Shine exits Adidas Reebok to work for American Idol creator

January 10, 2013
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Tom Shine, a long-time Indianapolis sports marketing icon, in December quietly left Adidas Reebok, where he has been senior vice president for 11 years.

Shine was one of the most senior marketers at Adidas Reebok and a well-known name in Indianapolis’ sports marketing circles.

Shine’s roots trace all the way back to the days of Logo Athletic, the now defunct licensed sports apparel firm he founded on Indianapolis’ east side in 1968.

But Shine isn’t retiring. Instead, he’s going to work as a senior executive for Los Angeles-based XIX Entertainment, which is best known for its stake in the “American Idol” television show and other global Idol properties.

Shine, who will continue to work out of Indianapolis, will report directly to Idol creator Simon Fuller.

XIX represents a lengthy list of international entertainment and sports stars, and sources familiar with the company said Shine has been enlisted to help market those personalities.

“The [entertainment and athlete] talent we have under contract is huge,” Shine told Sports Business Journal. “The idea is to build them as brands, and bring some of the ones with marketing savvy from entertainment to sports, along with combining those disciplines.”

The company’s clients include soccer player David Beckham and his model wife, Victoria Beckham; tennis star Andy Murray; Formula One driver Lewis Hamilton; and singers and entertainers Steven Tyler, Carrie Underwood, David Cook, The Spice Girls, Aloe Black, Lisa Marie Presley, Roland Moure, Geri Hallowell and Annie Lennox, to name a few.

XIX provides artist services that include management, TV and music production, social media engagement, public relations, entertainment marketing and legal and accounting services.
 

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  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

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