The organization that unsuccessfully tried to bring an IndyCar race to Boston has filed for bankruptcy. Creditors include the Indianapolis-based national IndyCar organization, which says it is owed $4.2 million.
Indianapolis was the highest-rated market with a 33.6 rating, according to Nielsen Media Research. That equated to a jaw-dropping 360,530 households. But viewership nationwide for the milestone event ebbed.
IndyCar officials, looking to seize momentum from the historic 100th running of the Indy 500, have put together a new ad campaign, kicked off a ticket-renewal effort and have drivers urging everyone in the series to promote the sport.