Unsullied image gives Colts QB many audibles to call

January 28, 2011
Back to TopCommentsE-mailPrintBookmark and Share

Indianapolis Colts quarterback Peyton Manning is the most powerful athlete in America. And I’m not talking about his weight lifting ability or laser rocket arm.

According to Businessweek’s Power 100 list, Manning for the first time is No. 1 due to his “combination of athletic achievement plus the ability to connect with an audience on a deeper, more personal level.”

Manning was behind golfer Tiger Woods and basketball star LeBron James on last year’s list. But those players made some bad personal and/or marketing decisions last year.

Amazingly, Manning’s business stock is soaring as his playing days are waning. Some football analysts even suggested this season that Manning has lost some of his physical prowess on the gridiron.

But his marketability is as strong as ever. Manning makes about as much with his corporate deals—$15 million annually—as he does from playing.

Manning’s nearly unblemished mark for not making any personal or marketing missteps in his nearly 15 years in the public spotlight is as amazing as his streak of starting 200 plus consecutive games under center for the Colts.

Yes, there was an unfortunate locker room incident in college that Manning was involved in, but when you consider the recent negative press generated by the likes of Brett Favre, Michael Vick, Plaxico Burris and many other athletes, Manning’s reputation is amazingly unsullied.

Consider too in this day and age where everyone has a camera or video recorder on their cell phone, and Manning’s off-the-field record is even more amazing.

Even the much-beloved Green Bay Packers quarterback Aaron Rodgers got caught refusing to sign an autograph for a cancer survivor this month.

Manning is either one amazing person, or has some amazing handlers. Either way he’s one special case study of how to market an athlete over the lifespan of his career.

So with his stock going up, and his playing days winding down, you have to wonder what Manning will do when he hangs up his cleats. Most sports marketers believe Manning will be commercially viable as a pitchman and public speaker for decades after his playing career is done. Surely, there will be no shortage of job offers from television networks.

But if Manning’s mind stays as sharp as his image, he will likely find himself recruited heavily by NFL owners looking for a new offensive coordinator or even head coach. I would expect Colts owner Jim Irsay to be at the front of that line.
 

ADVERTISEMENT
  • This article is laughable
    If you know what goes on in Indy at all you know Peyton is very fortunate to still have the "image" that he does nationally. As his buddy Tiger Woods could tell him, it can all change very quickly.
  • Don't hold back
    Come on, Todd. Why don't you just tell us what you know? Or, are you referring to the same, tired out rumors about Peyton and Ashley getting divorced, or that Peyton is shagging a certain local TV meteorologist?

    One criticism of this piece -- the woman for whom Rodgers didn't sign an autograph has since come to his defense, so I don't think Rodgers' image has been sullied.
  • Rodgers, not good
    I don't care what the woman later said, I saw the video of Rodgers declining to sign an autograph for the balding woman, and it didn't look good. Especially considering that Clay Matthews came by not 5 minutes later, and signed an autograph for the lady and spent several minutes talking to her. Rodgers handler said he couldn't stop because he was in a hurry to catch a flight. It was the same flight Clay Matthews was catching. Not good!

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Apologies for the wall of text. I promise I had this nicely formatted in paragraphs in Notepad before pasting here.

  2. I believe that is incorrect Sir, the people's tax-dollars are NOT paying for the companies investment. Without the tax-break the company would be paying an ADDITIONAL $11.1 million in taxes ON TOP of their $22.5 Million investment (Building + IT), for a total of $33.6M or a 50% tax rate. Also, the article does not specify what the total taxes were BEFORE the break. Usually such a corporate tax-break is a 'discount' not a 100% wavier of tax obligations. For sake of example lets say the original taxes added up to $30M over 10 years. $12.5M, New Building $10.0M, IT infrastructure $30.0M, Total Taxes (Example Number) == $52.5M ININ's Cost - $1.8M /10 years, Tax Break (Building) - $0.75M /10 years, Tax Break (IT Infrastructure) - $8.6M /2 years, Tax Breaks (against Hiring Commitment: 430 new jobs /2 years) == 11.5M Possible tax breaks. ININ TOTAL COST: $41M Even if you assume a 100% break, change the '30.0M' to '11.5M' and you can see the Company will be paying a minimum of $22.5, out-of-pocket for their capital-investment - NOT the tax-payers. Also note, much of this money is being spent locally in Indiana and it is creating 430 jobs in your city. I admit I'm a little unclear which tax-breaks are allocated to exactly which expenses. Clearly this is all oversimplified but I think we have both made our points! :) Sorry for the long post.

  3. Clearly, there is a lack of a basic understanding of economics. It is not up to the company to decide what to pay its workers. If companies were able to decide how much to pay their workers then why wouldn't they pay everyone minimum wage? Why choose to pay $10 or $14 when they could pay $7? The answer is that companies DO NOT decide how much to pay workers. It is the market that dictates what a worker is worth and how much they should get paid. If Lowe's chooses to pay a call center worker $7 an hour it will not be able to hire anyone for the job, because all those people will work for someone else paying the market rate of $10-$14 an hour. This forces Lowes to pay its workers that much. Not because it wants to pay them that much out of the goodness of their heart, but because it has to pay them that much in order to stay competitive and attract good workers.

  4. GOOD DAY to you I am Mr Howell Henry, a Reputable, Legitimate & an accredited money Lender. I loan money out to individuals in need of financial assistance. Do you have a bad credit or are you in need of money to pay bills? i want to use this medium to inform you that i render reliable beneficiary assistance as I'll be glad to offer you a loan at 2% interest rate to reliable individuals. Services Rendered include: *Refinance *Home Improvement *Inventor Loans *Auto Loans *Debt Consolidation *Horse Loans *Line of Credit *Second Mortgage *Business Loans *Personal Loans *International Loans. Please write back if interested. Upon Response, you'll be mailed a Loan application form to fill. (No social security and no credit check, 100% Guaranteed!) I Look forward permitting me to be of service to you. You can contact me via e-mail howellhenryloanfirm@gmail.com Yours Sincerely MR Howell Henry(MD)

  5. It is sad to see these races not have a full attendance. The Indy Car races are so much more exciting than Nascar. It seems to me the commenters here are still a little upset with Tony George from a move he made 20 years ago. It was his decision to make, not yours. He lost his position over it. But I believe the problem in all pro sports is the escalating price of admission. In todays economy, people have to pay much more for food and gas. The average fan cannot attend many events anymore. It's gotten priced out of most peoples budgets.

ADVERTISEMENT