Head-turning Hot Wheels cars hit streets to promote Indy 500

April 8, 2013
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Indianapolis residents may soon be seeing street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.

The 33 directors of the 500 Festival recently received their Indianapolis 500 Chevrolet Camaros at the Indianapolis Motor Speedway, a longtime tradition leading into the month of May.

Each of the 500 Festival cars this year is a special Camaro Hot Wheels edition convertible, which will arrive at Chevrolet dealerships this spring after a limited, one-time production run. It’s the first time a full-size, production Hot Wheels car has been offered for sale by any manufacturer.

The festival cars have reminded Indianapolis-area residents of the upcoming Indianapolis 500 since the 1960s, and IMS officials think this year’s unique cars will capture more attention and start more conversation than usual as they are driven around central Indiana.

The Camaro Hot Wheels Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme and even the red-lined wheels. The result is instantly recognizable as a Hot Wheels.

Available in coupe and convertible models and in 2LT (V-6) and 2SS (V-8) trims, the Camaro Hot Wheels edition cars feature Hot Wheels grille and decklid logos and Hot Wheels Edition sill plates among their exterior and interior styling.

SS models feature a 6.2L V-8, which is offered in two iterations: the L99 on automatic-equipped vehicles and the LS3 on manual-equipped models. The L99 is 400 horsepower, and the LS3 is 426.

The LT-based model features the LFX 3.6L V-6 engine, with dual-overhead camshafts, variable valve timing and direct injection. It’s rated at 323 horsepower at 6,800 rpm.

A dual-mode exhaust system is available on SS models with the six-speed manual transmission, as well as LT models with either the manual or automatic transmission. Similar to the systems found on the Camaro ZL1, the vacuum-actuated system provides a quieter driving experience at low engine speeds and a more aggressive sound during hard acceleration, according to Chevy officials.

The Custom Camaro 1:64-scale toy from 1968 was one of the original 16 Hot Wheels issued and remains one of the most valuable Hot Wheels toys among collectors.

The 97th Indianapolis 500 is scheduled for May 26. Opening day at the IMS is May 11.

  • But, but, but Chief told us Hot Wheels was a one time stunt and they would never market Indy and..... Great to see this kind of marketing, especially two big names, Chevy and Hot Wheels going together to market the race and the series. Kids love Hot Wheels, and getting this to them young is all the better. I can remember about every Matchbox car I owned and I am betting some of my buying habits today were influenced by some of the products that were plastered on the side of my trucks.
  • Cool
    Neato tie-in between Chevy and Hot Wheels. Driving around Indy neighborhoods in 'em is a great idea. Sadly it all misses the mark that the Indycar SERIES needs a massive injection of exposure, not goofy marketing stunts like the Hot Wheels door garbage. Kudos to Chevy but this is a drop in bucket. Good thing Indy 500 chose a lower horsepower car this year...hahaha.
  • More horsepower
    Chief, Yep gotta say you're right this time. Politics plays into it too much, and I'm a Camaro guy saying this! Should have looked at the Viper or Super Snake to really get edgy for a pace car, but they don't contribute $ like Chevy does. Think a Plymouth will ever lead the pack into turn one? At least it's not a mini van.
  • Gimmick is as Gimmick Does
    And here I thought American Champion Ryan Hunter-Reay and AJ Almendinger was going to put the "500" back on the map this year. I thought everyone would be talking. At least they have "Hot Wheels" again. Maybe they can get Tom Bagley or Ted Prappas to make the talk show rounds and get a fervor started.
  • Chief, is that the best you have? I guess you are missing the national exposure that this gives....Ok, no your not, you just can't handle when good things happen. But that's to be expected from you. Dj, in case you didn't notice, marketing and money are the name of the game.
  • Can you say Barrett Jackson
    Remember the HUGE interest and national exposure from the Super Bowl, Monday Night Football tie-ins and the Barrett-Jackson car auctions? The BIG bathroom door in turn 4 with hot wheels track? ALL for local yokels and to promote the 500 to LOCAL INDIANAPOLIS folk. TRUST ME, get out of Marion County and no one cares one iota. That's why TV ratings are at historic lows...especially the Indy 500. The Indycar Series is invisible because of it all. AND, because of that invisibility marketers can get a great value advertising on NBSSN where the series draws 0.18 ratings. BRILLIANT!!!! LOLz 1000000X
  • But...but...but...
    ...I thought Tristan Vualtier and Simon Pagenaud would capture American's attention from sea to shining sea and, what with Ana Beatriz and all in the big show, it woudl off-set the fact Simona de Silvestrio Mania never quite took hold and Indy would rebound and grab a 11.0 rating this May. No?
  • Chief, I guess I didn't realize Hot Wheels only marketed their product in Marion County. For that matter, I didn't know Chevy only is selling the Hot Wheels edition Camaro only in Marion County. That is a lot of money to design and build a special trim car to only sell in one county. And of course I forget that the Indy 500 is only shown in Marion County. It is not like the rest of the country and world will see it. Marketing is what makes a series successful. That worked for NASCAR till they over marketed and fiddled with their series to the point it alienated its base, and now the band wagon jumpers are hopping off. I am not sure Martinsville was half full last week. Racing has always been showmanship, daredevils, sex appeal, gimmicks etc..... To say otherwise is to ignore 100+ years of racing history.
  • Who they selling to, then?
    The sunday afternoon race crowd at Lino's ain't buying them. How do I get to drive one? They say "Race Directors" get em....is Taser Martin a race director? $41K for quasi muscle car is steep. 8 year olds will want this full size Hot Wheels for sure.
  • get exposure
    Okay Indyman, here is how you get exposure and it's not with the pace cars in the showroom. Take the Hot wheels display, put it in every endcap, at every register in every WalMart, Target and Meijers from April 1st to Memorial Day. Hit your demo with it with kids and family. Next a drawing to win one Indy pace car. Next have Justin Bierber in the promo, and Talyor Swift and MMA fighters in the display. Big display,Big names, nuff' said. Next year we'll talk about Grandpa Anton choosing any car he wants. Tesla anyone...!
  • Who says race directors get them and what is a race director? Chief, are you from Indy, or have you ever been to Indy in May? DJ, I would hope that will happen. Getting end cap space, especially at a register is very difficult, and expensive. But that is exactly how you maximize this effort. Something tells me Hot Wheels did not design and market this car to sit under a bushel basket. Same with Chevy. Putting in a special edition model, especially one that is more than just graphics, is a little bit of a financial outlay. I think Chevy will market them as well. Very cool that this is the first time Hot Wheels has ever produced a full size model of one of their cars. Pretty good for a series that is going under.
  • Stunning 0.18 TV rating for Alabama
    0.18! That's 50% less than the 0.36 in 2011, and 30% less than 2012. 0.18 TV rating is like the most pathetic the Indycars have ever done. This is the market Hot Wheels is after...the small miniscule barely existent market.
  • Thats one way to change the subject. From the fact that GM and Mattel are pouring money into Indycar, I am guessing they see something you don't. Considering they are motivated by money and profit, and you are motivated by hatred fed by the fact TG did not give you a personal apology, I am siding with GM and Mattel. That said, have you found out who the "race directors" are? I would love to know.
  • 0.18 a near record low
    But not the lowest. A couple of three seasons ago or so, there was an IndyCar Series race that was around 0.12-ish. I just don't recall which one and why does it matter anyhow? They all suck in the ratings, even the "Greatest Spectactle In Racing" Indy 500 with its on par with Martinsville ratings. Defenseless cannot spin this one. You just can't make banana ceam pie out of a garden-variety turd. I know. I know. There was significant upswing in the targeted demographics and key metrics. Translated: The same 350 guys who worship Parnelli Jones tuned in and spent most of the race bitching about foreign ride buyers and how it is a gol dang shame Kyle Larson isn't in a car. There is your sport today.
  • One race series
    That's all you care about Indyman....the 500. My points are accurate and have everything to do with this topic. The Hot Wheels Chevy is a cool idea...for the 500. The Indycar Series rots on the vine while race directors flit about in their Camaros. 0.18 is not a topic diversion, it's the sole base of TV viewership that could be marketed to to sell these Camaros. About 300,000 households (about the same amount of folks who attend the 500) watch the series on TV. THAT'S IT. And, "pouring" money into the series? What is your definition of "pouring"? It's more B2B than anything else...how much money does the 500 get for allowing Chevy and Hot Wheels to provide race directors with cars? Or is it trade out for using the 500 to market their products? Pouring takes a new meaning when you talk about it...
  • Education of the Masses
    Can any of the Internet television industry executives explain to me precisely how these 'low' 12+ overnight estimates are 'bad' for IndyCar? What does it mean? When will the doom being portended by the obsessed actually occur as a result? Can you tell me how much in terms of sales results directly from 12+ overnight estimates? Take your time. The hot wheels activation seems to defy all the 'end is near' incessant jabbering.
  • The numbers do not lie
    Mr. Disciple, what the low ratings numbers tell advertisers, or potential advertisers, is the IndyCar Series simply does not warrant or justify anything but a very modest buy, if any. The audience is simply too small for any product outside, perhaps, traditional, institutional sponsors, to garner return on investment. Someone in of these blogs posted 1.0 as a step-off point and they are correct. That is what my compnay would look at, still considering it low. Ideally, for a sporting sponsorship, most advertisers would like to see a 1.5-plus. No matter how you slice it, a 0.18 rating does not portend series health and is certainly not going to attract the sport of sustainable sponsorship necessary for long-term viability of IndyCar as a so-called, "major league sport". In reality, these numbers suggest strong third-tier status, which places it very low on the advertising ladder.
  • Bad TV Ratings
    I can answer the question Mr. Dipscicle! 12+ tv ratings show many useful things...like how popular your series is. 99.82% of 75Million NBC Sports Network reachable TV households TUNED OUT from watching the Alabama race. Also, when analysed over time, they show a trend....a downward trend of DECLINING TV viewership. 0.36 in 2011, to 0.25 in 2012, to the 0.18 in 2013. Now, you ask, how can THAT be bad? I know marketers like to market their product to as many people as possible, especially if they can target their market. Targeting a 0.18 is not worth it buddy. 18-49 yr old male demographic could be up 100% too and it doesn't change the fact no one is watching. You can't get something for nothing. Tell me how that is good?
  • Laughing All The Way To The Knowledge Bank
    The responses thus far seem very typical of those whose subject knowledge does not even extend to 2+2 levels, but expected without much hesitation. A) Not one dollar of advertising revenue has ever been sold based on the 12+ overnights obsessed critics here shriek about. B) Advertisers do not directly purchase advertising. Their agencies do. And the formulas and methodologies they use never ever consider 12+ overnight estimates. C) One of my national sports cable network clients with a powerful brand and major sports has 24/7 programming that is either unrated (about 65%) or averages far less than IndyCar (0.00 something). Their annual revenue from ad sales alone (not counting subscriber and non-ad sales revenues): $48 million. D) The vast majority of sports programming on cable television is either unrated or has 12+ overnights lower than IndyCar. What you geniuses continue cackling about is considered normal by all television professionals and the majority of humanity, but not by obsessed critics obsessed with straw man arguing. Crucial bottom lines: Do the avails in IndyCar cable races get sold? Yes. Does IndyCar get paid to be on television? Yes it does. Will complete ignorance of a topic prevent someone so obsessed to at least try to educate themselves before typing? Obviously no.
  • Low budget advertising
    How quaint...I see no Indycar advertising anywhere. Not through branding, not through over the air TV networks, not on 99.99% of cable networks, not on auto racing specific web sites, not on radio...NOTHING. No one knows or cares (or cares to spend the money on AOW) anymore. Heck, even the Indianapolis Indians advertise here on IBJ. I know what that means....IMS doesn't have $$$ to spend on marketing their horrible AOW product because they know it's a money loser. And those :30 second spots on Indycar's races are bringing in under $2k. Pretty pathetic. And just think, the series is tied to the NBCSN contract until 2017 or longer!!! Woot! That's a partner! 0.18 and falling!
  • Several Swings and Misses
    'I see no Indycar advertising anywhere.' Then you are not looking very hard. I know that hurts your debate style, but I have seen promotion from networks and series partners all season, in many cases in programming unrelated to the genre. Local and regional promotion at both IndyCar race locations this year remained strong. Not sure what would meet your level of expectation, but opening your eyes might be a good start. 'No one knows or cares (or cares to spend the money on AOW) anymore.' Except perhaps those who attend events. Crowds at both IndyCar events this year are up again. 'Heck, even the Indianapolis Indians advertise here on IBJ.' So part of your measure of success in this area is that IndyCar advertise on IBJ? LOL. 'And those :30 second spots on Indycar's races are bringing in under $2k.' Factually incorrect (again). About 85% of spots in IndyCar reflect contractual arrangements with series partners that agree to purchase time at specific rates that are much higher than the carelessly calculated guesstimates of the obsessed. 'And just think, the series is tied to the NBCSN contract until 2017 or longer.' Fantastic. Comcast is also emerging (by necessity) as a leader in OTT delivery technology. It is important for IndyCar to be aligned with a viable partner as the landscape continues to change. Any notion we should turn back time and make it 199x again is cute, but reflects only nostalgic fantasy.
  • Point is...
    ...Discipless, this sport rates a near ZERO in any sort of attention at all. Anywhere. Any place. Any time. Any, any, anything. And just last week, in a news report about Ashley Judd's aborted Senate run, it was mentioned she was dovorcing from "NASCAR racer Dario Franchitti." Oh man, it sucks to be Indycar. Sucks a somthin' bad.
  • NCAA's
    I see where 23.5 MILLION viewers watched the NCAA championship. Up 12% from 2012. 13 plus TV rating with a 20 share. Contrast and compare with the Indycar's Alabama GP... 0.18. The race DOWN 30% from 2012. In Dispicabiles world, this is SUCCESS for AOW racing. 0.18, ooooh baby, get some of that action advertisers and marketers!
  • Prove it...
    ...show me where in the mainstream world Indycar advertises. Prove it. And, just to make it easy for you, SpeedTV and NBCSN is EXCLUDED. Did I miss the big superbowl Indy ad spots? NCAA's? During "the Voice"? During "Celebrity Apprentice">? Come on...during MLB on ESPN? On ABC during golf or what ever? During ANY golf on any major network? In the NY Times? In Time magazine? On CNN's website or TV news. Where Defender, where are they marketing? Nationwide billboard campaign? Anyone see them on Lamar or other outside boards? No? In flight mags or airport promos? In Chevy dealerships? At the Hot Wheels counter at your local Walmart? Or Veriaon store? Where? Kroger? Come on, list them all. How about at the movies? Is the 500 or series promoted in movie trailers? No? How come?
  • Delinquency Knows Few Limits
    '...Disciple, this sport rates a near ZERO in any sort of attention at all. Anywhere. Any place. Any time. Any, any, anything.' That puts it in the 'normal' category, as it has been for over 100 years. Outside 3 or 4 major pro sports or college stick n' ball, the situation is exactly alike for just about anything else in sports or entertainment; i.e., the pecking order has not changed in decades. The funniest part is that you kids seem to feel the perceived lack of popularity is not normal. LOL. '...in a news report about Ashley Judd's aborted Senate run, it was mentioned she was divorcing from NASCAR racer Dario Franchitti.' Franchitti did race in NASCAR. What's the big deal? 'I see where 23.5 MILLION viewers watched the NCAA championship.' Yep. Big stick n' ball event. Very popular among the masses. '...compare with the Indycar's Alabama GP.' Why would anyone even want want to do that? They are different sports. College basketball tournament action has always been exponentially more popular than IndyCar, and NASCAR too for that matter. You seem desperate to continue making points that either have no merit or are foolish beyond the comprehension of a normal thinking person. '...show me where in the mainstream world Indycar advertises.' Just today I saw the Shop Honda spot with Mario and the IndyCar on the Today Show. I see it at least 3 or 4 times a week, and I do not watch television that much. 'Did I miss the big superbowl Indy ad spots? NCAA's? During "the Voice"? During "Celebrity Apprentice">? Come on...during MLB on ESPN? On ABC during golf or what ever? During ANY golf on any major network? In the NY Times? In Time magazine? On CNN's website or TV news. Where Defender, where are they marketing? Nationwide billboard campaign? Anyone see them on Lamar or other outside boards? No? In flight mags or airport promos? In Chevy dealerships? At the Hot Wheels counter at your local Walmart? Or Veriaon store? Where? Kroger? Come on, list them all. How about at the movies? Is the 500 or series promoted in movie trailers? No? How come?' Most likely because you refuse to open your eyes. Go to verizoninsider-dot-com/indycar, for example. If you go to the movies you will begin noticing lots of IndyCar extended length spots. New Miles directive. You seem to feel advertising on top rated network prime time series is advisable. Perhaps it is on your home planet, but frankly I have never seen many sports or entertainment entities advertise on prime time shows. The inflight magazine on a flight I was on just yesterday featured IndyCar. Look, kid...I get the irrational hostility. The handful of you still left trying to destroy it because cart is not around remains cute, but sooner or later you are going to need to join an adult world. If you pay such rapt attention to every minute detail of IndyCar to frame stupid 'arguments' ad infinitum you might as well at least try to enjoy it.
  • Rebuttal
    Discipless, look pops, ya gots nuthin', you miss the forest for thr trees, you flail, you fail. Pretty much sums it up. No offense, but ya' gots no defense pops. You are done. Much like your series is, for all intents and purposes, done.
  • Persistent Li'l Buggers
    Hmmm. When will this 'done-ness' translate into something meaningful; e.g., no more schedule, no more sport, etc.? You name calling handful of enthusiasts of a utopia long since deceased have been screeching variations of the same pointless theme for nearly two decades. One might logically think maturity and the ability to orient oneself in the current century might kick in eventually. I keep waiting for this doom to actually occur, but all of your kind have been 100% wrong 100% of the time every year since 1996.
  • Chief, Of course I am most interested in the Indy 500. That is the jewel of the series, as Daytona is for NASCAR. It is the reason IRL/Indycar survived and cart/owrs/ccws failed multiple times. They had the cars and the stars, IRL only had Indy. We see what died and what survived. The growth of Indycar is dependent in large part with the health of the Indy 500. So again, who are "race directors"? Again, you keep spewing incorrect terms that really make you appear to have never been to Indy.
  • I was right
    Playing dumb I see, huh? The comparison is to show how generalized tv ratings can show how a poorly marketed series on a remote outpost cable network is doing, viewer-wise. Honda is running national ad spots? With Mario Andretti? Why not with Hinch's or Dario or RHR or Simona or Helio? Two 3 time winners of the 500 out there and Honda relies on a 73 year old patriarch retired almost 20 years to pimp the sport. Too funny...where is paid for by IMS advertising? Show me...you can't. Indyman...I asked the question...what are Race Directors? What do they do? Answer it.
  • Some Programming Is Simply More Popular
    Quick question: How is the supposedly premier auto racing series in the world doing on IndyCar's remote cable outpost? Oh? What's That? Head to head Indy Car DOUBLED the numbers of all F-1 airings combined that week? Hmmmm.
  • Moar popular
    Kudos...you've come to realize why TV ratings are important. They successfully gauge popularity. Less popular programming gets less money because they have less audience. 0.18 for Indycar doesn't cut it, and that's 50% less than 2011. Must be tough when the product sucks, it's where no one can find it and you are locked into the death spiral until at least 2017 or later. And these are the good things about the series. Needs more Mario Andretti....it's all about Indy.
  • Get s few things straight
    All this seems rather familiar once again. But two things that are often repeated in these back and forth debates between split factions will never be right no matter how often they are dredged up. One - no one wants CART/OWR/Champcar back. I know a lot of CART fans and everyone knows that after this many years, it and it's lesser forms are not coming back. Talk about your strawman arguments. Sometimes it seems as if that is the only comeback certain commentors of this blog have. If you hear someone mention CART in a good way, what they mean is they liked the style of racing that was going on from 1980 thru 1995. Rules, Cars, Engines, some influence from other parties outside of the Hulman group and less centered on the 500 being "The Only Race that Matters." Two - and this goes along with One - CART without Indy was never going to work and the owners knew it after about 4 to 5 years. No one would argue it was going to be tough for CART to go long without Indy. Heck, it was based around Indy and that is why it's title sponsor coined the name IndyCar Series. Something that even the Hulman family never used as a naming term. It is understood Mr. Hulman Sr. never liked that name for his racing car series. Isn't that why Gurney and the CART originators created CART? They wanted to bring the 500 and the funky series around it at the time up to a modern sporting entity. Marketing the name Indycar is but an example. Emphasizing the other races around the series as being important to the sport too is another example. Worked pretty well during its run as IMS sure hoped to get a part of that action. Looked what went on to get control of the whole thing. Funny one of the first things Tony Jr. wanted when he started the IRL was the rights to that name "IndyCar", and it is used today. I think he wanted the name because of the SERIES that CART did build and to keep a lineage to the CART years. Must have been worth something. But the real point is, the whole shebang was stronger together than it is apart. If that wasn't true, we wouldn't have seen all the turmoil from the past 17 years and there wouldn't be all this discussion about bringing Indy and the series back up in popularity. As far as F1 ratings, nothing new. If they were trying to exist on IndyCar-like ratings on NBC in the other countries that really watch F1, they too would be hurting. I wonder when that series is going to go out of business. Talk about weak strawman and dumb arguments.
  • Needs Less Pontification...
    ....and lenghty blog posts. And there is way too much Discipless seasoning. And beside, there is nothing you can do about the IndyCar menu. It has been rejected by consumers. ZERO POINT ONE EIGHT (0.18)-ish with the occasional ZERO POINT TWO SIX (0.26) thrown in now and then, shows people are making healthier choices.
  • Needs More Reality
    Actually, in the actual world of national television ad sales, the numbers IndyCar gets are considered normal for the vast majority of programming on sports cable channels. Further, 12+ overnight estimates for most offerings are either lower or do not exist. Despite the woe being shrieked on the internet those numbers support hundreds of millions of dollars of ad sales commerce on a variety of channels. It is very easy for the weak of mind to continuously and obsessively spout off about what they believe are 'low' numbers and certain doom that will result. Problem is their apples to cement comparisons are whacko, as are most of their bitterness-tinged 'arguments' here in 2013. Besides, not one dollar of television advertising has ever been sold using 12+ overnights as a basis. That alone renders the conniption fits of the enthusiasts meritless.
  • Strike!
    Keep swinging away, Discipleless. Sooner or later you are bound to make contact. Fact remains: The IndyCar Series is almost non-existent in teh minds of all but the 300,000 or perhaps slightly less, who follow it. You know that very well. It doesn't matter how you spin it, pops. The sport has a tiny, and I mean teensie-weensie, television audience. Teensie-tiny, tater-tot. You know it. The rest of us CERTAINLY know it. And there is nothing you can do about it.
  • Fighting Subjective Ignorance With Facts
    ...except to keep enjoying it year after year, as 300,000 cable enthusiasts and actual racing fans evidently do and millions of more every memorial day and whenever they are on ABC. In terms of strategy going forward, I advocate a comprehensive OTT effort, as expounded on TF. Again, in the actual world, several facts remain. Those include the fact that the series has strong title and associate partnerships, activating sponsors occupying the avails, higher quality OTA coverage, and is getting paid every time they go on television. As an added fact, programming numbers for IndyCar exceed the vast majority of programming offerings on most other cable sports networks. Fact.
  • Do not become a Forester, Discipless
    ...you'll get lost. IMS tearing down seats. Roger Penske funding rides out of pocket. Yada-yada. Go on, pops. People either do not care about IndyCar or they don't even know it exists. Bwwwwwwaaaahhhhaaaaaaa!!!!!!!!
  • The IndyCar Obsession Continues
    And yet attendance is up at both venues thus far, and I am really looking forward to the return to Pocono and the de facto triple crown. Evidently actual racing fans have a different point of view. If I were you I would not worry your pretty little head over IMS removing seats. The ones that are going away are the ones they made the high school band members sit in, and a lot of them didn't after marching all morning. Better to park RVs there and make more money. Penske funding rides is also a tad overblown. Roger never has to find a chair when the game is musical. Your desperation seems to be getting worse with each passing year your whacko predictions remain 100% incorrect.
  • No -predictions, just fact
    0.18....how will the public even know there's a Pocono race? IMS doesn't advertise. Only 300K people even follow this garbage. Martinville NASCAR gets better ratings than the Indy 500. 100 + years of history wasted.
  • 25/8
    Those "strong ratings" from the ICS* and the big .18 from Alabamer brought Sarah Feesher a big new sponsor, the City of New Castle. Wow, glad I did't have socks on. Anyone been to New Castle lately? LOL.
  • Simple question
    I have a very simple question for the media experts. If the rating for the Barber race were posted as a 1.8 by the websites that post the dreaded +12 ratings like ZAP2It would Indycar, NBCSN, and the advertisers be happier than a 0.18? Would the target demos the advertisers are after be better with a 1.8 over a 0.18?
  • At Your Service
    'If the rating for the Barber race were posted as a 1.8 by the websites that post the dreaded +12 ratings like ZAP2It would Indycar, NBCSN, and the advertisers be happier than a 0.18?' Answer: Advertisers would not pay any attention one way or the other. Not one dollar of advertising has ever been sold using 12+ overnight estimates as a basis. 'Would the target demos the advertisers are after be better with a 1.8 over a 0.18?' Most likely yes. But do not get your hopes up. The landscape has changed fundmentally, and most sports and entertainment offerings are not going to rise significantly.
  • Doofus logic and IMS yes-men
    Look, I don't see Proactive zit cream being advertised on American Idol or NASCAR races. Why is that? Here's the answer: Because high popularity equals high advertising rates for 30 seconds spots. Indycar is a low budget series that due to it's extremely low popularity attracts "budget" advertisers, usually as part of a pre-arranged ad package through the VERuSUs/ NBC Sports Network deal. Indycar gets a set amount of $$$ for each race and NBCSN gets whatever is left, be it loss/ break even or gain. I doubt NBCSN marketing execs thought the Indycarz would precipitously DROP in ratings year after year, week after week. 0.18 means something to somebody, maybe not IMS directly, but when someone realizes Indycar is a loser you'll be clinging to that streaming feed off the internet which doesn't exist. 0.18 TV ratings for the Indycarz is pathetic. Can't paint it any other way...
  • Long Beach
    I am here, in SoCal on business and then to attend the LBGP. Must ask, where is da' beef, Discipless? A couple quarter-page newspaper ads is all I see. NO billboards on teh five L.A. freeways I traversed over the weekend. NO mentions on the three radio stations I have been listening to. No TV ads. NO buzz. No beef! Where's da' beef? At Norm's in L.A. last night...Norm's is like a Denny's..."I'm here all week then the for the Long Beach Grand Prix." "They still have that? I remember that when I was a kid." - said the forty-something employee in Norm's who said he watches "some NASCAR. Who is your dirver?" Oh, boy. IndyCar is such toast. More toast than I ghot at Norms.

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