Too much contact?

May 13, 2009
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Arts organizations are tweeting. Arts organizations are facebooking. Arts organizations are inviting you to post reviews on their sites. Arts organizations are asking you to participate in surveys. Arts organizations seem to be trying every way to reach out to you.

But when is the line crossed from informative into annoyance? When does all the ancillary info --  the marketing messages, the rehearsal footage, the backstage photos, the author interviews -- get in the way of the experience itself?

From the blogroll, Chad Bauman of Arena Stage chimes in on the subject here. I'd like to hear your thoughts.

As an arts journalist, I have ongoing communications with Indy's artistic folks, so my perspective is different on this. So I'm asking you: Do you find yourself missing events because you didn't know about them? How are Indy arts organizations doing at reaching out and connecting to you?

Your thoughts?
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  • I think as arts organizations continue to lose funding from public sources, they have to be more inventive in their marketing and membership efforts. Keeping up with the joneses with electronic and social media connections allows them to tap into their audience for little to no cost. It's choosing what's important to your audience that's the tricky part.
  • They can't bother you if you don't want to be connected. You don't have to
    be their Facebook friends, you don't have to follow them on Twitter. In a way
    it's actually less invasive than billboard or television ads, because at the end
    of the day, you're the gatekeeper.
  • If by arts, you include the general category of nonprofits, I wish they'd cut back on (or cut out) the four-color mags that no one reads and do more e-notifications on a more timely basis. I'm a member of various organizations that I know are struggling to pay staff and programming costs, but here comes my glossy, expensive, unread magazine, right on schedule.

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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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