Indy's new soccer team blowing sales expectations 'out of the water'

March 7, 2013
Back to TopCommentsE-mailPrintBookmark and Share

The startup minor league soccer team launched by developer Ersal Ozdemir is on the verge of nailing down deposits for 2,500 season tickets.

More than 2,000 deposits have been made and a deal with a youth soccer league for another 500 should close within 10 days, team officials say.

That would hit the season ticket goal of the unnamed North American Soccer League franchise almost 14 months before the team takes the field.

And it looks like Indianapolis will be among the league's leaders in attendance. In 2012, average NASL attendance was 3,810. Only two teams, San Antonio and Atlanta, averaged more than 4,500 fans per game.

“We’re blowing our expectations out of the water,” said Peter Wilt, the franchise president. “We haven’t even started our first phase of aggressive outreach.”

The team initially hoped to sell 2,500 season tickets, 1,500 group tickets and 1,000 individual tickets for each of 15 home games. The team’s first season starts in April 2014 at the IUPUI track and soccer stadium.

Sales have been so brisk that Wilt thinks the franchise may have to limit the number of season tickets sold. Buyers are required to put down $25. Seat selection begins this summer, when another $75 deposit will be required. Season tickets range from $135 to $390.

“We want to make sure we have some tickets available for group sales and we’d also like to have some [individual ticket] availability,” Wilt said. “We should be able to sell 6,000 to 7,000 season tickets, and the way it’s going now, we could get that.”

Depending on the seating configuration, the venue could hold as many as 12,000 for soccer, Wilt said.

Wilt, who formerly worked as general manager of the Major League Soccer’s Chicago Fire, said the outpouring is due to pent-up demand.

Wilt credits the Brickyard Battalion, a local soccer fan club, for firing up ticket sales.

“They’re not only advocates for soccer in general and this team in particular, they’re evangelists,” Wilt said.

In early April, Wilt and Ozdemir expect to announce the name of the team and unveil the uniform design. They’re now gathering input from fans.

At the same time, Wilt said he’ll start hiring sales and marketing people and other front office employees for the team, which will initially be headquartered in a building at Maryland and Pennsylvania streets owned by Ozdemir.

“Once we get staff added, we’ll hit full outreach mode,” Wilt said. “And then you’ll see things really take off.”

ADVERTISEMENT
  • Brickyard Battalion: More Than A Fan Club
    We are NOT a fan club! We are a SUPPORTERS GROUP! We sing, we party, we LIVE for the club. We will make the city better through our lifestyle and ways. Thank you.
  • Fan club???
    Isn't a fan club a supporters group? Gotta love those Tifosi types.
    • No. Not a Fan Club.
      To me, a fan club is a group of people who pay a little extra money to get perks at the games.. Supporters are so much more.
      • Fan Club
        A "fan club" is also typically run by the organization they are fans of. A supporters group is a separate, independent entity. That's really the TECHNICAL difference.
      • Indy
        I freaking love this city. #IBelieveInBYB

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

      2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

      3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

      4. Exciting times in Carmel.

      5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

      ADVERTISEMENT