Ticket pricing gets change-up

December 10, 2008
Back to TopCommentsE-mailPrintBookmark and Share
There’s a new reality in professional sports. Slowly, but surely the people who run sports operations in central Indiana are waking up as the sun rises on a new day. Here’s some news that should help all of us understand that times are changing.

Major League Baseball’s San Francisco Giants recently signed a deal with a software company that enables team officials to change single-game ticket prices at any time. What does this mean? It means that sports franchises will start dealing with tickets they way airline companies have for years. When the demand is high, prices will be high. When demand is low … you get the picture.

The Giants will be testing their system next season with 2,000 seats. Sports marketers said it’s a trend that could sweep through all sports.

The Giants’ new partner, Austin, Texas-based QCue will connect its system with Ticketmaster.com, the team’s ticket agent. QCue’s system uses data mangers to crunch numbers and allows it to determine the price of tickets. QCue’s formula factors in recent and historical performances of the Giants and their opponent, the opposing pitcher, weather forecast, day of the week the game is played and gate giveaways to help determine the ticket price. Initially, Giants officials plan to limit the number of ticket price changes to once, maybe twice, a day. But team officials admit it could get to the point where ticket prices change numerous times per day based on supply and demand.

Sorry sports fans, you’re frequent flyer miles are not redeemable here.
ADVERTISEMENT
  • So the pacers would be giving away tickets then right?
  • They might actually be paying people to fill the seats, kind of like movie extras for their TV telecasts on Fox Sports.
  • I'll take credit for this idea which as a Pacer STH I proposed years ago to the Pacers. I think the model is more like the symphony or a play. You pay more to see the Saturday 8pm performance than the Sunday matinee or the Weds night performance. You can't tell me seeing Boston Celtics on a Saturday night is the same as seeing the OKC Thunder on a Monday. Those mid Jan and Feb weeknight games when it could be below zero versus a March or April game have to be harder sells for walkups.

    I proposed that a number of games would be premium priced and the same number be discounted equally on an individual basis. The STH then pays the same, but those people that buy single games pay more to see the hot teams on good nights.

    Sure you might gauge some games wrong, but overall, you know the 'hot tickets' before the season begins.

    The Pacers are sort of doing that this year with discounted tickets to get fans in the door to see the product. Good move.

    Probably a moot point for Colts that are sold out, but tickets could be printed showing higher price for the Sunday night NE game more than a Sunday afternoon before Christmas with the Bengals. That might impact after-market resells.
  • Of course the people that have the final say so whether this will work are the fans. And fans being fans they will be stupid enough to play the commodity market with their tickets instead of boycotting and protesting the old fashion way.

    Morgan Burke in his letter to football season ticket holders at Purdue actually said that in appreciation for the fan support this year they were not going to increase tickets next year. If the economy continues and the caliber of play does not improve in the 2010 seasons he will be begging for ticket holders.

    Greed has overtaken all aspects of our lives.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Choice between a democrat and a question mark? Take the question mark. We have all seen what the democrats will do.

  2. Its easy to blame workers. What about the Management of the Mill. Its not smart in business to not have a back up plan. Workers are afforded sick days in most cases. Union or not. Whether drunk partying, or a real sickness. Why would you as a businessman/woman not have a rotation of workers incase this happens. This is not an exclusive union protection. If the company can prove bad intentions on the part of any union employee. They can take action. Most CBA's have a 3 strike policy. Just like most Non-union company policies. You should read a CBA sometime. There are protections for companies too. Unions understand that businesses need to make money. If they don't, the union's member won't have a place to work.

  3. My kids play hockey on the North side and we have been very happy with the youth program. More Ice would create more opportunity for kids to pay this great sport. With 3 rinks that would also create more figure skating opportunities. What better gift to give your kids than a sport they will love!

  4. Naah, only Indy place fans were robbed of seeing Zanardi race. CART fans saw his amazing talents just about every weekend. And F1 fans saw him too. Zanardi didn't care he wasn't at Indy, neither do 99.18% of other race fans world wide. And CART fans are quite pleased of the domination of their drivers and owners have had at Indy, in the IRL, and in the current Indycar series....almost 99.18% of the time since 2000 Indy 500. I respect Zanardi, but his life goes on without Indy. Sucks to be you Capt.

  5. So let me get this right: gun permits online are fraud proof, but voting is as easy as 1-2-3.--But at least we agree that someone without a photo ID cannot be trusted with a gun.

ADVERTISEMENT