RGIII not playing No. 2 to Luck in sponsor deals, fan appeal

June 8, 2012
Back to TopCommentsE-mailPrintBookmark and Share

It’s impossible at this point to say which of the first two picks in this year’s NFL draft will wind up being the best quarterback.

But right now, No. 2 pick Robert Griffin III appears to be a hotter commodity with sponsors, fans and sports card traders than No. 1 pick Andrew Luck.

Griffin already has signed major sponsorship deals with Adidas, Subway sandwich shops, EA Sports, Castrol Motor Oil and football safety gear maker EvoShield.

Luck meanwhile, has signed deals with Nike and Pepsi, for which he’ll do ads for Gatorade and Quaker Oats.

So far, Luck has been focused on graduating from Stanford, which he finally did this week, and learning the Indianapolis Colts playbook. He’s on record as saying he wants to “earn” accolades and sponsorship deals with his play rather than just for being the No. 1 pick.

Luck’s handlers at Wasserman Media Group have promised that things will pick up for Luck post-graduation and as the season nears. Not only is Luck likely to pick up additional sponsors, he’s also likely to partner with a not-for-profit cause or two as the season approaches, Wasserman officials said.

Local sports marketer David Morton doesn’t think Griffin’s early lead in sponsorship deals is an indication that he’s more marketable than Luck.

“They’re two different athletes in two different markets,” said Morton, president of Sunrise Sports Group.

While Morton said there’s some advantage to getting sponsorship deals done before the NFL season and making announcements before the media shifts its attention to the Summer Olympics, he doesn’t think Luck is more poorly positioned than Griffin at this point.

“Andrew Luck is going to get a lot of requests and a lot of offers this year,” Morton said. “He needs to be selective and learn to say ‘no.’ A lot of athletes have worn out their welcome by becoming a pitchman just because they’re a high draft choice. [Luck] needs to be very strategic, deliberate and cautious in his approach, and I think that’s what you’re seeing.”

But there’s no doubt there’s intrigue in Griffin, the 2011 Heisman Trophy winner and Washington Redskins selection. His unique skills and personality seem to have captured the attention of football fans nationwide.

In a new release of 2012 Bowman Football Cards this week, Griffin’s cards were snatched up at higher prices than Luck’s.

The highest price fetched by any card in the opening hours of the sale was an autographed limited edition of Griffin’s card that went for $1,000. The second-highest-priced card at $650 was a dual autographed card featuring Griffin and Luck.

The top price paid for a limited edition Luck autographed card was $540, with most of his cards going in the $250 range.

Of course, none of this has anything to do with how the two will do on the field this season. And that will likely be the biggest determining factor in who is the most popular among fans and the most coveted among sponsors in the long haul.

ADVERTISEMENT
  • Please
    What a misleading headline. Looking at the substance of this story, it should not have even been written.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

ADVERTISEMENT