Too much contact?

May 13, 2009
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Arts organizations are tweeting. Arts organizations are facebooking. Arts organizations are inviting you to post reviews on their sites. Arts organizations are asking you to participate in surveys. Arts organizations seem to be trying every way to reach out to you.

But when is the line crossed from informative into annoyance? When does all the ancillary info --  the marketing messages, the rehearsal footage, the backstage photos, the author interviews -- get in the way of the experience itself?

From the blogroll, Chad Bauman of Arena Stage chimes in on the subject here. I'd like to hear your thoughts.

As an arts journalist, I have ongoing communications with Indy's artistic folks, so my perspective is different on this. So I'm asking you: Do you find yourself missing events because you didn't know about them? How are Indy arts organizations doing at reaching out and connecting to you?

Your thoughts?
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  • Kayleigh DaltonMay 13, 2009 12:15 PM
    I think as arts organizations continue to lose funding from public sources, they have to be more inventive in their marketing and membership efforts. Keeping up with the joneses with electronic and social media connections allows them to tap into their audience for little to no cost. It's choosing what's important to your audience that's the tricky part.
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  • Guy YedwabMay 13, 2009 1:59 PM
    They can't bother you if you don't want to be connected. You don't have to
    be their Facebook friends, you don't have to follow them on Twitter. In a way
    it's actually less invasive than billboard or television ads, because at the end
    of the day, you're the gatekeeper.
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  • lizMay 13, 2009 2:33 PM
    If by arts, you include the general category of nonprofits, I wish they'd cut back on (or cut out) the four-color mags that no one reads and do more e-notifications on a more timely basis. I'm a member of various organizations that I know are struggling to pay staff and programming costs, but here comes my glossy, expensive, unread magazine, right on schedule.
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  1. First, the Athenaeum is going to have to get past the hurdle with the Lockerbie residents and the agreement that the parcel would be residential. Second, and in my opinion, this prime piece of property should include parking, PLUS, a black box theater(s), some market rate and affordable artist housing and a plan to renovate and reconfigure the second story theater. I would negotiate to add the DeHaan property surface parking lot into the development mix, place a one story surface parking garage on the DeHaan lot on the street level (for the Dehaan tenants use during the daytime) and add a second story to the garage that would become an addition to the current second story theater and then change the direction of the theater by moving the stage across the alley and on top of the DeHaan lot parking. You can add all the stage elements that are currently missing from the Athenaeum stage to make it more attractive for use by Ballet, Opera and traveling productions. Plus, the theater changes would probably help solve some of the soundproofing issues. Alas,it does not seem to be a part of the strategic plan to conduct a study to determine best use of the property. Seems like the current plan is a quick and easy move that ignores the property best use/potential and any strategic property planning for the effect on future generations.

  2. I recall that MSA's pilings are still in the ground and hard to remove. It’s not likely any proposal will include significant underground construction/parking because of this. Start adding 2 floors of retail, 8 floors of parking and 5-10 floors of possible hotel, and/or 10-20 floors of residential, and you are at 30 floors already with possible expansion of all the uses. But then again I could be wrong.

  3. Accoriding to their website there is no deadline to the Do Not Call list. What is this article referring to??

  4. On what planet are they entitled to this largesse from the stockholders? These people make multi-million dollar salaries: Pay for your own personal travel.

  5. It matters because they're already paid enormously fat salaries: Pay for your own personal travel. Being "taxed on it" isn't a valid excuse--so what? They're still being gifted a raft of luxury perks from somebody else's money on top of an enormous, lavish salary.

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