Is Gary Brackett a ring away from commercial stardom?

December 7, 2009
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After watching myriad NFL football games yesterday and observing the Indianapolis Colts defense step up once again, a question came to mind.

Is Colts’ linebacker Gary Brackett a Super Bowl win away from becoming the next NFL defender to hit commercial pay dirt. It’s not often that an NFL defender signs lucrative ad deals. Especially when they're living in the shadow of Peyton Manning, the most celebrated NFL pitch man of his generation.
But it does happen. And a Super Bowl ring doesn’t hurt. Exhibit 1: Michael Strahan. Justin Tuck has even gone along for the ride in the most recent Subway ad campaign.

Brackett is far from the only player making waves on this Colts’ defense—which becomes more lovable by the week. Robert Mathis is having a great year. Who will forget Melvin Bullitt’s game-altering tackle against New England. Dwight Freeney’s spin moves have long been eye catching and he's also spun his way into local ad campaigns. And there are others standouts for a Colts defensive unit that has overcome more than its share of adversity.

But it takes more than just defensive prowess and a Super Bowl ring to score endorsement deals. It takes personality, charisma and the ability to shine when the camera is on. For those who have heard Brackett on local radio shows and TV newscasts, you can quickly say to those three things; Check, check and check.

Brackett, in his eighth year out of Rutgers, is starting to hit his stride off the field. He’s articulate, smart and funny. He can turn a phrase as well as put opposing offenses on their heels. And his IMPACT Foundation for kids battling cancer is as active as any player-led foundation in this community.

Star power, I’d say Brackett has it. Even if it’s often eclipsed by Manning and the Colts’ high-octane offense.

But Brackett isn’t complaining. Sunday’s post-game media frenzy found him stumping for Manning for NFL MVP.

Did I mention Brackett is a good teammate too. 

  • Completely agree
    Great post that couldn't be more spot on. I have been impressed with Gary both on and off the field for a long time. I saw him on Jim Rome's ESPN show last week and he only added to my great impression of him. Hopefully he'll continue to get more opportunities with a national audience so others can find out about the great guy we already know he is.
  • Sure!
    Gotta love Gary in those McD's Angus burger ads. The camera loves him! And how about Jeff Saturday co-starring in Peyton's new ad?
  • football wrapped
    I love the part where Saturday gets the football wrapped in gift paper. Aa far as Brackett goes, he's the most well-spoken NFL linebacker since Mike Singletary, except he has a much better sense of humor. It's beyond me why local companies don't jump at the change to partner with him. He's tailor made for a job in broadcasting or as a public speaker. Much better than Teddy Bruschi or blow hard Rodney Harrison.
    Of course!!!! Gary Bracket deserves a huge contract next year from the Colts, as he is a free agent at the end of this season. And corporations would be stupid not to use him as a representative. Just as the Colts would be stupid not to bring this man back next year...He represent the true American dream. He had to fight hard to get to college and walked on his Rutger's team. He had to fight even harder to try out for the Colts. He has fought a lot of diversity and very few would have made it as far. He is a black man, from a low economic status area, and has fought a great deal of adversity in his life. Plus, I think he stands out more than his counterparts because this wasn't handed to him on a silver platter. He has earned every ounce of praise he receives! We should honor more people like him in Indy.

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