Indians' Schumacher, former IU football coach join elite group

April 11, 2013
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Indianapolis Indians Chairman Max Schumacher will be the first person associated with baseball to receive a Thomas A. Brady M.D. Lifetime Achievement Award, which honors individuals with Indiana ties who have made outstanding contributions in athletics.

Former Indiana University football coach Bill Mallory also will receive the award, which will be handed out Thursday night during ceremonies at the Indiana Roof Ballroom.

The annual awards began eight years ago. Their namesake, Brady, widely regarded as the father of sports medicine in central Indiana, established a walk-in clinic in the basement of Methodist Hospital that ultimately became Methodist Sports Medicine/The Orthopedic Specialists.

Recipients usually have been from the worlds of basketball or football. Golf course designers Alice and Pete Dye and former IU soccer coach Jerry Yeagley are the only previous honorees not from those sports.

Schumacher, 80, has been a fixture of the Indianapolis Indians AAA minor-league baseball franchise for more than half a century. Starting as ticket manager in 1957, the graduate of Shortridge High School (class of 1950) and Butler University (class of 1954) began moving up the ranks almost immediately. He was general manager of the club from 1961 to 1997, and today continues full time as chairman and president.

Schumacher has shepherded the Indians through 37 consecutive years of profitability and was instrumental in luring the Major League Baseball winter meetings to Indianapolis in 2009. Fans who attend Indians games at Victory Field have probably seen Schumacher, as he regularly makes the rounds talking to visitors, vendors and others to make sure everything is operating properly.

Schumacher is quick to pass credit for the award to others.

“I look at this as an award for the Indianapolis Indians more so than for me,” Schumacher said. “We’ve had great shareholders and a hundred different staff members over the years that have contributed to the success of the franchise. I accept the award on behalf of all those people.”

Schumacher added that he is amazed to see his name alongside the others who have won this award.

“It’s a true honor to be included in a group of such people,” he said. It’s especially a great honor to be the first baseball person on this list.”

Mallory, 77, took Indiana to six bowl games during his 13 years as head coach. He is a member of the Athletic Halls of Fame at Miami University and Indiana Univeristy as well as the Indiana Football Hall of Fame.

Heartwarming stories of trials and triumph are expected to fill the air at Thursday night’s ceremonies.

The keynote speaker is Indianapolis Colts Head Coach Chuck Pagano. Pagano’s recent three-month leave of absence from the NFL sidelines while battling leukemia received national attention and generated a massive outpouring of support from across the country.

The ceremony also will honor four Indiana high school and college student-athletes who have overcome injury or hardship. The 2013 recipients are Andrea “Drey” Mingo (Purdue University), Derek Drouin (Indiana University), Shanna Deane Kelley (Alexandria Monroe High School), and Noah James (Booneville High School).

Schumacher and Mallory join a distinguished list of Brady Lifetime Achievement Award winners. They are:

Lee Corso
Alice and Pete Dye
Dick Dullaghan
Tony Dungy
Bob Griese
Gene Keady
Billy Keller
Bobby “Slick” Leonard
George McGinnis
George Taliaferro
Joe Theismann
Joe Tiller
Jerry Yeagley



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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?