Drag racer John Force driven by Dunkin Donuts

October 1, 2009
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National Hot Rod Association team owner and driver John Force is jazzed about the growth in Brownsburg. He was one of the first drag racers to build a mammoth shop there, and now he is thinking of building an expanded museum and even a hotel there to accommodate other NHRA teams.

“All my employees are moving there, everybody wants to be there,” Force told me during a recent interview. Force likes central Indiana so much, he thinks the NHRA should move its headquarters here from Glendora, Calif., near where the sport was founded in the early 1960s.

“Right now the Brownsburg area is just growing so much … it has everything me and my team need,” Force said.

Force said among those things that Brownsburg offers is an ample motorsports work force and numerous racing parts suppliers, a growing set of race support businesses and politicians eager to give race teams tax breaks to relocate and expand.

But that may not be the best of it for Force.

“My favorite thing is they now have a Dunkin Donuts,” Force said. “Now that’s something I can really get excited about. That’s where I get all my energy.”

Force likes Dunkin Donuts so much, he is lobbying to get one in Yorba Linda, Calif., where he also has a shop.

“I visit the Dunkin Donuts every single morning when I’m in Indiana, and I can’t get my fix in California,” Force said.

In case you are wondering, Force doesn’t have a sponsorship deal with DD. But maybe he should. I can hear the tag line now: “Force’s drag cars run on high-octane fuel … and so does he. Force runs on Dunkin.”

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  • Anthony, you may have a future in advertising!

    In all seriousness, the NHRA move to Brownsburg would be great for the city.
  • John Force is one of the most well-respected people in NHRA. If he says the NHRA HQ should move to Brownsburg, I think it just could happen.
  • What's good for Brownsburg is good for central Indiana. It would be great if this happened.
  • Force is expanding and likes donuts? That means he is starting a four car irl team with Dunkin Donuts as the sponsor. You heard it here first.

    Signed,

    Mindyman

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