Indy should cheer for Giants, Broncos, Pats or Packers

January 9, 2012
Back to TopCommentsE-mailPrintBookmark and Share

In September, I wrote about the best Super Bowl match-up for Indianapolis in terms of economic impact.

Sports economists believe that certain NFL teams’ fans travel better to and spend more at a big event like the Super Bowl. Teams’ proximity to the Super Bowl host city and how long it’s been since a team has made a championship run also play a role in determining which teams bring the biggest payoff.

The ideal match-up can mean $10 million to $15 million in additional cash flowing into the host city.

Unfortunately, some of the dream teams have been eliminated. Gone are the Chicago Bears, Dallas Cowboys, Detroit Lions and New York Jets, all of which have rabid fan bases, large metropolitan populations and are a relatively easy drive—or flight—to Indianapolis.

Thanks to Denver Broncos quarterback Tim Tebow, gone, too, are the Pittsburgh Steelers, which has as strong a national following as any NFL team.

That doesn’t mean all is lost in terms of a super match-up. Far from it.

In fact, the unpredictability that is the NFL has brought about some scenarios that look pretty savory.

Though it’s a long shot, a very long shot, no one can deny the value Tebow would bring to the Super Bowl. Not only are Broncos fans rabid and likely to turn out in Indianapolis in big numbers, I think it’s safe to say Tebow’s appearance in the Super Bowl would likely drive the highest television viewer numbers any game has ever seen.

Indianapolis Convention & Visitors Association CEO Leonard Hoops thinks the TV exposure the city gets during the Super Bowl—and the run-up to it—is at least as valuable as the dollars that pour into local merchants coffers during the week of Feb. 5.

Of the four AFC teams remaining—Denver, New England, Houston and Baltimore—there’s no arguing that the Broncos would be ideal in terms of economic impact.

But consider New England. There is plenty of wealth in the Boston area, but Pats fans haven’t always been the best traveling fan base. Throw in the fact that they’ve been to four Super Bowls since 2002, and their impact is anything but certain.

There’s one thing that might cause Patriots fans to come out of the woodwork—and travel to Indy and tune in on TV in huge numbers: a rematch against the New York Giants.

Remember, New York ended New England’s perfect season in the 2008 Super Bowl. You can bet Patriots followers haven’t forgotten. Sure, some of the players have changed from that 2008 game. But enough characters in this drama remain—namely quarterbacks Eli Manning and Tom Brady and coaches Tom Coughlin and Bill Belichick—to ratchet up the TV ratings in a big way.

The Giants would be the ideal NFC team for another reason. New York’s huge fan base loves to travel, and they’re a relatively short distance from Indianapolis. The last time the Giants played the Colts at Lucas Oil Stadium in 2010, I saw a large downtown restaurant a day before the game half-filled during lunch with New York City firefighters. They were far from alone in coming to cheer their team—and that was for a regular season game.

The New Orleans Saints and San Francisco 49ers, the other two remaining NFC teams, also offer intriguing story lines, though I’m not sure they’d bring the sizzle of the Giants or Green Bay Packers.

The 49ers are the NFL’s comeback team of the year under new coach Jim Harbaugh, but the distance from there to here might be a problem, especially in drawing fans who might not be able to get tickets but just might come for the atmosphere. The high-octane Saints are always entertaining, but leaving New Orleans for a party in Indianapolis might not sound so grand in February for the team’s followers.

So who should local merchants and tourism officials cheer for? It’s a tough call. Visitor spending isn’t likely to fall too far below $200 million no matter which teams make it.

But I’d say the absolute best in terms of maximizing visitor spending and TV viewing would be Broncos and Giants.

ADVERTISEMENT
  • Giants Broncos would be the best. Although this would be the shortest distance for Packers fans to drive to a Superbowl. Bodes well for gas stations, but not airports.

    Ravens would be interesting story line, playing in the city that stole (per them) their team.

  • broncos giants
    Agreed - Broncos/Giants would be best game. Tebow vs Peyton's little bro in a year that Peyton couldn't play. That just sounds fun.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Here are a few candidates for this new group, "ripped from the headlines." First up, that bizzaro State Senator Brent Waltz; secondly, the unethical Todd Huston, and his contractual arrangements scheme; Finally, but not least of all, the dishonorable Eric Turner. What sayeth you Greg Zoeller?

  2. Good day. I can't hide this great testimony that take place in my life I will love everyone to know it and be partaker that is why I always place it on answer, I am Mrs,Natalie Cuttaia by name, I live in Texas, United State Of America, I want to thank (Mr.Bruce Brandon) for his kindness upon my family life. I never knew that there is still nice lender like this on internet and earth here. Just some Months Back, I was in search for a loan of $100,000,00 as I was running out of money for feeding and rent. I was scammed $6,800 Dollars and I decided not to involve my self in such business again but a Friend of my introduced me to a loan firm due to my appearance and doings. And I told him that I am not interested of any loan deal anymore but he told me that there is still a nice lender who he will recommend me to, and I made a trial and I am most grateful lucky am I today, I was given a loan amount of $100,000.00usd, by this great Company (Bruce Brandon Loan Company) managed by (Mr.Bruce Brandon) If you are in need of a genuine or legit loan or financial assistance and you can be reliable and trusted of capable of paying back at the due time of the funds I will advice you to, contact him via: ( bruce.brandon071@gmail.com ) And you will be free from scams in the internet. All thanks to Mr.Bruce Brandon You are the one who remove me and my family out of poverty. The reason why i am doing this is that, i promise Mr.Bruce Brandon that if i truly got my loan, i will advertize his company and bring customers to his company. Contact him via ( bruce.brandon071@gmail.com )for the Loan you have been looking for..

  3. Hello, We are firm Organization formed to help people in needs of helps,such as financial help. So if you are going through financial difficulty or you are in any financial mess,and you need funds to start up your own business,or you need loan to settle your debt or pay off your bills,start a nice business, or you are finding it hard to obtain capital loan from local banks,contact us today via email mrsroseberrywilkinsfunds.usa@gmail.com So do not let these opportunity pass you by because Jesus is the same yesterday, today and forever more. Please these is for serious minded and God fearing People. Your Name: Loan Amount: Loan Duration: Valid Cell Phone Number: Thanks for your understanding to your contact as we Await Regards Management Email:mrsroseberrywilkinsfunds.usa@gmail.com

  4. The question is, where could they build a new stadium? It seems in the past year, all the prime spots have been spoken for with potential projects. Maybe in the industrial wasteland area a block past Lucas Oil? I think it needs to be close to the core, if a new stadium is built.

  5. Aldi is generally a great shopping experience. Still, I'm sure YOU wouldn't want to shop there, which I consider a positive.

ADVERTISEMENT