NASCAR cuts staff as Brickyard 400 nears

June 24, 2014
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NASCAR this month has trimmed its staff, laying off more than 20 employees.

The cuts, which were spearheaded by new Chief Operating Officer Brent Dewar, will affect eight divisions of the stock car series. Though NASCAR officials declined to comment about the cuts, sources close to the series said they are meant to improve efficiencies of the North Carolina-based series.

Dewars, who left General Motors Corp. in January to join NASCAR, has spent six months evaluating staff efficiencies. Those evaluations, series sources said, continue. So the staff cuts may not be done.

NASCAR was one of the few sports entities to add employees during the recent recession, adding about 30 employees to its communications department and another 50 or so to its digital division.

In recent years, NASCAR, like many auto racing circuits including the IndyCar Series, has struggled with declines in live race attendance and television ratings. NASCAR has seen those numbers stabilize a bit, but series honchos hope Dewars’ initiatives can speed up the turnaround.

NASCAR visits the Indianapolis Motor Speedway July 27 for the 21st annual Brickyard 400. This year's race in Indy should not be affected by this month's staff cuts, NASCAR officials said.


 

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  • Stabilizing?
    NASCAR's Cup Series races are some of the lowest rated since the late 90's. Attendance at places like Dover, even Sonoma, are half of what they were just a few years ago, maybe worse. Michigan only looked full because MIS yanked a stadium's worth of seats. Go look at the SHOCKING number of seats available for the next Brickyard 400! Stabilizing? NASCAR is in an inverted dive and breaking apart as it falls. Hard times. Hard times. NASCAR will resemble ARCA in a decade. Maybe less. People are moving off NASCAR so fast it makes a Talladega car look like a freight train on an uphill grade.
  • Really?
    Sprint Cup Series races get higher ratings than Indy Car races and that is the secondary racing league of NASCAR.
    • secondary series?
      Nationwide is the secondary series in stock car racing. Not Sprint Cup
    • Really 92?
      First off, The soon-to-be-Nationwide-less series is the second series in NA$CAR. Second, who cares and it is not relevant ot teh fact that NA$CAR is goign the bye-bye, slowly btu surely, down....down...down...down...down...the drain. It's gonna take awhile. But they are going the bye-bye, baby. And frankly, that is more entertaining to watch than the actual races, which, well, uh, er, uh, gee whiz.....has a lot to do with why so many people are no longer watching and attending. NA$CAR is done in a decade. And that is a very good thing. Bbbbwwwwwwaaaahhaaaaaa!!!!!!!
      • Lighten up...
        It's unfortunate that there are vultures on the branch that love to dwell on impending failure - no matter what sport or subject. NASCAR still puts forth terrific racing/entertainment (some of the best has taken place this year). Yes attendance is down, but have you watched an NBA game lately, not to mention MLB? All sports are feeling the pinch and at least NASCAR has taken many steps to right the ship; something I haven't seen the other sports do.
        • The Sky Is Falling
          Oh, so now there are folks portending doom for NASCAR? LOL. I think it will be fine for a few more years. Their 'struggles' are indicative of today's world. Lots of entertainment and sports options and exponentially more ways to consume them. JGR is losing legacy sponsor Home Depot as well. They will be fine
        • Maybe
          Bro, if they don't get some racing at the Brickyard with this new apron installation then this layoff maybe was a stroke of genius. Some ARCA driver hasn't tasted the milk yet, maybe we can get that series a race in August now. Just about every other series has had a shot to fill CART's shoes and, well, hasn't done so well...has they? BWAHAHAHAHAHA!
          • Learn Something New Every Day
            I never knew cart was affiliated with NASCAR.
          • Brent Dewar
            Former GM ex and Hendrick crony...Brent Dewar is one who should be replace....here he gets job that went unfilled for aprox 8 years...since George Pyne last helded.....they once had John Middlebrook another Hendrick crony and 40 Gm ex...as final appeals judge..its total conflict of interest....and does nothing improve Nascars image problem...and notice who dominates...and you get the picture....Nascar needs to find people in key positions...that don't have such a onesided resume.....it matters...2620
            • Secondary series?
              Are you on crack? The Sprint Cup or 'Cup' series is the top Nascar series. Nationwide would be the secondary and the Truck series the third.
            • Indy reconfiguration
              The new apron at Indy won't be ready until 2015.
            • Brent Dewar
              Right you are on all accounts, Charles. The biggest question is why non-GM competitors in NASCAR continue to put up with the bias that exists towards Chevy, and why the media refuses to do their job and report it (just like their counterparts in the political media).
            • layoffs
              Sure makes me wonder if these layoffs have anything to do with all of the empty grandstand seats at most of the races. I suppose they wouldn't admit it even if this was the cause.
            • The NASCAR races are boring.
              We attended the Brickyard race the last two years and once before in 1998. All three were long, dawn out, boring events. The crowd was huge in 1998, but REALLY down the last two years. We have been to 11 Indy 500's and they were all far better. So much color, excitement, noise, speed. Tradition. Intrigue. Well, NASCAR is noisy. But the cars are REALLY slow at IMS. All they have is famous drivers, and we know who they all are, but once you get beyond the excitement of seeing them in person for a few minutes, and they get to racing, or more like driving aorund, it just drones on and on an on. I feel sleep the year beofre last. I also saw others snoozing. So it is a true snoozefest! NASCAR is more like tv entertainment. Like a reality show, ongoing, all the time. Not racing. But it is so wasteful when ou think about it. All that fuel being wasted and cars just going around and around and around for hours. Really, just wasteful. I think we are over our NASCAR fixation. We'll still go to the Indy 500 and the NHRA races. But I am goign back to my true love, NCAA softball. Played at Ball State for three years. Better than NASCAR. I think we are finsihed with it.
            • Hay Shirley
              When did you get the sex change operation? It's been a month since this blog had anything to say about the IRl, and that after the only race that matters, motosportforum and the OC's IRl forum are dead, more responses to a goodbye thread than any race thread. Yep Shirley you and TOney done reel good.
            • seats
              No wonder they paint the seats busy colors. Looks full on camera. Nascar is like the teams--the butt munchers get jobs and big raises while the hard workers with families get the boot. NASCRAP sucks as it has for years. DIVE BOMB.
            • Bad Series
              When I came to America, I was big F1 fan. NASCAR big here, different but I watch it. Bad series. Not honest. Years go by now, now they lay off and close shop. Slowly. No good. No good because they are not honest. It is like Soap Opera TV show you have. Hollywood. Silly.
            • Well the IRl
              just ran its last race at Pocono; in front of 10s of fans no less. Bwaahaaaaahaaaa. The Defendersciple killing one track at a time. ByeBye Texas, too. The IRL where you can go to a race and not get any gomer coodies on you anymore.

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            1. Really, taking someone managing the regulation of Alcohol and making himthe President of an IVY Tech regional campus. Does he have an education background?

            2. Jan, great rant. Now how about you review the report and offer rebuttal of the memo. This might be more conducive to civil discourse than a wild rant with no supporting facts. Perhaps some links to support your assertions would be helpful

            3. I've lived in Indianapolis my whole and been to the track 3 times. Once for a Brickyard, once last year on a practice day for Indy 500, and once when I was a high school student to pick up trash for community service. In the past 11 years, I would say while the IMS is a great venue, there are some upgrades that would show that it's changing with the times, just like the city is. First, take out the bleachers and put in individual seats. Kentucky Motor Speedway has individual seats and they look cool. Fix up the restrooms. Add wi-fi. Like others have suggested, look at bringing in concerts leading up to events. Don't just stick with the country music genre. Pop music would work well too I believe. This will attract more young celebrities to the Indy 500 like the kind that go to the Kentucky Derby. Work with Indy Go to increase the frequency of the bus route to the track during high end events. That way people have other options than worrying about where to park and paying for parking. Then after all of this, look at getting night lights. I think the aforementioned strategies are more necessary than night racing at this point in time.

            4. Talking about congestion ANYWHERE in Indianapolis is absolutely laughable. Sure you may have to wait in 5 minutes of traffic to travel down BR avenue during *peak* times. But that is absolutely nothing compared to actual big cities. Indy is way too suburban to have actual congestion problems. So please, never bring up "congestion" as an excuse to avoid development in Indianapolis. If anything, we could use a little more.

            5. Oh wait. Never mind.

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