RGIII not playing No. 2 to Luck in sponsor deals, fan appeal

June 8, 2012
Back to TopCommentsE-mailPrintBookmark and Share

It’s impossible at this point to say which of the first two picks in this year’s NFL draft will wind up being the best quarterback.

But right now, No. 2 pick Robert Griffin III appears to be a hotter commodity with sponsors, fans and sports card traders than No. 1 pick Andrew Luck.

Griffin already has signed major sponsorship deals with Adidas, Subway sandwich shops, EA Sports, Castrol Motor Oil and football safety gear maker EvoShield.

Luck meanwhile, has signed deals with Nike and Pepsi, for which he’ll do ads for Gatorade and Quaker Oats.

So far, Luck has been focused on graduating from Stanford, which he finally did this week, and learning the Indianapolis Colts playbook. He’s on record as saying he wants to “earn” accolades and sponsorship deals with his play rather than just for being the No. 1 pick.

Luck’s handlers at Wasserman Media Group have promised that things will pick up for Luck post-graduation and as the season nears. Not only is Luck likely to pick up additional sponsors, he’s also likely to partner with a not-for-profit cause or two as the season approaches, Wasserman officials said.

Local sports marketer David Morton doesn’t think Griffin’s early lead in sponsorship deals is an indication that he’s more marketable than Luck.

“They’re two different athletes in two different markets,” said Morton, president of Sunrise Sports Group.

While Morton said there’s some advantage to getting sponsorship deals done before the NFL season and making announcements before the media shifts its attention to the Summer Olympics, he doesn’t think Luck is more poorly positioned than Griffin at this point.

“Andrew Luck is going to get a lot of requests and a lot of offers this year,” Morton said. “He needs to be selective and learn to say ‘no.’ A lot of athletes have worn out their welcome by becoming a pitchman just because they’re a high draft choice. [Luck] needs to be very strategic, deliberate and cautious in his approach, and I think that’s what you’re seeing.”

But there’s no doubt there’s intrigue in Griffin, the 2011 Heisman Trophy winner and Washington Redskins selection. His unique skills and personality seem to have captured the attention of football fans nationwide.

In a new release of 2012 Bowman Football Cards this week, Griffin’s cards were snatched up at higher prices than Luck’s.

The highest price fetched by any card in the opening hours of the sale was an autographed limited edition of Griffin’s card that went for $1,000. The second-highest-priced card at $650 was a dual autographed card featuring Griffin and Luck.

The top price paid for a limited edition Luck autographed card was $540, with most of his cards going in the $250 range.

Of course, none of this has anything to do with how the two will do on the field this season. And that will likely be the biggest determining factor in who is the most popular among fans and the most coveted among sponsors in the long haul.

  • Please
    What a misleading headline. Looking at the substance of this story, it should not have even been written.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!