Colts' Irsay takes on unusual role as car salesman

April 5, 2010
Back to TopCommentsE-mailPrintBookmark and Share

In a television commercial which begins airing early this month, Indianapolis Colts owner Jim Irsay takes on the unusual role of pitchman.

Irsay agreed to appear in television commercials for Toyota, which took over as the Colts' official automobile provider from Chevrolet last year.

The commercials were produced by Saatchi & Saatchi, a well-known worldwide ad agency that handles the Toyota account.

IMS Productions in Speedway was used to shoot the ads. Much of the shoot took place at the Colts’ 56th street complex.

Irsay appears in a Toyota vehicle along with Colts cheerleaders and the team’s mascot and says, “At the Indianapolis Colts, there’s only one car brand we trust to haul all our MVPs.”

It’s one of the very few direct pitches Irsay has ever made. In fact, some Colts officials don’t recall Irsay ever pitching products directly in an ad for a team sponsor or other company.

“Jim has made himself available to Colts sponsors at their will,” said Colts Senior Vice President Pete Ward. “We certainly want to do what we can to help our corporate partners. They’re an important part of our team.”

According to Ward, officials for Toyota, which signed a three-year deal with the Colts at the beginning of last season, requested either a player or a high-ranking Colts executive for the ad, and the Colts offered Irsay.

The 30-second spot which will air across Indiana through at least May might also prove to be a good branding tool for the Colts.

In the commercial, the Colts mascot is shown with a large horseshoe prominently displayed on his chest, a horseshoe appears on one of the goal posts in the team’s training center, and the team’s playoff and Super Bowl banners are shown in the background of the ad.

Ward calls the ad a win-win.

“They’re a major sponsor for us, so we’re happy to help them any way we can,” Ward said. “And Toyota is pretty critical to Indiana's economy.”
 

ADVERTISEMENT
  • Irsay
    I do not care if they are a sponser or not, I would not pitch Toyota for anything. A sneaky car company that has tried to do everything possible from being held accountable for producing cars that are killing Americans. They cannot even figure out why they are making dangerous cars! What a joke.
  • Irsay
    Toyota employs THOUSANDS of Hoosiers. We better hope they rebound.
  • Todd is a joke
    Todd do you really believe what you have written or is this just your knee jerk feedback. Do you really beleive any company would make a product to hurt people. What UAW plant do you work for?
  • Toyota Fan
    Todd sounds like a bitter union worker. I have owned 4 Toyotas and have never had any major repairs or problems, 3 of them I drove past 130K miles. The recent recall issue was a witch hunt. I owned a Dodge Caravan that had multiple problems, including a brake design that was insufficient for the weight and size of the vehicle and there was never a hint of a recall.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Hiking blocks to an office after fighting traffic is not logical. Having office buildings around the loop, 465 and in cities in surrounding counties is logical. In other words, counties around Indianapolis need office buildings like Keystone, Meridian, Michigan Road/College Park and then no need to go downtown. Financial, legal, professional businesses don't need the downtown when Carmel, Fishers, North Indy are building their own central office buildings close to the professionals. The more Hamilton, Boone county attract professionals, the less downtown is relevant. Highrises have no meaning if they don't have adequate parking for professionals and clients. Great for show, but not exactly downtown Chicago, no lakefront, no river to speak of, and no view from highrises of lake Michigan and the magnificent mile. Indianapolis has no view.

  2. "The car count, THE SERIES, THE RACING, THE RATINGS, THE ATTENDANCE< AND THE MANAGEMENT, EVERY season is sub-par." ______________ You're welcome!

  3. that it actually looked a lot like Sato v Franchitti @Houston. And judging from Dario's marble mouthed presentation providing "color", I'd say that he still suffers from his Dallara inflicted head injury._______Considering that the Formula E cars weren't going that quickly at that exact moment, that was impressive air time. But I guess we shouldn't be surprised, as Dallara is the only car builder that needs an FAA certification for their cars. But flying Dallaras aren't new. Just ask Dan Wheldon.

  4. Does anyone know how and where I can get involved and included?

  5. While the data supporting the success of educating our preschoolers is significant, the method of reaching this age group should be multi-faceted. Getting business involved in support of early childhood education is needed. But the ways for businesses to be involved are not just giving money to programs and services. Corporations and businesses educating their own workforce in the importance of sending a child to kindergarten prepared to learn is an alternative way that needs to be addressed. Helping parents prepare their children for school and be involved is a proven method for success. However, many parents are not sure how to help their children. The public is often led to think that preschool education happens only in schools, daycare, or learning centers but parents and other family members along with pediatricians, librarians, museums, etc. are valuable resources in educating our youngsters. When parents are informed through work lunch hour workshops in educating a young child, website exposure to exceptional teaching ideas that illustrate how to encourage learning for fun, media input, and directed community focus on early childhood that is when a difference will be seen. As a society we all need to look outside the normal paths of educating and reaching preschoolers. It is when methods of involving the most important adult in a child's life - a parent, that real success in educating our future workers will occur. The website www.ifnotyouwho.org is free and illustrates activities that are research-based, easy to follow and fun! Businesses should be encouraging their workers to tackle this issue and this website makes it easy for parents to be involved. The focus of preschool education should be to inspire all the adults in a preschooler's life to be aware of what they can do to prepare a child for their future life. Fortunately we now know best practices to prepare a child for a successful start to school. Is the business community ready to be involved in educating preschoolers when it becomes more than a donation but a challenge to their own workers?

ADVERTISEMENT