Shine exits Adidas Reebok to work for American Idol creator

January 10, 2013
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Tom Shine, a long-time Indianapolis sports marketing icon, in December quietly left Adidas Reebok, where he has been senior vice president for 11 years.

Shine was one of the most senior marketers at Adidas Reebok and a well-known name in Indianapolis’ sports marketing circles.

Shine’s roots trace all the way back to the days of Logo Athletic, the now defunct licensed sports apparel firm he founded on Indianapolis’ east side in 1968.

But Shine isn’t retiring. Instead, he’s going to work as a senior executive for Los Angeles-based XIX Entertainment, which is best known for its stake in the “American Idol” television show and other global Idol properties.

Shine, who will continue to work out of Indianapolis, will report directly to Idol creator Simon Fuller.

XIX represents a lengthy list of international entertainment and sports stars, and sources familiar with the company said Shine has been enlisted to help market those personalities.

“The [entertainment and athlete] talent we have under contract is huge,” Shine told Sports Business Journal. “The idea is to build them as brands, and bring some of the ones with marketing savvy from entertainment to sports, along with combining those disciplines.”

The company’s clients include soccer player David Beckham and his model wife, Victoria Beckham; tennis star Andy Murray; Formula One driver Lewis Hamilton; and singers and entertainers Steven Tyler, Carrie Underwood, David Cook, The Spice Girls, Aloe Black, Lisa Marie Presley, Roland Moure, Geri Hallowell and Annie Lennox, to name a few.

XIX provides artist services that include management, TV and music production, social media engagement, public relations, entertainment marketing and legal and accounting services.
 

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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