Too much contact?

May 13, 2009
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Arts organizations are tweeting. Arts organizations are facebooking. Arts organizations are inviting you to post reviews on their sites. Arts organizations are asking you to participate in surveys. Arts organizations seem to be trying every way to reach out to you.

But when is the line crossed from informative into annoyance? When does all the ancillary info --  the marketing messages, the rehearsal footage, the backstage photos, the author interviews -- get in the way of the experience itself?

From the blogroll, Chad Bauman of Arena Stage chimes in on the subject here. I'd like to hear your thoughts.

As an arts journalist, I have ongoing communications with Indy's artistic folks, so my perspective is different on this. So I'm asking you: Do you find yourself missing events because you didn't know about them? How are Indy arts organizations doing at reaching out and connecting to you?

Your thoughts?
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  • I think as arts organizations continue to lose funding from public sources, they have to be more inventive in their marketing and membership efforts. Keeping up with the joneses with electronic and social media connections allows them to tap into their audience for little to no cost. It's choosing what's important to your audience that's the tricky part.
  • They can't bother you if you don't want to be connected. You don't have to
    be their Facebook friends, you don't have to follow them on Twitter. In a way
    it's actually less invasive than billboard or television ads, because at the end
    of the day, you're the gatekeeper.
  • If by arts, you include the general category of nonprofits, I wish they'd cut back on (or cut out) the four-color mags that no one reads and do more e-notifications on a more timely basis. I'm a member of various organizations that I know are struggling to pay staff and programming costs, but here comes my glossy, expensive, unread magazine, right on schedule.

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  2. I believe that is incorrect Sir, the people's tax-dollars are NOT paying for the companies investment. Without the tax-break the company would be paying an ADDITIONAL $11.1 million in taxes ON TOP of their $22.5 Million investment (Building + IT), for a total of $33.6M or a 50% tax rate. Also, the article does not specify what the total taxes were BEFORE the break. Usually such a corporate tax-break is a 'discount' not a 100% wavier of tax obligations. For sake of example lets say the original taxes added up to $30M over 10 years. $12.5M, New Building $10.0M, IT infrastructure $30.0M, Total Taxes (Example Number) == $52.5M ININ's Cost - $1.8M /10 years, Tax Break (Building) - $0.75M /10 years, Tax Break (IT Infrastructure) - $8.6M /2 years, Tax Breaks (against Hiring Commitment: 430 new jobs /2 years) == 11.5M Possible tax breaks. ININ TOTAL COST: $41M Even if you assume a 100% break, change the '30.0M' to '11.5M' and you can see the Company will be paying a minimum of $22.5, out-of-pocket for their capital-investment - NOT the tax-payers. Also note, much of this money is being spent locally in Indiana and it is creating 430 jobs in your city. I admit I'm a little unclear which tax-breaks are allocated to exactly which expenses. Clearly this is all oversimplified but I think we have both made our points! :) Sorry for the long post.

  3. Clearly, there is a lack of a basic understanding of economics. It is not up to the company to decide what to pay its workers. If companies were able to decide how much to pay their workers then why wouldn't they pay everyone minimum wage? Why choose to pay $10 or $14 when they could pay $7? The answer is that companies DO NOT decide how much to pay workers. It is the market that dictates what a worker is worth and how much they should get paid. If Lowe's chooses to pay a call center worker $7 an hour it will not be able to hire anyone for the job, because all those people will work for someone else paying the market rate of $10-$14 an hour. This forces Lowes to pay its workers that much. Not because it wants to pay them that much out of the goodness of their heart, but because it has to pay them that much in order to stay competitive and attract good workers.

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  5. It is sad to see these races not have a full attendance. The Indy Car races are so much more exciting than Nascar. It seems to me the commenters here are still a little upset with Tony George from a move he made 20 years ago. It was his decision to make, not yours. He lost his position over it. But I believe the problem in all pro sports is the escalating price of admission. In todays economy, people have to pay much more for food and gas. The average fan cannot attend many events anymore. It's gotten priced out of most peoples budgets.

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