ChuckStrong shirt sales raise $62,000 in three days for leukemia research

October 8, 2012
Back to TopCommentsE-mailPrintBookmark and Share

It’s not everyday that the visiting team agrees to wear a shirt in support of a home team’s cause.

But when the cause is Chuck Pagano, the universally well-like Colts head coach, you can throw all the unspoken rules and traditions out the window.

So it was only mildly surprising on Sunday to see a number of Green Bay Packers wearing T-shirts made by the Colts’ merchandising company, Indianapolis-based MainGate Inc., in support of Pagano, who last week was diagnosed with leukemia.

There was only one request from Packers players. They refused to wear the shirts in Colts blue.

No problem. MainGate sprang into action on Saturday and made a special batch of white with green lettering. The likes of Randall Cobb and Charles Woodson were shown prominently on ESPN and other national television shows going through pre-game drills wearing the shirts.

Colts fans were just as eager to wear the shirts. And they didn’t mind the Colts blue shirts one bit. In fact, thousands paid $20 each for them.

MainGate sold 3,100 ChuckStrong shirts after they went on sale Friday, with the proceeds going to benefit leukemia research at the IU Simon Cancer Center. More than $62,000 has been raised in just three days. That number could easily hit $100,000 for leukemia research this week.

The item was the top-selling item at Sunday’s game, with 1,700 sold at Lucas Oil Stadium, according to MainGate. About1,000 have been sold online.

The shirts will continue to be sold at the Colts pro shops at the stadium and Circle Centre mall and online.

“It was just amazing,” said MainGate CEO Dave Moroknek. “As soon as we filled the rack up, it was empty again.”

  • Not so fast....
    They raised $62,000, but the 'proceeds' are going to research. Isn't it likely that they'll deduct the cost of printing, etc., before they make the donation? Need to ask some more questions, Anthony.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by