Indy's new pro soccer team hits ticket sales milestone

August 12, 2013
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Even though the International Champions Cup game at Lucas Oil Stadium ended more than a week ago, the local promoter is still scoring.

Indy Eleven, the city’s new professional soccer franchise, has been on a season ticket sales tear since the game was announced—and that continues. Indy Eleven, along with New York-based Relevent Sports, promoted the International Champions Cup game.

Leading up to the game, Indy Eleven took deposits for 620 season tickets for its inaugural season in 2014. Indy Eleven officials offered its season ticket holders first choice of the best seats for the Aug. 1 International Champions Cup match, which sparked a season ticket sales surge before the game pitting Chelsea FC against Inter Milan.

The excitement born from the game has sparked another Indy Eleven ticket sales surge. On Friday, Indy Eleven officials announced they sold 500 more season tickets in the week since the game concluded and have now hit the 5,000 mark.

“The success of the International Champions Cup event went a long way towards proving Indianapolis is a market where soccer can thrive,” said Peter Wilt, Indy Eleven president. “Now many of those nearly 42,000 fans in attendance last Thursday have made the next step to grow the sport in the state of Indiana by pledging their support to Indy Eleven as we look to take the professional game here to another level.”

Wilt said the team is a long way from done with its massive marketing push.

Hitting the 5,000 season ticket sales mark is merely the next step in Indy Eleven’s plan to fill its future home of IUPUI’s Carroll Stadium, as the club is targeting November 11 to reach its threshold of 7,000 season ticket holders, Wilt said. Indy Eleven plans to release more details regarding the seating layout at Carroll Stadium and a starting date for the seat selection process for its growing season ticket holder base in the coming weeks, he added.

Wilt said before the Chelsea FC vs. Inter Milan game: “Our idea is not to make money from this event, it's to build the sport of soccer here in Indiana and for Indy Eleven as we approach our inaugural season.”

Indy Eleven’s strategy seems to be paying off.
 

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  • WOULD HELP
    i may have missed something but would've been informative to let readers know what indy eleven is all about or explain what league they play in. had to look it up as i thought indy was getting MLS team after reading the article. apparently its a 8 team league that is step below the MLS
    • relax
      Its only soccer
    • only soccer? yeesh.
      I'd be interested in knowing how many season tickets the Pacers sell in a year. Soccer is going to be a hit here. It would be nice if people spent some time to learn about the game before trashing it. Indy now has the largest season ticket base in the league and there aren't even any players yet.
    • Some Indy Eleven Info
      For those that come here and are looking for more info on the team. The league they will be playing in is the NASL (North American Soccer League). Currently this league runs below the top tier of MLS. When Indy joins this league for the 2014 season there will be 13 teams in the competition with 2 additional teams already scheduled to join in 2015 (and rumours of 2 or 3 additional teams in 2016). Their inaugural season will be played at a reconfigured Carroll Stadium on the campus of IUPUI (the team has already tentatively explored building a purpose built soccer stadium downtown - possibly within five years). For more information you can go to http://www.indyeleven.com or check out their large supporters group The Brickyard Battalion at http://brickyardbattalion.com (they have neighborhood and regional sub groups that get together to watch professional games from various world leagues etc.)
    • True Test Hasn't Come...
      The true test is whether those "Season Ticket Holders" pay up, when the time comes. According to the website, a person only has to put $25 down to reserve season tickets. We'll see if they buy them when the time comes. Look at the Colts last year, they burned through their waitlist very quickly and still had to open up sales to the public. And that waitlist required a bigger $100, non-refundable deposit; and people still bailed! This is only a $25 deposit. So, again, the true test of whether Indy is ready for a soccer team will come later when they ask for full payment.
    • Well..
      Ryan, while I wish the Indy Eleven all the success in the world, I'm not sure I'd go out on a limb and try to equate the number of Pacers season tickets sold to what this soccer team has managed. As someone else pointed out, the season tickets sold for the soccer team are actually only $25 deposits. A season ticket for the Pacers is several hundreds or thousands of dollars.... and trust, they sell WAY more than 5000/year. Soccer may prove to be more popular here than many people expect but make no mistake, this is still a basketball city and state.
    • Corporate Numbers
      I would also bet that a good portion of those tickets sold are corporate accounts. That doesn't necessarily translate to great attendance. Sometimes corporations have a hard time giving away tickets and they go unused. My company has had Pacer season tickets for years and during those down years we couldn't give away the tickets. I have reserved optimism at this point.
      • 5000 not real number
        the fact is, a good number of their sales are thru ticket brokers that are investing $25 to get their hands on the best tickets so they can sell at higher prices to the die hards......when the time comes those 5000 will not convert to season sales

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      1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

      2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

      3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

      4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

      5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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