Colts entering 'new frontier' with locker room video cameras

June 26, 2013
Back to TopCommentsE-mailPrintBookmark and Share

Nothing, it appears—in the NFL, anyway—is sacred.

League executives in New York are mandating that all 32 teams install permanent cameras in their home locker rooms before their first preseason game in early August.

NFL honchos are giving teams some leeway to decide which content will be videotaped and how that content will be shown. But it’s clear the league expects teams to give fans compelling behind-the-scenes action to watch.

The Indianapolis Colts are still trying to figure out how they’re going to comply.

“This is a new frontier—for all the teams,” said Colts Chief Operating Officer Pete Ward. “We’re looking at and discussing things like where the camera will be mounted and how this content will be used.”

One thing is certain: The league feels this is what fans crave.

The Colts likely had a big role in leading NFL owners down this road.

Coach Chuck Pagano’s stirring post-game speeches while battling leukemia provided some of the most compelling moments of last year’s season.

Those moments wouldn’t have been captured had Colts employees not videotaped them with a hand-held recorder, posted them on the team’s website, and later distributed the clips to national television networks and local affiliates. Last season was the first the Colts regularly videotaped locker room action.

The Colts’ video test run demonstrated the power of the content with fans. Ward said: “There’s no question, those video clips were some of the most viewed content on the team’s website.”

NFL executives want teams to go beyond post-game rah-rah speeches, and hope the cameras will catch rarely seen footage of pregame and halftime player-coach discussions and speeches along with post-game addresses.

There are concerns.

“We have to be sensitive to the game preparations,” Ward said. “We want to respect the privacy of the players and coaches and we certainly don’t want to give away anything in our game plan.”

And naturally, NFL officials said, it’s imperative to keep all the content G-rated and suitable for all audiences.

The NFL seems especially interested in teams’ using the footage to enhance the in-stadium experience.

It’s not clear how teams would pull footage from the locker room together in a timely way and make it compelling for their fans.

The Colts, Ward said, could use footage on the Lucas Oil Stadium video board, the team’s website or on team-sponsored television shows. It could also be distributed to TV stations for rebroadcast. Colts Multimedia Coordinator Joe Stoll and other existing staffers will be in charge of managing the new video operations.

Many teams are struggling with who decides what is shown and when. It could become a tug-of-war, some NFL insiders said, between the football operations staff and the business side—chiefly sales and marketing folks. The Colts are expected to consult Pagano on what he feels comfortable having videotaped.

Taping halftime locker room activity—an emphasis among NFL brass in New York—could be especially challenging.

The locker room during the 12-minute halftime can be utterly chaotic, with players running to the bathroom and some to the training room and equipment room for adjustments, position coaches pulling their groups of players together, then the whole team gathering for a minute or so to be addressed by the head coach.

Only a small handful of teams have jumped into regularly videotaping players and coaches in the locker room. In recent years, the Dallas Cowboys have used pregame locker room clips on their stadium’s massive video boards. The Baltimore Ravens have taped locker room activity to use in pregame introductions.

“We want to give our fans as much access as possible,” Ward said. “We just need to make sure we do it in a way that makes sense for everyone involved.”

ADVERTISEMENT
  • What will Bill Belechick do?
    Can you imagine?...Belechick can barely do the mandated press conferences...secretive to the point of paranoia (like another Bill, named Polian)...now cameras are in the locker room at halftime, before the game...Gregg Popovich is verbose compared to Bill...I'm guessing that the Patriots don't comply in the way the league is hoping for. I, for what it is worth as a football fan, don't need this...but after Chuck's situation last year, you could probably have anticipated it coming...of course, he was a sick man who was recovering and just happy to get back to doing what he loved, and that rang true when he spoke...get ready for a lot of forgettable moments while awaiting the spark of true inspiration...one of these days the NFL is just going to be the next reality show...all access, all the time..."First up, watch Andrew Luck take a urine screen"..."Next, Aaron Hernandez shows all you 1 percenters how to properly stonewall a police investigation"...I can live without all this...but I will probably tolerate it to get my football fix...
  • Rediculous
    I love the NFL and most sports but this is a rediculous intrusion on the players' and other personnels' workplace. The public does not have a right to know everything that happens before or after a game. We pay to see the game not their lives.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Aaron is my fav!

  2. Let's see... $25M construction cost, they get $7.5M back from federal taxpayers, they're exempt from business property tax and use tax so that's about $2.5M PER YEAR they don't have to pay, permitting fees are cut in half for such projects, IPL will give them $4K under an incentive program, and under IPL's VFIT they'll be selling the power to IPL at 20 cents / kwh, nearly triple what a gas plant gets, about $6M / year for the 150-acre combined farms, and all of which is passed on to IPL customers. No jobs will be created either other than an handful of installers for a few weeks. Now here's the fun part...the panels (from CHINA) only cost about $5M on Alibaba, so where's the rest of the $25M going? Are they marking up the price to drive up the federal rebate? Indy Airport Solar Partners II LLC is owned by local firms Johnson-Melloh Solutions and Telemon Corp. They'll gross $6M / year in triple-rate power revenue, get another $12M next year from taxpayers for this new farm, on top of the $12M they got from taxpayers this year for the first farm, and have only laid out about $10-12M in materials plus installation labor for both farms combined, and $500K / year in annual land lease for both farms (est.). Over 15 years, that's over $70M net profit on a $12M investment, all from our wallets. What a boondoggle. It's time to wise up and give Thorium Energy your serious consideration. See http://energyfromthorium.com to learn more.

  3. Markus, I don't think a $2 Billion dollar surplus qualifies as saying we are out of money. Privatization does work. The government should only do what private industry can't or won't. What is proven is that any time the government tries to do something it costs more, comes in late and usually is lower quality.

  4. Some of the licenses that were added during Daniels' administration, such as requiring waiter/waitresses to be licensed to serve alcohol, are simply a way to generate revenue. At $35/server every 3 years, the state is generating millions of dollars on the backs of people who really need/want to work.

  5. I always giggle when I read comments from people complaining that a market is "too saturated" with one thing or another. What does that even mean? If someone is able to open and sustain a new business, whether you think there is room enough for them or not, more power to them. Personally, I love visiting as many of the new local breweries as possible. You do realize that most of these establishments include a dining component and therefore are pretty similar to restaurants, right? When was the last time I heard someone say "You know, I think we have too many locally owned restaurants"? Um, never...

ADVERTISEMENT