Colts face two golden opportunities to sell out season

August 16, 2012
Back to TopCommentsE-mailPrintBookmark and Share

The Indianapolis Colts have a golden opportunity in the next two pre-season games to win over some Peyton Manning loyalists and sell out their eight regular season games.

If I was a betting man, and I’m not, I’d wager that the Colts will come close to selling out the entire regular season by the end of this month.

If the Colts look good in the next two outings and there are still tickets left, that only means there are some pretty bad seats within Lucas Oil Stadium. Because so far this season—and granted, we’re very early—the Colts are doing what they need to win over central Indiana.

A stellar win over the St. Louis Rams on Aug. 12 was a good first step. It’s clear local fans are paying attention. The pre-season opener registered a 17.9 television rating, according to New York-based Nielsen Media Research. That means almost 200,000 in the Indianapolis market watched the game. Close to 10,000 more in this market watched the midnight replay.

That’s a marked improvement from last year, when Colts pre-season games averaged a 13.4 rating, according to Nielsen.

Colts Chief Operating Officer Pete Ward thinks fans’ interest has been piqued not only by No. 1 overall draft pick Andrew Luck but by a collection of new players and coaches.

“The team certainly has a new look with many new faces, and this was the first opportunity for our fans to see them in action as a group,” Ward said.

If Luck can perform as well as he did last Sunday against the Rams in prime time this Sunday night, that may be enough to sell the remaining 1,000 or so seats left for the regular season. Typically, Sunday night games have higher ratings, so the Colts have plenty to play for.

Even though the Steelers will be without pro-bowl defender James Harrison, Pittsburgh’s defense is still far better than the Rams. If the Colts succeed against Pittsburgh they could demonstrate they’re the real deal—or at least worthy of local fans’ attention.

If the Pittsburgh game isn’t enough to convince fans, maybe a Luck-Robert Griffin III showdown Aug. 25 as the Colts square off against the Washington Redskins will clinch the deal. No pressure on Luck, but if he can crack the steel curtain then outshine fellow high-profile rookie RGIII, there should be little doubt that No. 12 is ready to step in for No. 18.

No one is saying that if Luck succeeds in two pre-season games, they should clear a place for him in Canton. But reasonable fans could conclude from those outings what this team will look like come the regular season.

ADVERTISEMENT
  • Editor
    The "steal" curtain?
    • Steal Curtain?
      Yes Craig, that is what it says...it does infer something a little different about the vaunted Pittsburgh defense doesn't it?...sorry Anthony, having a little too much fun at your expense..."spellscan" probably didn't catch that one...
    • preseason
      The 13.4 average is monster, and a surprise. I guess there IS interest in preseason games.
    • It's The Arena League For The Colts
      If the Colts can't connect with the fan base, it's time to look at the costs of running the team to the city - tens of millions of dollars a year in CIB money alone not to mention $700+ million for the stadium and millions to host the superbowl – and replace all of the high priced players with undrafted free agents and Arena Players and cut the season, the roster size and the number of games. Oh yea, I forgot, this is the Colts not the symhony. Forgive me...I'm originally from Pittsburgh so I'm kind of spoiled when it comes to what real cities do to support their teams.
      • thanks!
        Steeler Fan, nice to have you as a constructive, supportive member of our community. Wish you had brought along Pittsburgh's larger population, wealth and corporate base as additional help. But then, I guess there was a reason you left?

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. Really, taking someone managing the regulation of Alcohol and making himthe President of an IVY Tech regional campus. Does he have an education background?

      2. Jan, great rant. Now how about you review the report and offer rebuttal of the memo. This might be more conducive to civil discourse than a wild rant with no supporting facts. Perhaps some links to support your assertions would be helpful

      3. I've lived in Indianapolis my whole and been to the track 3 times. Once for a Brickyard, once last year on a practice day for Indy 500, and once when I was a high school student to pick up trash for community service. In the past 11 years, I would say while the IMS is a great venue, there are some upgrades that would show that it's changing with the times, just like the city is. First, take out the bleachers and put in individual seats. Kentucky Motor Speedway has individual seats and they look cool. Fix up the restrooms. Add wi-fi. Like others have suggested, look at bringing in concerts leading up to events. Don't just stick with the country music genre. Pop music would work well too I believe. This will attract more young celebrities to the Indy 500 like the kind that go to the Kentucky Derby. Work with Indy Go to increase the frequency of the bus route to the track during high end events. That way people have other options than worrying about where to park and paying for parking. Then after all of this, look at getting night lights. I think the aforementioned strategies are more necessary than night racing at this point in time.

      4. Talking about congestion ANYWHERE in Indianapolis is absolutely laughable. Sure you may have to wait in 5 minutes of traffic to travel down BR avenue during *peak* times. But that is absolutely nothing compared to actual big cities. Indy is way too suburban to have actual congestion problems. So please, never bring up "congestion" as an excuse to avoid development in Indianapolis. If anything, we could use a little more.

      5. Oh wait. Never mind.

      ADVERTISEMENT