Too much contact?

May 13, 2009
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Arts organizations are tweeting. Arts organizations are facebooking. Arts organizations are inviting you to post reviews on their sites. Arts organizations are asking you to participate in surveys. Arts organizations seem to be trying every way to reach out to you.

But when is the line crossed from informative into annoyance? When does all the ancillary info --  the marketing messages, the rehearsal footage, the backstage photos, the author interviews -- get in the way of the experience itself?

From the blogroll, Chad Bauman of Arena Stage chimes in on the subject here. I'd like to hear your thoughts.

As an arts journalist, I have ongoing communications with Indy's artistic folks, so my perspective is different on this. So I'm asking you: Do you find yourself missing events because you didn't know about them? How are Indy arts organizations doing at reaching out and connecting to you?

Your thoughts?
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  • I think as arts organizations continue to lose funding from public sources, they have to be more inventive in their marketing and membership efforts. Keeping up with the joneses with electronic and social media connections allows them to tap into their audience for little to no cost. It's choosing what's important to your audience that's the tricky part.
  • They can't bother you if you don't want to be connected. You don't have to
    be their Facebook friends, you don't have to follow them on Twitter. In a way
    it's actually less invasive than billboard or television ads, because at the end
    of the day, you're the gatekeeper.
  • If by arts, you include the general category of nonprofits, I wish they'd cut back on (or cut out) the four-color mags that no one reads and do more e-notifications on a more timely basis. I'm a member of various organizations that I know are struggling to pay staff and programming costs, but here comes my glossy, expensive, unread magazine, right on schedule.

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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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