There's something about Sarah

May 27, 2008
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SFRracingPeople are still fascinated with open-wheel racer Sarah Fisher despite the problems she’s had during the month of May in Indianapolis.

Actually, sports marketers think people might be fascinated with her because of the problems. Apparently race fans love a hard luck story. Fisher was No. 2 on Yahoo.com’s top searches nationally today, behind only Denise Richards. Fisher’s name was searched for more—much more—than any other Indianapolis 500 driver in the days following the race. That includes fan favorite Danica Patrick and race winner Scott Dixon.

“She has people’s attention,” said Zak Brown, president of locally based motorsports marketing firm Just Marketing International. “She needs to capitalize.”

Earlier this month, Fisher lost her primary sponsor and another major sponsor. She still managed to qualify for Sunday’s Indianapolis 500. It only got worse on race day. She stalled the car twice, spun her ride while warming up the tires and then was taken out on lap 106 by Andretti Green Racing’s Tony Kanaan. Fisher did about $150,000 to $250,000 worth of damage to her car. Race fans on message boards and chat rooms nationwide are calling for Andretti Green to pay for Fisher’s repairs. Kanaan blamed the accident on his AGR teammate Marco Andretti.

Fisher had hoped to race at least twice more this Indy Racing League season, but now her self-funded team is in serious trouble. Already fans have pooled together $30,000 for the good of the cause.

Fisher wants to return to the track this year for her fans. “They’re like an associate sponsor,” she said. “Their support of me and my team is amazing.”
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  • SFR better put the marketing pedal to the metal. We'll see what this organization is made of in the next few weeks/months.

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  1. Now if he'd just stay there...

  2. Daniel - what about the many US citizens who do NOT follow what the Bible teaches? The Hindus, Jews, Muslims and others who are all American citizens entitled to all rights as Americans?? This issue has NOTHING to do with "What the Bible says..." Keep all Churches separate from State! Pence's ongoing idiocy continues to make Indiana look like a backwards, homophobic state in the eyes of our nation. Can't we move on to bigger issues - like educating our kids?

  3. 1. IBJ should link to the referenced report. We are in the age of electronic media...not sharing information is lazy. Here is a link http://www.in.gov/gov/files/Blue_Ribbon_Panel_Report_July_9_2014.pdf 2. The article should provide more clarity about the make-up of this panel. The commenters are making this item out to be partisan, it does not appear the panel is partisan. Here is a list of the panel which appears to be balanced with different SME to add different perspectives http://www.in.gov/activecalendar/EventList.aspx?view=EventDetails&eventidn=138116?formation_id=189603 3. It suggests a by-pass, I do not see where this report suggests another "loop". 4. Henry, based on your kneejerk reaction, we would be better off if you moved to another state unless your post was meant as sarcasm in which case I say Well Done. 5. The article and report actually indicates need to improve rail and port infrastructure in direct contradiction to Shayla commentary. Specifically, recommendation is to consider passenger rail projects... 6. People have a voice with their elected officials. These are suggestions and do not represent "crony capitalism", etc. The report needs to be analyzed and the legislature can decide on priorities and spending. Don't like it, then vote in a new legislature but quit artificially creating issues where there are none! People need to sift through the politics and provide constructive criticism to the process rather than making uninformed comments in a public forum based on misinformation. IBJ should work harder to correct the record in these forums when blatant errors or misrepresentations are made.

  4. Joe ... Marriage is defined in the Bible ... it is mentioned in the Bible often. Marriage is not mentioned once in the US or Indiana Constitution ...

  5. Daniel - Educate me please: what does the Bible have to do with laws? If the government wasn't in the business of marriage to begin with, then it wouldn't have to "define" marriage at all. Marriage could be left as a personal, religious, or otherwise unregulated action, with no ties to taxes, legal status, etc. Then people could marry whomever they want, and all this silliness would go away. Remember to vote Libertarian in November.

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