Why on earth is GM joining IndyCar?

November 11, 2010
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More than a few people today might be asking, “Why is General Motors’ entering the IndyCar Series as an engine supplier in 2012?”

The official announcement will be made at 10 a.m. Friday at the Speedway’s museum.

I’m not trying to throw gas on the smoldering war between the Champ Car holdouts and IndyCar loyalists. But with the IndyCar Series still losing money and struggling with attendance and TV ratings, it’s a legitimate question.

The hiring of Randy Bernard last year as IndyCar’s boss has to be a big factor.

Bernard’s tireless lobbying of GM and others has helped build some credibility for this league. And in light of the series’ tepid financial situation, I’d say GM thinks pretty highly of the man his detractors call Ropin’ Randy. They’re clearly betting on him to succeed.

Many, myself included, have wanted to see more progress for the series before giving Bernard high marks. Adding Chevrolet as an engine maker in 2012 certainly counts as a solid step in the right direction. It can no longer be said that Bernard hasn’t done anything significant.

Chevy’s participation in NASCAR gives us some hints about why the carmaker is joining IndyCar.

Concerning Chevrolet’s business with NASCAR, Chevrolet U.S. Vice President of Performance Vehicles and Motorsports Jim Campbell said the manufacturer looks for three things when working with sanctioning bodies: It wants the series to use biofuels, to use relevant technologies that can move between the production side and the racing side without a lot of extra expense, and, of course, brand identity.

Campbell must think the IndyCar Series will deliver those things.

Here’s another clue as to why GM wants to be a part of the open-wheel series. Chevy Racing Manager Terry Dolan said it’s not all about television ratings and attendance numbers, adding that despite declines in both categories this year, NASCAR has still delivered tremendous value for GM.

“NASCAR provides scale and reach to the public for us to have a marketing opportunity,” Dolan told reporters recently at Texas Motor Speedway. “While it’s true that ratings and attendance have been impacted, our actual connectivity with the consumers, … the amount of consumers that connect with us looking for additional product information, our numbers are actually up year over year.”

From that, I take that Chevy officials think the IndyCar Series will also offer significant connectivity to consumers. It also shows that Chevrolet is seeking a marketing opportunity. That may be a no-brainer, but it’s significant for the IndyCar Series, which is looking desperately for corporate partners who will help take the series’ message to the masses.

All this shows that Bernard has done a masterful job of selling the IndyCar Series and his vision of it.

And remember, GM isn’t doing this for free. The entry effort, according to motorsports business experts, will cost GM at least $25 million.

Now comes the hard part. Bernard has to make it pay—for the series and its new partner.
 

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  • mmkay
    I like turtles
  • There u go hating again
    You say it can no longer be said Bernard hasn't done anything significant? It cannot be said prior to this anyway, look at this past year - 2012 engine/chassis is coming our way, IZOD partnership gone great, new race in Baltimore & back to Louden next year, new sponsors, Texas twin races, etc... I don't know why you are such a hater and slow to understand he has already done a great job and he doesn't need you to grade him as you did earlier this year. GM wants to be at Indy, they would like to be in Canada & Brazil as well. Indycar is in some good markets and I believe on the upswing - perfect time to come in. Now they are not going to the ISC tracks, I think we are poised for growth with people who actually care to promote Indycar.
  • Kudos To Randy Bernard and His Team
    And thanks to Anthony for a typically pessimistic dousing with cold water. Many insiders are predicting there will be a Japanese manufacturer (Honda), an American manufacturer (GM/Chevy) and a European manufacturer (Fiat) in the series by 2012. Two chassis aero kit manufacturers are already on board.

    It would be nice to see the kind of diversity in bodies that we saw in the early 1970s. The announced package gives that chance.

    I am certain this comment space will be bombarded by other small thinking nabobs, and that low class behavior will continue unabated as Indy Car reinvents itself. The job Bernard is doing is even more impressive given the level of mostly incoherent hostility with which he has to deal.

    Will IBJ be at the Speedway Main Street groundbreaking of the new Dallara facility next week? I'm certain you will be able to find something wrong there too.
  • borrowing a line from Mike Golic
    To steal a line from Mike Golic: Stop it! Just stop it! Are we all looking at the same blog post. This post is meant to be anything but pessimistic. GM is giving Randy Bernard and the series a strong vote of confidence. It's stated above as simply as that. Now, let's see if Randy can turn this victory into something he (and the series' proprietors) can put in the bank. Thanks for reading.
    • Let the haters beging their rant.....
      Hold your breath guys, it just a matter of time before Burl, Chief and the rest of the IRL haters begin spewing negative insults. For once, can't we just say.....YEA for Indy Car.
    • Anthony is not being negative, he is just being fair. everything he asks are logical questions. I think the one thing he missed is the value of the IRL vs. NASCAR. NASCAR is getting so expensive and so far away from brand recognition that it is not the value it used to be. the cars are identical, the engines are mostly the same. The new IRL specs allow for a lot of design room and the aero packages allow for car builders to make then unique. Both things nascar lacks.

      it will be interesting to see how the sponsorship works for them and for the IRL. So haters, are you nervously preparing to switch the date of doom from 2011 to points beyond?

      And Chief, I really doubt Belaskus is going to call you with that personal apology.
    • Personal apology no longer needed
      That horse has left the barn.

      The TRUE realism that TV RATINGS and ATTENDANCE are stated to have NO IMPACT on these decisions only HIGHLIGHTS the total screwed-up nature of both of these companies coming together, GM and IMS-INDY. It's a match made in HEAVEN.

      Mr. Bernard likes to play with other peoples money (as the house money has dried up). This is a huge gamble...and the great part is they don't need to have ROI, apparently.
    • Horrible headliner
      The article isn't that bad, but the head line for this story is HORRIBLE! Why on earth is joining IndyCar? Here is the Answer - BECAUSE THEY SEE VALUE!
    • Great News!
      Chevy's return to IndyCar is a very big deal as it gives a big validation to the series that can be parlayed into other sponsorships. Congrats to Randy Bernard for roping in this big steer. You have to admit he's created more positives than expected in just his first year at the helm. Also shows how disfunctional the series was under past "leadership" AKA dictatorship without vision.
    • Hey Chief...
      come wash my Corvette that Chevrolet just delivered to my office.
    • appropriate question
      Actually, I think the question posed in this headline is quite appropriate. On some levels, GM's decision to join this series does seem outlandish. But the reasoning for its open-wheel entry appear to be at least somewhat thought-out. But it wouldn't be the first time a sports business decision was driven by emotion.
    • What if GM is Smarter Than Bloggers and Those Leaving Sleazeball Commentary
      I am certain GM will not enter this relationship lightly. Many with skin in the game are quite happy with their results.

      Most who attempt to use television ratings and attendance as a crutch usually do not understand either one. Most of the Internet ratings 'experts' only look at 12+ numbers published the week after specific events. Rarely do they do a deep dive into actual demographic-relevant data. The Indy Car Series draws over a million fans a year in person for their annual schedule of events.

      Somehow the thought-challenged find ways to consider that 'bad.' Meanwhile, the future keeps looking brighter. Guess the doomsday scenario predicted like clockwork every single year the IZOD Indy Car Series has been in business will have to wait a while longer.
    • End of a spec era
      This is the best news to come out of IMS since Anton quit the irl. I'll be signing up for Versus in 2012.
    • Au contraire Nostradamus
      One MILLION fans through the gates? IF 350,000 comes through to INDY alone, and it's a 16 race season....

      You are telling me Homestead had 43,000 in attendance? Toronto, or just about any of the others? Bwahahahahaha.....remember, your series has just been kicked to the curb on 4 or 5 ISC ovals and at Edmonton and Wadkins GLen. Heck, they didn't even open the gates at Kansas or Joliet for practicce and qualifying. BARREN EMPTINESS.

      Just like ZERO car sales, GM will see the net benefit of IRL participation. It's called RED-INK.

      15 year of IRL....everyone of them years in red-ink. Virtually held afloat by Hulman money. And, just like clockwork more money, now to the tune of about $755+ million has been flushed by IMS to ensure AOW will flounder further.

      I will wager that GM/Chevy will not do anything to improve the IRL's future. Less attendance, less TV ratings are in store for the hapless IRL...errr IICS.
    • Chief Is Evidently Taking This news Hard As Well
      Chief pouted: 'One MILLION fans through the gates? IF 350,000 comes through to INDY alone, and it's a 16 race season....'

      Correct. Let's be conservative: In May alone you get thousands for practice days, 150,000 for qualifying, 100,000 for Carb Day and 300,000 for race day. That approached 600,000 paid admissions during May alone. Texas...figure 80,000 and we're up to 680,000 for just two events. Even considering abysmal attendance at lame duck ISC tracks only a blithering idiot could imagine there would be less than 22K per at the others. Use your brain, Chief.

      Chief screeched: 'You are telling me Homestead had 43,000 in attendance? Toronto, or just about any of the others?'

      Uh, no. That is your weak interpretation. A more complete explanation was outlined above.

      Chief whined: 'Bwahahahahaha.....remember, your series has just been kicked to the curb on 4 or 5 ISC ovals and at Edmonton and Wadkins GLen. Heck, they didn't even open the gates at Kansas or Joliet for practicce and qualifying. BARREN EMPTINESS.'

      Once again you are factually incorrect. Having been to Kansas and Joliet I can factually state that you are wrong. Again. You should also attempt to discern the difference between being kicked to the curb and walking away.

      Chief slammed: 'Just like ZERO car sales, GM will see the net benefit of IRL participation. It's called RED-INK.'

      Oddly, those actually in a position to judge and use metrics as rationale beg to differ. But what else is new?

      Chief spewed: '15 year of IRL....everyone of them years in red-ink. Virtually held afloat by Hulman money. And, just like clockwork more money, now to the tune of about $755+ million has been flushed by IMS to ensure AOW will flounder further.'

      Please provide evidence, for once, about $755 million could possibly be spent. Please also compare revenue to expenses. Remember, opinions are much like southern orifices. Everyone has one (or IS one) but some smell worse than others.

      Chief prodded: 'I will wager that GM/Chevy will not do anything to improve the IRL's future. Less attendance, less TV ratings are in store for the hapless IRL...errr IICS.'

      Thankfully, GM does not share your pessimism, and is more firmly grounded in actual reality.
    • Zeller today GM tomorrow!
      What a great two days in my sports world. For all the haters. GM posted a 2 BILLION profit for the last quarter. That's right Billion with a "B". They now have a good product, have good leaders, and are no longer weighed down by the legacy costs. GM in Indycar is a great thing. Let's also remember a vibrant Indycar is GOOD for Indianapolis in terms of tourism dollars, and national identity and prestige.
    • Defender of IndyCar?
      Why does a sport need a defender, and why does he do so by lying?
      A blind sqirl would know that your attendance figures are ludicrous.
    • I Attended Each Day in May. You?
      I also attended 12 Indy Car events in 2010. I know many of those who actually know how many tickets they sell. If you are certain otherwise, kindly explain your rationale in professional terms, if possible. Lay it out, kid.
    • sweet
      Why on eart is Andy still working at IBJ? Burn some more bridges Andy, soon you'll be on a island in paradise.
    • It's good to be the king..
      I am the king of all things Indy. Please kiss my ring Chief or I will be forced to vanish you to a remote island where you will be forced to rub suntan oil on Andrew Craig and "spoon" with Chris Pook in a hammock as they spend the millions of CART fans dollars wasted...Bwaaahh...bawahh........bwaaahhhh
    • What will GM do with it?
      The next question is what will GM do with IndyCar? My guess would be to use it as a platform to launch the new small Caddy, which will be designed to compete with the BMW 3 series and the like. It could inject a little "sport" and helped reposition Caddy away from its "cruiser" history. Chevy already has NASCAR muscle and Buick doesn't seem to fit as well. I'm thinking it could work really well.
    • 600k?
      The month of May was condensed to 8 days this year. 150K for qualifying? And a swath of EMPTY at the 500, complete with lowest TV ratings since OTA broadcasting began.

      Yep, before the IRL the Pole Days were empty compared to your twisted revisionism.

      Anyone else think this Defender guy is full of BS?

      Ropin Randy, kiss your ring...bwahahahaha!
    • Lets see, Chiefs rants against a series because they refuse to personally apologize to him or GM putting money into the IRL in addition to other large sponsors. Which holds more water? Sorry Chief, it is a sad day for you because another one of your "claimed" reasons to hate the IRL is gone. But keep up the mindless hate, it is entertaining to watch.
    • Why the title?
      Then why do you title this article the way you do? Clearly negative. You can spin it if you wish but it screams agenda.
    • good for Indy
      A more positive spin might have been "GM bets on Indycar's future."

      Mr. Schoettlem, you mention that Indycar is "still losing money." I was under the impression that Bernard and Beekus (is that the guy's name?) had cleared out the debt and gotten things in line economically. Is that not true? How is the IIRS still losing money?

    • Chief Remains Incapable of Mature Interaction
      As evidenced by his hate filled ignorance:

      -Yes, 150K for qualifying. 100K on Saturday and 50K or so on bump day, and that's conservative.
      -Well over 100K on Carb Day.
      -Over 300K on race day. The infield, particularly along the back stretch, was more crowded than it has been in decades.

      Last night I watched old footage from all qualifying days from most of the 1970s. You know, when new track records abounded? Entire grandstands were empty. Most of the crowd sat in turn 1 and in the tower terrace...and scattered about the paddock. Just like this past May.

      Is it possible you could at least try to grow up?
    • Low attendance is VIBRANT
      Over One Million would have importance if it was compared to something. Like ARCA, WoO, CART or NASCAR. Can you offer comparisons?

      I will offer Mr. Bernard kudos for pulling this off if indeed true. As for regaining the 15 million lost fans he is struggling to do....this is not the solution no matter how great the activation. GM is using Obamacare to help prop up the leegue. How quaint...
    • Who cares?
      The problem still comes down to the fact very few people watch or care about this fading sport. No matter how much hype the GM announcement gets, it still has no impact on the masses. It is down to a few car guys and Indy 500 nuts getting excited about something 299.5 million other Americans will not even hear about. Again, the whole thing is over with. The IZODCAR league and the Indy 500 are dying. Why? The average sports fan pays no attention. Bad move for GM, wasting wad on something that will be extinct.
    • it's the Mature thing to do
      Gamble on the lowest rated sports entity in this day and age!

      WHY? Because the Hulman family ran it into the ground....and will continue so for years to come.....most likely long after us mature folks are taken to heaven.

      If DEFENDER passes due to a coronary (not like there's anything clogging his arteries EXCEPT his own ego and Lipitor), who would defend the IRL DYNASTY? Is there a succession plan somewhere? Where is the Defender offspring? And why aren't they crawling out of the basement too to cover this impending activation?
    • More Clues Why Additional Manufacturers May Be Getting Involved
      Indy Car sponsor spend in 2009: $34 million

      Indy Car sponsor spend in 2010: $81 million

      That is a phenomenon us adults refer to as 'forward momentum.'

      You're welcome.
    • "Because the Hulman family ran it into the ground....and will continue so for years to come.....most likely long after us mature folks are taken to heaven."

      Unless you believe in the 2012 Mayan calendar and the end of the world, Chief is now predicting a long life for the IRL. Good to see one of the haters is embracing reality and seeing the writing on the wall.




    • FANTASTIC!
      I might buy a Chevy now.
    • INDY HYPOCRITES
      Evolution? More like Groundhogs Day at the speedway. And guess who is in front, grabbing his chair?

      Yes, ROGER PENSKE, the same Penske who stole the 500 with pushrod engines and forced the IRL mantra "no sealed leased engines".

      Seriously, anyone who supports the IRL these days is a hypocrite. Yes, that means you Defender, and Indyman and any other koolaid drinking gomer. YOU ALL have become what you hated.
    • Hety Chief, Pot meet kettle.

      Penske is bringing GM back. Interesting since he brought them here in the first place. Good to see that there will be no factory engines.

      What I hated was a series where the owners controlled the series. Where there was no chance for young American Drivers. Where there was no room for ovals. Where there was no room for a Sarah Fisher to be able to operate a team. While the IRL is not 100% true to the vision, it is pretty damn close, a lot closer than cart was before it killed itself.

      Still good to see you have come to the realization that the IRL is going to be around for many more years.
    • Again
      I'll make the point one more time for the few and the dense. Very few people follow or care about IndyCar racing anymore. It is a very small, niche sport, with one big, traditional event that itself is in decline. No matter what facts the lieks of Deefender and Indyman present regarding coporate involvement and new engine manufacturers etcetera...it cannot supplant the simpel fact that there are no mroe than 300,000, 500,000 people in the nation, tops, that follow this sport at all, anytime. And that may be a generous number. This sport is a thing of yesteryear, the younger generations are not car folks anymore, let alone racing fans, and the media has up and left. Just look at the coverage your garden variety IZODCAR race gets in the local newspaper, traditonal or on-line. Minimal or nada,
      neyt. How about your local sportscast? Niche sport, small following, comparable to sports car racing or sprint car racing. In other words, it is still there, but followed by a very small group of people. This whole GM thing carries about as much wait as whatever announcement a sports car series would have in reagard to manufacturer involvement. The Gomertons view of all this is warped in perspective because they follow this sport everyday, right down to TK's geeky tweets. 99.9 percent of the rest of America doesn't even know who he is. Think this is a big deal? Scour the local/national/newspapers, radio, TV coverage about it. Got to a local sports bar and say "Hey! How about that GM announcement about coming to the IZODCAR league?" Look at the blank stares you will get. There will be a 2011 Indy 500, of course. And some form of a 2011 season. There may even be a 2012 season and a 2013 cobbled together on some level. It remains to be seen. But it is a stretch beyond 2011 as it is and anything beyond it will be a small miracle. The sport is done as major league. It has had its run. If it continues at all, it will be decidedly minor league, third if not fourth tier. But I rather think this whole thing will end in the next couple of years and the sport will cease up like a bad Chevy engine.
    • New it would be deleted....so I will use clipboard
      but, it is still "Chief, kiss my ring day" The Indianapolis Motor Speedway is was, is and will always be a huge ATM - so as King of all things Indy - I laugh and pass gas in your general direction.
    • Hey Burl, who's a "Gomerton"?
      "This whole GM thing carries about as much wait as whatever announcement a sports car series would have in reagard to manufacturer involvement".
      Carries WAIT and REAGARD?

      You call us Gomertons because we support Indycar and you cant even spell a couple of simple words? Quit foaming at the mouth every time there is an article concering Indy Car and take some spellin' lessons.
    • The Folks at GM Are Likely Smarter Than Us
      ...especially thought-challenged, childish, squatting miscreants such as Burl and Chief. As an entity much smarter than the rest of us, they have cited factual reasons for their return to Indy Car:
      -High ROI
      -TV ratings for the 18-34 demo are up 40%
      -Series sponsorship more than doubled this year.

      This is likely to contribute to a domino effect of new manufacturer involvement.

      Now is a great time to be a fan, provided maturity can be added to the repertoires of the Indy Car obsessed.
    • talking terry
      randy done a great job he bring in awful baltimore race on the schedule a race irl main fan base=oval fan do not care about a race stealing from american people i can not blame him for isc that terry angstadt fault and he split crown jewel of irl texas any way why is gm here series can not give value to there sponser
    • 18-34 up detroit gp sucks
      rating are so bad last year only way was up
    • why gm is here
      ask honda
    • U missed my fav RG
      "the sport will cease up like a bad Chevy engine"... cease up! I like that expression. I think I will sieze the day by ceasing up!

      Anthony - your posts are generally fair but it is the tone and posturing that make you come off as decidely against anything to do with IndyCar. A little too much of a negative bias but perhaps you offset the Star reporter who only serves as the Speedway mouthpiece.
    • Gomertons fail to see forest for trees
      Low TV ratings, atrociously low, and large swaths of aluminum tell a different story. .25's and 10,000 crowds beg to differ with the Gomeratti who suggest this is a sport on the rise! Get back to me when the sport cracks a magical 1.0 on Versus and Kentucky has more than 50,000. Until then, decidedly minor league, niche sport, with a tiny following. Tiny. Tiny. Tiny.
    • Good luck with that!!!
      Chevy...Roger Penske is a great man. He brought Chevy to Indy before, and he done it again! Halleuya! He has saved the sinking ship!!

      This obviously will open doors for all the struggling sprinters in America with an AMERICAN powerplant! WoooHooo!

      This is a HUGE score for the IZOD INDYCAR SERIES!! Now, with the parity introduced through this INDY socialism, even Sarah Fisher can WIN Indy!!! AOW is SAVED!!! I see the light....beat it Honda, hit the road losers!!!
    • Roger The Codger
      Roger is an old man now. This is his last hurrah. As it is for the sport of IndyCar Racing. Gomertons rejoice as they bend to knee for the proper licking of boot. Meanwhile, those of us who left, watch with sadistic glee. Funny, these end times. Fitting it would be at the hand of Roger with Chip, as he should, groveling for scraps. Ding Doing, the wicked sport is dead!
    • Sealed with a KISS?
      Question for all you IRL lubbers:

      I read Cotman telling everyone that all engines sealed, all engines will have all the current technology, and all engines will be randomly distributed...no favorites.

      Doesn't this just create TWO spec manufacturers? Whats the point? How do you get a leg up on the otherguy? Change your bodywork?

      And if Honda loses all their drivers to Chevy, who's gonna pay for new drivers? Where's Mutoh and the other Japanese hotshoes gonna get paid?

      This announcement raises many interesting questions.
    • Good to see the haters are out in force trying to convince them selves that a major automaker supplying engines for the IRL is a bad thing and proves the IRL is done. Well except for Chief who admitted the IRL will go on for years.

      Haven't seen where Cottman said they were sealed engines. I did see where he said there would be no factory teams and they would be randonmly distributed. Do you have a link to the sealed part?

      It creates a second engine manufacturer which is something you and the rest of the haters claimed the IRL needed but would never get. Spec would mean that both engines would have to be identical. Since all IRL is saying is here is the basic design, the rest is up to the engine builders, no it is not two spec engines.

      Why would Honda lose all their drivers to Chevy? I am guessing Chevy will come in with a team or two initially and if they win and are competitive others will go that way. Seeing that, Honda will make their engine better. That is how competition works. I realize that cart did not have competition in either their cars or their races, but please follow along.

      The only question is how long do the haters keep putting out dates for the series demise just to have to revise them? At least Chief admitted that the series will be around years. What a brave little guy. Good job.
    • Champ Car Fans
      Im reading the comments here and Im coming to the conclusion that the Champcar folks are bitter and angry that they lost. In their perfect selfish world IndyCar would die just so they wouldnt have to be reminded that they lost. I suggest they grow up! Champcar was doomed without the tracks, especially Indy. Im sorry you lost, but get over it. If in fact, as you say "the sport is dead" why are you wasting your time still holding a bitter grudge? I think its pathetic....
    • For the record
      Burl was never a Champ Car/CART/OWRS whatchamadunk it in the first place. They sucked a bigger suck then the current suck. I am just stating the obvious. The sport is done as anything resembling, even remotely, a major entity on the American sporting landscape. Even the Indy 500 is a "nostalgia show event" as one sports broadcaster mentioned earlier this year on the radio.In today's multi-platform entertainment landscape, auto racing is low tier in general, almost non-existent for Indy Car racing in particular. The "addition" of GM to the sport, whih is really Penske still running the show on what amounts to sponsorship dollars, means nothing to the masses. Penske is moving truck you rent. GM is a crappy-looking car the government helped pay for. Indy Car racing is Danica isn't it? Or is she NASCAR? Helio Castroneves is the NASCAR racer who won Dancing With The Stars isn't he? Right? What this really is all about as Penske's admirable but selfish attempt to save the sport one more time. I'll give him that. As long as he wins it is cool, right? But the truth of the matter is the IZODCAR series is done. 2011, 2012, maybe 2013 butI doubt it. It is going to thechair kicking and writhing about, screaming that it is Jesus (well the Gomers are screaming that), but in the end, after some drama and wailing and nashing of teeth, it dies anyway. All things must come to an end and this once proud, but now goofy and unnoticed sport, has reached its time.
    • Is It Not Fun Seeing Mostly Illiterate Haters
      ...with their knickers in a twist after good Indy Car news? I have a feeling that will happen fairly often over the next few years as they keep getting proven incorrect.

      I, for one, love the entertainment value of the obsessed squirming that is readily apparent up and down the commentary section.
    • Me too
      I love the entertainment value as diehard IRL bootlickers embrace the very things they hated in CART. It's called being a HYPOCRITE.

      Those who ignore history are doomed to repeat it. The IRL and it's fans are the epitome of that cliche'.
    • Hey buds
      Let's not forget...2011 is the lame duck session that has to still capture the interest of fans. of course, ROI is not a big deal anymore and fan in the stands and TV ratings are meaningless. GM, CHevy and IMS, and Defender said so.

      So, let's see if this thing makes it through 2001 FIRST...they don't even have the engine specs ready yet. Wednesday is a meeting of car owners that could drive a stake in the heart of it all.
    • Why does any of this matter...
      ...with rumor now out of Speedway that Mari seriously is considering selling the Speedway? Hmmmmm...berry, berry intchasting.....
    • Umm
      I just wanted to be part of this important thread.
    • Da Hooey
      That makes one of you. Now go back to your Jim Phillipe "On This Memorial day Weekend..." tape and get all weepy, but don't get any snot on your pink Dollar General Sarah Fisher T-shirt k? Maybe later on you can read Arute's "500" book again before beddy-by time.
    • Burl, first speaking in third person like Bob Dole is just creepy. Second, just because you make up things and post them, do not make them rumors. I am sure this will come true like the rest of the rumors you post.

      Chief, considering the IRL has already made it past 2001, I think things are good.

      And didn't you say this thing would go on for years to come? "....and will continue so for years to come.....most likely long after us mature folks are taken to heaven." Yep, that was you. Now trying to change your tune?

      Still waiting for you to explain how the IRL is a ponzi scheme.

    • Burl Does Not Make Stories Up
      Burl hasa source, fairly close to the situation in Speedway, who has informed me of numerous goings-on inside the building over the past five years or so. About 70 percent of the time, they prove factual or near-factual. So nice try, Windyman. Burl just reports the rumor, states the obvious, and continues on his merry quest to do his little part to keep the Gomeratti informed of things they are too blind to see, too deaf to ehar, and too dumb to comprehend. Listening to Tom Carnegie say "It's a neeeewwwww track record" recordings over and over and over and over and over again while wearing your old Schlitz Gusto Josele Garza trucker's cap too tight, in Mom's basement will do that to a Gomer. That and re-watching the finish of teh 1992 Indy 500 every night and mimicing Bob Lamey's call in front of your girlfriend, well ex-girlfriend, makes the condition even worse. Oh well. You still have your TK poster to stare at and await the condensed Month of May.
    • Selling IMS...
      BAAHAAAWWWAAA!!!

      I king of all things Indy now run this 2.5 mile ATM - Why do I sale something that has no cost associated with it and it just prints money? I will go to the state of Indiana and get my $500 million dollar tax relief if I want to before I sell a Port-o-let (Chief is king of that throne!). I just call the Gov and Say "Mitch, Ropin Randy - we need some more cash to make Chief miserable" he would respond "Large of small bills, King?"

      You see it's all about Indy - you know you were the same way before Tony took his ball home.
    • ROTFLMAO
      From that, I take that Chevy officials think the IndyCar Series will also offer significant connectivity to consumers

      That has to be the funniest thing Anthony has ever written

      The HulmanFamilyTrustcar league offering connectivity to consumers? what consumers?

      Even the fanatics of the \'our brother spent our 600 million dollars\' car racing league wont spend a buck-fifty a month to get Versus. The Izod indy shirts are discounted before they go on display. The stands are emptier because Marlboro wont hand out free tickets

      Unless GM is wanting to connect to empty aluminum grandstands and test pattern tv audiences, it is just another big fail
    • Makes no sense and no difference
      IMO, Government Motors paying $25 million for 0.2 exposure on VS makes no sense.
      Oh well, in the Bizarro worlds of Obamanation and the .1RL, little makes sense...
    • I Wish Just One of the Quaint Li'l Haters
      ...actually understood how the Versus deal fits into the bigger picture. It is apparent that when the scope of their ratings logic does not go beyond weekly 12+ numbers from zap2it or one of those other lowest common denominator sites, abject cluelessness usually follows. Then hilarity ensues. The bottom line here, kids, is that the folks spending millions understand the big picture far more than anyone here. But by all means keep swinging the bat. It's funny.
    • The Big Picture
      is that the one in which Racer magazine had to photoshop a fanbase into the picture to give the allusion that more than a few people care
    • No they don't
      Taking a gamble on IRL has proven to be a losing venture for nearly all of the sponsors it has ever attracted. Why is Chevy any different...?

      If the IRL had the magic bullet they would have used it years ago. They don't have it now and all you old Whiffenpoofs can't see it for what it is...No butts in stands and no tv presence somehow equates to "connections"? That's foolishness...
    • Allowing FACTS to Speak For Themselves
      Look, kiddies...let's let facts do the talking. Emotional outbursts are fine for kindergarten, but presumably you are beyond that, at least physically. Here are a few that are relevant:

      -Ratings in the most desirable demos are UP 40%.

      -Sponsorship spend in 2009 was $34 million. In 2010 it is $81 million. Proliferation of the brand by dedicated sponsors continues.

      The 'people' who seem to care the least are the ones squawking the loudest. Too funny.
    • The Facts
      You cheered as the moron destroyed what you are now looking to have.

      You lie too much to be taken seriously, as well.
    • The Facts...
      are I am the King of All THINGS Indy - Please bow in my presence. I am the man who turned on the "Money fawcetts" at the speedway and I am drowning in the greenbacks.

      Oh - Did I mention Chief, I need you to wash my Corvette and Ferrari - If you could bring me some Salmon Patties from MCL - I am too young to get in that place and I heard your a regular.
    • Blah, blah, blah. The haters keep hating, but they are not saying anything. They throw out issues and when those are refuted they run back to the same old lame insults and tired false statements.

      And in the end, they are still spending tons of time following and complaining about a series they claim they do not care about.

    • Refute THIS
      -Lowest Indy 500 TV ratings EVER
      -Versus virtually un-findable.
      -No attendance to speak of. Even at Indy.
      -Safety team that allow BBQ's and rips injured drivers from cars.
      -One woman driver more famous than past 15 IRL champeens.
      -Near bankrupt government propped engine manufacturer finds connections in all of it.
      -IRL/IZODIRL penneyless and in red ink for 15 years. NEVER made a red cent.
      -IZOD pulls sponsorship from IRL posterboy and IZOD activation model. Poof, gone...that's traction.
      -Longtime sponsor 7-11 GONE, former champion GONAR.
      -Series is NOT findable in any newspaper or media outlet virtually anywhere important OUTSIDE of Naptown.
      -Penske and Ganassi win everything, as usual, just like in CART, the series all IRL supporters hated, although now they love the IRL abandonment of oval philosophy. Street races, foreign ride buyers and engines leases are all the rage these days with uber-spec engines and government issues chassis, complete with taxpayer assist.
      -The cars STILL FLY.
      -Back break record intact...still.
      -IRL still has the WORST safety record in AOW history.
      -2011 season coming soon...same old dog and pony show with an UGLY trophy and faceless nameless champion.

      NOTHING to refute there...IRL/IICS is on move baby! 40% higher interest from the 18 to 35 years olds who have a keen interest in change, something the IRL FAILS to provide. The boring series at 16th and Gtown will have to reinvent itself daily to keep them interested. Good luck, nothing to refute here....especially how the IRL is going to change it's image, when they cant even keep a consistant IRL image with a posterboy in with the activation king IZOD. Hahaha...I'm going MCL's...Where's Tuck these days? Bwahahahaha...
    • Defender Misses Again
      If the pwers that be understood "the big picture" they would not have had to go to the Feds with their greasy Chevy hat in hand and would actually build automobiles over the past 15 years people actually wanted. But you keep on trying Mensa Man.
    • Defender is a Giver
      '-Lowest Indy 500 TV ratings EVER' Which mirrors the trend of most major sports and entertainment offerings as the number of channels and content distribution methods increases.

      '-Versus virtually un-findable.' Except in 80 million households, and growing.

      '-No attendance to speak of. Even at Indy.' A million a year, including another strong 300K at Indy, the largest attended single day sporting event in the world.

      '-Safety team that allow BBQ's and rips injured drivers from cars.' Hmmm. Thatâ??s odd. Simona did not miss a race. On the other hand, some mangled drivers who stupidly drove in dead end series no longer have limbs.

      '-One woman driver more famous than past 15 IRL champeens.' I am assuming you mean 'champions.' Given the general illiteracy of your contributions, it is hard to tell. If you think that is egregious, get a load of how NASCAR treats her, and she has never even driven in a Cup race.

      '-Near bankrupt government propped engine manufacturer finds connections in all of it.' I had no idea Ilmor was propped up by the government.

      '-IRL/IZODIRL penneyless and in red ink for 15 years. NEVER made a red cent.' Aw, there is that quaint illiteracy again. You probably meant 'penniless.' And you would be just as disingenuous as ever. GM posted a $1.96 billion dollar profit in the third quarter and has already paid back all the government loans.

      '-IZOD pulls sponsorship from IRL posterboy and IZOD activation model. Poof, gone...that's traction.' So much so that an IZOD Vice President was recently quoted as saying: 'On a scale of 1 to 10, itâ??s an 11; itâ??s beyond what we expected from the beginning but we also put in more than we expected from the beginning. On a business level, the return on investment is off the charts. I can't compare it with anything else we have going, and in our corporation we have some amazing things going on in China and Europe. But on a product-for-product return-for-return basis, this is by far our most productive effort.' I would believe IZOD knows a llliiiitttttttlllllleeee more than our bitter, thought-challenged liâ??l Chief fellow.

      '-Longtime sponsor 7-11 GONE, former champion GONAR.' 'Gonar?' Do you mean 'goner?' Or perhaps the ever popular 'gomer?' Hard to tell. Actually, 7-11 has redistributed its primary funding to associate levels on all the other Andretti Autosport cars. Kanaan is likely in at Gil deFerranâ??s team.

      '-Series is NOT findable in any newspaper or media outlet virtually anywhere important OUTSIDE of Naptown.' Given your proven illiteracy, it is not surprising you seem unable find it. That rarely stops you from reporting what you feel is the latest news, though. Got it on Google alerts perhaps? If nothing else, your hypocrisy is intact.

      '-Penske and Ganassi win everything, as usual, just like in cart, the series all IRL supporters hated, although now they love the IRL abandonment of oval philosophy. Street races, foreign ride buyers and engines leases are all the rage these days with uber-spec engines and government issues chassis, complete with taxpayer assist.' Very nice straw man attempt. Not very creative, but some of the illiteracy was remediated.

      '-The cars STILL FLY.' As they do in any racing series. NASCAR bricks have flown way more often this season than Indy Cars.

      '-Back break record intact...still.' All the Indy Car drivers retained their limbs, however.

      '-IRL still has the WORST safety record in AOW history.' IRL? Do you mean the IZOD Indy Car Series? The series that championed the SAFER barrier? The series widely recognized for being a safety leader? In addition to being borderline illiterate, you seem to also have problems with coherency.

      '-2011 season coming soon...same old dog and pony show with an UGLY trophy and faceless nameless champion.' The IZOD Indy Car folks will again thank you for your obsessive interest.

      'NOTHING to refute there...IRL/IICS is on move baby! 40% higher interest from the 18 to 35 years olds who have a keen interest in change, something the IRL FAILS to provide. The boring series at 16th and Gtown will have to reinvent itself daily to keep them interested. Good luck, nothing to refute here....especially how the IRL is going to change it's image, when they cant even keep a consistant IRL image with a posterboy in with the activation king IZOD. Hahaha...I'm going MCL's...Where's Tuck these days? Bwahahahaha...' Several local community colleges in your area have remedial education courses available for the functionally illiterate. Why not consider attending? Perhaps you could get a grant.

      Seriously, you are obsessed with Indy Car. Why not grow up and just enjoy it? It is neither cart nor IRL any more.
    • Ho Pi Tung to the rescue!
      Word out of Indy has it that Ho will test next week in the latest IRL effort to "activate" key metrics and product placement in demogrpahics of target activation in the 18-34 year old activation product instrumentalties metric.....Terry......Terry.....help me out here....the Ho driver is the activating the elevation of fans from Pacoima and Peoria right? Vitor Mania and the Bertrand rage is great but Ho will push them over the top with a key activation of targeted demo....Terry....Terry, what we are trying to say is....
    • Tony Stewart LOVES Honda Indy!
      â??This Honda program they had over there was a joke anyway, I mean, the way they did it and the way guys were limited on how much practice time. And just a fiasco. So thank God, weâ??ve finally got an American-made engine back at Indianapolis Motor Speedway."

      http://www.foxnews.com/sports/2010/11/12/cup-indycar-team-stewart/
    • WHO CARES
      They can add every car manufacturer in the world. Let Ferrari show up. And still NO ONE will care. No one will go the tracks and no one will watch on TV. It's all over Mary. It's all over!
    • iman\'s Racing league
      Get back at us when 80 percent of the stands arent empty at every venue

      The IRl: proof that people who only care about one race shouldnt be in charge
    • Chief,

      Each and every point you made has been refuted by mean and the responsed ignored by you. Why should I go through them all again just for you to ignore them again?

      Sounds like Tony is pleased Chevy is back. He has always stated he wants to win Indy so his career is complete. Expect to see him run Indy and probably field and IRL team in the process. He is not a fan of running for other owners.
    • Fascinating
      Tony Stewart slags the IRL and Honda and you let it pass...Tony Stewart (lord and king gomer that the IRL failed to keep in their ranks) essentially discounts the entire IRL Honda era as a "FIASCO" and a "JOKE".

      Native son disses the leegUe....and it's ok with the Indy koolaid sippers. Nice.
    • Tony's coming to the IRL???
      I've only seen that guy in Burger King commercials, but he looks like he'd need to drop 50 lbs or so, to be considered for a REAL top tier OWR seat. :lol:
      If he wants to be popular with the .1RL crowd, he better get to hacking off that hoo hoo dilly and growing his hair out...
    • Smoke is a Joke
      Old poopypants is done. The only seat he will fill is his own.
    • Chief,

      Where did he diss the IRL? He maintained, as he has for a while that he has too many things going on right now to field an IRL team. Lets see, he owns a NASCAR team, owns a speedway, owns several other race teams and oh yeah, runs full time in NASCAR. Seems like a busy time. As far as his Honda comments, he is entitled to his opinion. I think he is wrong for the most part, but of course he is going to be harsh, Honda is about to be a competitor to a company that supports him.

      Hey Burl, great attempt at a premptive strike against Tony. Of course hard to say that someone who is a two time NASCAR Champ, has finished in the chase almost every year they have had it, and runs a successful race team is done. But again, facts usually do not mean much for you hater types. Just the thrill of ripping on someone because they like something you don't.
    • IRL set rules
      IRL sets rules > Honda makes engine > Tony Stewart doesn't want to be in IRL > Tony Stewart sez Honda engine was a "JOKE" and "FIASCO" > Iman comprehension lacking.

      One of the most respected race drivers called the IRL a joke and fiasco....you dismiss it as opinion. The emperor has no clothes Iman, yet you parade about like it's fully clothed. Anyone can see that. THE IRL IS A JOKE AND FIASCO. SMOKE SAID SO.
    • MORE MONEY!!!
      IZOD reports 350% return on investment

      http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.preview&articleid=67389

      Chevy is coming back at 50 Million....Chief you get another 15 years of hating (84 by then?)

      I am KING ON INDY!!
    • Once agan...
      ...I will clear it up for the Gomerton-challenged Windyman. Smoke is done with IzodCar League Series club racing. Too fat. Too slow. I wasn't referring to SLOWCAR, where he is very accomplished. He ran Indy Cars when they were made by Matchbox and driven by guys who worked on molars and owned college bookstores, a motocross guy. and Eddie, well, Eddie Cheever. Now the cars are old, but more like Hot Wheels, and the driver's are a step up to F1 rejects, and guys who got their layoff notices over at CART. Beside, Smoke is in a good jobs program where he is at and even bought into it. Too much Steak & Shake in that midsection to do a single crunch now. He's getting Oprah-fat.

      As for you Gomertons who trot out these numbers all the time, it still does not explain the deactivation of the key demographic, PEOPLE, who have disappeared into thin air. Empty seats at race tracks and in living rooms.Empty sports pages. Hey! How about all that mega-coverage in sports pages around the country and in the local sportscasts about the big GM deal? Wow! What buzz! NOBODY cares! Small-time, niche sport, soon to die. Mari, you know what to do next year.
    • Great news for IZOD
      Yet they pull sponsorship from posterboy RYAN HUNTER-REAY? 350% must only represent how obscure their IZOD products really were.

      Yet, how does all this activation translate to butts in seats and TV ratings for the IRL? In essence IZOD used the hapless IRL as a backdrop for their marketing advertisements....this is one way benefit, where's the 350% growth in IRL? NADDA, ZIP, ZILTCH. Bwahahhahaha! One penny invested is now a buck three fifty and they pulled sponsorship. HEHEHEHEHE....and remember the FIVE HUNEDRED tees? Sad sack the IRL is. Now with TWICE the sealed spec engines! WOOT!
    • Chief, if that is how your mind works, then it explains a lot. Your connecting a disparaging comment about Honda is somehow equal to Tony attacking the IRL is comical. No linkage, but it is a unique insight into how your mind works. Also, you need to work on your comprehension. No where did Tony say he did not want to be in the IRL, actually just the opposite, he has always stated that he sees himself running Indy again and if the right circumstances come together he will field an IRL team.

      Good try Chief but it doesn't work.

      And Izod declared more good news and the haters can't handle it. Well keep the denial machine rolling boys, because there is a lot more good news in the pipeline.
    • Chief called it
      Gomertons fail to see the forest for the trees, as always.IZOD hired some attractive models, some ad agency people, and mod-painted some old junk G-Force chassis, went to Phoenix and used the theme of "Indy Car" racing for backdrop to try and make their product "cool" and hip. They obviously didn't know the IRL was neither and has about as much relevance as the cheap, sweat-shop factory made IZOD polo shirts that retail at Ross Dress For Less and TJ MAXX for $12.99. Boy Toy Ryan Hunter-Reay was the only guy they could go to with half the looks of the whipcord runway studs they used to look like young, sexy race car drivers. What were they gonna do? Hire Tony Kanaan? Milka Duno? The truth is, IZOD could have chosen any number for "backdrops" to try and pitch their unhip, outdated clothing: speed boating, skiing, soccer, triathalons, trainspotting, birdwatching, cribbage, or hackey-sack. They went with Indy Car racing and then Homer-slapped themselves when they realized three things: 1) This sport is not cool with anybody but live-at-mom's computer nerds at Trackforum, 2) this league is run by clueless dunderheads, and 3) Ryan Hunter-really is not cool at all and sort of an actual snerdy-snit. He won Long Beach and they got what kinda of buzz out of that? Uh-huh. Thought so.

      Meanwhile back at the GomerRanch, headquarters for Trackforum and Robin Miller's basement, the usually mistaken Gomeratti concluded IZOD legitimized the IRL as "cool and hip" and soon the masses would all be wearing #37 polo shirts and the "famous" Ryan Hunter-Reay was going to be the next AJ Foyt. In fact, IZOD knows full well the marketing run of this Indy Car backdrop has run its road course and is now bargain bin-finished like so many Bugle Boy shirts from the Dr. Jack and Marco Greco era.

      IZOD is the perfect psuedo-sponsor for the IRwhatever it is...foreign made, reject retail, decidedly unhip, and irrelevant. So in that sense it works.

      But in the endgame, it is all just an overblown commerical that got out of hand now there is much wailing and gnashing of tooth over at IZOD, as the #37 shirts now begin to appear at the neighborhood Goodwill, alongside the Tony Kaanan Team 7-11 t-shirts. HAAAAAAAAAAAAAAAAAAAAA!!!!!! Too funny. I'll bet if you search that rack hard enough you'll find an old Bugle Boy in there to, maybe even one that was worn by Brian Barnhart, just check the XXX-Large section for old "Gimme Four Good Ones" jersey. BBwwwaaaahhhaaaa!
    • Four good ones...mmmm.
      I will give it a shot:

      THE INDIANAPOLIS MOTOR SPEEDWAY

      yeah, that's four....BAAAWWWHHAHH!

      I am KING OF ALL THINGS INDY and I HAVE 350% ROI that I can sell to sponsors.

      Chief, I am looking for some low hanging fruit - I bet your a "peach" HAAAA!

      Burl - sounds like you're a sour grape

      See you next MAY - It's all about Indy!
    • More of the haters rattling on about how a multinational company is a bad sponsor. The beauty is you guys are predictable. Wait until the next round of announcements is made and lets see what their excuses are then. Only the haters can equate multi million dollar sponsorships as bad things. This from the defenders of cart and its infomercial races. Well that kind of thinking is what ran cart into bankruptcy twice.
    • Ok Defender...err, Indyman
      Never said they were a bad sponsor. But you, you wouldn't attempt speedway spin, would you?

      Smoke implicates IMS/IRL/IICS as the cuprit for Hondah's junk engine formula. It's not Hondas leegue, is it Iman? So who would be responsible for said leegue rules? Comprehension indeed, and my point is SOUND...IRONCLAD. Indy's problems are of it's own doing REGARDLESS of whether CART, CAN-AM or Trans-Am are dead. Keep trying to find rocks to hide under Indy bootlickers...

      CAN anyone PLEASE explain how the 350% gains by IZOD translate into success for IRL? TV ratings still in the 0.30, Indy 500 rating lowest EVER, attendance so bad for IRL events they don't even open the gates FOR practice and QUALIFYING. OH, and season # 9 with same chassis coming up! And same CART teams and drivers DOMINATING.

    • Are you that stupid?
      maybe you're not a peach - maybe your a baked bean the musical fruit.

      I am getting 350% return on my money do I pull my business or do I re-up? Indy Car - I have a partner that is getting 350% return on their money come contract talks I think I will more GEECH TO PO Ole' Chiefy!
    • Chief are you saying you have never stated that Izod is an unknown product and that its sponsorship is bad? Think back before you answer, Anthony archives his blog.

      That said, my comment was directed at Burl who clearly tries to knock a multi million dollar sponsorship from a multi billion dollar company. Desperately trying to bury the advertising and marketing success that the IRL is having. Like I said, wait until the next round of announcements come out including the strong possibility of a third engine manufacturer (how is your italian) and a two major auto manufacturers looking to develop branded aero packages for the IRL. It is interesting times we live in.

      And sorry Chief, I think you personal apology is lost in the mail. I am guessing Belaskus is ok with losing you as a fan and willing to let NASCAR or IMSA have you....actually you can't root for those series, they also profit off of GM and Chrysler. Darn your luck,
    • Oh I get it
      I don't recall ever seeing IZOD advertised previous to their IRL adventure. Yet, they pull back sponsorship of IRL posterboy RYAN HUNTER-REAY. One could conclude that 350% gains for IZOD equals loss of a sponsored car in the IRL. Yep, thats some gains.
    • Kids...Grow Up. You Are a Cancer to the Sport.
      Let's review some basic facts:

      -IZOD has realized a 350% ROI in the IZOD Indy Car Series. This is confirmed in Sports Business Daily. IZOD executives have repeatedly stated they could not be happier with results.

      -I keep attempting to figure out how IZOD not sponsoring Ryan Hunter-Reay is a 'pull back.' That sponsorship was basically an add-on at the last minute. How can something be pulled back that was never budgeted in the first place? This particular taunt is pretty weak. RHR has been announced full time for 2011 anyway. What is the big deal?

      -Target demo ratings are up 40%

      -Indy Car sponsorship spend in 2009 = $34 million; in 2010 that jumped to $81 million.

      Now Chief, you and your sociopath little friends can meander with bad spelling and grammar all day long, but your bad behavior does not change reality.

      -Indy Car is here to stay.

      -cart and champcar killed themselves. Twice. They are gone. Have been for years.

      As long as you remain obsessed with Indy Car, why not at least attempt maturity and develop a more positive outlook?

      Right now you just look foolish.
    • And TOney used his sisters\' money to pay for it
      it cost the family 600 million and counting
    • Yeah, you've got a grasp on reality...
      Strange, it's you that is classified as a sociopath on every forum you've ever participated in. That's quite a record for someone with a grasp of reality as you claim.

      Hey, Tony Stewart said the words FIASCO and JOKE about the IRL...not me.

      Hey, 350% happiness by IZOD doesn't translate into butts in seats or TV ratings. IF it does, show me. It doesn't

      Reality...you have NO grasp on it.
    • Polly Want a Cracker?
      Parrot 1 quote: 'It cost the family 600 million and counting.'

      It did? Prove it. For once. Parroting a guess is not proof. Give me accounting. Lay out annual expenses. Lay out annual revenue. Net the result of the two. Parroting '600 million' is as simplistic and disingenuous as claiming 12+ TV numbers from zap2it are meaningful. Just once I wish one of the parrots would put thought where taunts are.

      Parrot 2 quote: 'Hey, Tony Stewart said the words FIASCO and JOKE about the IRL...not me.'

      Actually, you just lifted words out of context, as usual. In context, Tony Stewart was asked by Autoweek about GM's re-entry into the IZOD Indy Car Series (the term 'IRL' is now obsolete). Here is Tony's quote in its entirety and IN context: 'I am excited about it,' he said. 'This Honda program they had over there was a joke anyway. I mean, the way that they did it and the way the guys were limited on practice time, it was just a fiasco.'

      'So thank God we finally have an American-made engine back at the Indianapolis Motor Speedway.'

      Key takeaway points for the incredibly simple minded:

      -He is excited about GM's return to the IZOD Indy Car Series (as any real racing fan would be).

      -He thought the Honda program (not Indy Car) was/is a joke, primarily because it limits practice time. It is this lack of practice time he believes is a fiasco. Not the IZOD Indy Car Series.

      -He is very happy an American manufacturer, specifically GM, is back in the IZOD Indy Car Series.

      Parrot 2 quote: '350% by IZOD does not translate into butts in seats or TV ratings. If it does, show me. It doesn't.'

      1. Attendance = 1 million +.

      2. TV ratings = UP 40% in target demo.

      3. Sponsorship spend - $34 million in 2009; $81 million in 2010.

      Most people with the ability to use their brains see such numbers as positive.

      Exactly when can we expect to see ANY tangible signs of maturity from either of you kids?
    • Selective stats
      Those numbers (according to you) are the most important....you've been trumpeting 'em since Greg Gunning put in an article on the IRL's website.

      What is conveient is you fail to list other numbers....several ISC track DUMPED IRL races due to NO ATTENDANCE. Homestead finale had about 15K in attendance. Indy LOWEST TV ratings ever...Versus contract going into 3rd year of 0.30 average viewership.

      Dude, 80 million folks and growing and all you can muster is 0.30's?

      So, what was the sponsorship spend and attendance during CART's heydays, circa 1995? let's use them as comparision seeing as the IRL incorporates CART attendance numbers into their marketing efforts to attract new tracks, such as Loudon and Baltimore. THEN we will know what the numbers you present mean....in relation to the health of the series.

      Face it, the product blows.....for all the reasons listed over the past 17 years.
    • Assignment for Defender
      Just a quick assignment for you, and actually it should be an easy one since you have statistics readily available. Almost a simple plug in for ya'. One million plus fans is impressive.

      Please provide verifiable attendance statistics for the 2010 season. Race by race. We'll need a full accounting.

      As a bonus points assignment, please provide examples of the "target demographic" showing interest in the sport i.e. tangible evidence beyond an Angstadt-like regurge of "40 percent increase" on what we both know is an overall .025 to 0.30 rating.

      You can have a study partner if you wish. I suggest a NASCAR fan tutor, fresh off a "NASCAR has 75 million fans" assignment.

      Have at it. Give it a go. You can even contact IMS and have the folks there who work the magic numbers help you out.

      One helpful hint: Attendance at Kentucky and especially Homestead are indicators the numbers may not quite add up as you wish. But perhaps thousands were elsewhere at thos facilities such as the huge numbers watching under the shade of trees at Watkins Glen. So you may, in fact be right. There may be, in fact, one million plus fans who attended the IRL races in 2010. We'll take a verifiable accounting, however. Good luck and we eagerly await the exciting data! All the best, Burl!

    • Great article at Inside Indiana Business on the ground breaking today for the Dallara design facility and factory in Speedway. Bringing 85 jobs, not counting suppliers that will follow. From the report this will be the only Dallara facility outside of Italy. They plan on having it set up as a tourist destination including a museum and factory tours. All part of the Speedway redevelopment that will continue IMS and Speedways status as the capital of racing.

      More good news for Indy and the series.

      Ok haters, explain to us how this is bad for the IRL.
    • Temp Jobs Good For Hoosiers
      Positive news indeed, for short-term employment ops and tax revenue for Indiana. Too bad it is in a dying industry. But for short-term, it works. I like it. As for the museum and tourist destination, that is not bad, either. But careful! Don't invest too much into that. The sport has a very small following. Donald Davidson will hang out there with Trackforum goobertons and s SMALL percentage of folks who go to the Indy 500. I'm thinking it is a minor league version of the NASCAR Hall of Fame disaster. Look, no two wats about it. This is a good deal. I concede. Too bad it is coming at a time when the sport is going the bye-bye.
    • Stooping To Their Level
      Barely Literate Parrot quote #1: 'Those numbers (according to you) are the most important....you've been trumpeting 'em since Greg Gunning put in an article on the IRL's website. What is conveient is you fail to list other numbers....several ISC track DUMPED IRL races due to NO ATTENDANCE.'

      Articulate, correctly spelled, grammatically correct response #1: I prefer to deal with facts. Factually, no ISC tracked 'dumped' the IZOD Indy Car Series. The IZOD Indy Car Series CHOSE not to renew ANY of the NASCAR-owned ISC tracks for 2011, primarily due to the lack of anything even remotely resembling minimal promotion. Your recycled taunting is just as stupid this time as the first time you attempted it. Kindly make up a new one, for the sake of variety.

      Barely Literate Parrot quote #2: 'Homestead finale had about 15K in attendance. Indy LOWEST TV ratings ever...Versus contract going into 3rd year of 0.30 average viewership.'

      Articulate, correctly spelled, grammatically correct response #2: I will go ahead and give you 15K for Homestead. More on that in a moment. With regard to ratings, how long are you going to tout 12+ skimmed summaries from zap2it as if they are meaningful? Have any of you Nielsen scholars ever bothered to research numbers relevant to target demographics? Of course not. Do either of you understand how stunningly ignorant you appear while parroting what is essentially very misleading?

      Barely Literate Parrot quote #3: 'Dude, 80 million folks and growing and all you can muster is0.30's?

      Articulate, correctly spelled, grammatically correct response #3: If I was ignorant enough to go to zap2it to get 12+ numbers and stupidly believe they actually meant anything I might succumb to hysterics as most of the youthful thinking challenged have already done. You should do yourselves a big favor. Investigate more than what you skim on lowest common denominator web pages. You will find that ratings in target demos; i.e., those that can be sold to an increasing number of advertisers, are rising. Or, you could continue making yourselves look like some of the most stupid, immature, clueless, classless imbeciles anywhere.

      Barely Literate Parrot quote #4: 'So, what was the sponsorship spend and attendance during cart's heydays, circa 1995? let's use them as comparision seeing as the IRL incorporates cart attendance numbers into their marketing efforts to attract new tracks, such as Loudon and Baltimore. THEN we will know what the numbers you present mean....in relation to the health of the series.'

      Articulate, correctly spelled, grammatically correct response #4: The only 'people' who would do something like that are disenfranchised cart 'fans' that refuse to budge from 1995. No one in any sort of business role would ever do that. Any such comparison is meaningless. The entire world has changes in fundamental ways in the last 15 years. Most business trending comparisons are tracked over two to three years, occasionally five and once in a while ten. My heartfelt advice for you and your handful of sociopathic little cart apologists is to grow up and join the rest of the planet in the current decade/century. cart is out of business, twice, and is no longer relevant. If they were actually as successful as you would like to position them, how on eart could htey have possibly gone bankrupt, twice?

      Barely Literate Parrot quote #5: 'Face it, the product blows.....for all the reasons listed over the past 17 years.'

      Articulate, correctly spelled, grammatically correct response #5: We got that the first few hundred times you expressed that sour opinion. Oddly, for someone who believes it 'blows,' you certainly spend a high amount of time obsessing over it. That seems, at best, hypocritical. At worst, it points toward mental illness.

      Barely Literate Parrot quote #6: 'Just a quick assignment for you, and actually it should be an easy one since you have statistics readily available. Almost a simple plug in for ya'. One million plus fans is impressive. Please provide verifiable attendance statistics for the 2010 season. Race by race. We'll need a full accounting.'

      Articulate, correctly spelled, grammatically correct response #6: I would be happy to. When will one of you return the favor and provide an annual accounting of revenue versus expenses to come up with that 600 million loss since 1996 for me? I ask every time you toss this particular pile of dung against a wall in these little comment tit-for-tat exchanges. As a giver here are conservative numbers, rounded DOWN given the pessimistic disposition of the cart-centric Indy Car obsessed (sources include track management, local government entities and IZOD Indy Car officials; newspaper estimates not included):
      -Brazil: Pre-race weekend = 10k; race day = 60k. Weekend total = 70,000.
      -St. Pete: Pre-race weekend = 8K; race day = 47K. Weekend total = 55,000.
      -Birmingham: Pre-race weekend = 15K; race day = 50K. Weekend total = 65,000.
      -Long Beach: Pre-race weekend = 22K; race day = 57K. Weekend total = 79,000.
      -Kansas: Pre-race weekend = 3K; race day = 22K. Weekend total = 23,000.
      -Indy practice days total = 9,000.
      -Indy qualifying 1 total = 73,000.
      -Indy qualifying 2 total = 49,000.
      -Indy Carb Day total = 98,000.
      -Indy 500 race day total = 287,000.
      -Texas: Pre-race weekend = 4K; race day = 77K. Weekend total = 81,000.
      -Iowa: Pre-race weekend = 3K; race day = 32K. Weekend total = 35,000.
      -Watkins Glen: Pre-race weekend = 3K; race day = 24K. Weekend total = 27,000.
      -Toronto: Pre-race weekend = 7K; race day = 29K. Weekend total = 36,000.
      -Edmonton: Pre-race weekend = 5K; race day = 28K. Weekend total = 33,000.
      -Mid-Ohio: Pre-race weekend = 7K; race day = 34K. Weekend total = 41,000.
      -Sonoma: Pre-race weekend = 2K; race day = 24K. Weekend total = 26,000.
      -Chicagoland: Pre-race weekend â?? 2K; race day = 24K. Weekend total = 26,000.
      -Kentucky: Pre-race weekend â?? 2K; race day = 29K. Weekend total = 31,000.
      -Japan: Pre-race weekend â?? 2K; race day = 38K. Weekend total = 40,000.
      -Homestead: Pre-race weekend â?? 2K; race day = 16K. Weekend total = 18,000.

      GRAND TOTAL tickets sold/attendance (conservatively expressed and rounded down for the mentally deficient) for the 2010 Indy Car season = 1,202,000. Leave out the non-race day numbers except at Indy and were still over 1.1 million. Conservatively. How long are you kids going to continue looking foolish?

      Barely Literate Parrot quote #7: 'As a bonus points assignment, please provide examples of the 'target demographic' showing interest in the sport i.e. tangible evidence beyond an Angstadt-like regurge of '40 percent increase' on what we both know is an overall .025 to 0.30 rating.'

      Articulate, correctly spelled, grammatically correct response #7: You will have to do what I do. Look at the actual ratings numbers. Not 12+ zap2it summaries. Actual numbers. In order to that, you will need to either cultivate relationships to those who subscribe and convince them to share, or you will need to take a look at the numbers in the context of your profession.

      Barely Literate Parrot quote #8: 'You can have a study partner if you wish. I suggest a NASCAR fan tutor, fresh off a "NASCAR has 75 million fans" assignment. Have at it. Give it a go. You can even contact IMS and have the folks there who work the magic numbers help you out.'

      Articulate, correctly spelled, grammatically correct response #8: Forgive me. I do not 'get' the quaint NASCAR fan reference. I have been in touch with IMS (among others) regarding the numbers generously provided above. You are welcome.

      Barely Literate Parrot quote #9: 'One helpful hint: Attendance at Kentucky and especially Homestead are indicators the numbers may not quite add up as you wish. But perhaps thousands were elsewhere at thos facilities such as the huge numbers watching under the shade of trees at Watkins Glen. So you may, in fact be right. There may be, in fact, one million plus fans who attended the IRL races in 2010. We'll take a verifiable accounting, however. Good luck and we eagerly await the exciting data! All the best, Burl!'

      Articulate, correctly spelled, grammatically correct response #9: In the event you and/or your little pals actually use your brains, you will understand the numbers I have so generously provided above. Have fun digesting them. Perhaps you could run down my oft-requested accounting for your repetitive $600 million IRL loss taunt. Thanks in advance.
    • Not good enough Defender
      You'll need to provide named sources, not generic references to IZOD IndyCar officials and track management. Local governnment? Sources please so we can get confirmation. Mmmmmmhmmmmmm. Get busy.

      Defender, the truth of the matter is this: This is a minor league sport with a very small following. Tiny, in fact. Get back to me when it is major league.

      Named and verifiable sources, please. Funny numbers are not acceptable. And thems some funnen numerals there, boy. And you KNOW that. Sources, please...


      Stop embarassing yourself, by the way. Your series is teenie-weenie on the sporting landscape. All uphill for Randall. Cow dung never smelt better I'm a thinkin'.
    • Helpful Suggestions
      Please learn:

      A. How to read.

      B. How to comprehend what you read.

      Should you choose to take those two steps, things may become clearer.
    • Weak Defender
      Very weak. You have a tougher assignment than you originally thought. Names, Defender. Verifiable sources that can provide tangible evidence of your claimed attendance figures. That is all I am asking. Your task awaits. Otherwise, you have the same level of credibility as say, Robin Miller and Brian Barnhart when Marco had a chance to win Sonoma. Mmmmmmmmhmmmmmmmm. Names, please. Regurgatation of flim-flam and gobbeldy-gook is the intellectual property of Angstadt.

      We'll need to see hard numbers from named, verifiable sources.

      At any rate, the IZODCAR series league thingy isvery much a minor league affair and soon to go the way of the front-engine roadster, 30 days in May, and big tv ratings for the Indy 500.

      Call it done.
    • Top of the Heap
      Defender wrote, but Burl evidently did not read: 'sources include track management, local government entities and IZOD Indy Car officials.'

      Please allow me to translate. Start with:

      -Presidents of each track
      -Mayors of each city
      -The top three layers of the IZOD Indy Car Series organizational chart

      Do you need their telephone numbers or would you like me to provide those as well?

      You seem more concerned with souces than data. Am I to assume you are now OK with the data as I have laid it out?

      By the way, when can I expect the accounting for the $600 million loss?
    • Credibility Gap at Defender
      Yes, Defender, for credibility, you will ned to provide names and evidence those names provided the attendance data you claim. The Mayor of Joliet, Mayor of Sonoma, California, Long Beach, etcetera...tangible evidence will do. A quote, what have you. Mmmmmhmmmmm. Otherwise, you are full of Da Hooey.
    • He's IMPO-TENT
      Isn't it LAUGHABLE that the racing world's biggest phoney (Defender) gets high up muckety mucks to give him precious information for use on business blogs?

      Defender is none other than Fred Nation friends....
    • Baghdad Bob
      What did Robin Miller stop calling Fred Nation Baghdad Bob? Come to think of it, why did Miller stop looking at anything open-wheel with a critical eye? I guess the current crop of racers has more buzz than Buzz Caulkins.
    • Defenseless
      Names, Defender. I asked for names. What? It is all BS? Mmmmmmmmmmmmmhhhhmmmmmmmmm. Thought me so. The whole league is just junk, top to bottom. NOBODY cares! Small time, niche sport that had its day. Game over.
    • Let's Make a Deal, Kid
      You give me the complete accounting of revenue versus expenses for Indy Car since 1996 (to rectify this almost-billion dollar loss your ilk tends to trumpet) and I'll give you names and telephone numbers to verify my overly conservative attendance numbers.

      Deal?
    • Simon
      In response to your question, I believe Randy Bernard asked for a chance from the media. Once he came on board, media outlets started giving him a chance...no more TV ratings reports, no more criticism, nothing but blue skys.

      I've seen detailed TV ratings elsewhere here, just not about the IRL. Indianapolis conspiracy of the media? Maybe. But, the IRL can hide from the truth, but the truth will ALWAYS find THEM. ALWAYS....despite what IMS/INDY bootlickers want you to believe.

      Soon enough the bloom will be done and the barren braches will be exposed for all to see.
    • Crapwagon.com members boycot Indy
      I'm an stunned and lost on how to fill the 37 seats that will be left vacant by the boycott. Embarrassing
    • You're right Ropin'
      we're losers at crapwagon.com....plain and simple. Thanks for light. I feel like I am a peach today!
    • Weak Defender
      How is that you are asking me for an accounting of a figure I have never claimed? Hmmmmmm???? I have no idea how much or little the IRL has lost. Or if there has been a loss. We'll there has been a loss. A loss of interest, as evidenced by the decline in TV ratings and attendance. And that is all I have ever claimed. Which brings me back to our orginal project. We'd like sources who will verify your lofty attendance figures. All venues, please. Otherwise, you are no better than faux-journalist Robin Miller, spokeshole Nation, False Talkin' Terry Angstadt, race win fixer-upper Barnhart, and water boy Cavin.
    • That Will Bring Us Back to Do...Do re mi fa so la ti do, so do
      Look, we can continue playing your quaint little childish game all day. Or, you could be an adult and take some initiative, boy.

      -Call the track presidents (where applicable) of each venue. Ask them your question, then state 'The object of my affection Defender conservatively estimated these numbers.' Then ask how close I came.

      -Call Randy Bernard of Indy Car and state 'The object of my affection Defender conservatively estimated these numbers.'Then ask how close I came.

      -Somehow find access to the media contacts I have in my e-rolodex, then call a few of them.

      -Gain licensed access to Nielsen numbers.

      Do you want to keep screwing around with rhetoric, or are you actually going to do something? The truth will set you free, son.
    • That Will Bring Us Back to Do...Do re mi fa so la ti do, so do
      Look, we can continue playing your quaint little childish game all day. Or, you could be an adult and take some initiative, boy.

      -Call the track presidents (where applicable) of each venue. Ask them your question, then state 'The object of my affection Defender conservatively estimated these numbers.' Then ask how close I came.

      -Call Randy Bernard of Indy Car and state 'The object of my affection Defender conservatively estimated these numbers.'Then ask how close I came.

      -Somehow find access to the media contacts I have in my e-rolodex, then call a few of them.

      -Gain licensed access to Nielsen numbers.

      Do you want to keep screwing around with rhetoric, or are you actually going to do something? The truth will set you free, son.
    • It is not me making the claim
      I am not going to do your bidding, Defender. You are the one making the outlandish attendance claims. All I have asked is you provide the names of your sources and tangible evidence of their attendance figures. It is your corner you have backed into. Perhaps there is a legitimate way out. But I smell stink. Your credibility is at stake it would seem. But take heart. Even if you fail in this task, you'll live on to post pablum another day. Miller did. Cavin does. Even Nation and Angstadt have jobs. I do have one suggestion: Take up comedy writing. Your material here is too laughable to be wasted.
    • Not My Problem
      Look, 'Burl'...your lack of initiative and maturity is not really my problem. All the numbers I stated are more conservative than the actual numbers available. I do not care if you believe me or them. It just does not matter to me. Nor does any claim you make involving credibility or lack thereof.

      What DOES matter to me is the continuing viability of the increasingly healthy and vibrant IZOD Indy Car Series.

      Why, tomorrow a formal announcement including Lotus as the third engine manufacturer (probably a badged Cossie) will be made. So much for the doom and gloom your ilk stupidly portends, eh?

      So you can continue to fret about the small stuff or you can join the adults in the current century.

      Your choice.
    • But, Defender...
      ...how do any of these announcements explain away the fact the sport is followed by sych a small number of people? It is a nation of more than 300 million people. Yet, the TV ratings, even on the major network, can barely register a 1.0 rating, the Indy 500 this year was the lowest-rated ever, in warm, sunny, compfy South Florida, the CHAMPIONSHIP race had probbaly no more than 15,000, if that. And back to the tube, the .25 to .30 ratinsg indicate that approximately 0.00116th of the population are watching the Izod IndyCar Series. 0.00116th. MMMMMMMhmmmmmmmmm. Is is that Lotus coming to the sport is going to bring that number up to say 1/2 a percent? Or is the number already there now that Roger Penske gets another of his "special" engines so he can win Indy for the umpteeth millionth time as if people give a hoot what the old man does? The sport has had its day and will soon go away. The rest of this is all just wasting more money on a tiny, niche sport that most people are barely aware of. LOTUS. POTUS. HOCUS. POCUS. A Field of FORD FOCUS. Ain't nobody but 300,000 gomertons and Robin Miller care. Could it be Indy Car fans are the new nerd?
    • P!ss and Moan All You Want, Hater
      ...that does not change the high level of your stunning ignorance. Sponsorship partners and advertisers do not really pay attention to 12+ numbers any idiot from random hate sites can glean from zap2it.com or other such lowest common denominator summaries.

      Advertising and sponsorship is carefully TARGETED these days, and in the coveted demos, Indy Car is way up. You would know that if you had access to the right data. But keep making simplistic observations borne of abject stupidity. In the real world, your meandering swipes do not mean much.

      Season attendance in excess of one million paid is impressive regardless of how you slice it. Even with 15K at Homestead, an ISC track that has subsequently been dropped.
    • Thank you Defender
      You made my case, very clearly, the IndyCar Series is a niche sport, targeting a niche demogrpahic, and very small in the big picture indeed. Niche sport. Teenie little thing of virtually no recognition beyond the Indy 500, and that is even falling off the radar. But it is big time for the guys with their ballcaps pulled low crowd. Funny I never see those guys watching the races, but, I got ya'. Niche little minor league item for flat-bills.
    • Well, When Using That Type of Twisted 'Logic'
      ...one might refer to MLB or the NHL or just about any sport other than the NFL as niche sports too.

      We in the adult world are quite happy with the progress the IZOD Indy Car Series has been making, and appreciate the forward momentum. It is something real racing fans are rather excited about.
    • Only Defender...
      ...would refer the two biggest, most followed sports in US history as "niche" sports. You are good for a chuckle, D-Man. Face it, you lost this round. We'll meet up next blog.
    • Check that...
      I see you gave the NFL it's proper place as King. Meanwhile, Major League Baseball remains a beloved institution, followed by millions, steeped in tradition and history stretching over parts of three centuries now. Hardly, "niche". Only in Defender's defenseless world. As for the NHL, it buries, stomp-ass style, the teenie-weenie world of Indy Cars. As I said, you lost this round. We'll meet again.
    • Please List the Teams with Over A Million in Attendance
      ...and how many events it takes them to get there. I will patiently await your astute analysis.
    • Toronto Event
      I estimate for the IRL to get to the attendance numbers once enjoyed in Toronto for ONE YEAR by CART/CCWS, they'd (IRL) have hold consecutive events there for about 5 MORE yEARS. That's how many events will be needed.
    • The Question Was Directed at Burl
      I am still awaiting an answer from Burl. No one except you and your handful of little friends care about what happened in Toronto with cart many years ago. We are almost in 2011. That is where you kiddies need to orient yourselves.
    • GM-Indy
      Your taxpayer dollars at work. One loser supporting another loser! They are made for each other. You want butts in the seats? Try returning the rules to the way they were and stop with this "spec" racing crap. We have that already and it is called NASCAR!!!

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