Luck jersey sales soaring as holidays approach

November 28, 2012
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When this NFL season started, I noted how many more Peyton Manning No. 18 Colts jerseys there were at Lucas Oil Stadium on game days than the No. 12 of rookie quarterback Andrew Luck.

That’s not the case any more. As the fortunes of the Colts have risen this year and the No. 1 overall selection of this year’s draft proved himself on the field, the number of Luck jerseys in the stands and around central Indiana rose dramatically.

Officials for MainGate Inc., the Indianapolis company that handles Colts merchandise sales locally and online, recently told IBJ that 67 percent of all Colts jerseys sold this year are emblazoned with No. 12. Luck’s jersey outsells the second most popular Colt 10-to-1, according to CEO Dave Moroknek.

Luck’s jersey could be a more common sighting around town. With holiday shopping just ramping up, Moroknek said early indicators are that Luck’s Colts jersey will be the top-selling item this December.

Luck jerseys are also becoming popular outside this market.

Fanatics.com, a top seller of officially licensed sports apparel, reported that Luck’s jersey ranked eighth among all professional athletes in cyber Monday sales—ahead of such stars as New Orleans quarterback Drew Brees and L.A. Lakers star Kobe Bryant.

Luck’s popularity grew steadily this season, with his jersey No. 6 in sales among all NFL players, league officials said.

A few interesting names were ahead of Luck on the Fanatics.com top 10 list for cyber Monday. No. 1 was Robert Griffin III’s Washington Redskins jersey and No. 2 was Peyton Manning’s No. 18 Denver Broncos jersey.

Griffin was chosen second in this year’s draft behind Luck, and Manning is the player Luck replaced as Colts quarterback.

Sports marketers said Luck’s popularity has as much to do with his down-to-earth nature and carefully crafted public image as it does with his prowess on the football field.

Luck has been slow and methodical in his business deals, making his first big splash this fall with Riley Hospital for Children and this week coming out with a campaign for the Indianapolis-Marion County Public Library.

“His play on the field and his likeability off the field are a perfect combination of a star player, and star players sell,” MainGate’s Moroknek said. “We are extremely fortunate to have a QB and person of his caliber to market and sell.”

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  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

  5. This place is great! I'm piggy backing and saying the Cobb salad is great. But the ribs are awesome. $6.49 for ribs and 2 sides?! They're delicious. If you work downtown, head over there.

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