Whiskey is flowing at baseball winter meetings

December 10, 2009
Back to TopCommentsE-mailPrintBookmark and Share

Question: Where can you get a free corn dog, cup of dippin’ dots, a swill of beer and a shot of whiskey?

Answer: The same place you can bounce like a kangaroo in an inflatable house, find guys hitting fungos across a massive convention room and see a man use a saw and belt sander to turn a tree trunk into a 32-ounce baseball bat.
The annual baseball Winter Meetings of course, which are being held through today at the Indiana Convention Center.

Attendance is down this year about 10 percent, with 5,000 attendees coming to town. But that’s enough, reported the Indianapolis Convention and Visitors Association, to book the four host hotels solid this week. Direct visitor spending is projected to hit $4 million, and the event brings in lots of Major League Baseball executives who have either rarely or never been to Indianapolis.
Not to mention an army of media including ESPN, Fox Sports and about every baseball beat writer nationwide. The activities in the media room alone are good entertainment. It’s great exposure for the city.

But when I got my personal tour of the happenings from Indianapolis Indians Chairman Max Schumacher yesterday, I was more interested in the side show at the trade show than MLB trade deals brewing behind closed doors.

Of course, I was expecting to see makers of baseball gloves, rosin, bats, etc. But I wasn’t expecting to see more than a dozen bat manufacturers. Before yesterday, I couldn’t name two batmakers without Louisville in their names. Yesterday I saw batmakers from Canada to Japan. Oh, and one from Indiana, Valpo-based Hoosier Bat Co.

The competition among batmakers was a little surprising, but who knew the bobblehead and foam finger industry was so hotly contested. There was a dealer for everything you can find at a major or minor league ballpark. And I mean everything.

Need a seat, no problem. The show was replete with bleacher and box seat sales booths. Scoreboards too. And not the manual ones. The electronic jobs that ring up a six-figure price tag.

Need a few marketing ideas. How about ads that can be pasted on turnstiles or in the bottoms of cups. Want a back yard that looks like the outfield at Yankee Stadium. I’m sure the booth operators at John Deere or some of the other lawn equipment makers would be glad to give you a tutorial.

Mascot uniforms? There were several manufacturers to chose from. And displays and modeling too.

You want entertainers? The baseball meetings have those on display too. I mean the professional kind. There were San Diego Chicken look-a-likes, a guy who did a nice soft show wearing a pair of nerd glasses and floods, and another who played multiple instruments simultaneously. Now that’s talent.

And the names some of these companies come up with. There’s Sink or Swim Enterprises and my personal favorite, Pointless Products Inc. Now those are names that engender confidence of potential customers and scream “Gotta have it!”

Alas, before you come to the conclusion that it's all fun and games at the winter baseball meetings, one vendor told me his company books more than 55 percent of its business for the year during these four days. And that's a seven-figure sum, he whispered to me, right after asking me not to publish his name. It is indeed a rare time when everyone in minor and major league baseball is in one place at one time.

But my mind kept wondering back to the whiskey. It looked like some of the harried 20-somethings down at the job fair could use a shot. But I’ve never seen whiskey sold or served at any professional sports event I’ve attended. Not even in the media room. And since Ron Artest wasn’t there, I wasn’t sure who the target market was.

But this was no rot gut. Even I could tell that looking at the fancy bottle. I was informed that the good stuff (and apparently the hard stuff) is reserved for the high rollers in exclusive stadium restaurants and luxury boxes—possibly even the owners suites.

Ahhh, I get it. I imagine that offering looks pretty good to some team owners. I’m guessing a shot or two has been tossed back at the conclusion of many a Chicago Cubs season.

  • could use a shot
    It's so cold outside today in Indy, I feel like I could use a shot of something myself. Just to keep warm.
  • Cub fan
    I'm a Cub fan, and I feel like I could use a shot of whiskey most days. I still have nightmares of Billy Buck.
  • replant?
    "The show was replant with bleacher and box seat sales booths."

    I don't understand this sentence. What does "replant" mean?
  • plant again?
    I think it means to plant again, as in, "I really need to replant these marijuana plants." Not sure how that involves bleachers and box seats, however. But what do I know? The world is replete with things I can't quite get a grasp on.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Now if he'd just stay there...

  2. Daniel - what about the many US citizens who do NOT follow what the Bible teaches? The Hindus, Jews, Muslims and others who are all American citizens entitled to all rights as Americans?? This issue has NOTHING to do with "What the Bible says..." Keep all Churches separate from State! Pence's ongoing idiocy continues to make Indiana look like a backwards, homophobic state in the eyes of our nation. Can't we move on to bigger issues - like educating our kids?

  3. 1. IBJ should link to the referenced report. We are in the age of electronic media...not sharing information is lazy. Here is a link http://www.in.gov/gov/files/Blue_Ribbon_Panel_Report_July_9_2014.pdf 2. The article should provide more clarity about the make-up of this panel. The commenters are making this item out to be partisan, it does not appear the panel is partisan. Here is a list of the panel which appears to be balanced with different SME to add different perspectives http://www.in.gov/activecalendar/EventList.aspx?view=EventDetails&eventidn=138116?formation_id=189603 3. It suggests a by-pass, I do not see where this report suggests another "loop". 4. Henry, based on your kneejerk reaction, we would be better off if you moved to another state unless your post was meant as sarcasm in which case I say Well Done. 5. The article and report actually indicates need to improve rail and port infrastructure in direct contradiction to Shayla commentary. Specifically, recommendation is to consider passenger rail projects... 6. People have a voice with their elected officials. These are suggestions and do not represent "crony capitalism", etc. The report needs to be analyzed and the legislature can decide on priorities and spending. Don't like it, then vote in a new legislature but quit artificially creating issues where there are none! People need to sift through the politics and provide constructive criticism to the process rather than making uninformed comments in a public forum based on misinformation. IBJ should work harder to correct the record in these forums when blatant errors or misrepresentations are made.

  4. Joe ... Marriage is defined in the Bible ... it is mentioned in the Bible often. Marriage is not mentioned once in the US or Indiana Constitution ...

  5. Daniel - Educate me please: what does the Bible have to do with laws? If the government wasn't in the business of marriage to begin with, then it wouldn't have to "define" marriage at all. Marriage could be left as a personal, religious, or otherwise unregulated action, with no ties to taxes, legal status, etc. Then people could marry whomever they want, and all this silliness would go away. Remember to vote Libertarian in November.