Sarah Fisher is a success story IndyCar should cheer

November 10, 2009
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Izod IndyCar Series driver Sarah Fisher is a lot like the little engine that could. She just keeps plugging along.

Today, Fisher renewed her contract with AAA Hoosier Insurance. AAA will continue to be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 Honda powered Dallara for the 2010 and 2011 Indianapolis 500.

The cheers for this deal should go far beyond the walls of Fisher’s small shop on the city’s northwest side. It’s great for the entire IndyCar Series. There have been few sponsors that more heavily activate their deal than AAA has with Fisher. You can’t drive on Interstate-465 without seeing a AAA-Fisher billboard, and their television ads run frequently in the region.

“We are very proud to be moving into a fourth and fifth year partnership with AAA,” said Fisher, who was is in Las Vegas for the AAPEX and SEMA tradeshows on behalf of a handful of her other partners. “Their ongoing support of SFR illustrates both sides of a successful partnership.”

Listening to AAA executives gush about Fisher’s affect on their business has to warm IndyCar higher-ups’ hopes for a brighter future.

“She has helped us build the AAA Insurance brand in a highly competitive marketplace,” said Steve Vernick, vice president of insurance for AAA Hoosier Motor Club. "She is a very disciplined and skilled athlete as well as a successful businesswoman. She also possesses the traits and values that are Hoosier ‘traditions.’ In short, Sarah is a fantastic person and we are very happy to continue our relationship with her.”

Fisher is a shining example of what can be accomplished if you stop whining about your lot in life and get busy trying to make it better.

She also has shown that it’s better to take your hammer to work with the idea of building yourself up, and not tearing others down.



  • Sarah Fisher
    Excellent work, Anthony. America loves to cheer for the underdog, so to speak. Sarah'a efforts speak volumes about what one can accomplish when all the odds are against them. She deserves our respect for her tenacity and perseverance.

    Go, Sarah!
  • Why mention Honda powered Dallara?
    Anthony, why do you have to mention in the article that Sarah drives a Honda powered Dallara? Everyone in the IIRL drives a Honda powered Dallara. Couldn't you just say the IIRL's "crate-engine powered spec-car" instead?
  • Sarah Fisher
    George, your point is worth NOTHING! It is what it is no matter what you want to call it. Next time, find something worthwhile to say about Sarah. She deserves our respect, and we don't need any more stupid points like yours.
  • What????
    Not sure what you're talking about Berry. I said nothing disrespectful about Sarah Fischer. Just the dilapidated old c-wagon that she drives. She has no choice in that.
  • George
    Thanks for writing Honda powered Dallara, Anthony. For someone who doesn't follow the sport that closely, I appreciate the information. Not everyone is an IRL junkie like yourself, George.
  • Big Leg
    Sarah got the Big Leg and needs to go to Jenny Craig in her Honda-powered Dallara
  • Puh-Leeese Hal
    Hal, Sarah may not be petite but she IS fit and could probably kick your sorry butt any day of the week.
    • That's right!!
      Way to go, Fishers Gal. Comment's about Sarah's appearance are out of line. She's an attactive young lady and from what I hear from people who have met her, she's a very nice person also.
    • Big Legged Woman
      I think Sarah is a nice girl with a low center of gravity, which I guess is good in racing. I takes her on any day of the week, Fishers Gal. (And watch your language. I think your comment about my butt is very inappropriate ... and wrong. It ain't sorry for nothin'!)
    • should have
      The IndyCar Series should have gotten behind Sarah a long, long time ago. If she had decent equipment and was competitive I believe she would be more of an asset to the series than Danica. Tony George put Ryan Hunter-Reay in a car and it paid off with Izod. Why not do the same for Sarah. I know, the series is about opportunities not entitlements. Whatever!
    • spec series
      If she had decent equipment? The irl* is a spec series. Everyone runs the same chassis, engine and tires. Allegedly.
    • Fisher is cool
      I like her. Not a great Indy Car racer. But not a bad one either. The real story to be written is how is it that Sarah Fisher was a difficult, standoffish person early in her career in the IRL, with a Danica-like personna much of the time, and then came back to the IRL as this charming, smiling, fan-friendly driver? Some of us recall the not-so-nice, ego-driven Fisher. Could it be sleeping in a motor coach at the State fairgrounds in Sacramento and bouncing off Stockton 99 Speedway walls in NASCAR tanks had a humbling effect? Did she go to charm school? Grow up? All three? Different person today than the 2000-2003 era. She did add some girth, but she is still a cutie.
    • Brett,

      I am sure you realize that even if the IRL handed each team the exact same equipment, there would still be differences based on level of money to invest in testing, setup etc.... That said, each IRL team does not have the exact same equipment. Some is newer some is older, some is more worn then others etc... Heck, NASCAR is supposed to be exact equipment, and there are major differences between similar drivers.
      • Spec Cars
        Most NASCAR teams still build their own cars. There may not be much difference, but apparently there's enough to make it worth their while to still keep a fabrication staff instead of buying the cars from a single source like the IRL. And NASCAR teams can still build their own engines. The teams build their engines in NASCAR to try to outdo other teams, not receive engines that are built by a single source and de-tuned to try to make them all equal.
      • junk
        I know there are differences in the equipment. I saw the junk tubs the irl* "gave NHL, it was embarrasing for a series that calls itself professional. The difference is that NHL turned that junk into a winner and Fisher never will. And as previously mentioned Cup teams work off a template and fabricate their own cars and last time I checked there were Ford, Chevy Dodge and Toyota engines out there. To compare Cup to the irl* spec series shows you really don't know what you are talking about.

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      1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

      2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

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      5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.