Pacers season opener scores monster TV rating

October 30, 2013
Back to TopCommentsE-mailPrintBookmark and Share

The Indiana Pacers 97-87 win over Orlando scored a 4.8 television rating in the central Indiana market, according to New York-based Nielsen Media Research.

That means about 51,500 TV households in the market watched the game. That's up 46 percent from last year's season opener on Fox Sports Indiana cable channel.

It didn't hurt that the Pacers' opponent on Tuesday featured Indiana University graduate Victor Oladipo in his first NBA game. But the Pacers also have become quite a draw in this market and nationally led by all-star Paul George and hometown hero George Hill, an IUPUI graduate.

Either way, Fox Sports Indiana and the station's advertisers had to be thrilled. Tuesday's game was the highest-rated regular season game on Fox Sports Indiana since Dec. 10, 2005, which was a 5.0 rating for a game against Memphis.

Tuesday's home game was up 22 percent over last season's highest rated regular season game on Fox Sports Indiana, which was on Feb. 4 vs. the rival Chicago Bulls. Tuesday's game would likely have earned a higher rating if it wasn't a home game. Certainly more than a few of the 18,165 who attended the game at Bankers Life Fieldhouse would have tuned in on TV had it been an away game.

Fox Sports Indiana General Manager Jack Donovan wasn't surprised by the Pacers' strong TV rating on Tuesday.

"Last year finished on a very high note and we expect that to carry over this year," Donovan said. "We expect ratings to be 10 [percent] to 20 percent higher this November than they were last November. ... And we expect them to build from there."

Last year, the Pacers finished the regular season strong and made a deep run in the playoffs, losing in a tough seven-game series in the Eastern Conference finals to Miami, the eventual NBA champions.

The 78 Pacers games broadcast on Fox Sports Indiana last season scored an average rating of 2.1, according to Nielsen. That equates into about 22,600 central Indiana households.

Ad sales for Pacers broadcasts on Fox Sports Indiana are up a double-digit percentage increase over this time last year, Donovan said, adding that Fox Sports Indiana "has added many new advertisers" for Pacers telecasts.

ADVERTISEMENT
  • Ratings Trend
    Highest-rated game in almost 8 years and a 22% increase over last year's highest ratest game against a strong Pacers rival. Will you please commit to posting a follow-up blog in 2-3 weeks with the ratings trend for FoxSports Indiana Pacers games? If this continues, fairly safe to assume "But the Pacers also have become quite a draw in this market and nationally..." If it doesn't, perhaps you should re-think "It didn't hurt" and "But".
  • Time will tell
    The team is really good and it isn't all together yet. The win last night at NOLA was a great comeback win against a much improved team that had Eric Gordon and Anthony Davis healthy and has added an excellent guard in Jrue Holliday...pretty decent young team. I am skeptical about nationally a draw, but the Pacers are going to have a lot of nationally televised games this year, so that may change. I agree with the other poster here...revisit soon and see what the trend is then.
  • ouch
    Didn't last season just end a few weeks ago???

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

ADVERTISEMENT