Trevor Bayne could learn from Danica Patrick

March 2, 2011
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Will Trevor Bayne ever catch Danica Patrick?

I’m not talking about on the track. Bayne, the 2011 Daytona 500 winner, already has won more big races than the open-wheeler turned fendered-car diva.

But it’s incomprehensible that Bayne essentially has no Web site. You can go to, but all you see is a snazzy photo of the 20-year-old, a proclamation of his Daytona triumph and a promise that his Web site will be coming soon.

Wow, what a missed opportunity. I wonder how many people have gone to that site looking for more information on the youngest winner of the Daytona 500 ever since his improbable victory Feb. 20.

I bet his sponsors would have appreciated a shout out in that space. And who knows how many prospective sponsors have been turned off by this lack of marketing preparedness.

I know Bayne knows all about marketing and sponsor promotions. After all, a video of him as a seven-year-old kart racer thanking his sponsors has made its way from YouTube to network TV.

Maybe all this fame has caught Bayne and his handlers (assuming he has any) by surprise. But it’s been nearly two weeks since his Daytona triumph, and still no Web site.

All the while, NASCAR continues to use the boy wonder as their poster child in TV, radio and print ads. So much for maximizing an opportunity to bring in the younger audience.

Which brings us to Patrick, one of the most marketed if not most famous drivers in open-wheel history. She certainly knows how to maximize opportunities and assets.

Patrick has outsold all other open-wheel drivers in terms of fan merchandise three consecutive years. Any marketer would say that’s more than a fluke, and certainly more than being an attractive woman in a male-dominated sport.

Patrick, love or hate the way in which she’s positioned herself from a marketing standpoint, is one the most strategically marketed race drivers there is.

Her Web site is a good example of that. It not only puts Patrick’s name in front of tens or millions of race fans and generally curious Web surfers each year, it gives her biggest sponsors a big bounce from carefully woven spots on the site.

Currently, watchmaker Tissot, toy car maker Hot Wheels and domain name registry GoDaddy are getting prime exposure through If you go to, you’re likely to go to the photo gallery, but Patrick doesn’t miss an opportunity to weave in her sponsors. In one photo she’s  shown with a sketch of Hot Wheels’ ‘Danicar.’

There are at least five other sponsors on Patrick’s officials sponsor page, but she (and her handlers) smartly weave her major sponsors throughout the Web site.

The site also gives fans a glimpse of Patrick’s personal life, telling the story of her hometown, her husband and even her miniature schnauzer. These are the types of details that further endear her to fans, and even more importantly engrain Patrick into the conscious of America.

Maybe Bayne can drive circles around Patrick—they’ll have an opportunity to sort that out in this season’s NASCAR Nationwide Series. But it seems the youngster could learn something from the IndyCar veteran’s marketing mastery.

  • Bayne Not Vain
    Nice, All-American kid, handsome, articulate, pleasant, personable, and let's his right foot do the talking. I am sure now that he has hit the big time, they'll working something up. But at only 20, he is obviously a real race car driver.

    Danica is at about 11:35 in her so-called "15 minutes". The clock is ticking and the Roscoe Rocket ain't sticking. She is an incredibly successful gimmick that has made great money on smoke and mirrors. Five years from now, Bayne will be a winning Cup regular, Patrick will be on the "Whatever Happened To...." lists. All she has is marketing gimmick. And she is wasting another year in a dying series. She should have bought out of AA and just ran the cabs for thwo or three years until she is Hornished.
    • Greatest Spectacle
      Since 2005, the Indianapolis Motor Speedway has hung it's hat on the Danica phenomenon for publicity. The Indy "star" is held in high esteem for her sexy marketing prowess (as soft porn model for Go Daddy, etc.) YET has failed as an on-track competitor. She's like 1 for 100...a measily batting average of .010, and she's the INDY STAR.

      And today, in 2011, as Indycarz seek an identity that sheds the 'lightweight' label, we again are faced with this...a comparison of Danica versus the WORLD.

      Anthony...this is a parody sketch, right? Trevor Bayne can't strip for the camera or have a race gifted to him. She's never won ANYTHING of importance, yet because her marketing prowess eclipses his after 2 weeks of notoriety this is somehow newsworthy?

      Why not point out the glaring differences within the INDYCARs driver lineup if you want to see GAPS in popularity compared to Mrs. Hospenthal. THEN you will see how pathetic the Indycarz truely have become. And that is the point of my comment....when the only measuring stick is an artificial one, how accurate is the measurement?

      Think about it...
    • Anyone who thinks Trevor has made it after winning one race, albeit a biggie, is getting ahead of themselves. There is a very good chance that this was a fluke. A perfect storm that allowed him to be in a position to win it. He may win this week, or not again, racing history is littered with drivers who have peaked after one race. If not for Danica being a female and a darn good looking one, she would be on that list.

      Trevors problem is he probably does not have "people". No publicist, no agent, no one to explain this to him. He was driving for Wood Brothers who has not one Daytona in 35 years and I am not sure if they have had a top 10 finish in the last decade.

      He may have already had his 15 minutes of fame, and if so he missed the boat. It will be interesting to see how he does in the future.
      • He's missed NOTHING
        Derrike Cope, Mario Andretti...Trevor is in good company.

        What is telling is AJ Foyt said Indy made Aj Foyt...not the other way around.

        I ask you all...seriously....what stars of AJ Foyt's caliber has the 500 produced since 1996? Danica can't be the answer friends....she is the aberration that floated the IRL to now. She must go for the sake of the sport.

        Burl has it right....if a girl can do it, how hard can it be....OR are the 21 other MEN in the series just pansies?

        Think about it.....Indy perspective just isn't there anymore.
      • Dayne or Dayneca?
        I'm so tired of anything Danica related but Anthony does make a point in his story. Burl may be right(can't believe I'm typing this)that her 15 minutes of racing fame are about over.

        But rest assured the marketing flaks will keep her driving NASCabs for the next 4-5 years based on the sponsorship $$$ she'll continue to bring to any series.

        That is until another female driver with better hair and uh,other significant physical traits shows up to race. And I mean really race, not zoom around holding position just to finish as Danica seemingly does every race.

        Trevor Dayne was already on a lot of racing pubs' radar as Racer magazine indicated in their NASCab preview:

        Who will surprise in 2011?
        Trevor Bayne will drive the iconic No. 21 Wood Brothers Ford in 17 races. The Woods have decided to go back to having Roush Fenway Racing build their cars and Bayne can flat get up on the wheel. Even without running a full schedule, he'll make some noise for sure.

        And surely he did.

      • 2 wins this year.
        #21 will go back to Victory Lane again ( 1.5 track) and finish in top ten on restristor plate race. This on a part time schedule...
        can anyone say DAVID PEARSON with out the cigarettes? Trevor can still use the SILVER FOXES Spearmint gum and advise....
      • Haha
        ...until she is Hornished... Too funny.
      • Pete Hamilton....1970 Daytona 500 winner. He won 3 other NASCAR races in his career driving for Petty Enterprises.

        Derrike Cope? Really? He has 2 NASCAR Seems like he proves my point.

        As far as drivers who were made by Indy, as you put it, Tony Stewart, Helio, Tony Kanaan, Sam Hornish and although you will quibble, Danica. You cannot argue she is one of the most well known drivers in any series.
      • Burl creates a blog term
        From now on "Hornished" needs to be an accept idiom on this blog. Truly funny stuff. This also Hornishes my props to Burl for the rest of 2011.
      • Oh, Please...
        Let me just say that a man who misbehaves the way Ms. Patrick does would not be allowed to do so and would be fined, lose fans, lose credibility, and lose respect. Ms. Patrick is nothing but a loud mouth bully, a poor sport who craves attention, who is using her "looks" to get ahead. She may be making a lot of money from her "marketing" skills, but honey, those looks won't last forever, and ultimately this is about racing. Please don't compare Trevor Bayne with her, he seems to be way above and beyond Ms. Patrick's antics and marketing schemes.
      • Danifraud
        I love to watch her fail in Nascar. I watch Nationwide anyway but she is like comic relief. Cant wait til Bristol!!! What disgusts me is how the media kisses her pampered little butt. Jarrett in particular.
      • Welcome to the world of entertainment. It does not matter how good you are, just how good your schtick is.
      • But Danica won MonTeGi
        So, Iman, you are saying Danica's gifted victory is equal or more important than Derrick Cope's or Trevor Bayne's Daytona 500 victory?

        Because she's popular from her Go Daddy and HM semi-nude pictorials?

        WHAT HAS BECOME of this racing world? Star's are made with sex rather than going 10/10th on the razor's edge at the track? Sickening...and the Speedway has let this happen. They deserve the fate they alone control.
      • I knew Daytona...
        ....and Motegi,you are certainly no Daytona.
      • Did I ever say that? Nope, Chief has gone from lying to putting words in peoples mouths again.

        Trevor Bayne is no Danica. Right now, Danica has better name recognition even with Trevors Daytona win. And unless Trevor wins a lot more races, he will be another Pete Hamilton or maybe if he is lucky, Derrike Cope.

        Don't seem surprised that in entertainment, that flash beats substance. Kyle Petty and even Dale Jr. got more publicity for who their relatives are than for their wins or lack of. NASCAR is the WWE of the racing world.

      • Indyman is Gomerton
        Proof right here. "Danica has better name recognition even with Trvors Daytona win."

        There you have it. It is all about "name recognition". That's why guys go racing. To be recognized. To be famous. Kind of like why nerds in school become radio DJs and sportwriters at Speed.

        Trevor Bayne, Pete Hamilton, Derrike Cope = Race Car Driver.

        Danica Patrick = Kart racer turned gimmick turned marketing ploy. At least she got rich off the deal.

        But at the end of the day, purists, real race car drivers would pick out Pete Hamilton in a lineup of Danica's, Sarah's, and Lynn's.

        Nice try, Windyman.

        Pete Hamilton. Stud. Race car guy. Earned respect.
      • I understood your point
        Your point proves MY point...DANICA is nothing but a fluffed up marketing machine who undresses for the camera. THAT'S how she became popular because the racing aspect wore off after 2005.

        Which raises another point....your beloved series, the IRL (now Indycar) has hung it's hat collectively upon Danica's sexy image to sell it's product. How pathetic that marketing effort is.....

        Is Danica BETTER than AJ Foyt? Using your analogy Iman, where sex sells and MILLIONS are rolling in DANICA's bank account I'd have to say she's probably eclipsed even the best 4 time INDY 500 winners...maybe even collectively.

        THAT'S how sad this series has become. the token girl who takes her clothes off to make money and with ONE gifted win is better than all that came before her. That's Indy today, and for the past 6 years.

        Only now, they're out of tricks to entice viewers with the racing and the sex angles, so now they try MORE gimmicks.

        INDY (or the series) NEVER needed that BEFORE the IRL was created. To add insult to injury...the 2011 Indycar series is NOTHING but the same year old regurgitated hash served up by the speedway over and over for 8 years.

        Yummy. So, stop slagging Derrick Cope who had a good career in racing and is a champion of the Daytona 500...a race that garners 3X the TV ratings of the Danica 500, and put MILLIONS more butts in the seats than the Indy 500.

        You shoot for small potatoes, you get small potatoes. That's my point.
      • Sorry if this is news to you, but that is a fact of life. You want your name known, it is almost as much about how you market yourself as it is about talent. Danica has enough talent to not embarrass herself on the track, but she is no AJ or in my mind even Goodyear. But she sells tickets, she sells sponsorships and she sells merchandise.

        But this happens in every sport. Who is better, Ochocinco or Garcon? Who is the average person more likely to know? Not because he is good, but because he is a spectacle.

        In a 300,000 crowd at IMS or 200,000 at Daytona, how many are racing purists and how many are fans who just know what they are marketed?

        So which part earned Hamilton respect, Winning Daytona or the other 3 Cup races he won? I am thinking most racing purists do not have a clue who he is either. Maybe the Daytona equivalent of Donald Davidson would remember him.

        You guys need to wake up and smell reality.
      • This is how far it's sunk
        That's how desperate you and this IRL series is...and proof of the cluelessness your ilk has had on the sport overall.

        Iman, you don't even care if the sport has sunk to these disgusting levels, do you? If they changed the rules so at the 100 lap mark all driver got out of cars went to swab the disgusting raw sewage out of the head in Turn'd be ok with that.

        Indy may need to die...IF that's how far you'd let this sport sink without voicing disapproval....

        Oh, I forgot, you make money off of the website that fuels you points of view. It's clear why your opinion is invalidated now....

      • Chief,

        And NASCAR is working hard to steal her away and make her their golden driver. Racing is a large part marketing and showmanship. PT Barnum would have been a great racing promoter. Good drivers do not sell hundreds of thousands of tickets. Marketing does. If you have a great driver, who minds his manner, is not attractive and does not cause controversy, then you do not have much of a selling point. But if you have a driver with average talent, but they are hot, or dating a supermodel, or have a famous daddy, or turn grudges into on track accidents, then they are going to market you like crazy.

        Please prove me wrong. I would love to be wrong on this point.
      • You are not wrong....
        ....IF that said person attained their notoriety by WINNING. She won NOTHING and she outpaces ALL Indy and IRL winners of the last 10 years.

        The sport is totally out of balance if a three time 500 champion, a 2 time 500 champion AND 2 time IRL champion can't get a WIFF of publicity....yet DANICA can.

        And NOW you blame NASCAR for wanting to steal her?

        WHERE was your outrage when NASCAR was picking apart both CART/CCWS and IRL by poaching it's best drivers? Don't you KNOW it was designed to tear down the AOW sport?

        Let her go...she's done more damage than good even though she's a marketing marvel. Marketing can't win races....Racers do that. And if IMS thinks racing is now their 3rd level of revenue sourcing, MAN is this sport in a load of trouble.
      • Now Hear THIS: FIRESTONE GONE!
        They just announced the withdrawl....I reckon the great Danica hoopla wasn't selling tix, tv ratings or tires.

        Randy Bernard....get a clue buddy, your F grade just got BIGGER. And just statement of simple culpibility would have set everyone straight.

        Better get another Danica gimmick started QUICK. Just EVOLUTION I guess....not.
      • Lost in all of this...
        ...WindyMan, Undisciplined Defenseless, is the fact the sport is just not popular. It is, in fact, in tghe final stages of its existence. Derrike Cope lived the dream, fellows, and is still around here and there, his name forever associated with NASCAR and a winner of the Great American Race. How's the other deal working out for Buddy Rice boys?
      • You know what?
        Who cares? I am tired of all this silliness. Bayne this, Danica that. We all have our opinions. Let's move on to whatever the next story is and see what happens. I think it sucks Firestone is leaving. Maybe Hoosier or Goodyear will step up. Hoosier is ideal.
      • Shame
        It's a shame the Firestone folks didn't get ROI.

        Only the Speedway is to blame for letting the series and the 500 get into this position. More proof the George family is cratering this sport. Further.
      • Chief,

        Who is blaming nascar for taking Danica? i don't blame them, they have been trying for years to get a female who can be competitive. Since they could not create one, they have to poach one.
      • While it is unfortunate to lose Firestone, it is not the first time a series has lost a tire provider. I guess Firestone was not getting sufficient ROI when they left Indycar in the 70's and same with Goodyear in both cart and irl in the late 90's.

        After all the issues between NASCAR and Goodyear, I am not sure I would want them. I would love to see Hoosier with their Indiana connection and long history with racing. Most of these drivers were brought up on Hoosiers. I also hated to see the way NASCAR screwed them over.

        Pirrelli would be an exotic name with a long racing history as well. It will be interesting to see which company of companies end up as suppliers.
      • Danica's the best you got...BETTER THAN AJ hisownself
        IRL MUST pay Danica to's their only chance.

        But its too late...just like they failed with Tony Stewart, the oval brigade, and ovals in general.

        Who's been brought up on Hoosiers? Bertrand Baguette? TK, Dan Weldon, Helio CarstoNeves, dario? Scott Dixoin or Briscoe? Mikey, Marco, or Takuma Sato...or anyone else?

        Certainly you are being sarcastic Iman. You take things so personally. Go back to your forum and make your blood money.
      • Danica makes HERSTORY!
        From Yahoo...Mark Martin WINS! But...."The race will most likely be remembered, though, for Danica Patrickâ??s history-making run and not the last-lap dramatics.

        Patrick placed fourth, the best finish for a woman in a national NASCAR race. The previous best was Sara Christianâ??s fifth at Pittsburgh in 1949."

        SHe's GONE friends. 2012 is a LONG way away...
      • Again does anyone know what Chief is talking about? I have been on this site longer than probably any of you, not sure what my forum is.

        good for Danica. this is what NASCAR was hoping for. Where else have you seen a driver get this much press for 4th place? Similar to when she did the same at Indy.

        If Danica leaves, then we will wait for the next star from Indy.

        I remember when the haters said cart would fail without the "stars and cars". Then they said they would fail without Tony Stewart. Then they said they would fail without De Ferran. Then they said they would fail without Sam Hornish. Then they said they were going to fail without Helio (when they were praying he would get convicted). So now it is going to fail without Danica...if she goes.

        If past history is any indicator, the next big star will step up again. AJ did not make Indy, Indy mad AJ, and Stewart and Hornish and de Ferran and Danica and who ever the next star is.
      • Indy has made NO ONE in 15 years
        Indy made AJ, it didn't make Danica. She is carrying IT with her sex appeal. And if she leaves, that goes too.

        In 15 years the speedway has produced NOTHING...not even the Dancing with the Stars 3x Indy winner garners any recognition as being made by Indy. What year did Danica eclipse AJ in 500 wins? What year did Stewart win his first Indy 500? What happened to Buddy Rice?

        Tony George's vision was a failure, and the vision by current speedway myopics is a failure too.

        Now, ROGER PENSKE, he bleeds INDY 500. He's won so many people stopped keeping count. You know, he's making engines for the series too, and will probably have a hand in this tire crisis too. And Detroit street racing. Makes ya wonder why he took his CART IPO $$$ and split to the IRL after introducing Lee White from Toyota to the IRL. It's no coincidence that toyota left for the IRL soon after too, is it? Geez, and people never seem to wonder why the IRL..errr, Indycarz are hated by generations and generations of fans.

        Danica Patrick could learn a few things from Trevor Bayne: DON'T be something you're not.
      • fail
        "I remember when the haters said .1rl would fail without the "stars and cars". Then they said they would fail without Tony Stewart. Then they said they would fail without De Ferran. Then they said they would fail without Sam Hornish. Then they said they were going to fail without Helio (when they were praying he would get convicted). So now it is going to fail without Danica...if she goes."

        What year hasn't the .1rl failed???
        It's lost tens of millions every year. The marketplace has said it doesn't want what the folks from Indiana are selling. The people running the Indiana Razing League don't care to listen though.
        Being propped up for 15 years does not make the .1rl successful. It just keeps it hanging around on life support, barely alive.
        If the H/G purse strings were cut, it would fold in a second, and thems the facts.
      • And Now, A Dose of Common Sense
        Actually, your simplistic thought pattern, representative of the handful of you so obsessed, is a liiittttlllleeeee short on actual fact. The INDYCAR Series might fold if the Hulman & Co support ended, AS WELL AS the $50 million commitment from IZOD, the $81 million from 2010 league sponsors, the $15 million or so in annual television rights revenue, the millions in advertising, the $45 million in ticket revenue from about 1,280,000 paying customers and other intangibles from manufacturers and others.

        In the end, basic facts remain:
        1. The Indy Car Series is preparing for its 16th season.
        2. cart is dead by their own hand.
        3. champcar is dead by their own hand.

        Is it not time all of you grew up and became actual fans?
      • Sure, whatever you say
        I hereby agree to your basic facts IF you agree to:

        1. CART/CCWS owners and drivers DOMINATE the IRL/INDYCARS since they abandoned the CART/CCWS and carpetbagged their way into INDY/IRL lovers hearts with their dominating command of the IRL championships and Indy 500 since 2000.

        2. Therefore, the CART/CCWS owners, drivers and supporting crews and sponsors essentially have owned the IRL (forcing it's vision into extinction) since 2000.

        3. The IRL vision and series was a failure and is DEAD.

        I'm sure we can find some common ground here.
      • You need to learn what "made" means. Before she raced the IRL and the 500, no one outside of a few racing enthusiast magazines knew who Danica was. After she led and finished fourth at the Brickyard she was a household name. Is she the best driver to ever don a helmet? Not by a long shot. But is she one of the most well known? Yep. I think there are a lot of good drivers who are mired in obscurity who would trade places with Danica in a minute. For every AJ, Tony Stewart or Helio, there are many drivers as good or better who will never get the chance because of lack of funding, lack of equipment, lack of opportunity or lack of gimmick.
      • You forgot something
        There are many drivers as good or better who will never get the chance because they don't have sexy bodies or the decency to keep their clothes on. Or better yet, WIN on the track.

        Iman, it's clear you can't differentiate between what Indy always was, and what it's become. She needs to win ANYTHING regularly to get respect....and right now she's no different than anyone else who will never get the chance because of lack of funding, lack of equipment, lack of opportunity or lack of gimmick. Sex sells for her but overall it's tarnished this sport considerably.
      • Now you are mistaking respect with popularity. I never said she had your or any other fans respect. But she does have popularity. The fact that she can drive well enough to be consistent adds to that.

        This is not different than when Willy T Ribbs drove. The only reason he had that chance is because he was black. It was a gimmick.

        Racing has always been about the show and the go. Ever hear of The Greatest Specatacle in Racing? Big league racing works because you can draw the sponsors, put fans in the seats and eyes on the tv. As NASCAR shows, it does not matter if that is done with talent or with skill.

        If you want real grass roots pure talent racing, stick with Saturday nights at Winchester. Dollars get too big in top shelf racing for it to be all about the talent.
      • Now you did it...
        Willy T Ribbs was a gimmick? AJ Foyt was a gimmick? Mario Andretti was a gimmick? Dan Gurney was a gimmick? Lynn St. James was a gimmick? Janet Guthrie was a gimmick? Juan Montoya was a gimmick? Merle Bettenhausen was a gimmick? Salt Walther was a gimmick? Cory Witherall was a gimmick? George Mack was a gimmick? Danny Sullivan was a gimmick? Rick Mears was a gimmick? Everyone who ever raced at Indy is a gimmick? Even the 500 is just a big GIMMICK? Wow.

        I suppose using your standards, the President of the USA is a gimmick too?

        You are WRONG. Some are pioneers, some are journeymen, some are legends.

        YES, I want real grass roots AOW racing, just like it used to be in the Indycars. Without distractions from soft porn models and glamorous metrosexuals. Where personalities developed from the RACING, not in some Madison Avenue advertising think-tank of mad men.

        THAT'S why the sport sucks 1996 that formula was SEVERED so a rich boy could get control of the sport. And, he scratched and kicked his way with any gimmick he could to gain attention. Well, not TV ratings and no attendance, and NO RESPECT are the fruits of his labor today.
      • Polly Wanna Cracker?
        Chief, you are the Charlie Sheen of the blog comment areas. Your repetitive schtick is actually very quaint. Those of us in the real world, however, understand some fundamental facts:
        -Tony George no longer runs the INDYCAR Series.
        -Sponsorship spend more than doubled in 2010 to over $81 million.
        -Teams announce sponsorship deals weekly. Charter just re-upped long term with DRR.
        -Ratings in targeted demos rose 40% last season.
        -New cars, motors and tires join the fun in 2012.
        -Title sponsor IZOD credits their sponsorship in sports with doubling company sales last year.
        'Sucks' is a subjective epithet. Since you remain obsessed with it, perhaps it would be nice if you tried to enjoy it.

        Winners do.
      • once again you go overboard to divert from my point. Willy was as much a gimmick as Danica. He was an ok driver, but not of the level to get a ride like he did.

        If you do not want gimmicks in racing, then stay out of the big leagues. Unfortunately that is what draws the big crowds. So you are saying that TG invented racing gimmicks? so prior to '96 there were no such things?
      • Call the men in white jackets...
        Iman, seriously, check in over at Central State, your meds are ready.

        Overboard? Moi? No freakin said regarding Willy T. Ribbs "The only reason he had that chance is because he was black. It was a gimmick." I disagree with that point, and on your subsequent point with the blurting of "The Greatest Spectacle in Racing" as some amalgamation and king of all gimmicks, the Indy 500.

        Listen, I do not deny Danica is popular but to make the assumption to the great unwashed that it was from her prowess as a winning race driver is pure BS, and you know it.

        Great racing and winning create the legends of all motorsports. When you condemned Willy T, you essentially have condemned EVERYONE as gimmicks...and that is wrong.

        It could be interpreted from your point that the IRL's formative years of "giving Americans a chance" BS was nothing more than a gimmick, right? So, Joe Gosek and Steve Kinser and Sarah Fisher.....YEP, nothing but gimmicks, right? Do you realize what you have done here, you have invalidated the very existence of what exists today.

        That's why the sport SUCKS. Cheap imitation racing by drivers who are nothing but gimmicks. But, as long as it sells! Is it any wonder this sport is in the crapper?
      • You need more content for your blog
        Defender/'re running out of pompous options huh? Do you have any points to offer? Or, will you continue to waste electrons with your pointless central scrutinizing drivel?
      • Great News All Over
        Sam Schmidt is bailing out another cart refugee; Rahal Letterman is fielding Jay Howard in a Sam Schmidt car. Andretti Autosport and DRR have announced lots of sponsorship renewals in the past couple of days. Lots of great things happening in the IZOD INDYCAR Series. Thanks for your support and attention. Your obsession says you watch, and that is what remains important.
      • Great NEWs!
        But, between the head injury and Firestone leaving you gots real big problems.
      • Is the CART leading the horse?
        Word on the street is IRL owners are united in their support of FIRESTONE. They want 'em back!

        3 1/2 months from first test of 2012 chassis and engine and aero doo-dads, and they ain't got no tires! And, apparently car owners voicing strong approval of firestoneee!~ What's happening?

        I think it's a great move by the's clear the IMS doesn't have a clue!!!
      • Just because your hero
        was stupid enough to spend 700 million dollars and devalue the speedway by another 500 million doesnt mean you won
      • Trevor to Trevora
        With his winnins from the Grate Amnerican Race he could get hisself one of them gender reassignments and be in the money before negst years race
      • Fact is...
        ...there is a transgender stock car racer down South somewhere. Terri something...was good as a boy and a girl. Just too old now I think. Man, that would really get the headlines for any racing series. Actually, the IndyCar Series needs it more. A hot looking, talented transgender race car driver, no more 0.30 ratings and 11,000 in the seats. And if he/she was really good, Danica is a thing of the past.
      • The problem all of y'all...
        OK, long rant...

        Here's the problem with what you guys are saying: It seems as though you people are so quick to attack Danica Patrick for the attention that she gets. Seriously, is it really HER fault that she gets so much media attention as well as so much attention from her fans (and from her detractors)? Seriously, if YOU were in her shoes and were getting millions of dollars thrown at you to do TV spots, modeling gigs and so forth would YOU turn it down? Of course not!

        What do you guys expect, huh? For her to say, "Oh no, I can't do this TV ad because I haven't won X amount of races yet and it'll make bloggers mad." C'mon...seriously, that's ridiculous. No responsible driver is going to do that! Danica knows that in this day and age sponsorship is extremely difficult to come by in the first place (especially in IndyCar) and doing TV ads and magazine spreads gives her media presence...which helps attracts/keeps sponsors...whatever it takes to have a ride. Other drivers do TV spots and media work, too. Most of the time it's part of a contractual agreement between driver and sponsor to do TV ads for their sponsors...ESPECIALLY if they're as popular as Patrick.

        Secondly, what makes her the center of attention so often has nothing to do with the media work she's done, but rather, because she has a huge fan base. The media attention is a RESULT of the fanbase, not the cause. Advertising just simply doesn't work that way. Companies use popular athletes like Danica to help sell their products. They do not sell their products with athletes to make them popular.

        You guys are assuming that people are supporting her simply because she's an attractive woman driver. By saying this, you insult many race fans who love Danica Patrick. I'm a racecar mechanic myself and I personally am a Danica fan. I love her, actually...and I'm sure I know more about racing than MOST of you on this forum...

        Tony Stewart, Montoya, Franchitti and many others have been supportive of her NASCAR are they only fans of her because she's a pretty woman that looks good in a bikini and a pair of boy-shorts? Of course not! How about you go say that to Mr. Franchitti's face.

        If you were to survey the crowd at MOST IndyCar races, particularly Indy....most of them are rooting for Danica. Period. This is the reason why there so much coverage of her, merchandise and media attention on her. That's just sports, period. It's pretty low of so-called "racing purists" like yourselves to start dissing the very entity that keeps racing alive at all....the fans. If you want to trash Danica, go ahead....but leave her fans outta this...

        It also seems that you guys are suggesting that "racing purists" just couldn't possibly be Danica fans. I find this utterly ridiculous and ignorant in the highest order.

        Nico Rosberg of Formula One fame has NEVER WON A SINGLE RACE in F1 and he's been at it almost as long as Danica. He has NEVER finished higher than 6th at Monaco (Danica finished 4th and 3rd at Indy), has only podiumed 5 times vs. Danica's 7, and has never pole'd. Yet he's one of the more popular drivers. Are racing purists not allowed to root for him and only the Red Bulls, Ferrari's and Mercedes's? No serious F1 fan would ever say that he lacks talent.

        Just because a driver isn't winning doesn't mean that that driver's loyal fans aren't racing purists.

        Back when Sam Hornish Jr. was winning Indy races/championships right and left I bet you people went hoarse cheering for him....but now that he's struggling in NASCAR you people make fun of him and use his name in vein. You guys aren't purists, you're bandwagon fans...only cheering for winners to make yourselves feel like experts...pathetic.

        The common thread here seems to be "there's no reason to be a Danica fan other than the fact that she's a pretty woman because she isn't winning" if winning is the only reason to be a fan of anyone for that matter....
      • correction...
        Mercedes's = McClarens's.
      • Trevor Bayne
        Trevor Bayne has consistentlly finished in the top ten in Cup and Nationwide. He won the O'Reilly Auto Parts Challenge at Texas the weekend before last and after being in the hospital a week and a half and spending five weeks out of the car he came back and finished third in his first race back. He can drive alright. He is one of the best drivers in Nascar. And I bet you that in less than five years he will be driving in the Sprint Cup Series. He will not only have made the Chase and he will be a serious factor. Next year he'll race Nationwide and most likely win the title. I bet you that within five years he will have a Nationwide Series Championship AND a Sprint Cup Series Championship. I hope that I did not sound rude but he is my favorite driver. I want to be a Nascar driver and my room is decorated in Nascar. I have posters of him in my room and on my school binders. I also have like eighty photos on my computer of him. And I have been asking for all sorts of fan stuff for Christmas. Now you know why I went off like that.


        Ashleigh (NascarGirl21)

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      1. Cramer agrees...says don't buy it and sell it if you own it! Their "pay to play" cost is this issue. As long as they charge customers, they never will attain the critical mass needed to be a successful on company...Jim Cramer quote.

      2. My responses to some of the comments would include the following: 1. Our offer which included the forgiveness of debt (this is an immediate forgiveness and is not "spread over many years")represents debt that due to a reduction of interest rates in the economy arguably represents consideration together with the cash component of our offer that exceeds the $2.1 million apparently offered by another party. 2. The previous $2.1 million cash offer that was turned down by the CRC would have netted the CRC substantially less than $2.1 million. As a result even in hindsight the CRC was wise in turning down that offer. 3. With regard to "concerned Carmelite's" discussion of the previous financing Pedcor gave up $16.5 million in City debt in addition to the conveyance of the garage (appraised at $13 million)in exchange for the $22.5 million cash and debt obligations. The local media never discussed the $16.5 million in debt that we gave up which would show that we gave $29.5 million in value for the $23.5 million. 4.Pedcor would have been much happier if Brian was still operating his Deli and only made this offer as we believe that we can redevelop the building into something that will be better for the City and City Center where both Pedcor the citizens of Carmel have a large investment. Bruce Cordingley, President, Pedcor

      3. I've been looking for news on Corner Bakery, too, but there doesn't seem to be any info out there. I prefer them over Panera and Paradise so can't wait to see where they'll be!

      4. WGN actually is two channels: 1. WGN Chicago, seen only in Chicago (and parts of Canada) - this station is one of the flagship CW affiliates. 2. WGN America - a nationwide cable channel that doesn't carry any CW programming, and doesn't have local affiliates. (In addition, as WGN is owned by Tribune, just like WTTV, WTTK, and WXIN, I can't imagine they would do anything to help WISH.) In Indianapolis, CW programming is already seen on WTTV 4 and WTTK 29, and when CBS takes over those stations' main channels, the CW will move to a sub channel, such as 4.2 or 4.3 and 29.2 or 29.3. TBS is only a cable channel these days and does not affiliate with local stations. WISH could move the MyNetwork affiliation from WNDY 23 to WISH 8, but I am beginning to think they may prefer to put together their own lineup of syndicated programming instead. While much of it would be "reruns" from broadcast or cable, that's pretty much what the MyNetwork does these days anyway. So since WISH has the choice, they may want to customize their lineup by choosing programs that they feel will garner better ratings in this market.

      5. The Pedcor debt is from the CRC paying ~$23M for the Pedcor's parking garage at City Center that is apprased at $13M. Why did we pay over the top money for a private businesses parking? What did we get out of it? Pedcor got free parking for their apartment and business tenants. Pedcor now gets another building for free that taxpayers have ~$3M tied up in. This is NOT a win win for taxpayers. It is just a win for Pedcor who contributes heavily to the Friends of Jim Brainard. The campaign reports are on the Hamilton County website. Finance Images&ARG2=/Brainard, Jim