RGIII not playing No. 2 to Luck in sponsor deals, fan appeal

June 8, 2012
Back to TopCommentsE-mailPrintBookmark and Share

It’s impossible at this point to say which of the first two picks in this year’s NFL draft will wind up being the best quarterback.

But right now, No. 2 pick Robert Griffin III appears to be a hotter commodity with sponsors, fans and sports card traders than No. 1 pick Andrew Luck.

Griffin already has signed major sponsorship deals with Adidas, Subway sandwich shops, EA Sports, Castrol Motor Oil and football safety gear maker EvoShield.

Luck meanwhile, has signed deals with Nike and Pepsi, for which he’ll do ads for Gatorade and Quaker Oats.

So far, Luck has been focused on graduating from Stanford, which he finally did this week, and learning the Indianapolis Colts playbook. He’s on record as saying he wants to “earn” accolades and sponsorship deals with his play rather than just for being the No. 1 pick.

Luck’s handlers at Wasserman Media Group have promised that things will pick up for Luck post-graduation and as the season nears. Not only is Luck likely to pick up additional sponsors, he’s also likely to partner with a not-for-profit cause or two as the season approaches, Wasserman officials said.

Local sports marketer David Morton doesn’t think Griffin’s early lead in sponsorship deals is an indication that he’s more marketable than Luck.

“They’re two different athletes in two different markets,” said Morton, president of Sunrise Sports Group.

While Morton said there’s some advantage to getting sponsorship deals done before the NFL season and making announcements before the media shifts its attention to the Summer Olympics, he doesn’t think Luck is more poorly positioned than Griffin at this point.

“Andrew Luck is going to get a lot of requests and a lot of offers this year,” Morton said. “He needs to be selective and learn to say ‘no.’ A lot of athletes have worn out their welcome by becoming a pitchman just because they’re a high draft choice. [Luck] needs to be very strategic, deliberate and cautious in his approach, and I think that’s what you’re seeing.”

But there’s no doubt there’s intrigue in Griffin, the 2011 Heisman Trophy winner and Washington Redskins selection. His unique skills and personality seem to have captured the attention of football fans nationwide.

In a new release of 2012 Bowman Football Cards this week, Griffin’s cards were snatched up at higher prices than Luck’s.

The highest price fetched by any card in the opening hours of the sale was an autographed limited edition of Griffin’s card that went for $1,000. The second-highest-priced card at $650 was a dual autographed card featuring Griffin and Luck.

The top price paid for a limited edition Luck autographed card was $540, with most of his cards going in the $250 range.

Of course, none of this has anything to do with how the two will do on the field this season. And that will likely be the biggest determining factor in who is the most popular among fans and the most coveted among sponsors in the long haul.

  • Please
    What a misleading headline. Looking at the substance of this story, it should not have even been written.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.