pacers attendance is so poor this season, especially when they have a fantastic team that is playing as a team.

    But I must confess that I have not seen them in person...most likely because they have not been advertised well.

    They've got great players (Granger, All-Star Hibbert, David West, an improved George Hill and a great pickup in Leandro Barbosa), yet they don't mention any of them in the advertisements I've heard so far.

    In addition, other than the digital billboard advertising, all of their other "very late" initiatives are straight from the 70's.

    Listen up Pacer execs - Create some ever changing ads showing the highlights (and there are MANY) from this year and include the names of the players.

    Make a Facebook campaign out of it as well so that you are advertising to the people who will spread word of mouth information better than anyone else.

    Personal appearances by the players in the downtown area with autographs, contests and merchandise giveaways.

    Free tours of the Fieldhouse for kids. I've been on one and it was great.

    Educate the fans and they'll come out. As long as they're ignorant of the product, they've got no motivation to attend.
  • Expand Marketing
    I live in Bloomington, IN and we never see any marketing or advertising for the Pacers down south. The last billboard I see heading south from Indy to Bloomington is in Mooresville. Bloomington is a basketball town and I would think that they could build some loyal fans in our part of the state. We go to 5-8 games a year and even during the week. The drive isn't bad and we can get there before the game starts for a 7:15 start.

    For that matter, I think the Pacers do a poor job of marketing outside of the donut counties. I give the Colts credit because they try to reach all parts of the state. Heck, we even have the Reds come to Bloomington promoting the team. Come on Pacers expand your scope and reach.
  • Where stars are born
    I agree that the Pacers lack big name star power and many times the teams with those names win. Ok, most times. Ok, every time. Maybe this year is the year they make noise and a player like Paul George or Roy Hibbert elevates them self to that level in the mind of the media.
  • Hoosiers Rule
    Indiana people know basketball and the pros aren't true ball, they all travel every play, flop, hog the ball, and only the last five minutes of nba games are intense. Everybody in Indiana watches college and that's where it's at.

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  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

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