Crooked Stick, Colts officials have reason to smile

September 10, 2012
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It was a big sports weekend for central Indiana, with Crooked Stick Golf Club in Carmel hosting the PGA Tour’s BMW Championship, the third leg of the Fed Ex Cup, and the Indianapolis Colts opening up their regular season in Chicago. Both events drew huge viewer numbers—live and on television. (See video below for figures and analysis.)

Organizers of the BMW Championship wore mostly broad smiles over the weekend as near-record crowds poured in for the four-day event. The large crowds did raise some traffic issues that will have to be looked at if Crooked Stick wants to host another PGA Tour event.

While the Colts were routed by the Bears at Soldier Field, 41-21, Sunday’s TV ratings showed the team’s bandwagon is still mostly full. More central Indiana football fans tuned in to watch the Colts than they did their former favorite son, Denver Broncos QB Peyton Manning, who battled Pittsburgh Sunday night.

Playing the Bears—another team with a solid central Indiana following—certainly didn’t hurt the Colts game’s TV viewership numbers. Still, any time a team can outscore Peyton in prime-time, it’s considered a win.

  • Exact ratings?
    Anthony, do you have exact rating and share numbers for the Colts' game and the Broncos' game in the Indianapolis market?
  • TV ratings numbers
    Overnight Nielsen TV rating for the Colts-Chicago game on Sunday was 32.3 (346,256 households tuned in). TV rating for Sunday's night's Denver-Pittsburgh game was 28.9 (309,808 households). The Broncos-Steelers game earned a 42 share. I did not obtain the share for the Colts-Bears game.
    • Indy Viewership
      How much can be attributed to the contract dispute between Channel 13 & Dish Network. The Sunday night game was on Channel 13 that could not be viewed by Dish subscribers
    • Poor Organization at Crooked Stick
      After one-day-too-many as a fan, I now know how livestock feel at the stockyards. Long lines and waits for buses and concessions - even lines leaving to get out early.
      • PGA
        You can thank Mother Nature (due to the rain and flooded parking field) and the WGA (Western Golf Association) for the transporation problems. Friday night the WGA said they would have 40+ buses to transport spectators from the lots on Saturday morning, only 5 buses showed up. ISP, CPD and HCSD worked diligently with what they had to work with - kudos to them.
      • Not bad for a 1pm game vs a prime time event. Maybe the networks will be more likely to pick up Colts games in primetime.
        • rating for Colts
          32.3 is pretty incredible when you think about it, for a Sunday afternoon. My guess is that will be the #1 tv program in Indy this week.
        • NBC and Peyton Are Big Winners
          Peyton's ratings may not have beat the Colts locally but it he brought NBC their highest-rated regular season NFL game in 14 years.
        • Colts sales made locally
          Luckily the local numbers are the most important to the Colts. Those are the people buying the tickets to Colts home games and buying much of the team merchandise, etc.
          • ratings
            What are Pacers ratings?
            • Pacers
              17.9 for game 4 vs. Heat

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