The organization that unsuccessfully tried to bring an IndyCar race to Boston has filed for bankruptcy. Creditors include the Indianapolis-based national IndyCar organization, which says it is owed $4.2 million.
Indianapolis was the highest-rated market with a 33.6 rating, according to Nielsen Media Research. That equated to a jaw-dropping 360,530 households. But viewership nationwide for the milestone event ebbed.
IndyCar officials, looking to seize momentum from the historic 100th running of the Indy 500, have put together a new ad campaign, kicked off a ticket-renewal effort and have drivers urging everyone in the series to promote the sport.
Alexander Rossi's team took the chance it took because it was the only shot at victory—something between a Hail Mary pass and a suicide squeeze bunt. And it worked. Strategy, not horsepower, won this Indy 500.