TV ratings show Fever firestorm more than mirage

October 16, 2009
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It appears those full-house crowds watching the Indiana Fever games during their WNBA finals run were no mirage.

It’s true, many of those tickets were sold cheap, but central Indiana truly did catch the Fever. Just to get 18,165 to show up for two consecutive games says something.

But I figured the TV ratings would be even more telling. What would men and women young and old and children of all ages across central Indiana choose to watch on the tube when they had at least 120 station to pick from. Throw in Netflix, Tivo, the Wii and who knows what else, and you have immense competition for peoples’ time and attention.

The Fever scored very nicely.

The ratings, compiled by New York-based Nielsen Media Research, show the WNBA finals ratings outdid several Indy Racing League events. No, they didn’t approach ratings for an Indianapolis Colts game, but still, they show promise.

The Phoenix Mercury won the series three games to two. But the Fever won the battle of the fans, attracting 50 percent more hometown TV viewers than Phoenix.
 
Here’s the breakdown:

Game 1: National rating .4 (422,000 TV households); Indianapolis 2.9 (32,000 TV households); Phoenix 1.8 (34,000 TV households)

Game 2: National .3 (398,000); Indianapolis 3.5 (39,000); Phoenix 1.6 (31,000)

Game 3: National .3 (332,000); Indianapolis 2.1 (24,000); Phoenix .9 (16,000)

Game 4: National .5 (541,000); Indianapolis 6.4 (71,000); Phoenix 1.0 (18,000)

Game 5: National .4 (475,000); Indianapolis 5.2 (58,000); Phoenix 2.7 (50,000)

Series average: National .4 (434,000); Indianapolis 4.0 (45,000); Phoenix 1.6 (30,000)

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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