Watson boosts Crooked Stick event

July 20, 2009
Back to TopCommentsE-mailPrintBookmark and Share
watsonTom Watson’s near British Open Victory yesterday has sent ticket sales skyward for the U.S. Senior Open hosted by Crooked Stick Golf Club in Carmel July 27-Aug. 2.

Watson will be one of the headliners of the local event, and organizers are planning a new round of advertising featuring the 59-year-old British Open runner-up.

“We’ve seen a huge spike in our Web site traffic, and we’re starting to get more phone inquiries,” said Max Novena, the event’s director.

In a great understatement, Novena said, "This is certainly a stroke of good luck." Novena and his staff started preperations for this event nearly three years ago thinking it could be one of the biggest, most profitable U.S. Senior Opens in history. Then the bottom fell out of the economy. Now, Watson has put the wind back in their sails (and sales).

Novena said his staff today is updating the event’s Web site to feature Watson more prominently, and will place a large ad in the Indianapolis Star tomorrow congratulating Watson, who lost the British Open in a four-hole playoff with Stewart Cink.

Watson, Hale Irwin and Greg Norman have been the at the center of marketing materials up to this point, Novena said, and now Watson will take a more prominent role. This week, Watson plays in the in the British Senior Open, and a good performance there could boost interest even more.

Novena thinks Watson’s recent success will bring golf fans from around Indiana and beyond to Carmel next week.

“What Tom Watson did at the British Open is remarkable, and shows he really does still have game,” Novena said. “He plays a very limited schedule, maybe 10 events a year, and he’s in our field. So we think this has the potential to be a very special event here.”

Attendance is already projected to be 150,000 for the three days of practice and four-day tournament. With Watson’s success at the British Open, sports marketers think that could increase by at least 15 percent.
ADVERTISEMENT
  • Go, Tom, Go! This should be a big economic impact for Indy.
  • I've got my tickets. Should be a great show. Lots of people around here take these events for granted. I have two friends coming in from 200 miles away to see this.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. The Walgreens did not get a lot of traffic. It was not located on the corner of the intersection, and not really visible from Emerson. Meanwhile the CVS there is huge and right on the corner. I am guessing a lot of people drove by a million times and never knew the Walgreens was there. Although, with the new Walmart market going in, that area could really see a lot of increase in traffic soon.

  2. You folks don't have a clue. There is a legal way to enter this country and to get aid. This left unchecked could run us to ruin quickly. I also heard that 'supporters' were getting major $$ to take them in? Who's monitoring this and guess who pays the bill? I support charitable organizations... but this is NOT the way to do it!

  3. Apparently at some time before alcohol has been served at the fair. The problem is that beer or wine used to be a common drink for people before soft drinks and was not thought to be that unusual. Since many folks now only drink to see how much they can drink or what kind of condition they can end up in it becomes more problematic. Go to Europe and its no big deal just as if you had sodas of milk to drink everyday. Its using common sense that is lacking now days.

  4. To address the epic failure of attracting race fans to both the Indy 500 and Brickyard 400 would take too much of my time to write. Bottom line Boles is clueless and obviously totally out of touch with the real paying fan base. I see nothing but death spin coming for the Brickyard, just like Indy. Get somebody in a place of power that understands what race fans want.

  5. I am a race fan through & through. It doesn't matter if it's Indy cars or Nascar. I love a great race. I go to several other tracks each year and you can see the entire track. I know Indy has tradition, but fans want to see the entire race. I sit in the Penthouse, am almost 60 years old, and would like to see a better TV screen in turn 1 so you can see the entire race. Then I think Indy needs to install an escalator so us old folks can make it up to the Penthouse and down again if we want more options to purchase food and drinks. Just a race fans opinion. Lights won't make the race any better, but you might be able to see the TV better at night. Turn 1's screen needs replaced with a better and bigger screen.

ADVERTISEMENT