ChuckStrong shirt sales raise $62,000 in three days for leukemia research

October 8, 2012
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It’s not everyday that the visiting team agrees to wear a shirt in support of a home team’s cause.

But when the cause is Chuck Pagano, the universally well-like Colts head coach, you can throw all the unspoken rules and traditions out the window.

So it was only mildly surprising on Sunday to see a number of Green Bay Packers wearing T-shirts made by the Colts’ merchandising company, Indianapolis-based MainGate Inc., in support of Pagano, who last week was diagnosed with leukemia.

There was only one request from Packers players. They refused to wear the shirts in Colts blue.

No problem. MainGate sprang into action on Saturday and made a special batch of white with green lettering. The likes of Randall Cobb and Charles Woodson were shown prominently on ESPN and other national television shows going through pre-game drills wearing the shirts.

Colts fans were just as eager to wear the shirts. And they didn’t mind the Colts blue shirts one bit. In fact, thousands paid $20 each for them.

MainGate sold 3,100 ChuckStrong shirts after they went on sale Friday, with the proceeds going to benefit leukemia research at the IU Simon Cancer Center. More than $62,000 has been raised in just three days. That number could easily hit $100,000 for leukemia research this week.

The item was the top-selling item at Sunday’s game, with 1,700 sold at Lucas Oil Stadium, according to MainGate. About1,000 have been sold online.

The shirts will continue to be sold at the Colts pro shops at the stadium and Circle Centre mall and online.

“It was just amazing,” said MainGate CEO Dave Moroknek. “As soon as we filled the rack up, it was empty again.”

  • Not so fast....
    They raised $62,000, but the 'proceeds' are going to research. Isn't it likely that they'll deduct the cost of printing, etc., before they make the donation? Need to ask some more questions, Anthony.

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.