F1 champ Jackie Stewart joins forces with local marketing firm

December 20, 2013
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Just Marketing International was founded in 1995 focused solely on representing corporate interests that wanted to market their firms through motorsports.

These days, though, the Zionsville-based company is making quite a name for itself as a talent representation agency.

The diversification started two years ago, when JMI somewhat surprisingly signed a deal to represent NASCAR driver Jeff Gordon. JMI founder and CEO Zak Brown has known Gordon and his family for years and simply said he jumped at the chance to represent the four-time NASCAR champ because of the type of talent and person he is.

This year JMI has continued that diversification. In September it signed a deal to represent drag racing legend John Force.

This month, JMI added another of the world’s biggest racing stars to its stable, signing a deal with three-time Formula One champ, former F1 team owner and well-known motorsports commentator Jackie Stewart.

Additionally this month, the firm signed three-time F1 champion Niki Lauda, who has more recently founded two commercial airlines.

Earlier this month, Stewart parted ways with New York-based IMG, who had represented him for 45 years. Stewart said he parted with IMG because it is no longer involved in F1. He added that the split was amicable.

“I am looking forward to working with Zak Brown and [JMI President, International] David Webb, who I have known for many years, and their experience and relationships with Formula One are exactly what is required at this stage in my career,” Stewart said. “I need to align myself with a company that’s already [in motorsports], well-connected, already servicing multi-national corporations, looking towards bringing new business into the sport.”

It’s not clear how many more individuals JMI will sign. Brown, who now resides in London, said much of the company’s focus remains on corporate representation. But clearly his growing stable of stars has him excited.

“Jackie Stewart and Niki Lauda are legendary global figures within motorsport, so supporting them with their business endeavours is something everyone at JMI is really looking forward to,” Brown said.

JMI in October was acquired by London-based communications giant Chime Communications Plc for $76 million. Previously, the company was 60-percent owned by New York-based private equity firm Spire Capital Partners. London-based global ad agency WPP owned 20 percent, and Brown held the remaining 20 percent.

Brown said the acquisition by Chime will have little impact on the company's business focus or his role in the firm.

 

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  • F1 legends and NASCAR
    represented. Strangely, no hulman car drivers. Hmmmmm...
  • Strange how the haters will try to make anything an anti Indy thing. In the words of Jackie Stewart, it's a beautiful day for a motor car race.
  • I Agree
    Not one word anywhere about IMS, Indy, etc., and yet the obsessed squatters try to make it so. Amazing.
  • Huh?
    I fully understand that lack of even fundamental literacy, tact and avoidance of anything vulgar is a huge problem among the squatting critics lurking here and elsewhere, but for the life of me I do not see any reference to IndyCar, hiring Jackie Stewart for IndyCar, or anything else even remotely speculative to such an occurrence. Please Google 'adult literacy' and take advantage of help available. Thanks.
  • Here in the home of IRLcar
    and not a paragraph on the grate Budetto Lahzeeair
  • Jackie and the DW12
    A good reporter would ask questions of Jackie like "so, the safety record of the IRL and now Indycar...not too good huh?". I bet betcha he'd have an answer.
    • Meanwhile, back on topic...
      What would that have to do with switching from IMG to JMI?
    • nuttin, just opinion
      Budetto Lahzeeair...is he represented by JMI or IMG? Sir Jackie retired 23 years BEFORE the IRL 500 champeeen struck gold at the brickyahd and he still needs representation. Buddie? no so much I suspect....

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