Pacers season opener scores monster TV rating

October 30, 2013
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The Indiana Pacers 97-87 win over Orlando scored a 4.8 television rating in the central Indiana market, according to New York-based Nielsen Media Research.

That means about 51,500 TV households in the market watched the game. That's up 46 percent from last year's season opener on Fox Sports Indiana cable channel.

It didn't hurt that the Pacers' opponent on Tuesday featured Indiana University graduate Victor Oladipo in his first NBA game. But the Pacers also have become quite a draw in this market and nationally led by all-star Paul George and hometown hero George Hill, an IUPUI graduate.

Either way, Fox Sports Indiana and the station's advertisers had to be thrilled. Tuesday's game was the highest-rated regular season game on Fox Sports Indiana since Dec. 10, 2005, which was a 5.0 rating for a game against Memphis.

Tuesday's home game was up 22 percent over last season's highest rated regular season game on Fox Sports Indiana, which was on Feb. 4 vs. the rival Chicago Bulls. Tuesday's game would likely have earned a higher rating if it wasn't a home game. Certainly more than a few of the 18,165 who attended the game at Bankers Life Fieldhouse would have tuned in on TV had it been an away game.

Fox Sports Indiana General Manager Jack Donovan wasn't surprised by the Pacers' strong TV rating on Tuesday.

"Last year finished on a very high note and we expect that to carry over this year," Donovan said. "We expect ratings to be 10 [percent] to 20 percent higher this November than they were last November. ... And we expect them to build from there."

Last year, the Pacers finished the regular season strong and made a deep run in the playoffs, losing in a tough seven-game series in the Eastern Conference finals to Miami, the eventual NBA champions.

The 78 Pacers games broadcast on Fox Sports Indiana last season scored an average rating of 2.1, according to Nielsen. That equates into about 22,600 central Indiana households.

Ad sales for Pacers broadcasts on Fox Sports Indiana are up a double-digit percentage increase over this time last year, Donovan said, adding that Fox Sports Indiana "has added many new advertisers" for Pacers telecasts.

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  • Ratings Trend
    Highest-rated game in almost 8 years and a 22% increase over last year's highest ratest game against a strong Pacers rival. Will you please commit to posting a follow-up blog in 2-3 weeks with the ratings trend for FoxSports Indiana Pacers games? If this continues, fairly safe to assume "But the Pacers also have become quite a draw in this market and nationally..." If it doesn't, perhaps you should re-think "It didn't hurt" and "But".
  • Time will tell
    The team is really good and it isn't all together yet. The win last night at NOLA was a great comeback win against a much improved team that had Eric Gordon and Anthony Davis healthy and has added an excellent guard in Jrue Holliday...pretty decent young team. I am skeptical about nationally a draw, but the Pacers are going to have a lot of nationally televised games this year, so that may change. I agree with the other poster here...revisit soon and see what the trend is then.
  • ouch
    Didn't last season just end a few weeks ago???

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  1. I think the poster was being sarcastic and only posting or making fun of what is usually posted on here about anything being built in BR or d'town for that matter.

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  3. So disappointed in WIBC. This is the last straw to lose a good local morning program. I used to be able to rely on WIBC to give me good local information, news, weather and traffic on my 45 minute commute.Two incidents when I needed local, accurate information regarding severe weather were the first signs I could not now rely on WIBC. I work weekend 12 hour nights for a downtown hospital. This past winter when we had the worst snowfall in my 50 years of life, I came home on a Sunday morning, went to sleep (because I was to go back in Sunday night for another 12 hour shift), and woke up around 1 p.m. to a house with no electricity. I keep an old battery powered radio around and turned on WIBC to see what was going on with the winter storm and the roads and the power outage. Sigh. Only policital stuff. Not even a break in to update on the winter storm warning. The second weather incident occurred when I was driving home during a severe thunderstorm a few months ago. I had already gotten a call from my husband that a tornado warning was just southwest of where I had been. I turned to WIBC to find out what direction the storm was headed so I could figure out a route home, only to find Rush on the air, and again, no breaking away from this stupidity to give me information. Thank God for my phone, which gave me the warning that I was driving in an area where a tornado was seen. Thanks for nothing WIBC. Good luck to you, Steve! We need more of you and not the politics of hatred that WIBC wants to shove at us. Good thing I have Satellite radio.

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