Manning masters comedy act

August 19, 2010
Back to TopCommentsE-mailPrintBookmark and Share

Many non-Indianapolis Colts fans who watch at least a little television have probably asked themselves at least a time or two, ‘why is No. 18 on the small screen in my living room so doggone much?’

Some Colts fans might even have asked themselves this same question as Manning’s exposure is certainly at an all-time high.

But the truth is, few football players—or any athlete for that matter—have mastered the set of on-camera skills Peyton Manning has. And I’m not talking about his fake audibles during games.

Almost any sports marketer will tell you that trying to be humorous is one of the riskiest tricks for an athlete endorser. That’s because it’s harder than it looks, and if the athlete falls flat, they really look stupid, and that hurts their brand.

Manning has done little to damage his brand over the years from his credit card company commercials to his latest spoof on this year’s ESPY Awards. If you haven’t seen it, treat yourself by clicking here.

This is the second year Manning has spoofed a current major motion picture (this year, it’s The Blind Side featuring Sandra Bullock), and like those commercials where he’s cheering the meat cutter, No. 18 simply nails it.

You begin to wonder if after his playing career, Manning doesn’t have some kind of career on camera. Sportscasting would almost be too easy.

Manning might like the challenge of actually acting in a real movie. He certainly couldn’t do any worse than Kareem Abdul-Jabbar in the movie Airplane, and probably would do a lot better.

Who knows? If Manning works as hard at acting as he has at football, he could be pursuing a trophy of a different kind some day.
 

ADVERTISEMENT
  • I've often asked myself...
    ...is there anything Manning wouldn't endorse for the right price?
  • Is there anything any of us wouldn't endorse for the right price?
  • careful
    Actually, I think guys like Peyton (and his handlers) are pretty careful which corporations they partner with. Certainly, it's about the money. But it's not entirely about the money.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
ADVERTISEMENT