Shine exits Adidas Reebok to work for American Idol creator

January 10, 2013
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Tom Shine, a long-time Indianapolis sports marketing icon, in December quietly left Adidas Reebok, where he has been senior vice president for 11 years.

Shine was one of the most senior marketers at Adidas Reebok and a well-known name in Indianapolis’ sports marketing circles.

Shine’s roots trace all the way back to the days of Logo Athletic, the now defunct licensed sports apparel firm he founded on Indianapolis’ east side in 1968.

But Shine isn’t retiring. Instead, he’s going to work as a senior executive for Los Angeles-based XIX Entertainment, which is best known for its stake in the “American Idol” television show and other global Idol properties.

Shine, who will continue to work out of Indianapolis, will report directly to Idol creator Simon Fuller.

XIX represents a lengthy list of international entertainment and sports stars, and sources familiar with the company said Shine has been enlisted to help market those personalities.

“The [entertainment and athlete] talent we have under contract is huge,” Shine told Sports Business Journal. “The idea is to build them as brands, and bring some of the ones with marketing savvy from entertainment to sports, along with combining those disciplines.”

The company’s clients include soccer player David Beckham and his model wife, Victoria Beckham; tennis star Andy Murray; Formula One driver Lewis Hamilton; and singers and entertainers Steven Tyler, Carrie Underwood, David Cook, The Spice Girls, Aloe Black, Lisa Marie Presley, Roland Moure, Geri Hallowell and Annie Lennox, to name a few.

XIX provides artist services that include management, TV and music production, social media engagement, public relations, entertainment marketing and legal and accounting services.
 

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  1. Apologies for the wall of text. I promise I had this nicely formatted in paragraphs in Notepad before pasting here.

  2. I believe that is incorrect Sir, the people's tax-dollars are NOT paying for the companies investment. Without the tax-break the company would be paying an ADDITIONAL $11.1 million in taxes ON TOP of their $22.5 Million investment (Building + IT), for a total of $33.6M or a 50% tax rate. Also, the article does not specify what the total taxes were BEFORE the break. Usually such a corporate tax-break is a 'discount' not a 100% wavier of tax obligations. For sake of example lets say the original taxes added up to $30M over 10 years. $12.5M, New Building $10.0M, IT infrastructure $30.0M, Total Taxes (Example Number) == $52.5M ININ's Cost - $1.8M /10 years, Tax Break (Building) - $0.75M /10 years, Tax Break (IT Infrastructure) - $8.6M /2 years, Tax Breaks (against Hiring Commitment: 430 new jobs /2 years) == 11.5M Possible tax breaks. ININ TOTAL COST: $41M Even if you assume a 100% break, change the '30.0M' to '11.5M' and you can see the Company will be paying a minimum of $22.5, out-of-pocket for their capital-investment - NOT the tax-payers. Also note, much of this money is being spent locally in Indiana and it is creating 430 jobs in your city. I admit I'm a little unclear which tax-breaks are allocated to exactly which expenses. Clearly this is all oversimplified but I think we have both made our points! :) Sorry for the long post.

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