The (your name here) bat

December 4, 2008
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Purdue University is jumping on a trend toward offering naming rights for newly discovered species.

The university plans to announce Monday that a bat discovered by one of its researchers can be named for a company, a person â?? pick your poison.

So, yes, the common name of the bat could conceivably become the Eli Lilly bat. Or the Jim Brainard bat. And Purdue gets the money.

Sorry, the scientific name isnâ??t for sale.

Purdue isnâ??t disclosing the asking price until Monday.

How do you like the idea?
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  • dougDecember 5, 2008 12:18 PM
    dumbest idea i have ever heard of. mostly because purdue thought of it.
    Reply to CommentFlag Comment
  • berwickguyDecember 5, 2008 2:43 PM
    When Carmel's spending problems all come to light, Mayor Brainard may have more than that one bat in his belfry.

    This idea is just one more ridiculous add on to the naming rights band wagon. When will it be Purdue University presented by Sylvan Learning Center?
    Reply to CommentFlag Comment
  • dougDecember 5, 2008 4:03 PM
    Are you serious????????? Is there nothing left that money can't buy (other than me)?
    Reply to CommentFlag Comment

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