Notre Dame could push BCS revenue to record highs

November 19, 2012
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The Fighting Irish of Notre Dame won’t be the only ones dancing on a pot of gold should the school’s football team make it to the BCS National Championship game Jan. 7 in Miami.

Ticket brokers and TV networks all predict record financial windfalls if Notre Dame plays for its first national title since 1988.

Alabama is No. 2 in the BCS standings, and if the Crimson Tide makes the title game, that certainly won’t hurt ticket demand or TV ratings.

While college football has a strong following, the fan base is largely regional in its following of teams. In a recent ESPN poll, however, Notre Dame and Alabama ranked No. 2 and No. 4, respectively, in terms of national popularity, both scoring well with fan bases outside of their regions.

Just the prospect of the Notre Dame-Alabama match-up is already driving up BCS championship ticket prices. As of this morning, few tickets on the secondary market were available for less than $1,000, with the best seats fetching around $4,300.

If Notre Dame can win its final regular season game at the University of Southern California on Nov. 24, ticket brokers think some prices could double. Alabama still has to beat Auburn on Nov. 24 and win the Southeastern Conference championship game Dec. 1 to secure its spot in Miami. Both would appear doable, though the SEC title game will be a challenge.

Tickets for last year’s BCS championship game in New Orleans between LSU and Alabama carried a college football record median ticket price of $1,565, a dramatic increase from the 2011 title Auburn versus Oregon game, which had a median price of $925, according to officials for secondary ticket seller StubHub.

Ticket brokers are predicting a median price for this year’s title game—if it features Notre Dame—to exceed $1,800.

Notre Dame’s massive following also is expected to push TV viewership to a high water mark. The game will be broadcast on ESPN.

NBC’s broadcasts of Notre Dame games are up 76 percent this season, with more than 5 million households expected to tune in to the USC game this Saturday.

If the Irish and Tide meet in the title game, broadcast experts think more than 25 million households could tune in. That would mean a 25-plus rating, which is higher than the record 21.7 rating the 2006 BCS game between Texas and USC scored.

  • Relevent
  • Awesome
    Awesome b/c I already have 2 tickets to the game
  • Go Irish
    This article just popped-up in today's IBJ Newsletter. It is a little outdated since this article was published on 11/19 and today is 11/28. Regardless, as a huge ND fan, I'm thrilled that the Irish are in the championship game. It's been an unexpected, but fantastic season. Gooooooo Irish!!

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

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  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1