The centennial running of the Indianapolis 500 won’t be sold out, but the stands will be close to full, said Indianapolis
Motor Speedway CEO Jeff Belskus.
“It will look good on race day,” Belskus said. “Advance sales tickets are well ahead of last year.”
Due to the Speedway’s long-standing policy of not divulging the race’s attendance, Belskus wouldn’t say
how many tickets have been sold, but he said ticket sales so far this year are nearly 7 percent ahead of last year.
“This is the best year we’ve had in terms of ticket sales in at least five years,” Belskus said. “There’s
been a slight downward trend [in ticket sales] the last couple of years, but now we’ve turned the corner and we’re
coming back.”
Belskus attributes this year’s increase to the excitement and additional promotions surrounding the Indianapolis 500’s
centennial celebration as well as a rebounding economy.
That’s not all the good news for the Speedway.
Corporate entertaining this May is also up over last May, with all 123 IMS suites sold out for Carb Day May 27 and race day
May 29.
“It’s been five years since all our hospitality inventory was sold out on those two days, so we’re very
pleased,” Belskus said.
Belskus said corporate entertaining at the track has been trending up the last couple years, and he attributes that to an
increase in the number of events and programs at the IMS.
“Things like emerging tech day and the celebration of automobiles has brought more people to the track and offered
us a chance to do some networking and show people what we have to offer,” Belskus said.
Sponsorships for the Indianapolis 500 are up, too—more than 10 percent this year over last, Belskus said. He also expects
revenue from merchandise, concessions and parking to see significant increase by the time race day is over.
With a 100th anniversary commemorative program, Belskus said program sales could be at record levels. The IMS this year struck
a deal with Sports Illustrated to help produce and distribute souvenir programs nationwide.
All the increases likely add up to a multimillion-dollar revenue bump for the Speedway.
“The increase from the ticket revenue alone will be a seven-figure increase,” Belskus said.








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Why buy seats when people stick free ones in the fence on raceday morning anyway?
Indy used to sell out one year in advance before the IRL and without MotoGP or F1 or NASCAR either.
Discpiles "metircs" and "trendings" and upward gobbeldy-ggok fails, once again, to address the salient fact the sport does not register with the ordinary American sports fan and hasa base of approximately 300,000 fans in the country. Combine that with a descimated Indy 500 of minimal interest to anyone outside the Indianapolis area, and you have a sport going the bye-bye. That's the real story not mattr how much of a spin the talkin' Terry's and bean-counters or lazy reporting suggests. Dig deep and find the truth. Who would have ever thought IMS was actually a house of cards?
Look at nascar -they aren't selling very well either.
What she's telling me is of the 11 possible days for on-track activity in this condensed Centennial era Indy 500 of May 2011, 6 days are left (and that includes carb day and the race).
Now, according to my public school education that means attendance has suffered considerable hits on a daily basis for 5 DAYS. Kinda runs counter to Speedway propaganda doesn't it?
Stand : Stand A Section / Box : B14
Row / Seat : C : 5-8 B : 3-8
Ticket Price : $85.00 Quantity : 10 Total Price : $850.00
Time of search: 4:45 PM May 18, 2011
But I will give you this. If they knock 100,000 seats out of the place, and replace it with trees, grassy knolls, etcetera...and reduce the whole thing down to a week, Sunday-Wednesday for practice, quals on Thursday, Carb on Friday, parade on Saturday, and race on Sunday, and accept the fact it is a large local event for a smal, niche sport, it may be able to continue. Almost in a vintage racing sense. I think they'll eventually go this route and score 80,000 people on race day. TV will be in the 1.5 to 2.0 range and on well, smaller cable outlets, MAYBE ESPN.
The Indy 500 is no longer a national event. It is, akwardly, a local event, handicapped by foreign-everything. Odd and unusual.
No way this race has any lasting national significance or importance with the sporting public any longer. It's hey day concluded around the mid-90's, it held on ok for awhile as people gave the IRL a chance, and has been plummeting in irrelvance for the past five years. Today, this year, now, May 2011, it is finished as a national event. It is a semi-popular local/regional with a unique history as something that once was.
The point? The Indy 500 has been around longer than most forms of entertainment we now take for granted. The legacy it has should be respected. The fact that obsessively immature, bitter malcontents still take irrational potshots at it still amazes me. It remains the race to which many aspire and all know about.
In other words, it has been around 100 years and will be around long after we're all gone. Even the green with envy children. A far more classy approach might be according the respect this great institution has earned.
And seriously, just how bad was it the past 5 years?
-Ticket sales are up
-Corporate suites are sold out
-Sponsorship spending is up again
-All camping except the Coke Lot is sold out
-Revenue is up in the 'multi-millions.'
So who should smart people pay attention to? Actual professional business people or bitter squawkers in comment sections?
Hmmmm. Tough choice indeed. LOL.
1. Roger Penske made a serious offer to buy IMS, but attorneys for IMS gave Mr. Penske a lot of runaround so he got angry and walked away from the deal.
2. The big reason Tony George was re-added to the board of Hulman & Company was to attempt to take the company public, and that new board member Jerry Throgmartin is on the board to facilitate the process.
3. The aforementioned Internet squawker claims IMS is in dire financial straights and cannot commit to more than one year at a time for MotoGP.
4. The Hot Wheels setup has been reworked so many times that it is out of control.
5. NASCAR is pulling out after this year's Brickyard 400.
6. IMS is begging F1 to come back.
7. IMS claims Austin is almost out of money.
8. The new Dallara will not be ready next year.
Why is the only source for such information Internet squawkers? Perhaps you and/or your professional inside sources should check this out.
LOL.
Some things just die out, Discipe. It's hard for all of us that the once great Indy 500 is one of them.
And as for your corporate suites mumbo-jumbo, you fail to see the forest for the trees like so many in the IRL. John and Jane Q Racefan from Plattsburg and Peoria do not identify with that sort of thing. Never have, never will. The tassle-loafered, wine tasters and movers and shakers are seen as well, tassle-loafered wine tasters.
This sport was built on guys towing their cars to the track and sleeping in the back of the van, be it owner, driver, mechanic.
Cheese Fondu snackers from the glass tower, rooting for the Bertrand's because they wrote a fat check, is why all the seats are shiny, Discipe. Nice try. Back to whatever else you got...
I demand Jeff Belskus provide attendance numbers to support his claims or EVERYONE will accept them as INVALID.
And, if they're doing so well, why is Disciple writing about the speedways facilities problems like sewage and no grass being cut? Disciple, you also guaranteed a sellout...I claim BS on the both of you.
This how pathetic this marketing attack has been. WHY are they letting this wither on the vine?
Why is IMS trying to kill this from within? I thought Defender/Disciple said they were getting "$80 million" in ad revenues in to the coffers....
I estimate the speedway has wasted $800 million overall saving this sport with no TV ratings and falling attendance #'s, and now with NO real partners and NO real marketing or advertising plan. Last nite 3.5 HOURS of NBA Finals action...NO INDY/IRL ADVERTISING. During two hours of American Idol...NO INDY/IRL advertising.
I love this sport and the 500 too....BUT I hate what it's become. FREE INDY...
That it will get really good television ratings, and will continue long after all of us are gone, right?
Listen, this little kiddy jihad of yours is really cute, but try taking the view of actual adults. You know, reality? It is quite a concept.
Do you not imagine that if there was any fire with the smoke your ilk is blowing that some professional news gathering organization; e.g., IBJ and/or Anthony with his knowledgeable inside contacts, would sniff it out? What I have seen from most reputable organizations is nothing as sinister, even given the 'split' agendas many could not see beyond.
Here's a question for the critics...how many times have you been to the track this month, and where are your seats for the big race? If you are like most of the cowardly critics I already know the answers.
Also, a couple hundred thousand will attend the Indy 500, not hundreds of thousands, unless you are talkin', Talkin' Terry Talk, which is just all Talk. Your defenses of this dying institution smack of desperation.
Anyhow, a look at those TV numbers please.
What matters in real life are trends over the past two to 3 (max) years, and demo-specific numbers. In the context, Indy Car is doing just fine. Ratings in targeted demographics are trending upward.
Would you like to see the breakouts? Please ask someone who has paid for them for permission to see them. Perhaps you will find someone willing to share that proprietary data.
Also, why would you want to compare NBA finals numbers to Indy Car numbers? While demo targets are pretty much the same, the predominant composure of viewing ethnicity is not really comparable.
Look, I appreciate your simplistic views of such things, but look at it from the viewpoints of professionals; i.e., the folks who actually buy and sell the advertising. Here is what their actions show: Advertising revenue is UP. Corporate sponsorship is UP. Corporate suites are SOLD OUT. Want to dumb it down? ALL camping vehicle slots are SOLD OUT except for fringe areas in the Coke lot. Ticket sales are UP.
I know it must be hard dealing with a 100% inaccuracy record, and I know how quaint it can be to try and spin a yard to match your cutesy little agenda. Try maturity for just a few minutes and see where that gets you.
I guess he still has not understood that a lot of race fans are not cowards for not going to Indy. They are just race fans that liked what they had in the past and would love to see it again in the future. Many fear we will never see it again, especially under the guidance of IMS and Hulman-George ownership.
Again...the racing product is the problem. Why should I or anyone go to Indy to watch what they don't like...spec racing? So, that makes one a coward?
All the name calling and put downs are truly the tools of the real coward.
Now, I shall sit back and wait for the inevitible "your series died twice" BS which totally ignores the facts about the racing product and goes right back to the split issues that one Defender/Disciple can never seem to move on from.
Now tell me...who is the mature one?
2010 had lowest TV ratings (3.68) in it's live TV history. It is the continuation of a DOWNWARD trend that has continued since 1996. The car is the same as it's been for 8 years....
Must be folks had to turn off their TV sets or gather in HUGE viewing parties to watch due to economy. Right?
How do you explain the 0.29, 0.22 and 0.033 TV ratings for three of the 4 first races in season? Hmmm...just doesn't jive, so cut me some slack, jack. My momma din't raise no dummy...
They have NO MONEY to advertise! I guess they must not want to make money...
It's over gang....rumors abound about the Speedway's health and long term viability. bernie's bidding for MOTOGP in Austin, Brickyard 400 may go the way of KENTUCKY Speedway.
Look, the Speedway made SO many enemies it only stands to reason the pigeons would come home to rooost. ISC and Bernie (both Tony George's buddies in the AOW cold war) will see to it.
And then there's Penske....rotting the paddock from the interior. Do you really think he's not gunning for the end to the Hulman reign? It's over....to only be born a new....hope is alive.
As a matter of fact, as a racing fan adult I am headed to the track right now for Fast Friday!
Thank you for illustrating my point....the Speedway didn't have to pay for the NBC Today SHow gig, did they? When you are hard-up, you take what they give ya.
Not advertising is clear proof they have no money and can't advertise. Or are clearly inept at running the speedway/series.
Oh, and while on topic...perhaps the first responders to a flaming IRLcar wreck should have FIRE EXTINGUISHERS in the hands. This would help prevent the 20 to 30 second delay in extinguishing the fire in a racecar BEFORE some could be seriously burned. Just a tip because it appears they learned nothing from last years Texas BBQ.
When you get next to one another
Is everybody needs some elbow room, elbow room.
I'm watching my local sports now...no Indy coverage. Heat Win...It's Duke vs. Maryland in NCAA Lacrosse...Canucks destroyed San Jose...Toms wins PGA golf....LPGA coming to town...NASCAR crash in drivers door...local womens soccer.....
Indy 500 has become a non-compete when it comes to media coverage.
Great job Hulman-George family. You've turned a must-see in to a total-miss. 6 days of May with ridiculous qualifying rules on a TV channel NO ONE HAS. YOU ALL SHOULD BE ASHAMED OF YOURSELVES. A firing squad wouldn't even bother to shoot....
PS see you sunday in turn 3!!
However, this is the business of racing and based on my observations from the past week the Speedway took it good in the coffers....rainouts and sparse attendance combined with virtually NO media presence and NO national advertising don't bode well for the race or the series.
I went to ABC to see qualifying coverage and found Hannah Montana episodes. I went to look for an internet stream and it said "sorry no stream, go to Versus TV network".
Now, if you want this sport back in the public's eye, you REALLY need to market it...not provide roadblocks and detours that all lead to a dead end. So, it may appear to be bashing but it's not...it's the truth. Business people want to know the problems exist....because they do.
I suspect the Memorial Day paper will have sizable wire-service coverage of the Indy 500 race on page 2 or page 3 (unless someone dies or Danica wins) while the Coke 600 will likely have minimal coverage thanks to the fact that the race runs so late. So I guess that means next week, things will be looking up for Indycar!