Indiana golf courses seeing revenue increases

June 10, 2014
Back to TopCommentsE-mailPrintBookmark and Share

The fairways are a little greener in Indiana this spring, as Hoosier golf courses outscore their rivals nationwide for growth in rounds played and revenue.

According to the PGA of America, golf rounds were up nearly 8 percent in April in Indiana over the same period a year ago. Nationally, during that period, rounds were down nearly 2 percent year-over-year.

That’s not the only good news for Indiana golf course operators. Additionally, other key performance indicators such as food-and-beverage revenue (up 32.5 percent) and merchandise revenue (15.1 percent) increased across the state in April, when compared with 2013 data.

Nationally, golf courses only saw a 6.1 percent increase in food and beverage revenue in April compared to the same period in 2013, and merchandise sales was only up 1.4 percent, according to the PGA of America.

Operators contacted this week by IBJ said their golf-related revenue was up more than 5 percent this year, and that food-and-beverage and merchandise sales were up more about 10 percent.

Mike David, the director of Indiana’s PGA section, thinks there are several factors prompting the improvement.

“You’d like to think part of it is that the effort local courses are making to encourage more people to play, and there is more marketing,” David said. “But the reality is we have had very good weather this spring, especially on the weekends, and that plays a big part of it.”

Chip Essig, senior vice president of Indianapolis-based Essig Golf Management, said this past winter was so harsh, it created pent-up demand that started to overflow in late March and April.

“We’re seeing our regular players play more often and also seeing a bit of an influx of new players,” said Essig, whose company  oversees operations at Hickory Stick Golf Club in Greenwood, West Chase Golf Club in Brownsburg and Rolling Meadows Golf Course in Gosport.

While business at many Indiana courses is up compared to last year, Essig said it’s not approaching the numbers seen during the dry, warm 2012 season.

“This is good, but it’s not a record spring by any means,” Essig said.

Despite the fact that David thinks there are some severely overbuilt pockets of the state—including Indianapolis—he is hearing that business this year at Hoosier golf courses is up across the board.

“When the numbers come in, I expect May to be up about 8 percent also,” David said. “And I think a mild, dry summer would keep those numbers trending up. A lot of business, corporate and individual play, is coming back to area golf courses as the economy bounces back.”

Courses across Indiana, led by facilities in Hamilton County, have been making a big push in the last three to five years to attract golfers from out of state. With Indiana becoming a popular destination among golfers from states farther north in the early and middle parts of the spring, that has helped push Indiana's numbers up in the March-April-May stretch.

David is at a loss as to why the food-and-beverage and merchandise revenue is climbing at a higher rate than golf-related revenue.

“I know that March and April are big months in Indiana in terms of selling equipment,” Essig said. “During that part of the spring there are a lot of demo days and other specials. I think overall what you’re seeing is with the economy is that people in Indiana have more time and more money. And that’s been good for the golf industry. In terms of what to expect the rest of this year, I’ve learned not to look past tomorrow.”

ADVERTISEMENT

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Angela IS the best RD

  2. We are a nation of speed. All of our younger lives are filled with deadlines, quotas and bottom lines. We start to ease out of the pressured rat-race when we finally see "retirement." The most enjoyable travel on the planet is passenger rail service. Indy to Chicago does not beat Megabus or Southwest Airlines in speed. Passenger rail however has the best seating, mammoth legroon, seat backs that recline to more than 45 degrees and employers that really want you to return as a customer. Indiana municipalities need to maintain subsidies to support this transportation mode. Losing it is loss for all of us.

  3. Good day! I just want to testify how i got my loan from Mr. Eric Lefkofsky after i applied several times from various loan lenders who claimed to also testify right in this forum,i thought the testimonies where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan. Until a friend of mine introduce me to this popular Mr. Eric Lefkofsky who promised to help me and indeed he did as he promised without any form of delay. I never thought there are still reliable loan lenders until i met Mr. Eric lefkofsky who indeed helped me with the loan and changed my belief. I promised to share this testimony after I got my loan. I don't know if you are in any way in need of a genuine and urgent loan,free feel to contact Mr. Eric Lefkofsky via their email{grouponfunding@hotmail.com}

  4. Its a THUG issue. Bleecker Street and NYX are thug bars. They attract thugs of all races. Places that attract thugs need to be kicked out of Broad Ripple. Ain't nobody got time for that!

  5. Hello everyone, My name is Marian Gareth, I am from the Texas, United State, am here to testify of how i got my loan from Mr Andre Frank {frankloancompany@yahoo.com} after i applied Two times from various loan lenders who claimed to be lenders right in this forum,i thought their lending where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan.Until a friend of mine introduce me to Mr Andre Frank the C.E.O of Andre Frank Loan Company who promised to help me with a loan of my desire and he really did as he promised without any form of delay, I never thought there are still reliable loan lenders until i met Mr Andre Frank, who really help me with my loan and changed my lief for better. I don't know if you are in need of an urgent loan, free feel to contact Mr Andre Frank on his email{ Frankloancompany@yahoo.com} for help

ADVERTISEMENT