Luck-led Colts could eclipse Manning-era TV ratings

September 23, 2013
Back to TopCommentsE-mailPrintBookmark and Share

As expectations for this year’s Indianapolis Colts rise, so too do the local television ratings for the team’s games.
 
They’re considerably higher than they were last year and as momentum builds could even eclipse ratings seen during Peyton Manning’s heyday here. Of course, where the ratings fall the remainder of this season will be heavily dependent on the team’s ability to continue winning. Still it would have been difficult to imagine two years ago that a Colts team led by any other quarterback besides Manning could generate these types of viewership numbers in this market. But Colts second-year signal caller Andrew Luck isn't your ordinary QB.

During the team’s opener against Oakland, the Colts game scored a 38.3 rating in the Indianapolis market. That means about 411,000 central Indiana households tuned in. That’s up considerably from the Colts 2012 season opener, which tallied a 32.3 rating, according to New York-based Nielsen Media Research. A nearly 20 percent rating increase is impressive for any TV program, but when the ratings are already sky high, it’s even more impressive.

Week two this year, a loss against Miami, was a 35.4 rating, according to Nielsen. While that’s down a bit from the 2013 opener, a win against Oakland, it’s still up considerably from last year’s week two game, which scored a 32.8 rating.

And when the team played its first 4:25 p.m. kickoff against San Francisco on Sunday, the market watched en masse. Games played later in the afternoon or evening tend to score better ratings than games played earlier in the afternoon, when some folks are out and about. The Colts week three game earned a 39 (overnight) rating, with more than 60 percent of all TV sets on at the time of the game tuned in to watch the Colts beat the defending NFC champion 49ers 27-7.

Next week’s game at Jacksonville could see a slight decline from ratings earned earlier this year. It’s a 1 p.m. kickoff, and unless Jacksonville signs Tim Tebow before Sunday’s game, the Jaguars don’t offer the most compelling storylines.

The next four Colts games after that, however, could be blockbusters. While week five also brings a 1 p.m. kickoff, the game is against NFC powerhouse Seattle.

Then comes a trio of prime-time games. Week six has the Colts playing at San Diego on Monday night.

Week seven is the game everybody is waiting for, a Sunday night match-up at Lucas Oil Stadium against the Peyton Manning-led Denver Broncos. After a bye week, the Colts come back for another Sunday night game against the division rival Houston Texans.   

 

ADVERTISEMENT
  • More interesting Colts TV ratings info
    Nielsen just released its "final" ratings for Sunday's Colts game vs SF. It was 40.2 for the central Indiana (Indianapolis) market. That's a 16 percent increase from week 3 one year ago, and 31 percent higher than the average rating for all Week 3 Colts games since 1998 (30.6). Sunday's game is the second highest-rated Week 3 Colts game in Indy since 1998, the highest being a 40.7 in 2011 (a 20-23 loss vs. PIT).
    • ONLY 40.2 ?
      Watching Colts games is a Sunday tradition in our neighborhood (unless it is a home game, in which several of us go). Yesterday we could hear yells and cheers all the way down our street. :)
      • ratings
        With so many fans watching at bars and restaurants, the rating is probably not completely accurate (we go to Champps). If all those people watched at home, the tv rating would be even higher. Same with home games. If the 60,000 at the game stayed home, the rating would most likely spike higher. Make sense?

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

      2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

      3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

      4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

      5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

      ADVERTISEMENT