Hot Wheels to attempt world record jump at Indy 500

April 12, 2011
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The long-awaited Hot Wheels-Indianapolis Motor Speedway announcement finally came Tuesday morning.

Speedway officials unveiled plans to construct a life-sized Hot Wheels track in the infield of the famed Brickyard, where a mystery stunt driver will attempt a world-record jump for a four-wheeled vehicle the morning of the Indianapolis 500 on May 29.

Izod is helping sponsor the stunt, but financial details were not disclosed. Track-building experts estimated that such a project could cost about $1 million to construct.

Hot Wheels spokesman Simon Waldren said the life-sized Hot Wheels track will be “a feat of engineering.” The vehicle to be jumped will be a full-sized truck on a modified frame, Speedway spokesman Doug Boles said. The vehicle has already been built and will be on display at an event in Los Angeles on Wednesday night.

IMS officials said 22 semi-trailer loads of materials and equipment needed to build the Hot Wheels track arrived this week at the Speedway. More truckloads of materials will arrive later this week, Boles said. Construction will begin April 25, and the track should take about three weeks to complete.

The current world-record jump is 301 feet, held by Johnny Greaves. Adding intrigue to the event at the Speedway, the Hot Wheels stunt car will be piloted by a “masked mystery driver,” according to Hot Wheels officials.

Speedway CEO Jeff Belskus first told IBJ about the possibility of a “huge, eye-catching stunt” with Hot Wheels in January. Originally, the project included a loop, but that idea was scrapped, Speedway officials said, because it was “logistically impossible.”

Mattel Inc., the maker of Hot Wheels, will construct a 100-foot-tall door (equal to 10 stories) with an attached orange ramp near the fourth turn. The car will be dropped from the track mounted atop the door, and will be sent “soaring” across the Speedway’s infield, according to Mattel officials.

The set-up is being designed to look like the miniature track set that has been a top-selling Mattel item since the 1970s.

Mattel is conducting the stunt, called Izod Presents Hot Wheels Fearless at the 500, in conjunction with the 100th running of the Indianapolis 500, and officials for the California-based toy maker said they expect it to get worldwide attention. Mattel officials said they hope the stunt can become an annual event.

“By featuring an epic vehicle stunt at this year’s centennial anniversary of the Indy 500, we are engaging fans with a jaw-dropping moment in a way that only Hot Wheels can,” Waldren said.

The IMS on Tuesday released two special ticket packages in conjuction with the Hot Wheels event. A special ticket for the North Vista is available for $90, and in the H Stand for $80.

Speedway officials promised the stunt track won't hamper race viewing.

"The way the door will sit, there won't be any obstruction at all," Boles said. "There's no obstruction at all from this from the viewpoint of any of the seats."
 

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  • Huh???
    this is going to royally screw up my view from my seats in H stand...I am not going to be able to watch the cars through turn 3 now (where if there is a last lap pass, that is where it is usually set up)...hmmmm...idk what to think about this...
  • what will R think of this
    Can't wait to hear Robin Miller's take on this.
  • Very interesting....
    Travis Pastrana perhaps??
  • Fantastic Promotion
    IZOD and Mattel teaming up is great news. This is a stunt in the spirit of Carl Fisher, who once attached a car to a balloon, launched it from the infield, then drove it back from Southport.

    My biggest/only disappointment about the 100th Anniversary 500 is Donald Trump behind the wheel of the pace car. That honor should belong to A.J. Foyt.
  • Jackass (the Indycar Series)
    The year 2011 has rapidly become the fodder for a new MTV series , "Jackass, the Indycar Series".

    The other MTV series, "Jackass" is an American stunt and prank show, originally shown on MTV from 2000 to 2002, featuring people performing various dangerous, crude, ridiculous, and self-injuring stunts and pranks.

    I can't begin to tell you how much this revolts me...and Donald Trump is equally revolting. Will Democrats get equal time? Alex Zanardi is looking pretty good right now...

    Sadly, the speedway continues it's decline into irrelevance with these pathetic and destructive tarnishments of Indy tradition.
    • Chief
      Chief - Jackass, the Chief Indycar Downgrader
    • Chief Democrat
      You could always tell that Chief was a Democrat by all his bitterness and whining in every post he writes
    • MotoGP Leaving Indy
      I just saw this article from an Austin, TX news station. http://www.kxan.com/dpp/news/local/motogp-coming-to-austins-f1-track-

      According to the article, Austin will be replacing Indianapolis for the the MotoGP race.
    • Downgrade?
      You guys think it is Chief that is downgrading?

      A little bit misplaced, but I can understand everyone's frustration with Chief. I really doubt he actually hates the event, more what it has become.

      I see that as his right.

      Most of the Indycar fans seem to be happy this is being done to help upgrade Indy. They are claiming this will bring about new fans, maybe get the younger crowd interested in the race. Heck, the whole article above is all about bringing fans to the track that didn't used to need all that.

      To me everyone is admitting the event has already been downgraded. Izod and Mattel are looking for some way to get some ups for IMS.

    • Publicity STUNTS are Us
      You'd of thunk I was the one responsible for all these stupidly moronic GIMMICKS the speedway is proposing. But, I'm not.

      And you have me all wrong....regarding the Speedway, Indy, it's history and traditions, I am strictly CONSERVATIVE. I never wanted anything that detracted from the great racing the speedway provided once in it's history.

      Silver spoons changed all that....and you INDY destroyers want to deflect your lack of accountability on me, huh?

      Oh, and the hunedreds of MILLIONS spent to get NASCAR, F1 and MotoGP and upgrade the facility? Yeah, how'd that work out?
    • They are going to need it
      .22 for Barber. Yay Dipsicle of INdycarz,,,you are really pulling them in,,,work harder,,,harder,,,harder
    • Barber? Someone get a haircut?
      0.22... OUCH. (Queue the "Price is Right" TV fail 'fanfare' here)

      And to think Randy CHALLENGED the IRL to draw TV ratings against the Masters. Ya'll got SCALPED, no pun intended.
    • Get the MULLET
      From AL.COM, Randy Bernard quoted regarding going up against the MASTERS golf:

      "If we can't stand alone and compete with any other sport out there, what are we?"

      I'm hearing Barber attendance was DOWN, TV ratings are DOWN almost 50% too. I guess they can't stand on their own after all.

      http://www.al.com/sports/index.ssf/2011/04/indycar_ceo_hopes_to_see_a_big.html

    • This is every kids dream. Who hasn't dreamt of playing with a full size hot wheels track?

      This should be the media stunt of the decade. Should be cool. I cannot wait.
    • Unless Hotwheels has a video game
      nobody under the age of 34 is dreaming of hotwheels,,,not even at 99 cents

      Mattel and rival toy maker Hasbro are coming off the worst holiday shopping season in recent years. Mainstays such as Barbie and Hot Wheels cars saw sales slump even though some Hot Wheels carried 99-cent price tags.
    • Popping bubbles
      Media Stunt of the Decade? I think not...

      You do understand this "feat" has previously been accomplished at 301 feet, using the same truck, driver and track...right?

      Sorry to burst your bubble but this is nothing more than a farce, a pulling of the wool over unsuspecting rubes eyes. And at $5 a gallon to come and see it.

      Tickets are still for sale at the Speedway. IMS used to sell out ONE YEAR in advance. What happened? Why do they need all the gimmickery now? 0.22 and counting...
    • Agree with Truth
      I have an 11 son and we saw this together and he said, "Who plays with Hot Wheels anymore?" Now, if it was something with Legos, he would be there in a heartbeat. He even mentioned that his friends aren't even into Hot Wheels at all. I think Hot Wheels have lost a lot of their appeal in the last 5-7 years. Losing to video games and other activities. I would say Mattel is doing this more to improve their image than to help the Indy 500.
    • So let me get this straight ...
      "The Greatest Spectacle in Racing" needs to rely on 30 seconds of County Fair type action to draw in fans? ... So in essence 'the fastest racing in the world' at the fabled brickyard isn't enough to bring people in anymore? It's gotten so bad that Indycar has to rely gimmickry and childish stunts all wrapped up in cheap marketing to get people to pay any sort of attention these days. Really sad situation.
    • Well I am sure Mattel, the #1 toy company is losing sleep that your child thinks Legos are cooler.

      This is going to be very cool. This will get major press. But of course as Chief has told us forever, lots of press is bad for the IRL.
    • If iman actually knew anything
      he would know that Lego has been a part of IMS for years

      http://tinyurl.com/legoims
    • 3.68 and $5 a gallon of gas
      I hear the IRL has a great new advertising campaign! Yup, The NHL is advertising on the Weather Channel!!! The IRL must be thrilled with this great activation of indirect activation.

      Four weeks away and I haven't seen ANY "Most Important Race in History" advertisements ANYWHERE on national TV. On all the racing websites I frequent there is NO INDY BUZZ anywhere. Nothing,,,ZILTCH,,,NADA. Yada Yada Yada.

      I want to work for the Indianapolis Motor Speedway PR and Marketing Department....where else can you work 24/7/365 (and with an exclusive office in Hollywood) and NOT have to do any work. Where's all the MASSIVE TIE-INS and ACTIVATIONS? Let's see here....the stamp, the Barrett Jackson car auction, this Hot Wheels thing, Donald Trump, the supposed attempt at a track record, the invisible new 2012 car. That's it...IMS missed opportunities to PIMP the centennial during EVERY major sporting event last and this year. It challenged the MASTERS for viewership and wound up with a 0.22 TV rating. COME ON, you want respect, you have to earn it.

      NOTHING but crickets . Is it any wonder the sport is in shambles? Great Work Hulman-George family! You've outdone even your ownselves.
    • All you clueless people listen up
      This isnt the 100th running of the Indy 500 nor is it the 100th Anniversary. so what is suppose to be the big deal? What else would you expect from people who spent $600 million for a .22
    • Alabama race LOSES 25% tv viewers from 2010
      Final tv ratings are in.... 0.30

      That's 25% DROP in viewership from 2010 for the IRL at Barber.

      Attendance down as well. What's happening?
    • I guess you must not watch a lot of tv. Last weeks NASCAR race had ads from Sunoco, Dodge and Firestone talking about Indy with the first and last advertising the 100th Anniversary.

      Autoweek has had a great series the last 4 weeks or so on the history of the 500 doing 6 years or so per issue. Of course there has been the normal ads you see on the national level, but I am sure you have missed those as well.

      And the Hot Wheels stunt should be hitting the airwaves and their will be a lot of publicity for that.

      I know, nothing makes you guys madder than the fact that for the 10th year or is it 12th, your predictions for the IRL's failure have been proven wrong. Oh well, 13th time is the charm.
    • none during the MASTERS
      Didn't see any IRL ads during the MASTERS, NCAA Tourney, Big East Tourney, NHL Hockey on NBC, Super Bowl, nor NFL season or playoffs.

      The racing mags are dying, didn't see any NASCAR IRL ads, and there have been NO national ads ANYWHERE.

      Why indyman, why haven't there been any ads promoting the "Most Important Race in History"? I'll tell you why...because it's not. And, they don't have money to promote their own product. They are using trade-out to accomplish on a small scale which you envision is grand scale.

      It all equals a 0.30
    • Chief are you still ticked that you did not get your apology? whats funny is with minimal advertising, Indy will draw more people than any other race in the world.
    • So, everything is fine...
      Well indyman...can you explain how a race that draws the most people in the world has all kinds of back stories about the things that need to be done to increase those crowds? And why fronm time to time you hear about them money struggles, the facility isn;t as well-kept as in the past, and all the other things that hint it just isn't the same anymore.

      And, for years we've heard about big ticket giveaways, free tickets for the taking in the fence outside on race day and the like.

      I guess all that is just poppycock, correct?

      Something doesn't add up.
    • I bet you
      Indy is not as successful as it once was....prove me wrong.

      I'll bet you, the powers that be at IMS would agree that status-quo, that you indyman so readily cling to, is NOT ACCEPTABLE.

      Any approach by the IMS to appeal to fans for forgiveness for the Hulman family's meddling in the sport would be welcome. In fact, every concession they make to appeal to old fans is indeed admission they screwed it up, AND they are in deep trouble reviving it now. How could you see it any other way? Myopic>?
    • SERIOUS concerns for Indycar/IRL
      Looks to be it's 0.20 final TV rating for Sweet Home Alabammna.

      I have serious concerns for the viability of the Indycars...and whether they can make it through 2011.
    • Small potatoes
      0.2???
      To paraphrase Krusty the Clown, "I can pull a better rating out of my aaaa-heh-heh-heh..."

      As far as the jump and hotwheels track goes, could you ever imagine seeing something like that at the Monaco GP, or the 24 hrs of Le Mans? They get stars in the Paddock watching their events. The 500 gets a Birther pace car driver and a jump that would normally be seen at a county fair.
      It'll be interesting to see if the "Special Seats" sell, or if tens of thousands will be hiding under them to escape the sun and the racing, like some place fans claimed last year.

    • Watch the league front office
      come out this week and brag about a 50% increase in viewers over last week,,,,,woooohooo we got a .3
    • What about Bob?
      God love him, but it's time to move him to speedway PA announcer. No freaknng way you grow the sport with his tired delivery leading the way.

      Attitude is everything and between him and the pansy Verizon and Izod commercials the IRL looks like a disorganized mess on track and on the airwaves. Continuity is good for the IRL, unfortunately is bad continuity.
    • And you can say the same thing about Daytona, Talladega, Charlotte and the other big NASCAR races. All have had lower tv ratings, lower attendance and lower overall interest. If they keep up the two car trains, I see even greater departure of fans. I have not met many who think it is racing.

      Saw a lot of IRL/500 commercials this weekend on everything from the NBA playoffs, NASCAR race and even just regular programming.

      Dodge, Sunoco, Izod, Firestone, Peak antifreeze, Verison and Penzoil all had spots that featured Indy and/or IRL.

    • AOW was above all that...until the IRL tries to be like NASCAR
      And that's why AOW sucks. IRL, specifically.
    • There were more NASCAR Ties-ins
      Iman, there were considerably MORE NASCAR tie-in's during LB than any Indy-led razzle-dazzle ads.

      How come the IRL don't advertise around other sports? Too cheap or don't have the money..you pick-em.
    • Indycar was much better off before Cart et al, tried to become F1. That is where they got themselves in trouble.

      The IRL/500 has never used a lot of ad buys, during the best or worst times. No need to, everyone knows what the 500 is. The greatest spectacle in racing with the largest one day attendance. And it looks like 40+ drivers. should be an interesting quals. Hopefully the weather cooperates.


    • F1 lite?
      Iman, if CART was bad then, what exactly do you think you are supporting now? A person would have to be a hypocrite to raise such a point as you have.

      If you for any reason feel that the current management of IMS or the IRL is somehow responsible for the sports great ascent in the late 80's or 90's, you would be sadly mistaken. Now, with everything under one-roof, the sport claws for 0.22 tv ratings. What great proof the IRL and present day IRL is a complete and utter failure? You can't can't dispute that.
    • Indy Car = Forward Thinking
      If what we have now is a reincarnation of cart, what, exactly, is you problem? We already know you follow it obsessively. Also, if cart was so great twenty years ago, what does it say about the owners who were in charge that killed their own series? Twice?

      Here is some adult advice: Enjoy the sport. It's worth it. 1990 is never coming back.

      I like what I'm seeing again this year. Attendance at the first three events is way up. Ratings are up or steady. Sponsorship spend is trending ahead of the record year last season. Car counts are up.

      Enjoy it. We already know you pay attention to it obsessively.
    • So the IRL has unlimited budgets? they are doing away with ovals? They are turning their backs on American drivers? While there are a few things that I disagree on how the IRL operates, it is a damn sight better than what CART put out there. Two bankruptcies can't be wrong.
    • Commercial update, was watching 60 minutes off the DVR and they had the Honda Indy commercial with Mario. No NASCAR related commercials.
    • Visually impared
      You all need to get your eyes checked...you hated what was great and now that you own it (for the tidy sum of $775 million) you think it's the 'cat's meow'.

      You destroyed our sport. Watching a bunch of zombies acting all "CART" like doesn't do it for me. 0.22 TV ratings prove that. Wherever the IRL races (today, disguised as Indycar) I will not be.

      Where's all the activations you promised tinyD? Where's the sellouts? I got your answer...you were wrong.
    • Those Steady Ratings
      are not so steady after all. 0.28 for LOng Beach. Down they do. How low, we don't yet know. But way below. Until it ain't no more.
    • Again Chief comes out of left field. Not really sure how your comment involves anything previously talked about but ok....

      I am not sure anyone said IRL is the cats meow, in fact I am pretty sure I just said I have some issues with some of their moves. But it is much better than the two strikes and your out cart.

      Also just saw the Honda/IRL ad on Mike and Molly that I had tivo'd. that seem like activation to me.
    • Where do you live Imdyman?
      Do you live in a cave? Do they have caves in Marion County?

      TV ratings stink....it doesn't matter if it's on local Indy TV between Matlock and Mike and Molly. NATIONAL ADs dude....there are none, not now, not ever.

      And if all the great activations and publicity stunts meant anything, there'd be more than 0.22 and 0.28's. DEATHBLOW 2011....IRL season stinks, not even an oval before indy. Sad state of affairs...and Randy publicly states he's only in it to boost TV ratings. Prolly because thats a sign of value in the series.

      That yardstick need only be a microscope to see the miniscule results. Oh here's the comeback...CARTS dead twice and you're just mad that you didn't get your apology. HAHAHA...the apology would have netted MORE fans than this lame attempt at marketing the series. Fools.
    • I dropped by crackforum this morning
      to see if the rating had been posted yet â?? which it hadnâ??t â?? and the Gomers were positively overdosing on 16th & Jonestown Kool-Aid: the latest LBGP supposedly had its largest crowd ever and they were expecting the VS broadcast to be an out-of-the-park homer. On the strength of that improbable hope the more insane members were speculating that NBCs reported $2 billion 10-year contract with the NHL meant that INDYCAR was going to get the same (while conveniently forgetting that their current contract still has 8 years to run). They were chortling about their good fortune and castigating those members who thought the VS contract had been a â??bad dealâ?? back when Tony signed it. Then the other shoe dropped and by afternoon most of the optimistic threads had simply disappeared (along with their originatorâ??s red faces I assume) and the ones still in existence had been seriously edited to remove the more embarrassing posts. Now, it seems as if CrackForum barely noticed the 37th Annual Toyota Grand Prix of Long Beach at all.
    • No caves here, but there is a really cool aggregate mine, but that is way off topic.

      It was a national ad, on a Big 3 network in primetime on a show that rates top 25. All the ads I stated are national ads. Not sure what you are thinking, but please try to stay up, or at least stay relevant.



    • Wow
      Glad I don't watch Mike and Molly, huh? Here's a review on the alleged show this ad appeared within:

      "the cast is likable, but the jokes are old and bland"....just like the IRL.

      Sorry I missed it...so, the IRL is advertising on CBS? Too funny! Another indirect activation I suspect...too bad the IRL missed advertising around the MASTERS. But, they probably advertised to the Barber crowd at 0.22 ratings.

      More proof the Hulman clan has no idea on how to run a series. AOW is on a runaway train to no-wheres-ville. Mike and Molly....tisk tisk tisk. Bwahahhahaha!
    • Mattel may have to rethink
      Mattel just lost a huge settlement with another toy manufacturer. 88.5 million dollar settlement. OUCH! They may have to rethink the Indy thing with this news.

      http://news.yahoo.com/s/nm/20110421/bs_nm/us_mattel_mga
    • NO, Indy need eye catcher!
      Can any of you IRL fans explain the 0.28 Long Beach TV rating?

      With all the MASSIVE activations and IRL advertisements and publicity stunts the SPeedway is putting forth (not to mention the ZILLIONS of ad dollars flowing in and the 350% IZOD ROI claims), you'd have to think they haven't (EVEN REMOTELY) been successful with it all, now have they? 0.22 and 0.28 ain't gonna cut it in the real world. AND they shutdown INTERNET STREAMING. Oh IRL, whereforartthou?
    • Indy Car Obsession. Ain't It Great!
      12+ numbers are about or a little below what was anticipated. If you get a chance check out the specific demographic numbers, which remain strong. The current Versus number of households (about 79 million) is expected to rise to over 100 million this year as the channel gets re-branded to an NBC entity. Cross promotion on the NBC OTA network is underway.

      You quaint little naysayers have been 100% wrong about your 'end of the IRL' predictions for the past sixteen years. I suspect you will continue looking just as foolish. The important thing is that you obviously pay attention. That is good. I might actually get worried if we did not hear from you kids in these comment sections.

      The Indy Car Series thanks you for your attention and business.
    • You are becoming laughable. First you pretend there is no advertising, then you pretend that the advertising is local, then you try to knock advertising a show that is in the top 25. But this is what we have become used to with you.
    • Only $89 million? To the worlds largest toymaker that is change. Of course most of that will probably go away when they appeal.

      Worlds largest Hot Wheels track. That is going to be cool. Bring out the inner kid in everyone.
    • No Proof
      IRL TV ratings...even in +12 ranks they STINK. How come?

      Please Speedway Apologists, whats next in the grand crystal ball? We hear TONY GeORGE is coming back to IMS BOARD. Great news....I can't wait until little toiny get back in power.

      Where's all the great Indy 500 promos tonite? American Idol? Will and Grace? Indiana Tonite? The world STILL hasn't seen a one. I suggest you are lying.
    • How about target demographics?
      Discipe, since you apparently have a peek at targeted demos, which you say are upside, can you give us the skinny? You admit 12-plus numbers are at or a little below hopes. I hope to shout. So those of us unfairly labeled anti-Indy negs, who really just see the devastated forest for the trees, would love some optimistic news. We still watch the sport. We still wish it makes it, even as we convey the obvious. These terrible 12-plus ratings are such a downer to those of us fans who stil care. I know we are few but...

      With a sub .30 for the "most prestigous road race in America", and one that got lower ratings than a semi-pro series on tape delay, it is not looking good. Not at all.

      And Chief is right. NO buzz for the upcoming "Most Important Race in History". I have seen nothing. I have read and heard of impending gimmicks, but nothing on the actual race itself.

      So, please, since you are in the loop, share some targeted demo numbers. Perhaps if the targeted demp is up a few percentage points and IZOD continues to get meg-ROI, this series will make it to 2012.

      Numbers please! We need hope!
    • You watch American Idol? Will and Grace has not been on for half a decade. I guess this explains a lot about you.

      I do like how you ignore where the IRL related advertising has been, Saturdays Bulls-Pacers game, 60 minutes, Mike and Molly, a top 25 primetime show and Talladega among other shows. But of course that is your normal M.O., ignore facts that cause damage to your created world.

      I am not sure I ever remember cart advertising, although I guess their races were infomercials in and of themselves.

      Don't sweat it, Indy will once again be the largest single day sporting event, and the largest attended race in the world.
    • Nice deflection, again
      Lower ratings from more marketing exposure with more eyeballs able to watch....it was DEFENDER/Disciple who proclaimed VerSUsS has greater penetration into homes now. Wasn't it IZOD who proclaimed 350% ROI from IRL participation too?

      YET, the 'Indycars' suffer lowest ratings ever in their 2nd and 3rd races of the 2011 season. What's happening? I'll tell you why....because people know the Indycars is just the IRL, which stinks.

      Do you do anything else but watch TV? You do realize that local commercials for Indy don't get aired nationally...what your saying is you have NO PROOF the same thing you watched in metro Inianapolis was aired in Loudon NH or Portland OR, do you? Or in Dallas TX or Miami FL, do you?

      There is no BUZZ about Indy. There is NO oval warm-up race. There's nothing. Even the tie-in's are just background chatter.

      next BIG sporting event: Kentucky Derby. I bet the IMS will saturate the ad slots around that event. NOT.
    • And that is the point
      IMS is doing NOTHING to promote it's event, the IRL 500. Firestone nostalgia pieces trumpet their history. IZOD commercials only advertise THEIR product, not the background fantasy open wheel racing and yachting.

      I propose IZOD marketing has yielded ZERO gains for the IRL's popularity. Prized demographics are NOT turning out, ANYWHERE.
    • Same Stuff Different Blog
      So with all this dire news, when is the IZOD Indy Car Series going to go out of business again?

      LOL.
    • Two things...
      1) For IndyMan, I watch Americna Idol. I have ever since it aired for the first time in 2002. The most poular show on television. Excellent young Americans, NOTE, AMERICANS, that millions cheer for. Huge TV numbers for almost a decade now. Great stuff. Entertaining. Cool, young Amercians. Hmmmmmm.....American Idol is more popular than the Indy 500 had ever been.

      2) I see the Defenseless Disciple is unable to provide those breakout numerals. You know, the big numbers in those target deoms and key metrics and other mumbo jumbo. gobbeldy gook. I note that American Idol never has to resort to that sort of "breakdown" to justify its popularity. Niether does NASCAR for that matter. Internally, perhaps. I would imagine they look at that carefully. But with 3.0 to 4.5s or 4.6s weekly, hhhhmmmmmm.....no need to do that in order to make your sport or program appear to be alive when it is actually dying. A combined 0.63-ish average rating for the first three races will do that to you. Especially when you nail the most "prestigous road race in America" with a 0.28 or so, not to mention high school football grandstands for seats.

      I see 'ol Discipe is down to just reminding us the IndyCar Series hasn't gone out of business. That's all he's got. What are you going to convey to us when they pull the plug Discipe? Give us soem numbers to show how popular the sport was in ket metrics and targeted demos when it existed? Too funny.

      People DO NOT CARE for this sport. AT ALL. Get over it. It is teensey-weensey. Most don't even know it exists.

      The 100th Anniversary Indy 500 is shaping up to be a club series nostalgia event. A Historic. Too funny.
    • Shooting Ducks In A Barrel
      Actually, the folks who buy and sell the advertising and sponsorships pay attention. This is evident given sponsorship spend, for example, which increased to over $81 million last season. This season it is pacing near $150 million.

      12+ ratings simplistically dismissed as 'horrible' by Internet contributors are fine for those incapable of actually using their brains, but in the real world demos being targeted are increasing year to year. That also bodes well for the future.

      Thus far this year attendance is way up across the board.

      Estimates listed above comprise what are called 'key metrics.' Taken as a whole the big picture looks considerably brighter than it is occasionally portrayed on the Internet by the darkly obsessed.
    • One more time...
      ....instead of Business 101 and Marketing 101 gobbledy-gook, aka, Terry-Talk, Nation-Nonsense, I'll ask again....please be specific with your claims of ratings numbers for the so-called target demo.

      I'll lay it out for you:

      1 - Target Demo(s) of IndyCar Series: (Fill in the blank Disciple with the actual demos targeted).

      2 - 2009 Ratings for the first three races, specific to those targeted demos: (Fill in the blank Disciple).

      3 -2010 Ratings for the first three races, specific to those targeted demos: (Fill in the blank Disciple).

      4 - 2011 Ratings for the first three races, specific to those targeted demos: (Fill in the blank Disciple).

      5 - Provide object examples of how those "breakout" numbers are arrived at.

      Taken as a whole, which is how it works in the real world, the IndyCar Series is an obscure entity with paltry television ratings. I cannot think of one person I know, not a racing fan, who is even aware of the series existance. And the few racing fans I know personally watch and follow either NASCAR, the NHRA, or both, and some Formula One, when readily available.

      In conclusion, your sport is a very niche-specific, minor league series catering to a small core group of young males who watch IndyCars. Tiny.

      Until you can furnish counter evidence, with specific numbers, your defense of the series can be taken as nothing short of the simple rebuttals of a fan who is in the minority position and in denial. Why don't you chnage your moniker to Baghdad Bob?
    • And Now, A Word From An Adults
      I would be happy to share such numbers in the event permission is granted from entities that have purchased and licensed such proprietary data. Until then, you will have to rely on two things:

      1. The published words of people in the know; e.g., Randy Bernard, Terry Angstadt, etc., who regularly summarize such metrics for the general public.

      2. Actual reality. Each year the same handful of you screech 'the end is near' and other such nonsense, and each year it only gets bigger.

      Look, I get the quaint notion that you and your little buddies just do not like it. That's OK. When will you take the logical step, then, of simply not bothering to make it a part of your lives? The fact that you do, obsessively in fact, clearly indicates that you are, in fact, huge fans who pay attention more than even the most dedicated actual fans.

      As long as you are so obsessed, however, go do the research I have and, most importantly, be honest with yourselves. It renders virtually everything and anything you and your pals bleat hysterically as completely meaningless.

      Don't like it but remain obsessed with it? Try mature, constructive criticism intended to move the sport forward.

      Like it but pretend you don't and act like second graders? Why? What is the point? Grow up.
    • Horse Hockey
      Discipe, please take up this sport. You would be an All Star. As I suggested, yours are the ramblings of a hardcore fan in denial. Nothing more. Nothing less. You have nothing. You know you have nothing. And neither do your heroes.
    • #s
      I'm loving the fact that F1, which has ZERO presence in the USA, pulls higher numbers for the GP of China (Killer race this year. I wake up to watch F1 live) @ 2:30am than the .1rl's LBGP at whatever time in the afternoon it was run. I don't know what time, because liked everyone else, I didn't watch it. :lol:
    • Word out of Indy toady
      0.19 is the FINAL INDYCAR LONG BEACH tv rating.

      Looks like all the promotions scams and stunts are paying off in spades. I'm not KRESKIN, but dang, that must mean something to somebody.

      I didn't watch the race, but I read about it on the internet.
    • I have always seen American Idol as a chick show. Same with Dancing with the Stars. But I am glad you like it.

      Izod sells an experience, that closely features Indy cars and their Indycar driver.

      Sunoco's and Honda actively market the cars and the series. Dodge sells the history of Cummins at the track which is a fascinating story. Firestone sells its long and storied history at the track and that their passenger tires are better because of their racing experience, Honda does that as well.

      There are a lot more ads featuring Indy and Indycar and that will keep going up as more sponsors come on board. Expect Chevy and Lotus to up the numbers as well.
    • Why are the ratings so low?
      Looky here....IZOD is selling a generic image in their commercial, one of racing being cool. I see and understand the connection.

      But, IZOD nets 350% ROI, and IRL gets a 0.19...somethings not working. What is it Speedway Apologists? Why are these pesky ratings so low?

      What is the solution? The ratings are going DOWNWARD, not upward. Could Randy's "Stunts and Jumps" concept of publicity gathering be a flop? Pretty clear to me somethings got to give...maybe it's 2012. Rumor is owners don't want to pay $75K for new chassis bodykits.....
    • Zero Point One-Niner
      For the "most prestigous road race in America" and what was once considered the second biggest IndyCar race outside of Indianapolis. Uh-Uh. It doesn't look good. It doesn't look good.

      Hey Discipe, let me guess. The key metrics and target demographics all proprietary and all, they actually went up when the overall rating went lower. So we're all hunky-dorey right? Get lost...you're done. Ya gots nothin' kid.
    • It's 2011. Join Us.
      You'r right. I got nuttin.' Except a series that has been turning wheels for sixteen years. As opposed to being out of business. Twice. Look. I know it stinks to be wrong all the time as you and your little obsessed buddies are, and I know it's difficult to accept reality that flies in the face of your jaded view of the world. But join us here in the 21st century, add a bit of maturity, and try to enjoy a great sport. It will be around long after we're not. You read me son?
    • automobile racing is
      so 19th century

      The following year, Frank developed a second car with a more powerful two-cylinder engine. It was this car that he drove in America\'s first automobile race on Thanksgiving Day, November 27, 1895. The race was sponsored by the Chicago Times-Herald and ran a 54-mile course from down-town Chicago to Evanston, Il and back.

    • Can Brazil pull a .30?
      That has to be the hope. The big upswing. At this point, a 0.30 is epic. A 0.50, which just may be doable as anything can happen, would be a nice lead-in to Indy. Anything in the 0.19 to 0.29 range is old hat by now. Here's hoping the series can pull in a 0.30-plus next weekend.

    • Wake up, it's 2011
      In my most adult and mature manner possible...it's 2011 and it looks as if the supposed top-level of AOW, 'Indycar', is floundering.

      Pompously gloat about 16 years, but there was TWICE as much racing up until 2008. And, twice many fold of fans that have rejected the IRL and Indycar. The damage is done.

      Speedway apologist want to sweep it under the rug....not very mature of them.

      What's happening? Why are fans REJECTING the Indycars? Could it be that the IRL/Indycar concept stinks since Tony GeOrge merged IRL with the CCWS under the IRL banner? Did the Speedway TOTALLY miscalculate the impact of it's meddling in the sport? I propose that today in 2011 they wish that had never created the IRL. Me too...
    • Once Again, An Adult Comes to the Rescue
      "In my most adult and mature manner possible...it's 2011 and it looks as if the supposed top-level of AOW, 'Indycar', is floundering."

      Hmmm. That's odd. Actual reality tends to paint a much different picture than that presented by obsessed haters in Internet column reply sections. 1.2 million fans last year, attendance up for the first three races of the year, ratings trending slightly above or even thus far, sponsorship spend trending millions higher again this year, etc. I am unsure what metrics the obsessed handful of haters squatting on comment reply sections use, but actual adults engaged in the commerce of motorsports are quite enthusiastic.

      "Pompously gloat about 16 years, but there was TWICE as much racing up until 2008. And, twice many fold of fans that have rejected the IRL and Indycar. The damage is done."

      It's a good thing Randy Bernard and crew are working so diligently to make the sport accessible to a new generation of fans to replace those folks.

      "Speedway apologist want to sweep it under the rug....not very mature of them."

      That is an obtuse observation that makes no sense. Fortunately I do not confuse the jealous immaturity of a handful of bitter cart enthusiasts with the enthusiastic support of millions of actual fans.

      "What's happening? Why are fans REJECTING the Indycars? Could it be that the IRL/Indycar concept stinks since Tony GeOrge merged IRL with the CCWS under the IRL banner? Did the Speedway TOTALLY miscalculate the impact of it's meddling in the sport? I propose that today in 2011 they wish that had never created the IRL. Me too..."

      Anyone who actually feels that way does not matter. There are not enough of them to make a difference. They couldn't even keep their own series alive. Twice. I don't want such 'people' anywhere near my sport. Your tiresome, repetitive nonsense ranting is cute in a childish way, but it's high time to grow up son.
    • Zero is as Zero does
      The Izod Car thing has virtually ZERO resonance with the masses, Diciple. Franchitti just doesn't excite. Danica is a NASCAR driver. Helio who? Will Power what? Just a bad, uninteresting cast of characters piloting ugly-mobiles around 50-mile per hour corners, runways, and motorcycle tracks. Now off to Brazil! It doesn't look good. It doesn't look good at all.

      But with the targeted demos and key metrics and focused gobbeldy-gook numbers up, it has solidified itself as a very minor, core audience, niche sport for less than 300,000 American followers. I have got to give you that.

      But please no more nonsense there ok? It is making you look bad.
    • Invisible
      Disciple, in the midst of your feeble attempt to undress me you've exposed yourself as defensive and unable to provide proof or explanation for the poor INDYCAR TV ratings.

      I watched several sporting events this weekend, I saw NOTHING related to the Indy 500 for promotion...there were 2 blerbs about the IRL race South America on VerSus. That's it, nothing nada, ZILTCH.

      Indycar is far, far from the pinnacle of anything EXCEPT failure, IMHO.
    • Here Are My Tats for Your T...uh, Attempts at Points
      "The Izod Car thing has virtually ZERO resonance with the masses, Diciple."

      Hmmm. That's odd. 1.2 million fans who attended Indy Car races last year seem to disagree. So do members of demographic targets that have increased Indy Car ratings the past few years. So do sponsors that increased their spend last season to over $81 million; sponsorship that is pacing at well over $100 million so far this season.

      "Franchitti just doesn't excite. Danica is a NASCAR driver. Helio who? Will Power what? Just a bad, uninteresting cast of characters piloting ugly-mobiles around 50-mile per hour corners, runways, and motorcycle tracks. Now off to Brazil! It doesn't look good. It doesn't look good at all."

      Perhaps not to those predisposed to such ignorance and denial of actual reality, but look at the facts. Attendance is UP at all three events thus far this year and Brazil will be sold out again. Television ratings are steady or up, and definitely up in demographic targets.

      "But with the targeted demos and key metrics and focused gobbeldy-gook numbers up, it has solidified itself as a very minor, core audience, niche sport for less than 300,000 American followers. I have got to give you that."

      Just like every other point in the history of Indy Car.

      "But please no more nonsense there ok? It is making you look bad."

      I believe that bit of advice is both ironic and humorous considering the obsessed source from which it originates. LOL.

      "Disciple, in the midst of your feeble attempt to undress me you've exposed yourself as defensive and unable to provide proof or explanation for the poor INDYCAR TV ratings."

      Whatever, son. If I were you I might attempt to stop being so self absorbed and stick to the topic.

      "I watched several sporting events this weekend, I saw NOTHING related to the Indy 500 for promotion...there were 2 blerbs about the IRL race South America on VerSus. That's it, nothing nada, ZILTCH."

      Hmmm. That's odd. I watched casually both Friday, Saturday and Sunday and saw Indy Car cross promoted regularly on NBC, ABC, ESPN, ESPN 2, Versus and on six other cable channels. Additionally I noticed three print ads in national publications and six banner ads on various web pages. So again, your perception/myopia is hardly reflective of actual reality son.

      "Indycar is far, far from the pinnacle of anything EXCEPT failure, IMHO."

      Thanks for nearly continuous reminders. Do you believe if you keep repeating such parroted nonsense that other may begin to believe it too? LOL.
    • So, why aren't rating improving?
      Seem you can't offer a response but to ridicule me...can you?

      TV ratings are down as a result of all this "promotion". Why?
    • Touchy, Aren't We?
      Chief, you are self-parodying every single time you type something. You consistently make no sense, and your hypersensitivity in general resembles that of an wildly insecure little girl. You do not accept facts that run contrary to your agenda. The only consistent request of the much smarter contributors here is, essentially, that you be honest with yourself. Television ratings that matter are not down. For the first race they weer up dramatically across the board. They were statistically even in the next two. Keep in mind we are talking about the simplistic 12+ summaries that your ilk tends to Google obsessively and not more detailed, proprietary demographic breakouts.

      Even a cursory view of actual reality paints a much less dire picture. Look, I get the fact that you harbor hatred and that you thought cart was the cat's meow. None of that is relevant. What is relevant is that it is 2011. Join us there.
    • TV ratings are falling
      My analysis is relevant and accurate. People either dont have VerSus or choose not to watch Indycar. WHY?

      You said VerSuS is reaching close to 100 million homes. Yet, TV ratings fall precipitously lower for the Indycars in 2011. Why?

      When a larger pool of possible viewers nets 0.19 ratings on VerSUs, while every other VerSUS TV show is showing IMPROVED ratings, there's something wrong. ESPECIALLY when the IRL (according to you) is activating and PR stunting their way into the psychie of every person everywhere.

      Disciple, it's almost like you and Indyman are leaders of brain-washing cult. Like the "Sunshine "Window Washers". What in that Kool-Aid you are drinking over at 16th and Jonestown?
    • Give it Up and Move Forward With Your Life
      "My analysis is relevant and accurate."
      No, it isn't. It's cheesy and juvenile.

      "People either dont have VerSus or choose not to watch Indycar. WHY?"

      Again, you intentionally mislead to fit an agenda. Versus has around 21 million fewer households than ESPN, but that is temporary. You will see that number jump significantly very soon. Most cable operators hate paying increased ESPN subscriber fees every year, and now that legitimate competition is about to emerge you will see a lot of pushback. An NBC Sports Channel will get a lot of preferred placement. Then several million more households will have easy access to Indy Car, making it much easier to sample.

      "You said VerSuS is reaching close to 100 million homes."

      Actually, I said they would be at 100 million probably by the end of the year. Right now they are at around 80 million.

      "Yet, TV ratings fall precipitously lower for the Indycars in 2011. Why?"

      You really don't understand much. TV ratings that sell the advertising are not down. 12+ summaries are, but those serve no real purpose in actual commerce. You have to examine breakouts.

      "When a larger pool of possible viewers nets 0.19 ratings on VerSUs, while every other VerSUS TV show is showing IMPROVED ratings, there's something wrong."

      Nice straw man.

      "ESPECIALLY when the IRL (according to you) is activating and PR stunting their way into the psychie of every person everywhere."

      Actually, it is not me making such claims. It is randy Bernard, Terry Angstadt, IZOD, etc.

      "Disciple, it's almost like you and Indyman are leaders of brain-washing cult. Like the "Sunshine "Window Washers". What in that Kool-Aid you are drinking over at 16th and Jonestown?"

      You try so hard, but then you lose anything even remotely considering credibility when you make vulgar references to mass suicide/murder. Grow up.
    • Straw men?
      Mislead to fit an agenda? What agenda am I alleged to be pushing? Truth about why the IRL/Indycars are failing in TV ratings? The 'ratings' that you defend and deflect from?

      1.2 million in 2010 is meaningless when presented alone. Let's compare it to something...like NASCAR attendance. Or dead open wheel series attendance. Let's try that...

      And while you're at it, let compare dead series attendance at tracks the IRL/IndycRZ assumed in the...what do you call it..asset sale in 2008. Include that too please. Edmonton 200K, IRL 45K. CART Toronto 168K, IRL 15K. Long Beach 77K race day, IRL 45K race day. CART Indy 400K, IRL Indy 250K.

      It just goes on and on. Your numbers are meaningless without comparison. I know, dead series don't count...or do they?
    • You'll Get This to 100 Before We Know It Son
      Straw men all over the place. Evidently that is all those of limited thought possess.

      "Mislead to fit an agenda? What agenda am I alleged to be pushing?"

      The one in which you obsessively attempt to make meaningless, irrelevant comparisons below to series that killed themselves. Twice. For starters.

      "Truth about why the IRL/Indycars are failing in TV ratings? The 'ratings' that you defend and deflect from?"

      There you go again, using 12+ Googled summary numbers to dismiss Indy Car as a 'failure.' 12+ numbers are either up or are statistically even with last year. Numbers in demographic targets continue to climb. That is not what those whose synapses regularly fire refer to as 'failure' son.

      "1.2 million in 2010 is meaningless when presented alone. Let's compare it to something...like NASCAR attendance. Or dead open wheel series attendance. Let's try that...And while you're at it, let compare dead series attendance at tracks the IRL/IndycRZ assumed in the...what do you call it..asset sale in 2008. Include that too please. Edmonton 200K, IRL 45K. CART Toronto 168K, IRL 15K. Long Beach 77K race day, IRL 45K race day. CART Indy 400K, IRL Indy 250K."
      Why? That is not how actual business people operate. They also tend not to toss out fiction from multiple years as you have. It is certainly quaint, but distant from realistic, kiddo. Let's compare to last year, which is both apples to apples and relevant from an actual business standpoint:

      Barber open test 2010 = 15,000
      Barber open test 2011 = 18,000

      St. Pete Weekend 2010 = 50,000
      St. Pete Weekend 2011 = 80,000

      Barber Race Weekend 2010 = 60,000
      Barber Race Weekend 2011 = 85,000

      Long Beach Weekend 2010 = 75,000
      Long Beach Weekend 2011 = 100,000

      "It just goes on and on. Your numbers are meaningless without comparison. I know, dead series don't count...or do they?"

      Nope. They do not count. What is relevant in business, typically, are three year trends. The entire world has evolved significantly since 1995. Orient yourself in the present and add honesty to your repertoire.
    • Sorry, where did you get those numbers?
      You made those numbers up.

      Jim Michealean said 55K on race day. 25 to 30K LESS than CART. Or CCWS.

      Why? Why don't they like the IRL. And same effect in Toronto and Edmonton. Why?
      • You Don't Give Up, Regardless of Degree of Foolishness
        I'll give you that.

        "You made those numbers up."

        Actually, I didn't. I asked the people who run the races and they told me. Additionally, I used my own eyeballs and powers of reasoning. Further, it would behoove you to actually learn reading comprehension skills before hurling silly accusations at those smarter than yourself.

        "Jim Michealean said 55K on race day. 25 to 30K LESS than CART. Or CCWS."

        Wait a sec. First, you should probably start by spelling Mr. Michealian's name correctly when attempting to attribe something to him. Second, Michealian specifically mentioned cart and/or ccws in his attendance observation? I think not young lad. He actually has a certain amount of class. He is also an actual business person who understands such comparisons are pointless and without merit in the actual business world.

        "Why? Why don't they like the IRL. And same effect in Toronto and Edmonton. Why?"

        Hmmm. Oddly, all those races keep renewing. They must know something you do not. No surprising, son.
      • yes he did
        Yes, Jim compared CART/CCWS to the poor attendance the IRL draws. Why? Because there is a difference.

        Yes Mr. Speedway Apologist, CART had way better attendance, way better TV ratings than the IRL have ever had. PERIOD.

        That's why your numbers and statistics are meaningless unless compared to something.

        Monday evening...INDYMAN, you watch MIKE and MOLLY? Figures...lowest common denominator humor PLUS not an INDY/IRL/INDYCAR ad. Now I see why you allege they advertise there.

        There no ads ANYWHERE for Indy or any AOW racing that I've seen. I did see a danika Go Daddy where she was strutting with Julian Michaels, but it didn't even remotely pimp the IRL.

        More failure...gas prices over $4 a gallon, rain stetting up for the 9 days of may. No promotion. This looks to be the gratest may evah!
      • Lost in all of this...
        ...is the fact the Long Beach Grand Prix, like IndyCar racing, is a shell of its former self. And Discipe's race day attendance total is laughable. He knows it. Once again, in denial. He needs to change his moniker to Denial of IndyCar's Demise. And he didn't ask anybody poop. Estimates of the LBGP crowd this year hover around 50 to 55k. Not bad, actually. But the IndyCar Series was an afterthought. People go to the LBGP for the party.

        The Barber Open Test number is a bowl floater too. Flush it Discipe, the stink of that poop is nasty. But I will give you this...you are entertaining with your defense. Funny stuff. You and Talkin' need to get a show. Toss in Nation and occassional guest appearances by comedians Randall and Barnhart and I would tune in.
      • Barber attendance was DOWN
        "That includes 48,326 on Sunday for the IndyCar race, which is down from last year's estimate of 55,000."

        They estimated from car count in a parking lot in 2010, this year they scanned tickets.

        http://www.al.com/sports/index.ssf/2011/04/barber_notebook.html
      • Spelling Lessons?
        It's spelled "Michaelian". Thanks for the spelling lesson...you got it wrong.

      • Helpful Hints
        Might want to look up the word 'Weekend' in the dictionary, kids.

        Might also want to work on your reading comprehension.

        Might want to see what you can do about maturity as well.

        You're welcome.
      • Interesting....
        CART weekend numbers = Not Acknowledged

        IRLcar weekend numbers = Acknowledged

        CART 168K, IRL 45k...why can't IRLcar match CART numbers? Good thing the IRL saved the sport.....
      • Fantasyland
        Aren't you just the cutest? I'll bet the adult in your house just love to pinch your little cheeks. I just wish I had the ability to easily regress to my childhood so I could also live in a fantasy world that does not exist.
      • Sometimes a fantasy is all you need
        Fantasyland? Last nite, NO NATIONAL Indy 500 tie-in's to be seen. Where's all the tie-in's you promised?

        Where's all the mega-activations for Indy that you promised?

        This Hot Wheels stunt...it's been carefully tested and proven in the desert, long before it reaches the speedway. IT'S BEEN DONE ALREADY...

        There is no buzz in Indy about the Most Important Race in History.

        Donald Trump, driving the pace car in 500. More staged hoopla.

        And, they still pull 0.22 and 0.19 ratings. It's a fantasyland you prance about in if you believe the series is becoming more popular. And, Barber attendance down, LB not what it was in CART days. All of it is reality...it's just some IRL fanboyz can't handle the truth, so they post lies.
        • I Probably Should Not Respond To The Floor Fits of Little Kids
          "Fantasyland? Last nite, NO NATIONAL Indy 500 tie-in's to be seen. Where's all the tie-in's you promised?"

          Look, your cute little willful blindness is very quaint in a 'monkey-see-monkey-do' kind of nursery rhymey way, but come on. Look around son.

          "Where's all the mega-activations for Indy that you promised?"

          All over the media landscape, including social media for the ADD-short-attention-span general populace.

          "This Hot Wheels stunt...it's been carefully tested and proven in the desert, long before it reaches the speedway. IT'S BEEN DONE ALREADY..."

          Well duh. Something that potentially dangerous MUST be tested. Not to do take such steps would be irresponsible. Tell me...how many hundreds of thousands of folks saw the testing? Sometimes your inability to think coherently is quaint, but generally inexplicable.

          "There is no buzz in Indy about the Most Important Race in History."

          Of course there isn't to those who have their eyes crammed shut and fingers jammed into their ears. Normal, adult, mature individuals generally have a far more sane viewpoint.

          "Donald Trump, driving the pace car in 500. More staged hoopla."

          Yeah...I hate that. Completely vulgar.

          "And, they still pull 0.22 and 0.19 ratings."

          The 500 won't. And in demos being targeted at other venues, that does not happen either. Of course using 12+ summaries as if they mean something is easy for children whose ability to think is not yet fully developed.

          "It's a fantasyland you prance about in if you believe the series is becoming more popular. And, Barber attendance down,"

          Look. You are just flat wrong again. I have been to Barber six times over the past three years for testing and races. Each time I have talked to George Barber himself. I can say with considerable certainty that the 2011 Barber race was more well attended than the year prior. The Saturday crowd was far higher that last year. So so yourself a favor. Stop being willfully ignorant.

          "LB not what it was in CART days."

          No one cares except you and a handful of you little buddies stuck in 1995. Grow up.

          "All of it is reality...it's just some IRL fanboyz can't handle the truth, so they post lies."

          Seriously, consider professional help.
        • only in Dipsicles bizzaro world of ims racing
          does a 34% decrease equal holding steady; unless he means the trend to decline is holding steady
        • What the Series needs is...
          ....is to get these drivers in cars NOW:
          Laurent Redon
          Shiggy Hattori
          Didier Andre
          Enrique Bernoldi
          Thiago Medieros
          Tora Takagi
          Mark Taylor
          That one Brazilian dude, what's his name and..
          â?¦Jeff Simmons. If he's is not available, then Jeff Bucknum.

          I think if they get these guys in seats, do some promo stuff with them, and let the racers race, this whole thing turns around. You have to make up for the fact the Quattro Foyt thing didnâ??t work out and Tomas Enge isn't around the paddock.

          It can work and Randy just needs to get on it, doing his magic, get some celebrities to show up like David Hasselhoff, Neil Sedaka, Greg Louganis, and maybe a Duran Duran concert, and also make that Dodger Stadium parking lot race happen. Whole thing becomes big again. Just do it.
        • Considerable Certainty
          News reports claimed attendance DOWN a tick. Like 55K to 48K like I said above.

          Promoters never lie....neither do Speedway Apologists. :rolls eyes:

          There's considerable certainty that you are lying. That has been proven with absolute certainty countless numbers of times.

          You, Defender/Disciple claimed Indy 500 sellouts, massive activations and sponsor tie-in's. Remember when NBC Sunday Night Football used the speedway as backdrop for Payton Manning? You said it was just the tip-of-the-iceberg for all-out Indy 500/Centennial Era publicity. You provided incredible certainty then. Now?, NOT. ALL have proven wrong to this date. Why should ANYONE believe you?

          What happened?
        • Defenseless Disciple...
          ...is about as relevant as Shiggy Hattori these days. Like Shiggy, he's got nothin' for 2011. Disciple is very much the Airton Dare of the blog and forum world today.
        • Ho Pi-Tung
          All set to go for the Indy 500. Now that is going to turn the series in the right direction! From Pittsburgh to Pacoima people previously uninterested in IndyCar racing will now get excited and start watching. Toss in Simon (Si-mone) Pagenaud and Pippa Mann and I can't see how the Indy 500 doesn't return to the glory days. One thing, though, is it just me or does Ho Pi-Tung sound like an STD?
        • Just like Lil Al said
          You just dont know what a Dutch driver with a Chnese racing license means. It means that Dipsicle can add 2 billion to the number of people who dont care about indycar
        • One day on the job
          and the Peacock is already being blamed by the Dipsicle of imscar for the leagues suckage. Some things never change.
        • Speedway Apologists disappearance?
          There are no Indy 500 promotions. There are no sellouts. There are no activations. NOTHING. You can't revise that....1995 Indy sellout in AUGUST before the next 500...then the IRL comes..now 2011, no sellout even on race day. What happened?

          Just a bunch of stunts and the lowest TV ratings in the history of AOW racing. All because of the IRL.

          That's what we have the IRL/Indycarz to be thankful for.
        • Brazil Will Turn It Around
          It is not just the Dutch Chinese superstar and Simona Pagenuad and Simon de Dilvestrio or whatever that will turn the series in the right direction, it is also the help IndyCar received with the huge success that was this latest race in Brazil. Tell me you didn't hear at least one or two people talking "Brazil" this weekend. HUGE Gran Prix down there everyone was excited about. I can't understand why the Los Angeles Times devoted a single sentence, one sentence, to the upcoming event in Saturday's sports section. Do they not get it? I mean, you don't know what Brazil means! Why not have two races there? That is an idea.

          Oh, by the way, an estimated 40,000 to 48,000 unsold tickets at IMS as of this weekend. I thought this was the Most Important Race In History? What happened?
        • NASCAR in MAY Now 2
          Defenseless/Disciple don't get your Marco Andretti/Indiana Jones undies from a few years ago in a wad over NASCAR running tire tests at the Speedway in May. Just lookin' out for ya'. It is a tire test. Ahhh...but is it? Hhhhhmmmmm..... Nah.....couldn't be....its got to be just a tire. Time to put our straw hats and Simona t-shirts on and get down there an not worry about..........that. They said a tire test.......on boy.....I wonder now.
        • You forgot one thing Burl
          NASCAR already has a bigger gig scheduled for that day. Twice the TV audience and it is vibrant.
        • Hey John, I agree with you
          The vote was 15-0. I think they should all leave too
        • The Real Double
          I know the decals run six hundred at Charlotte Memorial Day weekend. However, given the chance to be the new Indianapolis 500, the Month of May becomes the Month of NASCAR. Richmond under the lights first weekend, Charlotte the second or third, then the Indy 500. Just sayin' as they are all just sayin' these days. Probably won't happen but decal cars running the Speedway in May, even for tires, is an interesting event. Used to be the Big Cars hit the bricks May 1. Times have changes and the big cars are now old, little, pointy, edgy, ugly, passe, irrelevant and driven by chicks from Switzerland and guys named Sah-moan. And guys who dance and guys who wear kilts and even, maybe, a preggers car owner.

          It's over.
        • Fans
          Wow...the FANS, through social media, got TRUMP fired!

          The speedway is helpless....owners, fans and sponsors are dictating this sport now. NBC Universal shutdown the Versus website and shu off internet streaming....and the TV ratings have gone steadily DOWNWARD!

          NOTE TO IMS Politicos: You should have apologized. Now, it's all downhill from here.
        • the tie-in
          I saw several comments about how Hot Wheels doesn't interest today's kids. But that isn't the idea, it is to excite the Dads who had Hot Wheels and sell those adults some more Hot Wheels for themselves or to be given to their kids and grandkids. Even Mattel said the "IZOD Presents Hot Wheels Fearless at the 500" stunt is part of the brand's multi-platform campaign "designed to extend the Hot Wheels experience past childhood, capturing the attention of fans of all ages," in a statement.

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        1. I am so impressed that the smoking ban FAILED in Kokomo! I might just move to your Awesome city!

        2. way to much breweries being built in indianapolis. its going to be saturated market, if not already. when is enough, enough??

        3. This house is a reminder of Hamilton County history. Its position near the interstate is significant to remember what Hamilton County was before the SUPERBROKERs, Navients, commercial parks, sprawling vinyl villages, and acres of concrete retail showed up. What's truly Wasteful is not reusing a structure that could still be useful. History isn't confined to parks and books.

        4. To compare Connor Prairie or the Zoo to a random old house is a big ridiculous. If it were any where near the level of significance there wouldn't be a major funding gap. Put a big billboard on I-69 funded by the tourism board for people to come visit this old house, and I doubt there would be any takers, since other than age there is no significance whatsoever. Clearly the tax payers of Fishers don't have a significant interest in this project, so PLEASE DON'T USE OUR VALUABLE MONEY. Government money is finite and needs to be utilized for the most efficient and productive purposes. This is far from that.

        5. I only tried it 2x and didn't think much of it both times. With the new apts plus a couple other of new developments on Guilford, I am surprised it didn't get more business. Plus you have a couple of subdivisions across the street from it. I hope Upland can keep it going. Good beer and food plus a neat environment and outdoor seating.

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