Dropping one of the most popular radio shows in this market over the last two decades is part of a plan to remain a dominant force, WIBC officials said. The show's syndicator already is talking with other local stations.
After 15 years on the air, "Sound Medicine" will broadcast its last new episode on April 26. The Indiana University School of Medicine, the show's primary funder, wants to change the direction of its marketing.
Emmis Communications Corp. saw a drop in overall profit in its latest quarter, but the Indianapolis-based media company realized a big jump in radio station revenue and operating income, it reported Thursday morning.