Pacers hire on-air personality to bolster corporate outreach

December 28, 2010
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A familiar face, or rather voice, has joined the Indiana Pacers this month as director of corporate communications.

Radio talk show host Eddie White took his new post Dec. 20, and promises to ratchet up corporate outreach for the Blue and Gold. He will report directly to Pacers Vice President of Corporate and Public Relations Greg Schenkel.

From 2008-09, White co-hosted an afternoon drive-time talk show on WFNI-AM 1070, with Indianapolis Star sports columnist Bob Kravitz. That duo was later replaced by John Gliva, known by his on-air handle JMV.

White stayed on part-time with the local Emmis Communications’ sports-talk radio station, and while Emmis market manager Charlie Morgan said he expects White to continue part-time, White said his No. 1 priority is the Pacers.

“I don’t think I’ll do the radio any time soon,” White said. “My focus is with the Pacers. I’m amped up about this, and there’s a lot of work to be done.”

Though White may be best known for the two plus years he’s been on the air, he has a longer history working on the team-side of sports.

During the early part of his career, White worked for one of the best-known collegiate sports marketers, University of Notre Dame sports information director Roger Valdiserri.

In addition to his stint in South Bend, White also worked as the director of public relations and marketing for the Miami Dolphins before embarking in 1989 on a 20-year career with Logo 7, which morphed several times before being acquired by Reebok. At Reebok, White was the liaison between the company and all 32 of its National Football League team clients.

At Reebok, White became well-known among players, coaches and front office executives. It was his longing for contact with a team’s players, coaches, executives and corporate partners that drove White back to working for a professional team, he said.

“I wanted to get back to the team side,” White said. “I’ve really missed that. I’ve known Herb and Mel Simon a long time, and this opportunity just came up. When it did, I didn’t hesitate. The Pacers have so many great untold stories. I’m available and eager to help any department here that I can.”

White said he will work closely with the team’s corporate partners, but also hopes to work with Pacers’ marketer Conrad Brunner on some special features for the team’s Web site.

"Conrad does a great job and has some really good ideas for the Web site," White said. "I can't wait to get in there and help any way that I can."

White has some history with the Pacers and basketball. His wife’s parents have been season ticket holders since 1967. White’s grandfather, was a long-time basketball coach, working with the likes of former University of Iowa and USC coach George Raveling and Bob Knight mentor Clair Bee.

“This is a dream job for me,” White said. “Working for a team I love in a sport I love. My feet haven’t touched the ground in a week.”

  • April Fools????
    Please tell me this is a joke. Eddie White is an annoying gas bag!
    • not bad
      Actually, I think Eddie could be serviceable in this role. He's good with corporate types. Maybe his schmooze didn't translate well on-air all the time to the general public, but I think he has some appeal in the corporate/marketing arena.
    • Eddie White
      Smart move by the Pacers, Eddie seemed to know his stuff when I listened to him/Kravitz.
    • He is missed
      Congrats to Eddie. I have missed him and Kravitz on 1070. JMV is not nearly as entertaining.
    • Ok, but..
      I'm sure Eddie is a very good guy for the job, but there is no denying the fact JMV is number one in men in the afternoon and that includes all Indy stations. Good move on both ends.
    • good move I guess
      I was hoping Eddie would replace Big Joe (who sucks). Him and Dakich together are great. I do too miss Kravitz and Eddie. Good luck with the Pacers. They need something. Maybe he'll do the pre game or post game shows. That would liven it up a bit.
    • agreed
      I agree, Big Joe stinks! I suppose he's trying, but he should go.
    • Blue & Gold Eddie
      I'm happy to read Eddie gets to put his PR talents to use locally for the Pacers. While a bit too gushy on the radio for my taste, his BS patter should attract more sorely needed corporate participation and sponsorship $$ for the team. Good move for both parties. Best of luck to Eddie.
    • Congrats to Eddie and the Pacers
      Eddie White is ideal for this position. I'm glad the Pacers had the foresight to recognize his strengths and talents -- not to mention his extensive and impressive contacts in the sports industry. Good luck, Eddie. I'm rooting for you personally and the team in general.
    • Eddie to Speedway???
      I had heard that Eddie White talked to the folks at the Indianapolis Motor Speedway and IndyCar Series about joining their staff. I heard it was a good possibility that Eddie would take on a role with the open-wheel series until Robin Miller advised IndyCar CEO Randy Bernard against it. Eddie knows a lot more about connecting with the public and corporate sponsors than anyone out at 16th and Georgetown. Big mistake listening to Miller. Big mistake not hiring Eddie.
      I have known Eddie for a long time. Met him at old Logo 7. He is a PR guy to the highest degree. I knew he did not like radio but did his best. I give the Pacers a lot of credit. A great move. The NCAA. The police dept. The track. The Indians. Even the Colts could have used this guy and his skills. That the Pacers got to him first shows me that franchise is headed back in the right direction. I used to be a season ticket holder. I will now seriously consider being one again. Good move and congratulations Jim Morris and Herb Simon!
    • Too bad
      I guess it's good for the Pacers. But it is bad for sports radio. Kravitz and him were really good. Different but good. I now listen to Dakitch and MPOS. Big Joe is horrible and JNV is boring. Eddie really knew NFL and had great stories. I hope the Pacers use him on radio. He'd be great with Boyle. Good luck Eddie and come back to radio when you can. Go Pacers! I think good days are coming for our Blue and Gold.
    • I agree!
      Couldn't stand listening to him on the radio, with his pathetic attempts to be cool. While I don't think he'll bring anything to the Pacers (unless he convinces them to fire JOB), the good news is I won't have to listen to him on the radio.
    • STUPID!
      This is a dumb move by the organization. For YEARS Eddie did nothing but speak poorly of the Pacers and the Pacers organization but now he's the golden boy? Must be good friends with someone inside.
    • Los
      We should have got the youtube sensation guy before the Cavs landed him! (Voice from God guy)

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