Too much contact?

May 13, 2009
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Arts organizations are tweeting. Arts organizations are facebooking. Arts organizations are inviting you to post reviews on their sites. Arts organizations are asking you to participate in surveys. Arts organizations seem to be trying every way to reach out to you.

But when is the line crossed from informative into annoyance? When does all the ancillary info --  the marketing messages, the rehearsal footage, the backstage photos, the author interviews -- get in the way of the experience itself?

From the blogroll, Chad Bauman of Arena Stage chimes in on the subject here. I'd like to hear your thoughts.

As an arts journalist, I have ongoing communications with Indy's artistic folks, so my perspective is different on this. So I'm asking you: Do you find yourself missing events because you didn't know about them? How are Indy arts organizations doing at reaching out and connecting to you?

Your thoughts?
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  • I think as arts organizations continue to lose funding from public sources, they have to be more inventive in their marketing and membership efforts. Keeping up with the joneses with electronic and social media connections allows them to tap into their audience for little to no cost. It's choosing what's important to your audience that's the tricky part.
  • They can't bother you if you don't want to be connected. You don't have to
    be their Facebook friends, you don't have to follow them on Twitter. In a way
    it's actually less invasive than billboard or television ads, because at the end
    of the day, you're the gatekeeper.
  • If by arts, you include the general category of nonprofits, I wish they'd cut back on (or cut out) the four-color mags that no one reads and do more e-notifications on a more timely basis. I'm a member of various organizations that I know are struggling to pay staff and programming costs, but here comes my glossy, expensive, unread magazine, right on schedule.

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