Ticket pricing gets change-up

December 10, 2008
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There’s a new reality in professional sports. Slowly, but surely the people who run sports operations in central Indiana are waking up as the sun rises on a new day. Here’s some news that should help all of us understand that times are changing.

Major League Baseball’s San Francisco Giants recently signed a deal with a software company that enables team officials to change single-game ticket prices at any time. What does this mean? It means that sports franchises will start dealing with tickets they way airline companies have for years. When the demand is high, prices will be high. When demand is low … you get the picture.

The Giants will be testing their system next season with 2,000 seats. Sports marketers said it’s a trend that could sweep through all sports.

The Giants’ new partner, Austin, Texas-based QCue will connect its system with Ticketmaster.com, the team’s ticket agent. QCue’s system uses data mangers to crunch numbers and allows it to determine the price of tickets. QCue’s formula factors in recent and historical performances of the Giants and their opponent, the opposing pitcher, weather forecast, day of the week the game is played and gate giveaways to help determine the ticket price. Initially, Giants officials plan to limit the number of ticket price changes to once, maybe twice, a day. But team officials admit it could get to the point where ticket prices change numerous times per day based on supply and demand.

Sorry sports fans, you’re frequent flyer miles are not redeemable here.
  • So the pacers would be giving away tickets then right?
  • They might actually be paying people to fill the seats, kind of like movie extras for their TV telecasts on Fox Sports.
  • I'll take credit for this idea which as a Pacer STH I proposed years ago to the Pacers. I think the model is more like the symphony or a play. You pay more to see the Saturday 8pm performance than the Sunday matinee or the Weds night performance. You can't tell me seeing Boston Celtics on a Saturday night is the same as seeing the OKC Thunder on a Monday. Those mid Jan and Feb weeknight games when it could be below zero versus a March or April game have to be harder sells for walkups.

    I proposed that a number of games would be premium priced and the same number be discounted equally on an individual basis. The STH then pays the same, but those people that buy single games pay more to see the hot teams on good nights.

    Sure you might gauge some games wrong, but overall, you know the 'hot tickets' before the season begins.

    The Pacers are sort of doing that this year with discounted tickets to get fans in the door to see the product. Good move.

    Probably a moot point for Colts that are sold out, but tickets could be printed showing higher price for the Sunday night NE game more than a Sunday afternoon before Christmas with the Bengals. That might impact after-market resells.
  • Of course the people that have the final say so whether this will work are the fans. And fans being fans they will be stupid enough to play the commodity market with their tickets instead of boycotting and protesting the old fashion way.

    Morgan Burke in his letter to football season ticket holders at Purdue actually said that in appreciation for the fan support this year they were not going to increase tickets next year. If the economy continues and the caliber of play does not improve in the 2010 seasons he will be begging for ticket holders.

    Greed has overtaken all aspects of our lives.

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  1. Socialized medicine works great for white people in Scandanavia. It works well in Costa Rica for a population that is partly white and partly mestizo. I don't really see Obamacare as something aimed against whites. I think that is a Republican canard designed to elicit support from white people for republican candidates who don't care about them any more than democrats care about the non-whites they pander to with their phony maneuvers. But what is different between Costa Rica nd the Scandanavian nations on one hand and the US on the other? SIZE. Maybe the US is just too damn big. Maybe it just needs to be divided into smaller self governing pieces like when the old Holy Roman Empire was dismantled. Maybe we are always trying the same set of solutions for different kinds of people as if we were all the same. Oh-- I know-- that is liberal dogma, that we are all the same. Which is the most idiotic American notion going right back to the propaganda of 1776. All men are different and their differences are myriad and that which is different is not equal. The state which pretends men are all the same is going to force men to be the same. That is what America does here, that is what we do in our stupid overseas wars, that is how we destroy true diversity and true difference, and we are all as different groups of folks, feeling the pains of how capitalism is grinding us down into equally insignificant proletarian microconsumers with no other identity whether we like it or not. And the Marxists had this much right about the War of Independence: it was fundamentally a war of capitalist against feudal systems. America has been about big money since day one and whatever gets in the way is crushed. Health care is just another market and Obamacare, to the extent that it Rationalizes and makes more uniform a market which should actually be really different in nature and delivery from place to place-- well that will serve the interests of the biggest capitalist stakeholders in health care which is not Walmart for Gosh Sakes it is the INSURANCE INDUSTRY. CUI BONO Obamacare? The insurance industry. So republicans drop the delusion pro capitalist scales from your eyes this has almost nothing to do with race or "socialism" it has to do mostly with what the INSURANCE INDUSTRY wants to have happen in order to make their lives and profits easier.

  2. Read the article - the reason they can't justify staying is they have too many medicare/medicaid patients and the re-imbursements for transporting these patient is so low.

  3. I would not vote for Bayh if he did run. I also wouldn't vote for Pence. My guess is that Bayh does not have the stomach to oppose persons on the far left or far right. Also, outside of capitalizing on his time as U. S. Senator (and his wife's time as a board member to several companies) I don't know if he is willing to fight for anything. If people who claim to be in the middle walk away from fights with the right and left wing, what are we left with? Extremes. It's probably best for Bayh if he does not have the stomach for the fight but the result is no middle ground.

  4. JK - I meant that the results don't ring true. I also questioned the 10-year-old study because so much in the "health care system" has changed since the study was made. Moreover, it was hard to get to any overall conclusion or observation with the article. But....don't be defensive given my comments; I still think you do the best job of any journalist in the area shedding light and insight on important health care issues.

  5. Probably a good idea he doesn't run. I for one do not want someone who lives in VIRGINIA to be the governor. He gave it some thought, but he likes Virginia too much. What a name I cannot say on this site! The way these people think and operate amuses me.