As NCAA committees meet next week to discuss which cities will host championships through 2022, the organization finds itself in the middle of a national discussion on civil rights that will test its ability to influence public policy and its commitment to its own stated values.
The NCAA is standing by its allegations against University of Louisville basketball coach Rick Pitino, saying Pitino failed to notice "red flags" in activities by a former staffer who hired dancers for sex parties with recruits and players.
The university is one of only a few big-time sports schools that still manages its own commercial rights, which generate tens of millions from television and media deals and from companies that want to advertise alongside the Notre Dame brand.
About 40,000 college football and basketball players won't have submit a claim form to receive a portion of the $208.7 million the Indianapolis-based NCAA will pay to settle a federal class-action lawsuit.
Instead of relying on a high-powered New York media firm or Silicon Valley tech wizard, the NCAA and its broadcast partners are relying on 30 BSU students to manage @MarchMadness and @FinalFour accounts and in-venue social media transmissions.