2012 may not be Indy's only Super Bowl

November 3, 2009
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There’s an increasing threat that labor strife between National Football League owners and players could quash the 2012 Super Bowl in Indianapolis.

The owners are playing hardball, saying the current collective bargaining agreement with players is unworkable. The players’ union boss is telling players to start bankrolling 25 percent of their paycheck now to survive a 2011-12 lockout.

It’s serious enough that local leaders here have broken out into the beginnings of a sweat mustache.

If Allison Melangton, CEO of Indianapolis’ Super Bowl host committee is worried, she’s not letting on. (See video below.)

She has bigger fish to fry.

Melangton is concerning herself with how to put on the best Super Bowl the Midwest has ever seen. She’s confident the Super Bowl and week-long lead up will be so good, NFL owners will consider bringing the big game—and its $200 million in direct visitor spending—back to the Circle City.

Melangton told IBJ this morning that much of the financing has been secured to host the game and 6,000 volunteers have signed up.

She is optimistic that more than 2,000 will be enlisted in short order. That will give Melangton the 8,000 the NFL is mandating, plus a waiting list. She is organizing them into 66 committees.

That hasn’t completely allayed the NFL’s fears.

During recent Super Bowls, foul weather has led to mass volunteer no shows. Torrential rains in Miami in 2007 led to traffic snarls, when volunteer traffic guards and directors either didn’t show up or left during the game.

Melangton told NFL officials recently there are “no worries” here.

“We have a long history of volunteerism and supporting these events even when it’s 20 degrees below zero,” Melangton said. “I told [NFL officials] there’s going to be no problem with our volunteers whatsoever.”

Melangton actually expects a 98 percent volunteer turnout rate (with the 2 percent being related mostly to things like family emergencies), but an ample pool of reserves to fill the gaps.

Early next year, Melangton plans to roll out the first volunteers-led local Super Bowl initiatives, including some that will tie in old-timers who have been volunteering at sporting events dating back to the 1980 Final Four and 1982 National Sports Festival.

Melangton thinks the organization and execution of Indianapolis’ first Super Bowl will be so good, the NFL will consider bringing it back in 10 to 15 years. That’s a notion, that until now, was thought to be preposterous.

“Our goal is to use this event,” Melangton said “to take this city to a new level.”


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  1. I am not by any means judging whether this is a good or bad project. It's pretty simple, the developers are not showing a hardship or need for this economic incentive. It is a vacant field, the easiest for development, and the developer already has the money to invest $26 million for construction. If they can afford that, they can afford to pay property taxes just like the rest of the residents do. As well, an average of $15/hour is an absolute joke in terms of economic development. Get in high paying jobs and maybe there's a different story. But that's the problem with this ask, it is speculative and users are just not known.

  2. Shouldn't this be a museum

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  4. Marijuana is the safest natural drug grown. Addiction is never physical. Marijuana health benefits are far more reaching then synthesized drugs. Abbott, Lilly, and the thousands of others create poisons and label them as medication. There is no current manufactured drug on the market that does not pose immediate and long term threat to the human anatomy. Certainly the potency of marijuana has increased by hybrids and growing techniques. However, Alcohol has been proven to destroy more families, relationships, cause more deaths and injuries in addition to the damage done to the body. Many confrontations such as domestic violence and other crimes can be attributed to alcohol. The criminal activities and injustices that surround marijuana exists because it is illegal in much of the world. If legalized throughout the world you would see a dramatic decrease in such activities and a savings to many countries for legal prosecutions, incarceration etc in regards to marijuana. It indeed can create wealth for the government by collecting taxes, creating jobs, etc.... I personally do not partake. I do hope it is legalized throughout the world.

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