An orange-and-white Chevrolet Camaro convertible unveiled Thursday at the Barrett-Jackson collector car auctions in Scottsdale,
Ariz., is creating quite a stir.
The car, which will go on sale Saturday, is no ordinary muscle car. The hot rod will be a carbon copy of this year’s
Indianapolis 500 festival committee and pace cars.
Barrett-Jackson officials expect the bidding for the car to be extra competitive and the sale price to be high—likely
into the six-figure range.
But there may be more to the expected high price tag than just the car itself. The winning bidder will get to lead a parade
lap of IndyCars around the track just before this year’s Indianapolis 500. The fact that’s this year marks the
race’s centennial has ratcheted up interest in the car, auction officials said.
The auctioning of the car will be televised on SpeedTV between 9 p.m. and 11 p.m. Saturday.
The car itself is quite a catch. It will be one of the first modern Camaro convertibles built and will be equipped with a
400-horsepower V8 engine and 6-speed transmission.
Delivery of the car will take place at the Speedway before the race.
Proceeds from the sale of the Camaro pace car will go to the David Foster Foundation, a charity that supports families with
children who need organ transplants.
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Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate. Buckle up. I'm your host, Anthony Schoettle, IBJ sports reporter.
Centennial Indy 500 pace car expected to bring high price at auction
January 21, 2011
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Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.
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Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.
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I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.
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The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.
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I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!
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So to have major interest in one of the biggest car auctions in the world with a stock civilian pace car you or I could buy after the race for under $40,000 may go for more than 6 figures totally undermines his arguement. So into his creative memory banks he goes to pull out his latest nugget. Remember, this is the guy who thought he could get people to believe IMS was being bought for "mixed use" development. When only Chief drank the Flavor Aid, he pretended like he was joking and was off these boards. Well we see where that went.
Burl had no choice but to try to find some reason why his theory was not working. Kind of like how global warming became climate change when people realized we are no longer warming.
Will "The Most Important Race in History" FAIL to be advertised to this MASSIVE audience? IMS likes to make waves...small ones....so I expect NOTHING in terms of a NATIONAL advertisement.
TYPICAL of them to miss an opportunity. How can we rebuild the sport when it's being run by the bunch of bait and switch artists at 16th and Georgetown? LOSERS. PROVE me WRONG IMS....
But Indy has been getting some good national publicity and was featured on Good Morning America talking about the IRL drivers USO trip to Europe and Southwest Asia.
Of course you have been proven wrong many times on this blog. I figured you would be tired of it.
http://www.baltimoresun.com/news/maryland/baltimore-city/bs-md-ci-grand-prix-update-20110121,0,6528201.story
Cal,
You missed some other parts of the story. "Organizers estimate the three-day racing festival, which is to include concerts, children's events and several races, will draw up to 100,000 visitors to the city.
They say the race will be worth $70 million to the local economy â?? nearly twice as much as the IndyCar series' oldest contest in Long Beach, Calif. Davidson said organizers included the economic gains to surrounding counties in their estimate."
Can you see how hard it is to believe an admitted liar when believable sources contradict you?
NOW, I read today that FIRESTONE wants out of IRL/IzoDcar because it's getting 1/10 the return on it's investment. WHAT GOING ON HERE? Isn't the series touting 350% ROI for everyone! Why would FIRESTONE not be getting ROI from IRL? I know why....because REAL money is being spent by FIRESTONE. And that has netted NO ROI from the IRL. Same reason no one wants to sponsor the IRL in Baltimore, and the hapless IMS won't do a REAL ma$$IVE ad campaign nation wide.
Because? It won't net any ROI. IRL/IzoD car is SMALL taters...massive activations my arse.
Once again you are, obviously, factually incorrect. It does not really matter whether you like the PBR or not. It is not my cup of tea either. Rational thinking people cannot in any way deny the popularity of that enterprise, largely because of Randy Bernard. I still believe he is the right man for the INDYCAR job after decades of mismanagement. Chief, stupidity for the sake of stupidity is typical of your kind, but at least try using your brain.
"NOW, I read today that FIRESTONE wants out of INDYCAR because it's getting 1/10 the return on it's investment. WHAT GOING ON HERE?"
Oddly, I cannot find that story. Would you be so kind as to provide some direction in finding it? You must have some type of alert, as any dedicated, obsessed fan would.
"Isn't the series touting 350% ROI for everyone!"
No. IZOD is touting a 350% return on its investment in the series,
"Why would FIRESTONE not be getting ROI from INDYCAR? I know why....because REAL money is being spent by FIRESTONE. And that has netted NO ROI from the IRL."
You're a regular Warren Buffett, aren't you? Firestone subsidizes teams and derives marketing benefits from their participation and exclusivity. Firestone's current issues are, in fact, more the result of corporate problems in the marketplace. I remain optimistic the Firestone situation will have a positive outcome. Students of the history of the sport understand that Firestone (and others) have come and gone with some regularity. I see no reason for your chicken little-like panic.
"Same reason no one wants to sponsor INDYCAR in Baltimore, and the hapless IMS won't do a REAL ma$$IVE ad campaign nation wide."
Actually, the list of participating sponsors in Baltimore is growing. Sponsor spend in INDYCAR more than doubled in 2010 to over $80 million. Again, no reason to push any panic buttons.
"Because? It won't net any ROI. INDYCAR is SMALL taters...massive activations my arse."
I feel considerably more comfortable in the spending habits of professionals than lending any credence to the squawking of INDYCAR-obsessed children. Your constant discussion of it is actually proof of its popularity. Keep up the good work.
Oh, and a winning bid of $225K for the pace car is also impressive.
http://www.barrett-jackson.com/application/onlinesubmission/currentcarlist.aspx?aid=403&sd=01/22/2011&ed=01/22/2011
You do realize your apples to oranges comparison, right? The Indy pace car is one of 50 street edition regular camaro convertibles that will be for sale after the race for about $40,000.
The Ford is one of one, custom made race edition, car. They took a street version of the 302 and stripped it down and souped it up for racing.
Very much apples and oranges.
The pace car sale is MEANINGLESS. Just like the "Most Impoortant Race in History" is. And that claim is supported by Baltimore's lack of a title sponsor, the over-the-top expectations for attendance at Baltimore, the lack of any 500/Centennial advertising and FIRESTONE's lack of ROI, after MANY years of sponsoring the series.
This Firestone thing is HUGE...they are the only one's that truely advertise the dumb IRL and 500 bull. CYA Firestone, I guess the 500 wasn't worth the effort after all, was it?
http://www.caranddriver.com/news/car/10q3/2012_ford_mustang_boss_302_boss_302_laguna_seca-official_photos_and_info
"Lighter and Tighter: Laguna Seca Edition
Additionally, Ford is launching an even more exclusive â??Boss 302 Laguna Secaâ?? model for the harder-core buyer. It ditches the rear seat and some creature comforts while additionally stiffening the body and suspension, and carrying over the aerodynamics package from the Ford Racing Boss 302R almost unchanged.
The 2012 Mustang Boss 302 and 302 Laguna Seca hit dealerships sometime in 2011 at a price yet to be determined. Figure around $36,000 for the base 302 and upwards of $40,000 for the Laguna Seca."
So, there's 2 - $40,000.00 cars for auction, and 1 comes with a drive around the "legendary" 500 for the 100th anniversary.
But strangely, the Laguna Seca sells for double what the .1RL pace car does, with all the extras that come with it...
Jim,
Two things you are missing. Ford bills it as a one of a kind, even if it is just paint job, it is a one off.
Two, a Laguna Seca is not a $40,000 production car with a unique paint job. They take a production car and turn it into a race car.
Try again.
By the way, is '.1RL' some type of cutesy hater epithet?
That would be interesting. I am still thinking we may hear that either one of VW's stable or one of Fiats may announce in the next couple of years.
TOTAL MISS. If this was Battleship you'd be sunk. What kind of idiots are running the IRL these days? Missing out on 30 TV rating for 7 straight hours. GOOD WORK IMS...YOU SUCK.
IMAN, I was right, my prediction was SPOT ON. AGAIN.
Keep diddling around with Facebook 'digital impressions'. Bwahahahhahaha, solid work again by IMS and it's MASSIVE ACTIVATION partners. FAIL.
C'mon man, your schtick is getting so old. Blather on, Mr. Bloviator and say nothing while you're at it.......
Everyone knows it is common for a jajor event to have multiple types of entertainment especially at an event that becomes a "festival". This goes on over the world, but then I suppose you wouldn't understand (really much of anything).
Why isn't the FAILURES of IMS to effectively market the series and the centennial a TOPIC you choose to comment on?
Defender and IMan are paid IMS lackeys and their utterings are null and void.
Hmmmmmmm?
What did Indy/Centennial/IRL get out of this car auction? Tell me what the value was?
What value was LOST by not running a 30 sec clip (either by the Speedway or it's marketing partners leveraging Indy with their product) during this years football playoff or the college BCS playoffs?
There are my points...why aren't you INDY business types OUTRAGED? I say it's because Indy is nothing but small potatoes and could market their way out of a wet paper bag.
Yet, the topic will be diverted into personal slams and mockery. Intellegent responders. Hmmmmmm....
The manner in which television ad sales works is much more complex than your obviously limited intellect can process.
But I remain happy and willing to assist in your obvious interest.
Since I am in this profession, and have been since 1987, I can assure all who read this blog, his suggested approach is the very thing that contributed to this series' tremendous decline in viewership and awareness.
Honestly, Defender, you are entirely wrong and completely ignorant of the matter. You are most certainly not an ear to the ground guy and I despair this is what passes for effort out of W. 16th and Georgetown. If so, I am not optimistic for the future. You are so far off the mark, Defender, as to lose any relevance or credibility with your posts.
I chagrin to mark the scorecard, Defender, but the check mark goes into Chief's win column on this one. As for Burl, amazingly, he has his ear to the ground on the State of the sport, if you will. He is close to the mark on what is really happening. It does not look good for Defender or Windyman from this vantage point. Not at all. And please refrain from childish insults, Defender. It makes you appear to be a mere fan.
-You lost me when you claimed 'Burl' knows what he is talking about.
-Since you have thirty years in the TV business, please elaborate on your approach. This ought to be good.
-Instead of pontificating, offer realistic replies that include solutions.
Capisce?
I had to scroll to the top to try to remember what this thread was about.
Chief, you got me laughing. You are back to Mr. Obvious style predictions again. Here let me help you with some more. The sun will rise again, we will get snow in Indy at least one more time this winter, the team that scores the most points in the Superbowl will win and cart is still dead. I am betting I am dead on with each and every prediction.
I also did not see ad buys for Daytona, the Kentucky Derby or Major League Baseball. Are you going to let them know they missed an advertising opportunity?
Watching man v. food Carnivore edition and they prominently featured IMS. In an article about Indy, Adam Richman said he wants to come back in May to do an episode on IMS and the food surrounding it. That is after MvF did a fairly long segment on IMS featuring Kanaan.
This marketing thrust IMS is undertaking wonderful. Here's a freebie slogan to go with the "Most Impotent Race in History"....
New IRL/Izodcar slogan: "CRICKETS SELL TICKETS". Live, learn and die by it IMS. It's what you practice.
-Simona DeSilvestro has a three year full primary sponsorship from Entergy, promoting nuclear power technologies.
-Andretti's sponsor summit is occurring as we speak in Dallas
-The Indy 500 Centennial Tour is still in progress around the globe and moving to America really soon.
Lame duck? The only thing lame around here are your unusual, sociopathic, obsessive responses ad nauseum.
Good for Simona. But, this does little to promote the league. Just another Rachel's Potato Chip deal as far as I'm concerned....IMS is not doing anything to promote the series. Back atcha you ol' stodgy narcissist.
In fact, Mr. Dismore, Indiana hero and part reason IRL was created, his career went BUST soon after. Prolly because Tony George sold out his VISION for Japanese YEN from Toyotas and Honda. The Penske and the CART boys came over....helio and Gil won 3 IRL 500's in a row. Total domination. Just like Tony wanted it.
And Dismore....poof, he was gone and the FoodTV appearance meant virtually NOTHING. Such is the food of fools.
Enjoy the series.
I hear they are going 3 wide all the time in the NASCAR at Daytona!!! THAT'S marketing your product to the masses!!!
Right now, the DAYTONA 500 is the 'Most Important Race in History'. All the others are non-existent. No muscle so they need defendering.
Or, better yet, just cover-up the empty grandstands with tarps...you know, like they used to do at Richmond, Kentucky, Nashville, and all the other tracks that couldn't sell IRL tickets.
That would be a much better use of all the $$$ millions coming being spent on ad buys in the league.
Oh, and it was YOU, DFEndER, that promised MASSSIVE activations coming out of the wazooo and pimping the CENTENNIAL race ERA and series. Zzzzz, 61 days and counting. Pfffffft, nothing. What happened?
Or, maybe not. LOL.
And WHY isn't the Speedway doing REAL advertising of the Centennial NOW? Seriously, if this was the ISC promoters IMS would have already contemplated dumping them or charging more sanction fees.
I know the real reason: The Speedway doesn't have the $$$ or the marketing muscle to make this "The Most Important Race in History". This will go down as the stupidest slogan EVER. It sounds like IMS is just trying to be one-up on NASCAR and they are failing miserably.
As for I500 promotion, I am willing to cut the folks some slack until after the Daytona hype before I push the 'idiot chicken little' hysteria button then regress to screeching like a two year old throwing a floor fit because mommy won't buy whatever he wants in the toy aisle.
Tiny D, nice ripping off Chief's ideas to supply your loser blog with material.
What are your names on crapwagon.com - I just looked at their are a WHOPPING 6 people viewing - 1 was me...so 5, yes count'em 5 fans assuming they weren't like me. That is too funny - So come'on tell me your names - or are you the same person and there is only 1 of you???
Indy (and Chevy) concocted this stunt for publicity. Even Mr. Belskus was there to play along.
Nice insider work for a publicity stunt IMS. The Foster Charity benefitted so I guess it's a good deal. But no ROI for IRL/IzodCar.
It is ironic that you think Indycar should buy time on opposing networks but yet you belittle the free publicity they get. Of course that would probably be your cart logic of airing infomercial races.
I watched the AFC Champ game and saw nothing for NASCAR or Daytona. I did not watch the NFC, but if there were ads for it, they were ads that were part of the marketing deal between Fox and NASCAR. I did not see, nor have heard that NASCAR purchased ad time during either race.
The other interesting thing was Anthony's article that motorsports is seeing a resurgence and Indycar seems to be leading that charge.
That has to sting for Burl since he has often told us motorsports is going to all but disappear. Of course the genius is missing the point that motorsports has suffered through the recession like every other sport and business. The rumors of motorsports death is greatly exagerated.
It was intersting that several motorsports experts were quoted as saying that Indycar is seeing the most growth of any race series with the addition of some top sponsors like
Verizon, Sunoco, Avis and Starwood Hotels and new team sponsors like Meijer, Shell Oil and Izod, Novo Nordisk and Service Central.
Add to it new engine sponsors Lotus and Chevy and there is a surge in interest in the series. Contrary to burl, chief and the other haters who will try to say the new sponsors are similar to Rachels Potato Chips and that this is just more evidence of the end of the series.
Look, we can putz around with publicity stunts OR the Speedway can put their money where their mouth is.
This isn't about NASCAR. This is about the arrogance of the Speedway's management making such a claim as "The Most Important Race in History". As usual, the IMS lackeys and YES MEN are out again DEFENDING the lack of TRUE ADVERTISING. Seriously, do you want this sport to get better?
"The Most Important Race in History" transcends TV networks...it transcends recorded history....YET, they are afraid to market it cross-platform across all forms of media? Where are their ACTIVATION partners TARGET, LOTUS, CHEVY, HONDA, FIRESTONE, IZOD, GO DADDY...where are the centennial tie-ins? THERE ARE NONE.
It's just another PLOY by the Speedway to resurrect a product that THEY ALONE destroyed. And I fear making such claims as "The Most Important Race in History" it will come back to bite them because the 2011 Indianapolis 500 (and IzoDCAr series) is nothing more than it has been the past 16 years, nothing but ANTON'S FOLLY. Race fans know it, BIG sponsors know it...it's not sellable, it's un-watchable, it's un-findable.
Prove those FACTS wrong please. I want the sport to heal and get better. But it can't when WE can't even remotely justify the claims the series makes. More bait and switch by the Speedway.
Look, anyone in touch with reality knows the solutions....they've been presented ad nauseum here and EVERYWHERE for the past 18 years.
I don't know if it's ca$h flow problems at the speedway because they've spent $750+ million on this 'Weekend at Bernie's" race series or the sponsors/partners are worthless or what, BUT, IMS just ain't getting the job done, friend. You know it, and I know it.
Creating artificial buzz is HARMING the distinct legacy and heritage of the event. Again, can someone explain why this is "The Most Important Race In History"? My opinion is that it's not and the Speedway is making foolish claims.
I would be happy to consider offers from the Speedway for my consultation services. But, I guarantee they won't have the stomach for my 'Top 10' things, that's for sure.