Butler's Bannister chose to chase an impossible dream

April 1, 2010
Back to TopCommentsE-mailPrintBookmark and Share

Butler University can thank one man for its trip to the Final Four this year.

No, not Coach Brad Stevens.

Not former Butler coach turned Athletics Director Barry Collier.

Not even Butler President Bobby Fong can take credit for launching the initiative that gave birth to what now stands as a model basketball program for small schools coast-to-coast.

That honor, according to long-time Butler supporters and trustees, goes to Geoffrey Bannister, who served as Butler president from 1988 to 2000.

The long-forgotten Bannister (at least by casual observers. Actually, casual observers may have never heard of him) was the man who first came up with the idea to turn Butler’s static hoops program into a national contender. He wanted to hire a stellar coach and recruit top players. He wanted to pursue not only Horizon League (MCC before that) titles, but compete nationally.

Former Butler trustees admitted the latter sounded a bit preposterous in 1988, but no one dare scoff at the persuasive Bannister. Remember, this period was a long way from Butler's salad days. The team was 11-17 during the 1988-89 season, Bannister's first year. And was a woeful 6-22 in 1989-90, Collier's first year.

Collier began to turn the program around, but it took time to gain much of a fan following. During the 1995-96 season, the Bulldogs drew only 43,120 ticket-buying spectators to 12 home games, averaging 3,593 paying fans per Hinkle Fieldhouse outing. The team that year compiled a 19-8 record, but against mostly second-tier teams. It was a huge coup to get Purdue or Indiana on the schedule.

Bannister persisted in his vision that if Butler's basketball program could continue to be seen in a better light, the entire university would shine brighter.

“Fundamentally, the decision to pursue excellence in basketball was a marketing decision, and Geoff Bannister carried the flag on this,” said Tom King, a 1966 Butler graduate who served on the university’s board of trustees for 24 years from the late 1970s through the 1990s.

The trustees quickly embraced Bannister’s vision, King said.

“There was no real dissidence to the plan,” King said. “I mean, you’re in Indiana, for God’s sake, the heart of basketball country. There was a proper amount of investigation and due diligence, healthy questioning. But it was so authentic. It was seen as an ideal way to distinguish this small school.”

It didn’t all go as planned. The original plan hatched by Bannister and the trustees was to have Hinkle Fieldhouse sold out (about 10,000 tickets) within five years.

Bannister moved to replace coach Joe Sexson with Collier. Following the 1999-2000 season, Collier departed for Nebraska and was replaced by Thad Matta, who coached one year before leaving for Xavier. Todd Lickliter coached Butler for six seasons before departing for Iowa and giving way to Stevens.

Along the way, Butler leaders realized they couldn’t keep bigger schools from mining their young coaching gems. They also realized attracting sellout crowds in Indianapolis' crowded sports-scape is easier said than done.

Despite a team that was ranked 10th in the preseason polls, Butler only averaged 6,953 in attendance this year. But the Bulldogs are at last on their way to reaching Bannister’s vision. Attendance is way up even over last year, when the team had a home attendance average of 5,516.

Butler officials said interest in season ticket sales has intensified during this year’s run to the Final Four, and they said bumping attendance to 8,000 per game is not unrealistic next season.

As for the marketing scheme, King said it couldn’t be going better. When Butler made the Sweet 16 in 2003 and 2007, enrollment applications went up 20 percent, and school officials think applications could increase more than 30 percent after this year’s run.

“What better way to position Butler than to make it to the Final Four with two academic All-Americans and a total team GPA higher than 3.0.”

Butler has indeed crashed the big dance.

And the school is leaving an indelible mark.

A mark that has roots tracing back to a visionary president and supportive group of trustees who chose to chase an impossible dream.
 

ADVERTISEMENT
  • Where is Geoffrey Bannister?
    I remember former President Bannister well. And I'd be interested to learn where he is today and if he will be in Indianapolis for the weekend.
  • Finding Bannister
    When I last contacted Geoffrey Bannister, he was serving as president of The Forum on Education Abroad, a Massachusetts-based membership organization devoted solely to study abroad. I am trying to contact him today and hope to let you know more tomorrow.
  • Still Kicking
    I am living in Tampa Florida, and working on some challenging international programs for global learners. I will not be able to make the game because I'll be working with former Butler Dean, Steve Kaplan, on some ambitious projects for the University of New Haven, where Steve is now president.

    GO DAWGS!!
    • Bannister
      Geoff, if you see this, I would like to have your address or e-mail adress. The article is correct--only one man had the vision and the final four culminates that vision. No one can ever take that away. Art
    • Bannister & Bull Dogs
      It has been a great joy to be a Dawgs fan for 25 years, since my wife was a BU student. We fondly remember Geoff Banninster's tenure, and appreciate how Pres. Fong has continued the upward progress of BU "on and off the court. "namaste
      • Now you know the rest---
        Dr. Bannister- Tom King, in addition to being a great journalist, must also be "in your pocket".Long overdue recognition for the guy who "got the ball rolling".Hope all is well you and Jerri.
      • vision
        It's a rare thing to have a far-sighted vision these days, and it's interesting to note that this endeavor didn't happen overnight. There are some other sports properties in town that could take not of what Butler has done.
      • Butler Bull Dogs
        Good luck and thank you to Gordon Heyward.
        namaste

      Post a comment to this blog

      COMMENTS POLICY
      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
       
      You are legally responsible for what you post and your anonymity is not guaranteed.
       
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
       
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
       
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
       

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by
      ADVERTISEMENT
      1. Angela IS the best RD

      2. We are a nation of speed. All of our younger lives are filled with deadlines, quotas and bottom lines. We start to ease out of the pressured rat-race when we finally see "retirement." The most enjoyable travel on the planet is passenger rail service. Indy to Chicago does not beat Megabus or Southwest Airlines in speed. Passenger rail however has the best seating, mammoth legroon, seat backs that recline to more than 45 degrees and employers that really want you to return as a customer. Indiana municipalities need to maintain subsidies to support this transportation mode. Losing it is loss for all of us.

      3. Good day! I just want to testify how i got my loan from Mr. Eric Lefkofsky after i applied several times from various loan lenders who claimed to also testify right in this forum,i thought the testimonies where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan. Until a friend of mine introduce me to this popular Mr. Eric Lefkofsky who promised to help me and indeed he did as he promised without any form of delay. I never thought there are still reliable loan lenders until i met Mr. Eric lefkofsky who indeed helped me with the loan and changed my belief. I promised to share this testimony after I got my loan. I don't know if you are in any way in need of a genuine and urgent loan,free feel to contact Mr. Eric Lefkofsky via their email{grouponfunding@hotmail.com}

      4. Its a THUG issue. Bleecker Street and NYX are thug bars. They attract thugs of all races. Places that attract thugs need to be kicked out of Broad Ripple. Ain't nobody got time for that!

      5. Hello everyone, My name is Marian Gareth, I am from the Texas, United State, am here to testify of how i got my loan from Mr Andre Frank {frankloancompany@yahoo.com} after i applied Two times from various loan lenders who claimed to be lenders right in this forum,i thought their lending where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan.Until a friend of mine introduce me to Mr Andre Frank the C.E.O of Andre Frank Loan Company who promised to help me with a loan of my desire and he really did as he promised without any form of delay, I never thought there are still reliable loan lenders until i met Mr Andre Frank, who really help me with my loan and changed my lief for better. I don't know if you are in need of an urgent loan, free feel to contact Mr Andre Frank on his email{ Frankloancompany@yahoo.com} for help

      ADVERTISEMENT