Colts face two golden opportunities to sell out season

August 16, 2012
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The Indianapolis Colts have a golden opportunity in the next two pre-season games to win over some Peyton Manning loyalists and sell out their eight regular season games.

If I was a betting man, and I’m not, I’d wager that the Colts will come close to selling out the entire regular season by the end of this month.

If the Colts look good in the next two outings and there are still tickets left, that only means there are some pretty bad seats within Lucas Oil Stadium. Because so far this season—and granted, we’re very early—the Colts are doing what they need to win over central Indiana.

A stellar win over the St. Louis Rams on Aug. 12 was a good first step. It’s clear local fans are paying attention. The pre-season opener registered a 17.9 television rating, according to New York-based Nielsen Media Research. That means almost 200,000 in the Indianapolis market watched the game. Close to 10,000 more in this market watched the midnight replay.

That’s a marked improvement from last year, when Colts pre-season games averaged a 13.4 rating, according to Nielsen.

Colts Chief Operating Officer Pete Ward thinks fans’ interest has been piqued not only by No. 1 overall draft pick Andrew Luck but by a collection of new players and coaches.

“The team certainly has a new look with many new faces, and this was the first opportunity for our fans to see them in action as a group,” Ward said.

If Luck can perform as well as he did last Sunday against the Rams in prime time this Sunday night, that may be enough to sell the remaining 1,000 or so seats left for the regular season. Typically, Sunday night games have higher ratings, so the Colts have plenty to play for.

Even though the Steelers will be without pro-bowl defender James Harrison, Pittsburgh’s defense is still far better than the Rams. If the Colts succeed against Pittsburgh they could demonstrate they’re the real deal—or at least worthy of local fans’ attention.

If the Pittsburgh game isn’t enough to convince fans, maybe a Luck-Robert Griffin III showdown Aug. 25 as the Colts square off against the Washington Redskins will clinch the deal. No pressure on Luck, but if he can crack the steel curtain then outshine fellow high-profile rookie RGIII, there should be little doubt that No. 12 is ready to step in for No. 18.

No one is saying that if Luck succeeds in two pre-season games, they should clear a place for him in Canton. But reasonable fans could conclude from those outings what this team will look like come the regular season.

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  • Editor
    The "steal" curtain?
    • Steal Curtain?
      Yes Craig, that is what it says...it does infer something a little different about the vaunted Pittsburgh defense doesn't it?...sorry Anthony, having a little too much fun at your expense..."spellscan" probably didn't catch that one...
    • preseason
      The 13.4 average is monster, and a surprise. I guess there IS interest in preseason games.
    • It's The Arena League For The Colts
      If the Colts can't connect with the fan base, it's time to look at the costs of running the team to the city - tens of millions of dollars a year in CIB money alone not to mention $700+ million for the stadium and millions to host the superbowl – and replace all of the high priced players with undrafted free agents and Arena Players and cut the season, the roster size and the number of games. Oh yea, I forgot, this is the Colts not the symhony. Forgive me...I'm originally from Pittsburgh so I'm kind of spoiled when it comes to what real cities do to support their teams.
      • thanks!
        Steeler Fan, nice to have you as a constructive, supportive member of our community. Wish you had brought along Pittsburgh's larger population, wealth and corporate base as additional help. But then, I guess there was a reason you left?

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      1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

      2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

      3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

      4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

      5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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