NFL sacks idea of moving Super Bowl to Saturday

January 29, 2010
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There has been increasing rumbling recently about moving the Super Bowl to Saturday night. And there’s good reason for the discussion.

Absenteeism in Indianapolis and New Orleans schools the Monday following this year’s Super Bowl Sunday is expected to be far above average. New Orleans school officials said so many students missed school after the NFC Championship game (which was the late game), they are considering cancelling school Feb. 8—the day after the Saints clash with the Indianapolis Colts in Super Bowl XLIV. A handful of Indianapolis schools are planning likewise, though the major school systems will be open for business.

Work places too have increased absenteeism and decreased productivity the day after the Super Bowl, which is the most watched sporting event of the year in the U.S.
It’s a problem that extends beyond the two cities whose teams are involved and the host city.

The Super Bowl has become a national sporting holiday, with more than 100 million television viewers watching. In New Orleans and Indianapolis, more than 80 percent of households with TVs are expected to tune in.
With the Super Bowl moved from early afternoon in the 1960s through the early part of the 1980s to about 6:30 p.m., eastern time now, that keeps a lot of folks up past their bedtime. The celebrating fans of the winning team are up way past their normal appointment with the sandman.

The subject of moving the Super Bowl to Saturday has come up among NFL officials, but is not being seriously considered. And there’s a simple reason for that. A Sunday game maximizes corporate hospitality, and that’s good for sponsors and the host city—and in affect the NFL itself. It gives the NFL a chance to remain in the spotlight for one more day, and that’s good for the league and its sponsors. It’s also good for the many media outlets covering the game, who produce lots of special programming, which generates lots of cash through advertising.

Moving the game up by 24 hours, essentially lops one-seventh off the lucrative Super Bowl week, and the NFL isn’t about to do that. Sponsors don’t want it, host cities don’t want it, broadcasters and other media outlets don’t want it, so it’s not going to happen.
The move, simply put, would leave tens of millions of dollars on the table for the NFL and its corporate partners.
And that trumps what fans want every time.

  • What about the kids?
    AS your financial assessment makes a lot of sense. It is just a shame that the games ends between 10 & 11 on a Sunday night and youngs kids don't get to see the end. It seems they could push it back to 4:00 and still make enough dough.
  • I say-Let's all move
    Maybe we should all move to the westcoast since the game would be on at 3:30.
  • Big Deal's one day out of the year. So you may not get much sleep. Deal with it. Or take the day off. Don't be irresponsible and call in sick. And kids don't need the extra pampering. If they miss school, they accept the consequences. Quit babying everyone. We all have choices and responsibilities.
  • Man Up
    I'm not surprised that some people are whining but it's silly. The game should be over by about 10pm. That is not that late. It's nothing compared to World Series games ending well after midnight.

    If little Johnny or the parent can't stay up until 11pm and make it through a day at work or school than they probably have far bigger issues than how late this game goes.
    • Make Monday a Holiday
      How about playing the game on Monday and making it a National Holiday? Start the game at 3pm eastern. I personally think the 2 weeks between the game is to much and 1 week may not be enough. Have the championship games on the Saturday before and play the Superbowl on Monday. This gives teames 9 days between games. Not too much, not too little. Just make it a Hoiday!
    • Money, really?
      If moving to a Saturday will cause them to lose 1/7th of their revenues, then explain to me how do they even survive on years when they only have 1 week between the championship games and the Super Bowl? Just so sad that 1/7th of loss revenues has to effect the CUSTOMERS (who create this revenue) so adversely. Especially the young kids whom the NFL risks losing completely if they continue this foolish behavior of having the game on so late that these kids can't even watch the entire game. Way to think of what is best for the here and now, just like all other corporations...this country is just going to.....
    • We Want Saturday Bowl
      Is there any kind of petition that anyone knows of. I think businesses throughout the country (bars, restaurants) would significantly benefit from a Saturday Super Bowl. Also, the NFL would not lose out on Sunday Sponsors Money, there would still be Sunday Brunch events and with the actual Super Bowl Champions.
    • I know Why
      It has to do with the ethnicity of the most powerful NFL owners including Indy's.
    • All about the money
      If the reason is simply to get an extra days worth of money then they should put it off for another 6 days and play it the following Saturday. The exec's get 6 days more of money and we get Saturday night Superbowl.
    • Earlier in the Day
      Keep it on Sunday (they will anyhow) BUT What is so hard about moving the game, wherever it is played, so that it starts on West Coast by noon and East by 3. When it goes so late (5:00+) in NOLA everyone has the entire day to get drunk out of their minds, and the West Coast has until 3:00+ (plenty of time to drink too much). Then you see all the police departments putting on the full force and the mayors talking about bars "controlling" the drinking. As a matter of pure public safety - an earlier start and end is substantially safer.
    • Move to Saturday!
      Once's all about the $$$$! We host a SuperBowl party every other year, which is a lot of fun, but what a chore getting my sons (ages 11 & 12) up in the morning for school! Both companies my husband & I work for, does not allow a personal day or vacation day the following day. Unless you can prove you're in the hospital, or near death's door; it's an unexcused absence. At least have it start earlier in the day; 3pm shouldn't be a problem for corp. or company looking to make $$$$$.
      • SOLUTION

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