Recent Blog Posts

Ticket pricing gets change-up

December 10, 2008
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There’s a new reality in professional sports. Slowly, but surely the people who run sports operations in central Indiana are waking up as the sun rises on a new day. Here’s some news that should help all of us understand...
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BSU brand flying high

December 9, 2008
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Ball State University, thanks to its football team, is flying high. The school has received more television exposure in the last 60 days than it has gotten in the last decade as its football team rattled...
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IRL star makes "inappropriate" ad

December 8, 2008
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Indy Racing League driver Danica Patrick last week finished filming a pair of Go Daddy TV commercials in Los Angeles that will air during Super Bowl XLIII on Feb. 1. The Arizona-based domain...
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Saturday's game is scary sign

December 8, 2008
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It’s difficult to say if Saturday’s weak turnout for the first basketball games at Lucas Oil Stadium is an indication of how bad the economy or Indiana’s basketball team is. Probably...
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Glass, Swarbrick in same boat

December 5, 2008
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Fred Glass, IU's soon-to-be athletic director, and Notre Dame AD Jack Swarbrick have something in common. And I’m not talking about their roots as law partners at Baker & Daniels. Neither one of them has...
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Danica tops Tiger, Manning

December 4, 2008
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Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning and his brother Peyton as the most searched for athlete in 2008, according to America Online’s...
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Ethanol debate still burning hot

December 3, 2008
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Debate over the Indy Racing League’s decision to partner with a Brazilian ethanol provider is still burning white hot. The one thing the IRL might have overlooked is that the in-fighting in the...
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Gun-toting athletes grab headlines

December 2, 2008
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I am torn today. I know a story about gun-toting athletes will get readers’ attention. And with New York Giants wide receiver Plaxico Burress’ recent problems, it’s timely. Yesterday I was only slightly surprised...
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UT asks for Manning blessing

December 1, 2008
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Few doubt that Indianapolis Colts quarterback Peyton Manning will be a first-rate coach—if he chooses to pursue that line of work after his playing days are over. He’s already taken on the role...
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NASCAR sponsors lead IRL

December 1, 2008
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The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League. Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million....
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Local firm brokers huge F1 deal

November 26, 2008
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When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business...
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NCAA sends IU final message

November 26, 2008
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The system works, proclaimed Indiana University coach Tom Crean yesterday after the NCAA handed down its ruling for transgressions in the Hoosiers’ basketball program last year. It certainly does. But most people have little...
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Pacers attendance better, not great

November 25, 2008
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The Indiana Pacers are in the bottom five in the National Basketball Association in attendance, but it’s still a solid leap up from last year. And it’s early, so there’s lots of time...
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Melvin Bullitt: Colts' MVP?

November 24, 2008
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I won’t debate who the Indianapolis Colts’ most valuable player is this season. There are perhaps more qualified people for that speculative sport. But I will tell you who the Colts’ best value...
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Tony Stewart stops horse slaughter

November 21, 2008
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Say what you want about Tony Stewart, he's OK in my book. His foundation does lots of good work for causes benefiting children and animals. So if he sometimes gets a little caustic after races,...
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IU, PU commemorate Bucket game

November 21, 2008
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Purdue and Indiana universities are celebrating one of college football’s oldest prizes—together. As the Boilermakers and Hoosiers gear up for their showdown tomorrow at Purdue's Ross-Ade Stadium—the 83rd battle for the Old Oaken Bucket—the...
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Colts players tied up over rules

November 20, 2008
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At an Indianapolis Colts team meeting held yesterday, coach Tony Dungy asked how many players didn’t know an NFL game could end in a tie. About 15 players raised their hands, according to...
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Target wins IRL exposure race

November 20, 2008
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Target, the primary sponsor of 2008 Indy Racing League champion Scott Dixon and his teammate Dan Wheldon, secured $16 million of exposure value during race broadcasts this past season, more than twice the...
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'09 title sponsor hopes evaporate

November 19, 2008
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Efforts to land an Indy Racing League title sponsor have turned to 2010. Just two months ago, IRL officials said a deal appeared imminent. In October, the economy stifled negotiations. Now, almost all...
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Indy's loss is Arizona's gain

November 18, 2008
Comments(3)
USA Basketball today announced it will move its headquarters from Colorado Springs to Glendale, Ariz. Indianapolis and Louisville were the other front runners. Indianapolis officials announced earlier this year they were out of...
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Kravitz eats words, treks to Kokomo

November 17, 2008
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Indianapolis Star sports columnist Bob Kravitz is making good on his promise to walk to Kokomo if Indiana Pacers guard Jamal Tinsley was still on the roster come the opening of the NBA...
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Techies back Ball State football

November 14, 2008
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A group of Ball State University technology students has a plan to make some serious noise for the school’s nationally ranked and undefeated football team. The BSU students developed an electronic “chirp” for their...
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Sports marketers eye Oden's return

November 12, 2008
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Tonight is a big night for Greg Oden. It marks his return after an ankle injury during the season opener. But Portland Trailblazers owners, coaches and fans won’t be the only ones with...
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IMS moves might spur development

November 10, 2008
Comments(13)
It’s been a big year for the Indianapolis Motor Speedway and Indy Racing League. The IRL has seen some growth in this season of unification, with more viewers overall for the IRL and...
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BSU QB catches Colts' Polian's eye

November 7, 2008
Comments(2)
Does Bill Polian’s attendance at Ball State’s home football game Wednesday night mean the Indianapolis Colts are quarterback shopping? League sources and draft experts said the notion shouldn’t be discounted, although Colts Coach...
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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